Ford Motor Co. Executive Chair Bill Ford delivered a speech Monday urging the United Auto Workers to come together with the company to reach an agreement to end the union's ongoing strike, saying America's entire auto industry is at risk if the strike against Ford, General Motors and Stellantis is prolonged.
"Today, as the UAW strike against Ford continues, we are at a crossroads," Ford said in a speech at the company's Rouge Visitor Center in Dearborn, Michigan. "Choosing the right path is not just about Ford’s future and our ability to compete. This is about the future of the American automobile industry."
"I call on my great UAW colleagues, some of whom I've known for decades… We need to come together to bring an end to this acrimonious round of talks," he urged.
Ford said the U.S. auto industry is critical to the country's national security, and added that "Toyota, Honda, Tesla and others are loving this strike because they know the longer it goes on, the better it is for them."
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The UAW launched its simultaneous but limited strike against Ford, GM and Stellantis on Sept. 15, beginning with one plant at each manufacturer. The union has incrementally expanded the strike to other facilities and has so far shut down six assembly plants, three of which are Ford's, along with 38 parts depots owned by GM and Stellantis.
Around 34,000 of the 150,000 union workers employed by the Big Three are currently off the job and on picket lines, and the UAW has threatened to extend the strike nationwide if contract negotiations drag on without sufficient progress being made in addressing the union's demands.
The UAW did not immediately comment on Ford's remarks.
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The UAW is asking for raises of 40% for members over the four-year contracts with the automakers, and the union's president, Shawn Fain, said Friday that Ford has increased its wage hike offer to 23% – higher than both GM and Stellantis.
Ford has said it has offered the UAW a record contract, but meeting all the union's demands would hinder the company's ability to remain competitive.
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"Ford’s ability to invest in the future is not just a talking point," Bill Ford said Monday. "It’s the absolute lifeblood of our company. And if we lose it, we will lose to the competition. America loses."
Reuters contributed to this report.
