Fiesta Bowl prepares full-on blitz into Arizona high school football
August 22, 2023 at 19:38 PM EDT
The organization that runs the Fiesta Bowl and the Guaranteed Rate Bowl is upping its brand awareness game. It has picked one high school football matchup each week where it will have a major presence at the game and have on-site fan events, experiences and engagement. A corporate sponsor has been brought in to support the move. This story has been unlocked for all readers.