TRYO is the first multi-brand, multi-category virtual try-on experience that puts the entire shopping journey in the palm of everyone’s hand. With over 500 items at launch (including products from Cartier, Gucci, Adidas, New Era, to name a few), TRYO provides users a one-stop shopping experience with the ability to virtually try on footwear, watches, hats, jewelry, and eyewear, with new brands and products added weekly. TRYO was developed by QReal, a cutting-edge creator of world-class 3D and Augmented Reality content for Snapchat, and subsidiary of Glimpse Group (NASDAQ: VRAR). With the advanced augmented reality technology from QReal, TRYO allows consumers to see exactly how fashion accessories like hats, glasses, shoes, or watches will look on them, in full 3D motion.
While online sales accounted for $1.050 trillion of total U.S. retail sales last year, approximately $218 billion of online purchases were returned, as it’s difficult for shoppers to truly know how an item will fit or look without first trying it on. This is about to change with TRYO.
Now users will have the tools at their fingertips to make better selections when shopping.
Customers won’t have to wait in anticipation for the product they purchased to arrive, only to discover the color is off or the item has an odd detail that wasn’t visible in the web photos.
A study by Snap shows that 66% of shoppers who use augmented reality tech are less likely to return items. In the same study, 80% of respondents said they feel more confident in their purchases when using augmented reality tools. Coupled with Google’s announcement that they’re evolving search and shopping to become more visual by prioritizing 3D models, TRYO becomes the engine that powers the next evolution of shopping.
TRYO technology allows users to see the product – and themselves wearing the product – from various angles to find the perfect style. TRYO also allows users to take photos to share via text or on social media, making shopping a fun, interactive experience with friends. When shoppers find an item they love, TRYO makes it super simple to click a link to purchase from the retailer.
While some virtual try-on apps exist (the most popular being for glasses), TRYO features multiple try-on experiences in one place. It is meant to jumpstart virtual try-ons across industries and accelerate the adoption of augmented reality in shopping. “Not only do we want to change the future of shopping and make it more fun and easy for consumers,” says Mike Cadoux, Co-Founder, TRYO, “we want to show brands how easy it could be to embed a virtual try-on experience into their own websites. It may seem like a daunting task, but we’re able to do it. TRYO shows it can be done.”
Eye it. Try it. Buy it. TRYO. Available on the App Store or to view the 3D models in the digital showroom, visit https://tryo.io/.
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