A lifestyle coach and nutritionist, Artur Lebedenko
Remove the stress from thanksgiving dinner.
“80% of people in the U.S. gain all the weight back after going off their diet, and here’s what’s interesting about it – it’s not completely their fault,” says CheatLife co-founders, Artur Lebedenko.
“The problem is that most diets are built on a very cutthroat approach. It’s all or nothing, which is not that realistic and has negative effects on a person’s mental health. I personally struggled with the same unhealthy consequences after going into fitness and trying the so-called “clean” dieting, as did many of my clients.”
Emerging body positivity movements in the country have highlighted the issues that came with the toxicity of the modern diet culture – people started to view food as an enemy. It became a massive trigger for stress and anxiety in many. The CheatLife app offers the opposite approach. By providing daily “cheat” options, it’s supposed to eliminate food guilt, allowing the user to make peace with their plate contents, and still build the optimum physique.
Artur elaborates saying, “Consuming unhealthy foods is not beneficial for physical well-being while eating only healthy foods will mess with emotional health. However, physical form will be determined by the quantities and portions of the foods eaten – a person could still lose 20 pounds and have their daily slice of cake. It’s just the portion that matters, and CheatLife will calculate that for users. It is great not to have the stress over every bite, thinking that a piece of cake will destroy all of the hard work of a well-designed diet. It won’t. The app was built to shift the stress from the user’s plate to the algorithm. People can the algorithm worry about caloric intake and get on with life while still reaching dietary goals”.
The smart diet coach technology
The app runs on an AI algorithm and suggests daily “cheats,” or in other words, personal favorite foods that match user’s caloric intake and macro requirements. It also offers weekly coaching, meaning that once the user logs their weekly check-ins, a diet coach will review results and adjust nutrition plan accordingly. The feature is included in the subscription with no additional charges contrary to the customary live coaching method.
There’s also a heavy focus on health management. For example, the app provides supplement recommendations based on a person’s age, sex, and activity levels, which is extremely beneficial as the supplies of minerals and vitamins tend to dwindle with time.
“It’s a completely revolutionary solution since there’s no other app on the market that offers the same stack of functionalities,” explains Martynas, the other CheatLife cofounder. “Besides the automatic ‘cheat’ suggestions, the app has an extensive calorie planner that adjusts user’s calories throughout the week – meaning that if the user wants to go out and have a full steak dinner, go for it. It’ll just recalculate the intake for other days, so it means no starvation after cravings satisfaction”.
The app is one year into its development process. After launching the initial version, the creators plan to add new features to make it even more supportive and coach-like.
“In the future the algorithm will recommend potential ‘cheats’ based on location before even getting into the car – that means no impulsive buys in the grocery store. Another useful feature that’s been in the works – a water intake calculator based on physical and activity factors so as not to hijack kidneys with that silly ‘1 gallon a day’ rule. That doesn’t work for everybody – pun intended.”
Pocket-sized lifestyle coach
At the moment, the app is available for everyone on a monthly subscription plan. “When the app has been launched, the goal was to eliminate all the governing factors that frustrate people when managing their nutrition”, Artur explains. He continues, “It is also intended to make selecting meals less time-consuming and more affordable, as well as to help battle all the food stigma and myths about hating life while losing weight. It doesn’t have to be that way. CheatLife offers the same philosophy – the difference is that it could be carried in the pocket, while with coaches, it’d be rather difficult and more expensive”.