Hardbacon partners with $HMONEY to address the gender finance gap and empower women via a new multi-channel content initiative.
(PRUnderground) November 19th, 2021
$HMONEY is a Canadian podcast and brand by Anastasia Barbuzzi designed to make financial literacy approachable, attainable and fun to talk about for millennial women. As part of the partnership, Hardbacon will sponsor and contribute to meaningful content that encourages women to take control of their personal finances and to invest, and grow their personal wealth. The multi-channel content initiative kicks off ahead of the new year, right on time to educate women on the most effective ways to manage their personal finances for 2022.
This November, the tailored content will span the Hardbacon blog where $HMONEY founder and host Anastasia will pen insightful articles on how women can improve their financial literacy this holiday season and reasons why women should start investing, among other topics. The partnership also includes the $HMONEY podcast, where Hardbacon has sponsored several episodes until the end of the year featuring the likes of author and speaker Mackey McNeill, as well as the founder of Getonly.ca, Kat Plouffe.
“We are excited to partner with $HMONEY to address the gender finance gap and empower women with content, “ said Hardbacon CEO, Julien Brault. “We push out tons of effective and meaningful content daily, and we’re committed to using media to support our mission to help all Canadians make better financial decisions.”
“I’m thrilled that Hardbacon has a shared mission to encourage women to take control of their finances and wealth,” said Anastasia. “Money is still an unbelievably taboo topic for women to discuss freely, but we’re changing that one piece of content at a time.”
Bacon Financial Technologies, better known by its brand name Hardbacon, is dedicated to helping Canadians make better financial decisions, get wealthier and achieve their financial goals. The company, which has secured 2.4 million in funding, markets a mobile app that links to its users’ accounts and helps them plan, budget and invest. Hardbacon also enables its users to compare different financial services such as credit cards, bank accounts, online brokers and robo-advisors. The company also markets its technology to financial institutions to help them accelerate their digital transformation.
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Original Press Release.