First-in-market insights service provides Target.com vendors and agencies with critical organic and paid search intelligence
(PRUnderground) September 23rd, 2021
Analytic Index, a leading provider of e-commerce data solutions for brands and agencies, today announced the availability of its Target ecommerce analytics service. This new capability enables brands and agencies to easily understand the Target ecommerce ecosystem with deep, game-changing insights into organic and paid search.
The new service is the first of its kind in the marketplace and is designed to help agencies and brands with Target search intelligence including keyword identification, organic search optimization, retail media effectiveness, and search measurement. In addition, the tool provides competitive intelligence insights for category, shopper trends, and competitive intelligence. Brands and agencies that subscribe to the Analytics Index service can retrieve current data that shows how brands are being searched, which keywords are most frequently searched, and those that are most effective. Additionally, the platform provides category and competitive intelligence for assortment, pricing, keywords, and sales performance, empowering brands and agencies to analyze and plan for strategic digital initiatives.
“Our Target analytics give brands and agencies real-time insights into a quickly-growing marketplace that has been largely ignored by other analytics providers,” said Mike Karlsven, co-founder and chief executive officer of Analytic Index. “For the first time ever, vendors can gain visibility into the inner workings of the Target marketplace, giving them an unprecedented advantage over the competition, specifically when it comes to organic and paid search.”
Analytic Index offers a suite of cloud-based e-commerce services and curated reports designed to help brand manufacturers obtain actionable market insights through the timely delivery of data analyses that help measure performance in several categories, including digital shelf placement, organic and paid search activity, and sales traction. Through this data, sellers can compare their own performance against peer activity and make data-based decisions to improve sales and market positioning.
About Analytic Index
Analytic Index helps brands drive superior retail e-commerce growth with a proven system that vastly improves organic and sponsored search performance. Proprietary next-generation analytics and expert retail-media consultation provides the foundation for the company’s AI Accelerator, the system that helps brands discover and prioritize growth opportunities, create strategic plans to optimize listings and campaigns, and measure the efficacy of optimizations. Analytic Index’s solutions span all major online retailers, offer holistic competitive data, and provide immediate value.
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