Before I get started , I was up in midtown today to meet with my friends Jason Wild and Todd Harrison and we caught up on the Cannabis industry (it was all talk and no ingest or inhale). Todd took me to P.J. Clarke’s after the meeting and holy shit, the burger and fries were fantastic.

Onwards…

If you have read my blog over the years you know I am fascinated by and love SOHO New York.

I love shopping, I love brands, I love the streets and light of SOHO and I have lived at Prince and Wooster (on Wooster) when we started Stocktwits.

SOHO was devastated during COVID, so it is exciting to see it back and humming. One big reason is ‘pop up retail‘.

The trend of pop-up retail started in Los Angeles and now can be found all over the United States, Canada, China, Japan, Mexico, France, Germany, the United Kingdom and Australia. Pop-up retail has been an increasing factor during the retail apocalypse of the 2010s.

In late 2019, Rachel and I made a small personal investment together in KROST New York. My friend Rob Petrozzo (Rally Rd) knows I love start up fashion brands and introduced Rachel and I to Sam. We were excited about his initial products and vision so we invested.

You can check out his website here. This November and December he will have a pop-up store on Mercer street in SOHO.

Samuel has done some amazing collaborations with FILA and Barney’s.

I was catching up with Sam at their small office in SOHO yesterday and he gave me a few items that I am excited to wear.

Make sure you check them out and tell your friends (the cool ones).

Have a great weekend.