Known as the “Capital of China’s Large Yellow Croakers”, Ningde is a city located on the northeastern coast of Fujian, with a sea area of 44,600 square kilometers and more than 20 ports along the coastline from north to south, especially Sandu’ao, a world-class natural deep-water port. In 2020, the annual production of large yellow croaker in Ningde has reached 178,000 tonnes (accounting for more than 80% of that in China), and created an industrial output value of more than 10 billion yuan, making it an important way for coastal people to increase their income.

The renovated Sandu’ao Offshore Marine Farm is clean and orderly.

The positive participation of “Internet +” into people’s life has encouraged more and more enterprises to join in the wave of Internet sales. Ningde’s large yellow croaker, preferably known as the “national fish”, also “swim” with the sales waves into thousands of households.

Chilled, frozen, wine-stewed, large yellow croaker of various flavors and sizes are sold on the public welfare e-commerce platform of dscs99.com. Once the order is made, anyone can enjoy the delicious taste of Ningde large yellow croaker at home with the next-day delivery service, as long as he is in Ningde.

“Although the sales of seafood products have been decreased during the epidemic, live stream and other promotions help the sales recover during the Spring Festival this year,” said Lin Xingji, deputy general manager of Fujian Sandu’ao Foodstuff Co., Ltd. He continued, “Ningde large yellow croaker has a flourishing development. Since the Internet sales now become the wave of the future, we’ll increase the channels and strengthen the efforts in Internet sales.” As the largest breeding enterprise of large yellow croaker in Fujian Province, Fujian Sandu’ao Foodstuff Co., Ltd. has its products sold in many big cities in China and exported to more than 30 countries and regions, including the United States, Japan, South Korea, and Canada.

The staff on the fishing raft are harvesting large yellow croaker.

The staff on the fishing raft are harvesting large yellow croaker.

Since July 2018, the offshore area of Sandu’ao, Ningde has been divided into three kinds: the sustainable area, the restricted area and the prohibited area. In accordance with the idea of “comprehensive cleaning, standard breeding and legal regulation”, a series of actions has been organized and carried out in these areas for comprehensive renovation of marine aquaculture, launching the reform of “scientific use of the sea, and legal use of the sea for the win-win situation of all the parties.

In the newly contracted sea area of his own, Chen Yusen, a farmer of Jiaotou Village, Sandu Town, smiled:” In the village’s public operation of drawing straws, I’ve got 10 acres of aquaculture area. I got back my investment of more than 70,000 yuan in aquaculture only after 10 months.”

On the sea of Sandu’ao today, blue waves rippling, shining floating balls rising and falling with the water, and the colored plastic fishing rafts stretching far, all make the beautiful scenery of “sea idyll” full of vitality.