Improvements Allow More Customization, New Reports, More Drill Down and Greater Control over Data and Insights throughout the Rental Experience for Leading Multifamily Owners and Managers

Funnel Leasing, the renter-centric leasing platform, today announced a new suite of reporting functionality and significant improvements to its data capabilities. The improvements make it easier for customers to build more robust reports, create their own custom reports and give them a much higher degree of control over their data and understanding the full renter journey to improve their leasing metrics and efficiencies.

“We understand the ability to drill down on data is vital to our clients’ success and we are thrilled to provide greater tools to allow them to improve their entire leasing process,” said Funnel Chief Product Officer, Ben Rubin. “Our new reporting platform allows leading operators and owners to understand key nuances throughout the rental journey and arms their management teams with data and insights to improve agent performance and run a better business. We believe our clients should have the most control over their own data and the ability to customize it for their various needs.”

“The new reporting interface within Funnel is so much easier to use. Our managers can quickly find the report they need and they can drill into the details so they can take action immediately. We love the responsiveness!” said Louise Brandy, VP of Enterprise Applications for Essex Property Trust, LLC.

Additional new reporting enhancements and improvements include:

Ability to drill down to individual prospect-level details throughout the rental journey in data tables or through visualization, including prospect name, ID and details

• Ability to conduct custom analysis: Exporting mass drill down data for custom reporting
• Ability to download data in greater detail and schedule emailed reports
• Ability to verify data accuracy
• Filtering to see which prospects haven’t toured/submitted applications etc
• Accounting teams can see transactional data (charges, payments, refunds, payouts, balances)
• Insights on groups of prospects
• Insights on leasing agents and their effectiveness
• New visualizations
• Sleek new user experience
• Future out-of-the-box reports will be released quicker with iframe support
• New online leasing reports, including time to submit an application, conversion rates, other metrics
• New virtual agent reports, including detail on who’s scheduling tours, conversion rates
• New summary cohort report based on when prospect was created to lease signing, including how leads are coming in by lead source and medium type, can be analyzed by teams or agents
• New prospect reporting to go deeper on timeframe
• New marketing attribution report to perform analysis on leads from different ILS’ to streamline marketing spend.
• Coming soon: a renter-centric report indicating overall conversion rate for the entire portfolio (how many communities prospects inquire at etc.)
• Coming soon: agent score/performance report to analyze activity

Existing Funnel clients have automatically been given access to the new set of reporting tools.

To learn more about Funnel’s products, including Signal: syndication, Engage: CRM, Convert: online leasing and Amplify: virtual leasing agent, request a demo here.

About Funnel Leasing

Funnel's renter-centric solutions revolutionize the antiquated process of finding a home into an enjoyable experience. We believe all renters deserve a seamless, simple and personalized journey. We provide leasing and communication tools that are intuitive and obliterate repetitive tasks -- driving more efficient leasing. Join us as we help leading property management teams create tomorrow's rental experience at funnelleasing.com.

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