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September 01, 2020 1:28pm
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Bold Dating Campaign Hits Portland Streets, Sparking Conversation about Modern Dating Trends

Once, the innovative dating app known for its mindful approach to matchmaking, has launched a bold new campaign on the streets of Portland, sparking intrigue and conversation among passersby. The campaign, featuring striking posters of individuals resembling Zendaya and Timothy Chalamet, poses the provocative question: "Would they ghost you?"

In a city renowned for its vibrant culture and progressive mindset, the campaign has captivated residents and visitors alike, igniting discussions about the complexities of modern dating. The posters, strategically placed throughout the city, invite viewers to contemplate the phenomenon of ghosting, a prevalent issue in today's dating landscape.

Alexandra Beaumont, leader of Once, shares insights into the inspiration behind the campaign. "Ghosting has become an all-too-common experience in the world of online dating," says Beaumont. "At Once, we recognize the importance of addressing this issue and fostering genuine, authentic connections between individuals. Our campaign in Portland aims to spark conversations about modern dating trends and encourage people to seek meaningful relationships."

The campaign's thought-provoking imagery and message resonate with the challenges many face in the realm of online dating. By featuring look-alikes of popular figures like Zendaya and Timothy Chalamet, Once aims to draw attention to the universal nature of dating experiences while adding a touch of intrigue and celebrity appeal.

As Portlanders encounter these eye-catching posters during their daily routines, they're prompted to reflect on their own dating experiences and consider the impact of ghosting on both individuals and society as a whole. With its emphasis on mindfulness and authenticity, Once seeks to provide a solution to this pervasive issue by facilitating meaningful connections that transcend superficial interactions.

The Once campaign in Portland serves as a testament to the app's commitment to revolutionizing the dating landscape and empowering individuals to forge genuine connections in an increasingly digital world. As the city continues to buzz with excitement over this innovative campaign, Once remains dedicated to promoting mindful approach to dating.

Contact Info:
Name: Kate Kubrick
Email: Send Email
Organization: Once
Website: https://www.getonce.com/

Release ID: 89130664

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