According to the latest market study on “Global Antibacterial Personal Wipes Market to 2027 – COVID-19 Impact, Analysis and Forecast by Product; Distribution Channel and Geography,” the market was valued at US$ 5,226.73 million in 2018 and is projected to reach US$ 10,061.40 million by 2027.
Market Size Value in
US$ 5,226.73 Million in 2018
Market Size Value by
US$ 10,061.40 million by 2027
CAGR of 8.2% from 2019-2027
No. of Pages
No. of Charts & Figures
Historical data available
Product Types ; Distribution Channel ; and Geography
North America; Europe; Asia Pacific; Latin America; MEA
US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
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High disposable income and rising purchasing power among the population are the factors enabling consumers to spend more on personal care products. Also, the growth of personal care industries in developed and developing regions propels the demand for personal care products such as sanitizing, wound cleaning wipes. Moreover, rising concerns related to personal hygiene and increasing influence of social media and other promotional media have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products such as sanitizing, skincare, and wound cleaning.
Growth of Personal Care Industry Is Projected to Escalate Antibacterial Personal Wipes Market Growth at CAGR of 8.2%
Rising demand for biodegradable antibacterial personal wipes is mainly attributed to the shift in consumer preference toward eco-friendly products and growing focus of governments on green procurement policies. Antibacterial personal wipes produced from biodegradable substances can be easily broken down anaerobically by bacteria or other living organisms over a period of time. This helps in reducing the accumulation of the waste in the environment. Therefore, biodegradable wipes are gaining high acceptance among the consumers in developed countries such as the US, Canada, Germany, France, Italy, and the UK. Moreover, environmental friendly personal products are becoming increasingly popular, further driving the demand for biodegradable wipes globally.
Impact of COVID-19 on Antibacterial Personal Wipes Market:
COVID-19outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. As of May 2020, US, Russia, India, China, Italy, France, and Germany amongst other economies are the worst affected countries in terms of confirmed cases and reported deaths. The outbreak has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major industries that are facing serious disruptions such as factories shutdown, supply chain breaks, events cancellations, and office shutdowns as a result of this outbreak.
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Antibacterial Personal Wipes Market: Product Type
Based on product type, the antibacterial personal wipes market is segmented into sanitizing, skincare, and wound cleaning. In 2018, the sanitizing segment accounted for the largest share of the global antibacterial personal wipes market and is expected to grow at a higher CAGR during the forecast period. Sanitizing wipes are used to lower the number of germs or bacteria’s present on hands. Most commercially available sanitizing wipes are capable of eliminating 99.9% of the germs. The growing concerns over spread of infections through harmful bacteria and germs have increased the importance of sanitation. Burgeoning demand for anti-bacterial personal wipes to sanitize and disinfect spaces including kitchens, washrooms, office meeting rooms, etc. has spurred the consumption of anti-bacterial personal wipes.
Antibacterial Personal Wipes Market: Competitive Landscape and Key Developments
Care Wet Wipes, ConvaTec, Diamond Wipes International Inc., Edgewell Personal Care, Guardpack and Nice-Pak Products Inc. are among the well-established players present in the global antibacterial personal wipes market.
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Antibacterial personal wipes are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This has propelled the demand for wipes among health-conscious consumers. To capitalize on the surging demand, key wipe manufacturers are introducing antibacterial personal wipes for both male and female skin types. These factors boost the demand for wipes globally. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers to build brand appeal and loyalty among consumers. For instance, Johnson and Johnson's under the brand name Clean and Clear offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, moisturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which would in turn drive the growth of the wipes market during the forecast period.
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