Merkle is the nation’s largest privately-held agency. And as an agency dedicated to customer relationship marketing (CRM), Fortune 1000 companies and leading nonprofit organizations partner with us to maximize the value of their customer portfolios. We do this through strategically-led, data-driven customer targeting, measurement and insights that drive increases in customer acquisition, engagement and value. Our CRM strategists, vertical industry experts and marketing services specialists develop and implement programs that promote customer engagement across digital and offline media and channels.

With the marketing landscape evolving at rapid speed, organizations are able to capture exponentially more information about their customers. Merkle transforms this data into marketing insight to create fully integrated, measurable and profitable customer-centric marketing programs and campaigns. Through customer optimization, marketers have the greatest opportunity to improve revenue growth, market share, and customer profitability.

From skilled consulting to best-in-class database marketing expertise. From award-winning creative and communications services to innovative digital marketing capabilities. By bringing these core competencies together in support of our clients’ CRM strategies, Merkle helps clients place the customer at the center of every aspect of their business.