iClick Interactive (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, has released Arohar, a new proprietary livestreaming enhancement mobile application. Designed to integrate AI, AR and interactive 3D avatars, Arohar brings livestreaming to the metaverse for the first time, providing users with a new and different livestreaming experience. The new app features immersive virtual backgrounds and effects, and enables users to create real-time facial animation avatars with AR technology. In addition, Arohar provides access to high-quality virtual backgrounds and can create real-time animated 3D avatars with enhanced facial features using beauty and makeup filters. Users can also use multiscene switching to create smooth and attractive livestreaming. Arohar also features remote control of livestreaming, allows users to share mobile game streams with friends and fans via screen sharing, and supports livestreaming to a variety of social media platforms, including Facebook Live, YouTube, Twitch, Twitter, Instagram and others. According to the announcement, the company is already planning future upgrades to accelerate the development of the metaverse ecosystem and promote the transformation of the livestreaming industry. The new app is available on Google Play Store and Apple App Store in North America “We are very excited to announce the overseas launch of Arohar, a breakthrough solution that empowers metaverse livestreaming under our ‘SaaS+X’ business model,” said iClick president of international business Frankie Ho in the press release. “Arohar will be a key driver in our overseas market strategy as we focus on innovation to drive robust growth. iClick will continue to seek business opportunities in the metaverse while further accelerating the development of our SaaS product matrix to address brands’ challenges in the face of rapidly evolving business models and market.”
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About iClick Interactive Asia Group Limited
iClick is a leading enterprise and marketing cloud platform in China. The company’s mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick’s full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in 11 locations across Asia and Europe. For more information about the company, please visit www.iClick.com.
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