Plettenberg Bay, South Africa - October 10, 2022 - When Martin Korver, a renowned entrepreneur and business executive, was approached by freelance journalist David Jones to lend his expertise to an essay addressing the challenges of funding a startup company in Africa, he agreed readily, eager to share his professional insights with the public. The article, which is titled Martin Korver Discusses Why African Startups Struggle to Raise Capital Abroad—And How to Fix It, was published on May 25, 2022 by an online periodical that focuses on business, science, and technology.

In one notable section of the article, Martin Korver and David Jones explain some of the reasons why many investors tend to shy away from opportunities in Africa. “Unlike markets in developed countries such as the United States, Europe, and Japan, Africa is characterized by significant political and economic instability. There are a variety of challenges that businesses in Africa regularly face, including war, corruption, clan fighting, and economic sanctions. As a result, many investors find it challenging to analyze risk effectively in Africa and choose not to invest there for fear of losing their money,” the co-authors write, before adding, “However, wise investors still see potential in the African market despite all these challenges. They recognize that it is possible to navigate these challenges and gain access to some of the most valuable resources on the continent with careful planning and research.”

Further along in the article, the co-authors delve into detail about some reforms taking place on the continent which will make the overall environment more conducive to business interests, stating that “several initiatives are underway to improve the business environment in Africa. For example, the African Union has established the African Continental Free Trade Area, which aims to reduce barriers to trade and make it easier for businesses to operate across borders. In addition, some international organizations are working to promote good governance and combat corruption. While these initiatives will take time to have an impact, they offer hope that the business environment in Africa will improve in the future, making it a more attractive destination for investment.”

Anyone interested in reading the article in its entirety will find it located here, while anyone curious to learn more about Martin Korver or his company, Greenmouse Africa, is encouraged to visit the firm’s official website.

About Martin Korver:

Martin Korver was born and raised in Holland. Upon graduating high school, he joined that country’s special forces and spent several years in the service. When he completed his tour of duty, Martin enrolled in Hotelschool, The Hague, one of the top Business Management schools in the world.

In his first foray into the world of private business, Martin Korver joined an American company based out of Amsterdam that was building a network to enable payments over cellular phones. Ever the observant and savvy businessman, Martin found a creative way to address this void in that rapidly growing marketplace, proceeding to start his own consulting firm to better counsel and work with the company. After a few years of success, he sold the company and moved to South Africa.

Since the mid-2000s, Martin Korver has founded several companies in a wide range of industries, from manufacturing to investment to hospitality. He established his latest venture, Greenmouse Africa, in October 2020, during the height of the COVID-19 pandemic lockdown with the idea of bringing recyclable and sustainable ‘must-have’ phone accessories into Africa. Since then, he and his business have been approached multiple times by companies both large and small interested in ‘going green’ and learning from their business model. Martin Korver’s stated mission is to provide green alternatives throughout the continent of Africa and share his wealth of knowledge and experiences with others.

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Country: South Africa
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