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September 01, 2020 1:28pm
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Ford’s EV strategy shows how much can change in a decade

Ford has gotten serious about its electric car strategy and, subsequently, its future. A $40,000 Ford Focus electric car was never a viable business strategy. A $40,000 Ford F-150 Lightning electric pickup truck is, according to Ford’s crystal ball. “This is a key product to start our journey to transition our customers from gas engine...
2022 Ford F-150 LightningFord has gotten serious about its electric car strategy and, subsequently, its future. A $40,000 Ford Focus electric car was never a viable business strategy. A $40,000 Ford F-150 Lightning electric pickup truck is, according to Ford’s crystal ball. “This is a key product to start our journey to transition our customers from gas engine...
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