Waya, a fintech innovator focused on serving immigrant and minority communities in the United States, has officially launched its groundbreaking mobile banking and money transfer application. Aimed at addressing the barriers of financial exclusion, Waya is set to make banking services accessible, affordable, and easy to use for millions of people who have been underrepresented and underserved in the financial sphere.
“Banking has always been challenging for immigrants and minorities in the US, and we saw this as an opportunity to make a real difference,” said Dr. David Wachira, Co-founder and CEO of Waya. “Our mission is to empower these communities with financial tools that are not only convenient and reliable but also sensitive to their unique needs.”
The newly launched Waya App offers several features including ACH and bank transfers, instant payments, and both physical and virtual debit cards issued pursuant to a license by Mastercard International. Waya accounts, provided in collaboration with their partner bank, are insured up to the standard maximum deposit insurance amount of $250,000.
Key to Waya's service is the feature of international money transfers, allowing users to quickly and securely send money to bank accounts and mobile money wallets in over 100 countries globally.
"We've created Waya to be a 'banking made easy' solution. No tellers, no queues, no hassle," added Hempstone Maroria, Co-founder and CTO. "You can open a Waya account in minutes and start transacting immediately. This is financial inclusion for everyone."
Focusing on digital marketing, influencer engagement, community involvement, and strategic partnerships, Waya's go-to-market strategy aims to reach and engage its target audiences effectively. "Our customer acquisition model is focused on building trust and confidence in the communities we serve," said Aenoi Chanthavong, Co-founder and CRO.
Backed by a diverse founding team hailing from three different continents, Waya combines extensive experience in banking and finance, risk and compliance, product development, and engineering. This comprehensive knowledge base has resulted in a product tailored specifically to the needs of its target demographic.
Building on a robust foundation, Waya already boasts of having banking license coverage and regulatory approvals in the USA, technology, payment processing, identity verification partnerships, and a user base of 160,000+ direct potential customers.
"We have the right team, product, and strategy to redefine banking for immigrants and minorities in America. Join us on our journey towards financial inclusion for everyone," concluded Dr. Wachira.
To learn more about Waya, visit www.getwaya.com
Waya is a fintech company based in the USA, aiming to promote financial inclusion and economic empowerment for immigrant and minority communities. Offering banking and money transfer services, Waya provides an opportunity for the unbanked, underbanked, and those frequently bypassed by conventional banking systems to access financial services. Built by minorities, for minorities, Waya seeks to level the playing field in banking.