SOURCE: Cisco Systems Inc.DESCRIPTION:
by Andrew Green
In every sales training I have attended, this question is always posed to me: “You meet the CIO in the corridor, how do you get a meeting with him?” To be honest, there is not a huge difference in how you answer this question whether you are a start-up seeking an investor or the attention of a mentor.
Being a business mentor for both Cisco’s British Innovation Gateway and RAPTOR research and development project, I have attended a lot of start-up events and met a lot of business owners. When I meet people for the first time, I always ask them to tell me about their start-up or business. This is exactly the type of question the start-ups pitching for the IDEALondon competition will have to be prepared for.
KEYWORDS: Cisco, cisco systems, british innovation gateway, RAPTOR, IDEALondon, wired money, start ups, entrepreneurs