Company’s Director of Product, Arv Natarajan, to Lead Roundtable on Next-Gen Search for Modern eCommerce Shoppers

GroupBy Inc., a SaaS-based B2C and B2B eCommerce product discovery technology leader, announces today that it will be attending eTail West, February 27 through March 2. During the event, the company’s Product Director, Arv Natarajan, will lead a roundtable session, “Out With the Old in With the New: Next-Gen Search for Modern eCommerce Shoppers That Want Google-Quality Results,” on February 27, 2023, from 9:05 am to 10:25 am, 11:25 am to 12:45 pm and from 2:35 pm to 3:55 pm.

The roundtable will discuss how modern shoppers have evolved in attitude and behavior as they shift toward digital channels. Natarajan and attendees of the open, interactive roundtable will discuss how retailers can leverage next-generation product discovery tools to help shoppers improve the overall shopping experience.

Key takeaways from the roundtable will include:

• How next-gen product discovery is empowering retailers to focus on retailing
• Reasons retailers are updating their tech stacks
• Insights on realistic eCommerce enterprise revenue gains
• How to better drive better margins by reducing the total cost of ownership for tech stack tools

“The eCommerce industry is at a pivotal moment as consumer attitudes and executions continue to shift, and retailers navigate the post-pandemic plateau,” says Natarajan. “To sustain growth and generate profit, now more than ever, retailers need to invest in next-gen solutions focused on personalization and convenience while reducing internal workloads.”

Natarajan leads GroupBy’s product team, helping to craft the vision and direction of the GroupBy product discovery platform. He brings over 15 years of experience working with enterprise customers in project delivery, customer success and product management across various industries.

GroupBy’s Product Discovery Platform powered by Google Cloud Discovery AI is revolutionizing eCommerce and empowering brands to focus on retailing. The company’s optimized-for-revenue search and recommendations create extraordinary digital customer experiences that boost key sitewide metrics like conversion and click through rate, revenue per search, and average order value. Their holistic platform includes everything from Data Enrichment to Search and Recommendations, Merchandising capabilities, and Analytics and Reporting, allowing retailers to easily craft highly personalized campaigns, reduce manual interventions such as search tuning and access all of their vital product discovery functions in a single place while lowering their overall technology costs.

eTail West attendees interested in speaking to GroupBy about how product discovery can transform the eCommerce experience for customers and improve bottom line revenue can visit booth #217. To reserve a time to meet with the GroupBy team of eCommerce discovery experts visit https://www.groupbyinc.com/resources/event/etail-palm-springs-2023#roundtable.

About GroupBy Inc.

GroupBy's cloud-native SaaS technology powers the world's most relevant and highly converting eCommerce websites. Our composable commerce-based Product Discovery Platform powered by Google Cloud Discovery AI, provides industry-leading features for data enrichment, search, recommendations, navigation, personalization, merchandising and search analytics. GroupBy’s next-generation search and recommendations platform creates seamless eCommerce experiences optimized for your business outcomes, including revenue, margin, and profit. We excel with complex, large-scale B2B configurations and in dynamic, high volume B2C scenarios. Founded in 2013, GroupBy is headquartered in Toronto, Canada and has offices in Austin, Texas.

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