OutKick, the fastest growing national multimedia sports platform, delivered over 6 million total multiplatform unique visitors for July 2023, which is the highest year over year growth amongst its custom competitive set, up 119% versus July 2022, according to Comscore. The platform also saw 24 million total multiplatform views and 27 million total multiplatform minutes.
In commenting on the digital performance, OutKick founder Clay Travis said, “It’s always great to see OutKick’s strong growth every month. We continue to distribute engaging content on topics that reach beyond sports and add talent to our roster that embrace common sense reporting.”
On Facebook, Twitter, and YouTube, OutKick had its eighth highest month of overall video views with 13.1 million and Facebook, Instagram, and Twitter saw 1 million social actions finishing with the sixth highest month for the platform, according to Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Audience, Change Trend Report, July 2023 July 2022, U.S. CBS Sports, ESPN.com, Yahoo Sports, BleacherReport.com, NY Post Sports, Deadspin.com, and BarstoolSports.com, **Source: Comscore Shareablee, Data Explorer Power Rankings, July 2023-July 2022.
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
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