Free Writing Prospectus Filed Pursuant to Rule 433
(Related to Preliminary Prospectus Supplement Dated November 16, 2009)
Registration No. 333-159303
November 16, 2009
Pricing Term Sheet
Kellogg Company
$500,000,000 4.150% Notes due 2019
| Issuer: | Kellogg Company | |
| Size: | $500,000,000 | |
| Maturity: | November 15, 2019 | |
| Coupon (Interest Rate): | 4.150% | |
| Yield to maturity: | 4.193% | |
| Spread to Benchmark Treasury: | +85 bps | |
| Benchmark Treasury: | 3.375% due November 15, 2019 | |
| Benchmark Treasury Yield: | 3.343% | |
| Interest Payment Dates: | May 15 and November 15, commencing May 15, 2010 | |
| Make-whole call | At any time at a discount rate of Treasury Rate plus 15 basis points | |
| Price to Public: | 99.652% | |
| Trade Date: | November 16, 2009 | |
| Settlement Date: | November 19, 2009 | |
| CUSIP: | 487836 BC1 | |
| Anticipated Ratings: | A3 (Moody’s Investors Service Inc.) | |
| BBB+ (Standard & Poor’s Ratings Services) | ||
| A- (Fitch Ratings) | ||
| Joint Book-Running Managers: | Banc of America Securities LLC SunTrust Robinson Humphrey, Inc. BNP Paribas Securities Corp. | |
| Co-Managers: | BBVA Securities Inc. Blaylock Robert Van, LLC Goldman, Sachs & Co. Lloyds TSB Bank plc Morgan Stanley & Co. Incorporated Scotia Capital (USA) Inc. SG Americas Securities, LLC Wells Fargo Securities, LLC The Williams Capital Group, L.P. | |
| Note: A securities rating is not a recommendation to buy, sell or hold securities and may be subject to revision or withdrawal at any time. | ||
The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling Banc of America Securities LLC toll-free at 1-800-294-1322 or email
dg.prospectus_distribution@bofasecurities.com or by calling SunTrust Robinson Humphrey, Inc. toll-free at 1-800-685-4786.
Any disclaimers or other notices that may appear below are not applicable to this communication and should be disregarded. Such disclaimers were automatically generated as a result of this communication being sent via Bloomberg or another email system.