If you really want to video chat tonight with William Hung of retro American Idol fame… got twenty bucks to spare? Yesterday, Cameo launched its Cameo Calls products, which lets fans video chat for up to 15 minutes one-on-one with their favorite influencers and celebrities. The talent sets the duration, time, and price of their call, which Cameo says averages around $31.
To book a call, users can go to Cameo’s website or app to see a schedule of upcoming Cameo Calls that they can buy. These also appear on individual talent’s Cameo pages. When you purchase a Cameo Call, you get a unique ticket code that you enter on the app to join your call.
In June 2020, Cameo enabled users to book Zoom calls with celebrities as lockdown became a global norm, but Cameo phased out that feature in April. Instead, Cameo Calls now offers a native experience in the app, rather than relying on third-party software. The downside for consumers, though, is that this makes it more difficult to invite your favorite reality star to your office’s Zoom happy hour. But on the bright side, the Cameo Calls includes a dedicated photo opp at the end of the call, so you can get your celebrity selfie without dealing with the awkwardness of asking to take a photo.
Experiences like Cameo Calls make sense in light of the COVID-19 pandemic, when celebrity meet-and-greets might not be safe in many places. But Cameo also thinks this product can stand in for a typical meet and greet even in “normal” times. Often, celebrity meet-and-greets require waiting in a long line to only have 5 or 10 seconds of time with the talent. Even though many Cameo Calls sessions are only a few minutes long, you might be able to get a more personal experience than if you were the 100th fan in a long line in person.
“We foresee Cameo Calls replacing meet and greets at music festivals and world tours, fan conventions, sporting events, and more,” said Cameo Co-founder & CEO Steven Galanis.
Cameo says it tested this product with over 3,000 calls — during testing, talent-hosted themed meet-and-greets, coffee chats, private concerts, and tarot card readings. Some performers who tested the feature include James and Oliver Phelps, who played the Weasley twins in the Harry Potter movies, and David Henrie, a former Disney Channel star.