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September 01, 2020 1:28pm
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In 2020, Socially Conscious Marketing Has Taken Over — for Good

SOURCE: Aflac Incorporated

DESCRIPTION:

by Andrew Forman

There’s no question that many businesses are ready to make giving a bigger part of their operations than ever. A recent study from Aflac found that although “56% of business executives claim moderate to significant negative company revenue impact due to the COVID-19 epidemic, 74% are willing to significantly or moderately increase corporate giving going forward.”

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Tweet me: A recent study from @Aflac found that many business executives are still willing to increase corporate giving despite a negative impact on revenue due to #COVID19. https://bit.ly/3hrAY8z by Andrew Forman via @ceoworld

KEYWORDS: Aflac, Aflac Inc., NYSE:AFL, socially conscious marketing

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