• Advisory agreements with three experienced leaders secures a complete team of talent with experience in production, fulfillment, branding, design and marketing to operate newly formed action sports supplier in the United States.
• The announcement follows Fortium’s recent formation of Norr, to enter the direct-to-consumer sporting goods market, with a distinct focus on the action sports sub-segment.

Fortium Holdings Corp. (“Fortium” or the “Company”) (OTC: FRTM), today announced that its wholly-owned subsidiary, Norr LLC (“Norr”), has entered into advisory agreements with three experienced leaders to assist Norr in its operations and growth into a significant player in the direct-to-consumer sporting goods industry. This follows Fortium’s recent announcement regarding the formation of Norr, representing Fortium’s expansion into the direct-to-consumer U.S. sporting goods market.

Under the terms of the agreement, Norr’s day-to-day operations will be run by a seasoned team, who bring significant experience and a long track-record of success in the retail industry. The advisory team includes Brian McKinley, Alex Souêtre, and Mike Burgess.

Each advisor brings a unique set of skills and valued experience to Norr.

• Brian McKinley – Mr. McKinley will assist Norr in the management of Norr’s production and fulfillment operations. Mr. McKinley previously served at Motek Inc., where he assisted in the development and implementation of warehouse management solutions for many industries. Mr. McKinley provides operational software solutions and services to the warehouse and logistics industry via Left Foot Software LLC and Quality Logistics Outsourcing LLC.
• Alexandre Souêtre – Mr. Souêtre will assist Norr with the creative design of Norr products in order to maximize product appeal to Norr’s key target demographic of young, action sports enthusiasts. Mr. Souêtre has been working for over 10 years as an art director and photographer in various industries, with experience as a designer for Boston-based NU-MARCOM magazine, a junior art director for the Paris-based advertising agency, Darewin, a film producer in Los Angeles, and currently as the art director for a number of other companies, including SOVRN Skateboards. Mr. Souêtre also consults for a number of companies, both domestically and internationally, on art direction and brand identity.
• Mike Burgess – Mr. Burgess will advise the leadership team while helping oversee Norr’s integrated marketing strategy, which integrates branding efforts with a robust social media presence in order to drive interest and awareness for Norr products. Mr. Burgess has over 10 years of marketing experience working for companies such as The Berrics, as Head of Production, Commune Capital as Content Manager, and SOVRN Skateboards as the company’s Marketing Director.

“We are extremely fortunate to have secured and be partnering with such a deeply-experienced and highly-regarded group of leaders,” stated Richard Horgan, Chief Executive Officer of Fortium. “With the close collaboration and advice from such a talented group of individuals, combined with the rapidly growing popularity of the action sports market, we believe that Norr is extremely well positioned to quickly achieve its goals of attacking this robust growing market with the formation and expansion of Fortium into the action sports world.”

“I am excited to partner closely with Richard as we execute on the plan to establish Norr as a household name within the action sports market,” stated Brian McKinley. “By leveraging Fortium's public company platform, Norr will be positioned with the resources and exposure needed to grow Norr into a major brand known for its focus on providing high-quality, yet affordable products. We look forward to assisting Norr to launch its first product line of skateboard products and expect to help Norr rapidly expand the scope and reach of Norr’s lineup to other major sporting good categories over time.”

“I am very excited to advise the Norr team,” added Alex Souêtre. “I am excited to help establish Norr as a brand known for developing and offering exciting, on trend designs with a wide range of consumer appeal. I passionately believe in developing high quality, affordable products that Norr’s consumers will enjoy as a means to further expand its market for action sports.”

“I am thrilled to once again join forces with Brian and Alex as advisors to Norr,” commented Mike Burgess. “Norr’s focus on action sports and skateboarding specifically, create an exciting opportunity to develop and launch some differentiated content to a passionate and growing audience of skateboarders. We are excited to assist Norr rapidly, creatively, and strategically establish and scale its brand awareness to the market.”

For additional information, please visit https://norrskate.com/.

About Fortium Holdings Corp

Founded in 2021, Fortium is a diversified holding company with two wholly owned subsidiaries: Elysian Premium Corp. (“Elysian”) and Norr LLC (“Norr”). Elysian is establishing a nationally distributed, luxury cannabis brand with a vertically integrated, “seed-to-store” business model. Norr is a direct-to-consumer focused action sports company that will provide quality sporting equipment at affordable prices through platforms like Amazon. Norr’s goal is to help today’s youth overcome the barriers to entry in the action sports industry.

Cautionary Note Regarding Forward-looking Statements

This press release contains statements, estimates and projections with respect to anticipated future events that may be deemed “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements, including statements regarding the scalability of our on-line direct to consumer sporting good business. . These forward-looking statements reflect various assumptions made by Fortium concerning anticipated results, which may or may not prove to be correct. All statements contained herein that address operating performance, future direction, management and control of Fortium, events or developments that are expected to occur in the future (including statements related to earnings, expectations, sales of assets, capital expenditures, or statements expressing general optimism about future operating results) are forward-looking statements.. The words "believe," "may," "estimate," "continue," "anticipate," "intend," “intention,” "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. Actual results could differ materially from those reflected in the forward looking statements contained herein as a result of a variety of factors, many of which are beyond Fortium’s control. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the possibility that we are unable to acquire assets or businesses management identifies as viable on favorable terms or at all, the potential for friction which may arise between us and third parties, and regulatory challenges. Other risks are included in our filings with the Securities and Exchange Commission, including under the caption titled “Risk Factors” on Form 10-Q for the fiscal quarter ended September 30, 2021 and our Annual Report on Form 10-K for the fiscal year quarter ended December 31, 2020. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as may be required by law.

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