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Heir to banana trade fortune in Ecuador, Daniel Noboa, wins presidential runoff election

An inexperienced politician and heir to a banana fortune in Ecuador, Daniel Noboa, has won the country’s presidential runoff election against Luisa González.

Daniel Noboa, an inexperienced politician and an heir to a fortune built on the banana trade, won Ecuador’s presidential runoff election Sunday held amid unprecedented violence that even claimed the life of a candidate.

With more than 97% of the votes counted, electoral officials said Noboa had 52.1%, compared to 47.9% for Luisa González, a leftist lawyer and ally of exiled former President Rafael Correa. González conceded defeat during a speech before supporters in which she also urged Noboa to fulfill his campaign promises.

Noboa, 35, will lead the South American country during a period that drug trafficking-related violence has left Ecuadorians wondering when, not if, they will be victims. Their uneasiness has prompted them to continuously watch their backs and limit how often they leave home.

After results showed him victorious, Noboa thanked Ecuadorians for believing in "a new political project, a young political project, an improbable political project."

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He said his goal is "to return peace to the country, to give education to the youth again, to be able to provide employment to the many people who are looking for it." To that end, Noboa said, he will immediately begin to work to "rebuild a country that has been seriously hit by violence, corruption and hatred."

The incoming president’s term will run only through May 2025, which is what remains of the tenure of President Guillermo Lasso. He cut his term short when he dissolved the country’s National Assembly in May as lawmakers carried out impeachment proceedings against him over alleged improprieties in a contract by a state-owned company.

Ecuadorians — young and old, rich and poor, city and rural dwellers — had a universal demand throughout the campaign: safety. Noboa is now expected it to meet it, but the magnitude of the problem coupled with the brevity of the upcoming presidential term might prove an impossible task for the U.S.-educated man who will become Ecuador's youngest president.

"I think there would be a very slim chance that even the best equipped president could reverse Ecuador’s security crisis within 18 months — it’s such a short period of time — and neither of these candidates was the best equipped. Noboa certainly not," said Will Freeman, a fellow on Latin American studies at the Council on Foreign Relations. "His proposals on security were erratic, and they gave the sense that he was improvising."

Violence erupted in Ecuador roughly three years ago with a rise in criminal activity linked to cocaine trafficking, and the government's inability to tackle it was laid bare in August with the assassination of presidential candidate and anti-corruption crusader Fernando Villavicencio.

Since then, other politicians and political leaders have been killed or kidnapped, car bombs have exploded in multiple cities, including the capital, Quito, and inmates have rioted in prisons. Earlier this month, seven men whom authorities identified as suspects in Villavicencio’s slaying were killed while in custody.

Noboa’s political career began in 2021, when he got a seat in the National Assembly and chaired its Economic Development Commission. The U.S.-educated businessman had opened an event organizing company when he was 18 and then joined his father’s Noboa Corp., where he held management positions in the shipping, logistics and commercial areas.

His father, Álvaro Noboa, is the richest man in Ecuador thanks to a conglomerate that started in the growing and shipping of bananas — Ecuador’s main crop — and now includes more than 128 companies in dozens of countries. The elder Noboa unsuccessfully ran for president five times.

The younger Noboa's party will not have have enough seats in the National Assembly to be able to govern on its own. Garnering support from opposing lawmakers will be key to avoid the difficulties that plagued Lasso's term.

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Lasso, a conservative former banker, clashed constantly with lawmakers after his election in 2021 and decided not to run in the special election. On Sunday, he called on Ecuadorians to have a peaceful election and think about what is "best for their children, their parents and the country."

Under Lasso's watch, violent deaths soared, reaching 4,600 in 2022, the country’s highest in history and double the total in 2021. The National Police tallied 3,568 violent deaths in the first half of 2023.

The spike in violence is tied to the trafficking of cocaine produced in neighboring Colombia and Peru. Mexican, Colombian and Balkan cartels have set roots in Ecuador and operate with assistance from local criminal gangs.

"I don’t expect much from this election," Julio Ricaurte, a 59-year-old engineer, said Sunday near one of the voting centers in northern Quito. "First, because the president will have little time to do anything, and second because the (National) Assembly in our country is an organization that prevents anyone who comes to power from governing."

Noboa and González, both of whom have served short stints as lawmakers, advanced to the runoff by finishing ahead of six other candidates in the election’s first round on Aug. 22. The replacement of Villavicencio finished in third place.

A large group of military and police officers as well as private security guards protected Noboa when he voted in Olón, a community on the country's central Pacific coast. He wore a bulletproof vest.

González was unknown to most voters until the party of Correa, her mentor, picked her as its presidential candidate. She held various government jobs during Correa’s decade-long presidency and was a lawmaker from 2021 until May.

At the start of the campaign, she said Correa would be her adviser, but she recently sought to distance herself a bit in an effort to court voters who oppose the former president, who remains a major force in Ecuador despite being found guilty of corruption in 2020 and sentenced in absentia to eight years in prison. He has been living in his wife’s native Belgium since 2017.

Rosa Amaguaña, a 62-year-old fruit and vegetable vendor, said Sunday that safety "is the first thing that must be solved" by the next president.

"I'm hopeful the country will change," Amaguaña said. "Yes, it can. The next president must be able to do even something small."

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