Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
JOHNSON GLENN S
   2. Issuer Name and Ticker or Trading Symbol
ALASKA AIR GROUP INC [ALK] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EXEC VP/FINANCE AND CFO
(Last)
(First)
(Middle)
ALASKA AIRLINES INC, 19300 INTERNATIONAL BLVD		 3. Date of Earliest Transaction (Month/Day/Year)
03/12/2010
(Street)

SEATTLE, WA 98188		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
COMMON STOCK 03/12/2010   S   6,957 D $ 40.2979 3,537 D  
COMMON STOCK 03/12/2010   M   5,700 A $ 25.2 5,700 D  
COMMON STOCK 03/12/2010   M   961 A $ 27.85 6,661 D  
COMMON STOCK 03/12/2010   M   1,164 A $ 18.76 7,825 D  
COMMON STOCK 03/12/2010   M   10,475 A $ 22.84 18,300 D  
COMMON STOCK 03/12/2010   M   5,250 A $ 26.1 23,550 D  
COMMON STOCK 03/12/2010   M   4,474 A $ 27.4 28,024 D  
COMMON STOCK 03/12/2010   M   10,950 A $ 27.49 38,974 D  
COMMON STOCK 03/12/2010   M   7,498 A $ 27.56 46,472 D  
COMMON STOCK 03/12/2010   M   6,000 A $ 31.8 52,472 D  
COMMON STOCK 03/12/2010   S   52,472 D $ 40.2132 0 D  
COMMON STOCK (1)               24,802 D  
COMMON STOCK (2)               860 I ESOP TRUST

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
EMP STOCK OPTION (RT TO BUY) $ 25.2 03/12/2010   M     5,700 11/12/2002 11/12/2011 COMMON 5,700 $ 0 0 D  
EMP STOCK OPTION (RT TO BUY) $ 27.85 03/12/2010   M     961 05/31/2003 05/31/2012 COMMON 961 $ 0 0 D  
EMP STOCK OPTION (RT TO BUY) $ 18.76 03/12/2010   M     1,164 02/11/2004 02/11/2013 COMMON 1,164 $ 0 0 D  
EMP STOCK OPTION (RT TO BUY) $ 22.84 03/12/2010   M     10,475 07/16/2004 07/16/2013 COMMON 10,475 $ 0 0 D  
EMP STOCK OPTION (RT TO BUY) $ 26.1 03/12/2010   M     5,250 03/01/2005 03/01/2014 COMMON 5,250 $ 0 0 D  
EMP STOCK OPTION (RT TO BUY) $ 27.4 03/12/2010   M     4,474 06/14/2008(3) 06/14/2017 COMMON STOCK 4,474 $ 0 4,474 D  
EMP STOCK OPTION (RT TO BUY) $ 27.49 03/12/2010   M     10,950 02/08/2009(4) 02/08/2018 COMMON 10,950 $ 0 10,950 D  
EMP STOCK OPTION (RT TO BUY) $ 27.56 03/12/2010   M     7,498 01/29/2010(5) 01/29/2019 COMMON 7,498 $ 0 22,494 D  
EMP STOCK OPTION (RT TO BUY) $ 31.8 03/12/2010   M     6,000 01/30/2002 01/30/2011 COMMON 6,000 $ 0 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
JOHNSON GLENN S
ALASKA AIRLINES INC
19300 INTERNATIONAL BLVD
SEATTLE, WA 98188		       EXEC VP/FINANCE AND CFO  

Signatures

 KAREN A. GRUEN, ATTORNEY IN FACT FOR GLENN S. JOHNSON   03/16/2010
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) STOCK UNITS AWARDED UNDER THE 2004 LONG-TERM INCENTIVE EQUITY AND 2008 PERFORMANCE INCENTIVE PLANS; SUBJECT TO FORFEITURE.
(2) SHARES HELD IN AN ALASKA AIR GROUP, INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST AS OF DECEMBER 31, 2009.
(3) OPTIONS VESTED/VEST IN EQUAL INSTALLMENTS ON JUNE 14, 2008, 2009, 2010 AND 2011.
(4) OPTIONS VESTED/VEST IN EQUAL INSTALLMENTS ON FEBRUARY 8, 2009, 2010, 2011 AND 2012.
(5) OPTIONS VESTED/VEST IN EQUAL INSTALLMENTS ON JANUARY 29, 2010, 2011, 2012 AND 2013.

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