HM Optimisation OÜ (646-558-6554) has launched new multimedia marketing strategies that help small brands level the playing field via improved search ranking visibility and professionally authored content.
In 2022, Google’s website processed an average of 8.5 billion queries per day or 99,000 searches per second. HM Optimisation OÜ uses their recently launched multimedia marketing strategy, known as omnipresence campaigns, to help small and medium-sized business owners compete by putting them at or near the top of the search results.
More information about HM Optimisation OÜ, omnipresence campaigns, and brand visibility for SMBs in Greenwich, Stamford, Port Chester, or Darien, can be found at https://hmoptimisation.com/omnipresence-campaign
Research has shown that up to half of all product searches begin on Google, and up to 90% of searchers are likely to click on the first set of organic results. Omnipresence campaigns provide an effective method for creating marketing content across a wide variety of formats, with each piece of content helping brands to rank higher.
There are two ways that brands can be placed near the top of the search results. The first method is through traditional advertising, but research shows that most consumers ignore these “sponsored results.” The second method is through improving a brand’s domain authority, a factor used by the Google search ranking algorithms, and the main focus of HM Optimisation OÜ’s omnipresence campaigns.
The campaigns use an entirely “done-for-you” approach, with every piece of multimedia content being crafted by a professional. Clients can choose the products, services, or locations they wish to highlight, and a dedicated team of authors and content creators will produce unique blogs, podcasts, slideshows, videos, infographics, and more.
Each piece of content will focus on the brand or product, and include links back to the company’s main site or sales pages. As more content is created, the Google search algorithm will start to increase the brand’s domain authority, and rank its pages higher in the search results.
The omnipresence marketing strategy helps brands to rank higher in even the most competitive niches, by using a hyper-focused approach. The campaigns start by using highly specific keywords and keyword strings, before expanding to include larger geographic areas and more keywords as the content continues to improve the brand’s domain authority.
Business owners can choose to review each piece of content before it goes live, and will receive regular updates on the progress of their campaign, and how it is affecting their search rankings.
More information about omnipresence marketing campaigns, “done-for-you” content, and HM Optimisation OÜ, can be found at https://hmoptimisation.com
Release ID: 89084653
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