AMENDMENT #27 TO SCHEDULE 13G

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

 

SCHEDULE 13G

 

 

Under the Securities Exchange Act of 1934

(Amendment No. 27)*

 

 

 

 

 

Kellogg Company


(Name of Issuer)

 

 

Common Stock


(Title of Class of Securities)

 

 

487836108


                                (CUSIP Number)                                

 

 


(Date of Event Which Requires Filing of this Statement)

 

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

 

¨ Rule 13d-1(b)

 

¨ Rule 13d-1(c)

 

x Rule 13d-1(d)

 

 

*   The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

 

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

 

SEC 1745 (12-02)

 


13G

CUSIP No. 487836108    Page 2 of 9 pages

 

 


  1.  

Name of Reporting Person

I.R.S. Identification No. of above person (entities only)

 

            The Bank of New York Company, Inc.

            (I.R.S. 13-2614959)

   

  2.  

Check the Appropriate Box if a Member of a Group*

(a)  ¨

(b)  x

   

  3.  

SEC Use Only

 

   

  4.  

Citizenship or Place of Organization

 

            A New York Corporation

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5.    Sole Voting Power

 

                229,668


  6.    Shared Voting Power

 

                124,560,425


  7.    Sole Dispositive Power

 

                182,904


  8.    Shared Dispositive Power

 

                124,041,233


  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

            124,790,093

   

10.  

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*

 

¨

   

11.  

Percent of Class Represented by Amount in Row 9

 

            30.5%

   

12.  

Type of Reporting Person*

 

            HC

   

 

*SEE INSTRUCTIONS BEFORE FILLING OUT!


13G

 

CUSIP No. 487836108

  Page 3 of 9 pages

 


  1.  

Name of Reporting Person

I.R.S. Identification No. of above person (entities only)

 

            Carlos M. Gutierrez

   

  2.  

Check the Appropriate Box if a Member of a Group*

(a)  ¨

(b)  x

   

  3.  

SEC Use Only

 

   

  4.  

Citizenship or Place of Organization

 

            U.S. Citizen

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5.    Sole Voting Power

 

                1,998,576


  6.    Shared Voting Power

 

                124,014,940


  7.    Sole Dispositive Power

 

                1,998,576


  8.    Shared Dispositive Power

 

                124,014,940


  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

            126,013,516

   

10.  

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*

 

¨

   

11.  

Percent of Class Represented by Amount in Row 9

 

            30.8%

   

12.  

Type of Reporting Person*

 

            IN

   

 

*SEE INSTRUCTIONS BEFORE FILLING OUT!


13G

 

CUSIP No. 487836108

  Page 4 of 9 pages

 


  1.  

Name of Reporting Person

I.R.S. Identification No. of above persons (entities only)

 

            William C. Richardson

   

  2.  

Check the Appropriate Box if a Member of a Group*

(a)  ¨

(b)  x

   

  3.  

SEC Use Only

 

   

  4.  

Citizenship or Place of Organization

 

            U.S. Citizen

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5.    Sole Voting Power

 

                31,283


  6.    Shared Voting Power

 

                124,736,860


  7.    Sole Dispositive Power

 

                20,400


  8.    Shared Dispositive Power

 

                124,736,860


  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

            124,768,143

   

10.  

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*

 

¨

   

11.  

Percent of Class Represented by Amount in Row 9

 

            30.5%

   

12.  

Type of Reporting Person*

 

            IN

   

 

*SEE INSTRUCTIONS BEFORE FILLING OUT!


13G

 

CUSIP No. 487836108

  Page 5 of 9 pages

 


  1.  

Name of Reporting Person

I.R.S. Identification No. of above persons (entities only)

 

            Jonathan T. Walton

   

  2.  

Check the Appropriate Box if a Member of a Group*

(a)  ¨

(b)  x

   

  3.  

SEC Use Only

 

   

  4.  

Citizenship or Place of Organization

 

            U.S. Citizen

   

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

 

  5.    Sole Voting Power

 

                0


  6.    Shared Voting Power

 

                124,014,940


  7.    Sole Dispositive Power

 

                0


  8.    Shared Dispositive Power

 

                124,014,940


  9.  

Aggregate Amount Beneficially Owned by Each Reporting Person

 

            124,014,940

   

10.  

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*

 

¨

   

11.  

Percent of Class Represented by Amount in Row 9

 

            30.3%

   

12.  

Type of Reporting Person*

 

            IN

   

 

*SEE INSTRUCTIONS BEFORE FILLING OUT!

 


Schedule 13G

Issuer: Kellogg Company

Page 6 of 9

 

This Schedule 13G is being filed as Amendment No. 27 to the Schedule 13G dated April 23, 1979 filed on behalf of Harris Trust and Savings Bank, Lyle C. Roll, Russell G. Mawby and William V. Bailey as trustees of the W.K. Kellogg Foundation Trust (the “Trust”) with respect to shares of common stock of Kellogg Company (the “Shares”).

 

This Amendment No. 27 is being filed by The Bank of New York as trustee of the Trust, on behalf of the Trust and on behalf of itself, Carlos M. Gutierrez, William C. Richardson and Jonathan T. Walton, as all of the trustees of the Trust for the year ending December 31, 2003.

 

The number of Shares beneficially owned by each of The Bank of New York and certain of its affiliates, Carlos M. Gutierrez, William C. Richardson and Jonathan T. Walton, individually, as fiduciary or otherwise, is hereinafter reported. The number of Shares beneficially owned collectively by such persons is 127,541,872, which is 31.2% of the Shares outstanding. Of this amount 124,014,940 Shares, or 30.3% of the Shares outstanding, represent Shares owned in a fiduciary capacity on behalf of the Trust. Shares owned in other fiduciary capacities are noted on Exhibit 99.1.

 

The number of reported Shares for Carlos M. Gutierrez includes 1,836,713 Shares that Mr. Gutierrez may acquire within 60 days of December 31, 2003 by exercising options granted to him under the Kellogg Company Key Employee Incentive Plans. The number of reported Shares for William C. Richardson includes 20,000 Shares that Dr. Richardson may acquire within 60 days of December 31, 2003 by exercising options granted to him under the Kellogg Company Non-Employee Director Stock Plan.

 

Item 1.

   (a)    Name of Issuer:     
          Kellogg Company     
     (b)    Address of Issuer’s Principal Executive Offices:     
          One Kellogg Square     
          Battle Creek, Michigan 49016-3599     

Item 2.

   (a)    Name of Persons Filing:     
          The Bank of New York Company, Inc.     
          Carlos M. Gutierrez     
          William C. Richardson     
          Jonathan T. Walton     
     (b)    Address of Principal Business Office :     
          Person Filing    Address     
          The Bank of New York Company, Inc.    One Wall Street     
               New York, NY 10286     
          Carlos M. Gutierrez    One Kellogg Square     
               P. O. Box 3599     
               Battle Creek, Michigan 49016     
          William C. Richardson    W.K. Kellogg Foundation     
               One Michigan Avenue East     
               Battle Creek, Michigan 49017     
          Jonathan T. Walton    37 Warner Rd.     
               Grosse Pointe Farms, Michigan 48236     


Schedule 13G

Issuer: Kellogg Company

Page 7 of 9

 

     (c)    Citizenship:
          The Bank of New York Company, Inc.      -A New York Corporation
          Carlos M. Gutierrez      -U.S. Citizen
          William C. Richardson      -U.S. Citizen
          Jonathan T. Walton      -U.S. Citizen
     (d)    Title of Class of Securities:
          All persons filing – common stock
     (e)    CUSIP Number:
          All persons filing – 487836108

Item 3.

   (a) -(j)    This statement is being filed pursuant to Rule 13d-1(d).

Item 4.

   Ownership:
     (a)    Amount Beneficially Owned as of December 31, 2003:
          The Bank of New York Company, Inc.    - 124,790,093     
          Carlos M. Gutierrez    - 126,013,516     
          William C. Richardson    - 124,768,143     
          Jonathan T. Walton    - 124,014,940     
     (b)    Percent of Class:
          The Bank of New York Company, Inc.    - 30.5%     
          Carlos M. Gutierrez    - 30.8%     
          William C. Richardson    - 30.5%     
          Jonathan T. Walton    - 30.3%     
     (c)    Number of shares as to which such person has:
          (i)        Sole power to vote or to direct the vote:
          The Bank of New York Company, Inc.    - 229,668     
          Carlos M. Gutierrez    - 1,998,576     
          William C. Richardson    - 31,283     
          Jonathan T. Walton    - 0     
          (ii)      Shared power to vote or to direct the vote:
          The Bank of New York Company, Inc.    - 124,560,425     
          Carlos M. Gutierrez    - 124,014,940     
          William C. Richardson    - 124,736,860     
          Jonathan T. Walton    - 124,014,940     


Schedule 13G

Issuer: Kellogg Company

Page 8 of 9

 

(iii) Sole power to dispose or to direct the disposition of:

 

The Bank of New York Company, Inc.

   -    182,904     

Carlos M. Gutierrez

   -    1,998,576     

William C. Richardson

   -    20,400     

Jonathan T. Walton

   -    0     
                

 

(iv) Shared power to dispose or to direct the disposition of:

 

The Bank of New York Company, Inc.

       -124,041,233     

Carlos M. Gutierrez

       -124,014,940     

William C. Richardson

       -124,736,860     

Jonathan T. Walton

       -124,014,940     

 

Item 5. Ownership of Five Percent or Less of a Class:

 

Not Applicable.

 

Item 6. Ownership of More than Five Percent on Behalf of Another Person:

 

See Exhibit 99.1

 

Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person:

 

The Bank of New York Company, Inc., a parent holding company, is filing with respect to its following subsidiaries:

 

The Bank of New York

One Wall Street

New York, NY 10286

 

The Bank of New York Trust Company

123 Main Street

White Plains, New York 10601

 

Item 8. Identification and Classification of Members of the Group:

 

See Exhibits 99.2 and 99.3

 

Item 9. Notice of Dissolution of Group:

 

Not Applicable

 

Item 10. Certifications:

 

Not Applicable


Schedule 13G

Issuer: Kellogg Company

Page 9 of 9

 

SIGNATURES

 

After reasonable inquiry and to the best of our knowledge and belief, we certify that the information set forth in this statement is true, complete and correct.

 

Dated: February 12, 2004

 

The Bank of New York, as trustee of the

W.K. Kellogg Foundation Trust

By   /s/    Ann Daly Jocelyn        
   
   

Ann Daly Jocelyn

Vice President

 

Carlos M. Gutierrez
    /s/    Ann Daly Jocelyn         
   
    By his attorney in fact, Ann Daly Jocelyn

 

William C. Richardson
    /s/    Ann Daly Jocelyn        
   
    By his attorney in fact, Ann Daly Jocelyn

 

Jonathan T. Walton
    /s/    Ann Daly Jocelyn         
   
    By his attorney in fact, Ann Daly Jocelyn


SCHEDULE 13G

 

EXHIBIT INDEX

 

Exhibit No.

  

Exhibit


Exhibit 24.1    Power of Attorney of Carlos M. Gutierrez dated November 19, 2003.
Exhibit 24.2    Power of Attorney of William C. Richardson dated November 19, 2003.
Exhibit 24.3    Power of Attorney of Jonathan T. Walton dated November 19, 2003.
Exhibit 99.1    Ownership of More Than Five Percent on Behalf of Another Person.
Exhibit 99.2    Identity of Each Person Filing This Schedule 13G.
Exhibit 99.3    Agreement Pursuant to Rule 13d-1(k)(1)(iii).