Sign In  |  Register  |  About Menlo Park  |  Contact Us

Menlo Park, CA
September 01, 2020 1:28pm
7-Day Forecast | Traffic
  • Search Hotels in Menlo Park

  • CHECK-IN:
  • CHECK-OUT:
  • ROOMS:

Chipotle sues Sweetgreen over 'Chipotle Chicken Burrito Bowl'

Fast casual restaurant chain Chipotle Mexican Grill is suing competitor Sweetgreen in federal court in Santa Ana, Calif., claiming the salad restaurant’s new "Chipotle Chicken Burrito Bowl" violates trademarked rights.

Chipotle Mexican Grill is suing rival fast casual restaurant Sweetgreen. The complaint claims the salad restaurant’s new "Chipotle Chicken Burrito Bowl" violates its trademark rights.

According to the lawsuit filed Tuesday in federal court in Santa Ana, Calif., Sweetgreen created a "very similar and directly competitive" bowl as an attempt to capitalize on the Chipotle brand and likely to confuse consumers. Chiptole said Sweetgreen’s product features very similar ingredients to Chipotle’s burrito bowls, including chicken, a grain base (such as rice), black beans, and salsa.

CHIPOTLE AGREES TO PAY $240K TO EMPLOYEES OF SHUTTERED MAINE STORE

Sweetgreen said in a statement that it was aware of the lawsuit and does not comment on pending litigation. 

Chipotle chief corporate affairs officer Laurie Schalow said in a statement that the company will "take appropriate actions whenever necessary" to protect its trademarks.

The new Sweetgreen bowl was announced in a March 30 press release, describing it as "the latest iteration of Sweetgreen’s menu innovation strategy, as the brand evolves beyond salads to introduce a bowl without any greens."

SWEETGREEN SALAD CHAIN THAT THOUGHT IT WAS A TECH FIRM LOOKS WILTED

Chipotle's lawsuit said Sweetgreen advertises the bowl using the word "Chipotle" in the same font and style as the Mexican-food chain and uses a background with Chipotle's trademarked "Adobo Red" color.

CHIPOTLE ROLLS OUT NEW PROTEIN

The lawsuit said Sweetgreen continued its "infringing conduct" despite a cease-and-desist letter and phone call from Chipotle's legal department. Chipotle said it suggested changing the name to something that uses "chipotle in lower-case, in a textual sentence, to accurately describe ingredients of its menu item," like a "chicken bowl with chipotle."

Chipotle asked the court for an order blocking Sweetgreen from using the "Chipotle" name and an unspecified amount of money damages.

Reuters contributed to this report.

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
 
 
Copyright © 2010-2020 MenloPark.com & California Media Partners, LLC. All rights reserved.