PIONEER CORPORATION
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the month of December, 2005
Commission File Number 1-7616
         
  PIONEER CORPORATION
 
  (Translation of registrant’s name into English)  
         
  4-1, MEGURO 1-CHOME, MEGURO-KU, TOKYO 153-8654, JAPAN
 
  (Address of principal executive offices)  
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F:
Form 20-F þ                    Form 40-F o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):                     
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):                     
Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes o                    No þ
If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82-                    

 


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SIGNATURES
THE 60TH SEMIANNUAL BUSINESS REPORT
NOTICE REGARDING CHANGE IN MANAGEMENT


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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
         
  PIONEER CORPORATION
(Registrant)
 
 
Date: December 1, 2005 
      
  By   /s/ Kaneo Ito    
    Kaneo Ito   
    President and Representative Director   
 
This report on Form 6-K contains the followings:
1.   The English translation version of 60th Semiannual Business Report for the six-month period ended September 30, 2005.
 
2.   The notice regarding change in management of the Company.

 


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(TRANSLATION)
THE 60TH SEMIANNUAL BUSINESS REPORT
For the Six Months Ended September 30, 2005
 
 
 
This is a translation of the original Semiannual Business Report written in the
Japanese language, prepared primarily for the benefit and information
of shareholders of the Company’s common stock.
 
PIONEER CORPORATION
Tokyo, Japan

 


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TO OUR SHAREHOLDERS
In the first half of the 60th accounting period, ended September 30, 2005, consolidated operating revenue of Pioneer Corporation was ¥349,898 million, up 1.4% over the previous year.
However, net loss of ¥12,261 million was posted for the period, compared to net income of ¥4,809 million in the corresponding period of the previous year. This loss was principally caused by lower market prices for our main products due to more severe competition, resulting in a decrease of gross profit margins.
Reflecting the impact of continued severe business conditions, we have set interim dividend payments at ¥7.5 per share of common stock, a decrease of ¥5.0 from that for the corresponding period last year.
The business environment remains severe, characterized by uncertain economic conditions, particularly as the rising prices of crude oil and other raw materials may exert negative impact on the economies of Japan and the U.S., in which consumer spending had been steady. Also, price competition is increasingly tough in markets for our key products.
Despite these difficult conditions, we are committed to becoming profitable again by reviewing every aspect of our major business fields, reinvesting our resources in advanced, high-quality, value-added products that identify the core value of our Company, and enhancing our brand equity.

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In the plasma display business, we have been reinforcing our production capacity, as the market rapidly expands. Incoming orders, however, did not reach the levels we had planned for in the OEM (original equipment manufacturing) plasma display business, so we decided to adjust total production output until demand recovers. As we keep cutting costs extensively, we will continue to develop and launch unique products of superior innovation, performance and function. We are making efforts to enhance the value and strength of the Pioneer brand and to expand plasma display sales.
In the DVD business, the market is rapidly expanding, especially in DVD recorders and DVD drives for personal computers (PCs), while product prices are falling sharply. To overcome the competition, we must introduce more advanced products as early as possible, in addition to carrying out more cost cutting in production in China. We are aggressively reviewing our development and design process, aiming to enhance speed and efficiency of development, and to precede our competitors in supplying markets with products that customers welcome.
In the car electronics business, we are determined to maintain a leading position in the consumer market by reinforcing our car audio operations in the fast-growing markets of China, Central and South America and Russia. Developing products that differentiate us from our industry competitors will help extend the value of our brand. Our car navigation operations are renowned in Japan, where our sales efforts are as aggressive as ever. We are making a similarly bold push

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to fortify and extend our operations for this business in Europe and North America. In our business with automobile manufacturers, we are capitalizing on our product planning expertise in the consumer market, and propose innovative products to open up new business opportunities and increase sales.
Along with our ongoing efforts to improve management efficiency, we are advancing discussion on a restructuring that may include renewal of the Pioneer group business structure, as well as consequent consolidation of plants and offices and review of staffing. These measures, plus inventory reduction through better supply chain management, will help us return to profitability and improve cash flows.
We greatly appreciate the support that you have always given us. We are doing everything in our power to overcome the present difficulties and to improve shareholder value.
December 2005
Tokyo, Japan
     
 
  Kaneo Ito
 
  President and Representative Director

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CONSOLIDATED OPERATING REVENUE BY BUSINESS SEGMENT
Effective from this 60th accounting period, the Company changed business segment classification for certain businesses. Results related to plasma displays for business use and DJ equipment have been moved from “Others” to “Home Electronics.” Previously reported amounts have been reclassified accordingly.
Percent of Operating Revenue
Six months ended September 30
(PERCENT OF OPERATING REVENUE BAR GRAPH)
Home Electronics
This segment includes plasma displays, DVD recorders, DVD players, DVD drives, stereo systems, individual stereo components, DJ equipment, telephones and equipment for cable TV systems.
Sales in the Home Electronics segment increased 9.4% from the corresponding period in the previous year to ¥144,958 million, as plasma display sales increased, despite a decrease in sales of DVD products.
     In Japan, sales decreased 2.3% to ¥36,068 million mainly due to a decrease in sales of DVD recorders, despite an increase in sales of plasma displays.

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     Overseas sales increased 14.0% to ¥108,890 million, due to a rise in sales of plasma displays worldwide, and of DVD drives for PCs in Asia, despite the decline in sales of DVD drives for PCs in Europe and North America and the discontinuation of sales of cable TV set-top boxes in North America.
Car Electronics
This segment includes car navigation systems, car stereos, car AV (audio/video) systems and car speakers.
Sales in the Car Electronics segment amounted to ¥160,353 million, up 3.9% over the corresponding period in the previous year. Car audio product sales were good, although car navigation system sales decreased, due to lower sales in Japan of these systems to automobile manufacturers.
     In Japan, sales decreased 9.1% to ¥56,177 million, due to a decrease in sales of car navigation systems to automobile manufacturers, which reflected a lack of new car model launches in comparison to the corresponding period of the previous year, despite an increase in sales of car navigation systems for the consumer market.
     Overseas sales increased 12.6% to ¥104,176 million, due to growth in sales of car audio products and car navigation systems to automobile manufacturers in North America, and of car audio products for the consumer market in Central and South America and Europe.

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Patent Licensing
This segment includes the licensing of patents related to laser optical disc technologies.
Royalty revenue from Patent Licensing decreased 21.6% from the corresponding period in the previous year to ¥5,285 million, reflecting the expiration of patents included in a portfolio of patents licensed to the optical disc industry and the lack of revenue from renewed contracts with licensees compared with the corresponding period of the previous year.
Others
This segment includes organic light-emitting diode (OLED) display panels, factory automation systems, electronics devices and parts, business-use AV systems.
Sales in this segment decreased 23.7% from the corresponding period in the previous year to ¥39,302 million, mainly as a result of a drop in sales of optical disc manufacturing systems in Asia.
     In Japan, sales decreased 21.2% to ¥19,918 million reflecting a sales shift from Japan to China of devices for cellular phones.
     Overseas, sales decreased 26.1% to ¥19,384 million, due to a drop in sales of optical disc manufacturing systems in Asia, despite an increase in sales of devices for cellular phones in China.

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CONSOLIDATED FINANCIAL STATEMENTS
Pioneer Corporation and Subsidiaries
(1) Consolidated Balance Sheets
(In millions of yen)
                 
    September 30  
    2005     2004  
Assets
               
Current assets:
               
Cash and cash equivalents
  ¥ 107,198     ¥ 123,936  
Trade receivables, less allowance
    126,981       119,863  
Inventories
    126,594       135,504  
Others
    75,628       74,711  
 
           
Total current assets
    436,401       454,014  
 
           
Investments and long-term receivables
    25,268       29,553  
Property, plant and equipment, less depreciation
    203,557       208,964  
Intangible assets
    22,974       25,590  
Other assets
    39,393       39,015  
 
           
Total assets
  ¥ 727,593     ¥ 757,136  
 
           
Liabilities and Shareholders’ Equity
               
Current liabilities:
               
Short-term borrowings and current portion of long-term debt
  ¥ 55,560     ¥ 40,615  
Trade payables
    104,831       103,031  
Others
    101,857       104,554  
 
           
Total current liabilities
    262,248       248,200  
 
           
Long-term debt
    79,512       87,397  
Other long-term liabilities
    41,705       58,909  
Minority interests
    17,085       18,281  
Shareholders’ equity:
               
Common stock
    49,049       49,049  
Capital surplus
    82,834       82,612  
Retained earnings
    246,987       276,334  
Accumulated other comprehensive loss
    (39,390 )     (53,185 )
Treasury stock
    (12,437 )     (10,461 )
 
           
Total shareholders’ equity
    327,043       344,349  
 
           
Total liabilities and shareholders’ equity
  ¥ 727,593     ¥ 757,136  
 
           

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(2) Consolidated Statements of Operations
(In millions of yen except per share information)
                 
    Six months ended  
    September 30  
    2005     2004  
Revenues:
               
Operating revenue:
               
Net sales
  ¥ 344,613     ¥ 338,308  
Royalty revenue
    5,285       6,739  
 
           
Total operating revenue
    349,898       345,047  
Interest income
    1,252       790  
Other income
    6,065       293  
 
           
Total revenues
    357,215       346,130  
 
           
Cost and expenses:
               
Cost of sales
    278,393       250,878  
Selling, general and administrative expenses
    87,893       80,771  
Interest expense
    720       689  
Loss on sale and disposal of fixed assets
    443       125  
Other deductions
    1,720       1,229  
 
           
Total cost and expenses
    369,169       333,692  
 
           
Income (loss) before income taxes
    (11,954 )     12,438  
Income taxes
    (1,210 )     5,544  
Minority interest in losses (earnings) of subsidiaries
    1,285       (560 )
Equity in losses of affiliated companies
    (2,802 )     (1,525 )
 
           
Net income (loss)
  ¥ (12,261 )   ¥ 4,809  
 
           
Net income (loss) per share:
               
Basic
  ¥ (70.29 )   ¥ 27.41  
Diluted
  ¥ (70.29 )   ¥ 24.45  

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(3) Consolidated Statements of Cash Flows
(In millions of yen)
                 
    Six months ended  
    September 30  
    2005     2004  
Operating activities:
               
Net income (loss)
  ¥ (12,261 )   ¥ 4,809  
Depreciation and amortization
    24,122       21,287  
Decrease in trade receivables
    7,160       415  
Increase in inventories
    (14,635 )     (18,814 )
Increase in trade payables
    8,016       7,168  
Increase (decrease) in other accrued liabilities
    2,737       (11,185 )
Other
    (13,919 )     (7,711 )
 
           
Net cash provided by (used in) operating activities
    1,220       (4,031 )
 
           
Investing activities:
               
Payment for purchase of fixed assets
    (19,282 )     (26,284 )
Payment for purchase of subsidiary
          (36,615 )
Other
    7,357       338  
 
           
Net cash used in investing activities
    (11,925 )     (62,561 )
 
           
Financing activities:
               
Increase (decrease) in short-term borrowings and long-term debt
    2,866       (3,034 )
Dividends paid
    (2,180 )     (2,193 )
Other
    (2,073 )     (323 )
 
           
Net cash used in financing activities
    (1,387 )     (5,550 )
 
           
Effect of exchange rate changes on cash and cash equivalents
    2,609       3,659  
 
           
Net decrease in cash and cash equivalents
    (9,483 )     (68,483 )
Cash and cash equivalents, beginning of period
    116,681       192,419  
 
           
Cash and cash equivalents, end of period
  ¥ 107,198     ¥ 123,936  
 
           

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Notes:
1.   The Company’s consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP).
2.   The consolidated financial statements include the accounts of the parent company and 126 subsidiaries and the investments in 5 affiliated companies accounted for on an equity basis.
3.   Computation of net income per share is based on Statements of Financial Accounting Standards No.128 “Earnings per Share.”
4.   Effective from the fiscal 2005 year-end presentation, the Company changed the format of the consolidated statements of operations from multiple-step form to single-step form, which shows income before taxes by deducting total expenses from total revenue. Previously reported amounts have been reclassified accordingly.
5.   Effective from the fiscal 2005 year-end presentation, the Company presented “Loss on sale and disposal of fixed assets” separately in the consolidated statements of operations, which was previously included in “Selling, general and administrative expenses.” Previously reported amounts have been restated accordingly.

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NON-CONSOLIDATED FINANCIAL STATEMENTS
Pioneer Corporation — Parent Company Only
(1)  Condensed Balance Sheets
                 
    (In millions of yen)
 
 
    September 30  
    2005     2004  
Assets
               
Current assets:
               
Cash
  ¥ 46,162     ¥ 33,829  
Notes and accounts receivable—trade
    46,605       38,018  
Marketable securities
          18,683  
Inventories
    29,044       34,733  
Other current assets
    31,020       64,070  
 
           
Total current assets
    152,882       189,336  
 
               
Fixed assets:
               
Tangible
    52,674       48,282  
Intangible
    28,523       21,335  
Investments and others
    208,751       204,768  
 
           
Total fixed assets
    289,949       274,386  
 
           
Total assets
  ¥ 442,782     ¥ 463,722  
 
           
 
               
Liabilities and Shareholders’ Equity
               
Current liabilities:
               
Notes and accounts payable—trade
  ¥ 53,827     ¥ 50,129  
Accrued expenses
    37,471       34,730  
Other current liabilities
    15,350       26,766  
 
           
Total current liabilities
    106,649       111,627  
Long-term liabilities
    73,279       76,100  
 
           
Total liabilities
    179,929       187,727  
 
               
Shareholders’ equity
    262,852       275,995  
 
           
Total liabilities and shareholders’ equity
  ¥ 442,782     ¥ 463,722  
 
           
Note:     Accumulated depreciation on tangible fixed assets on September 30, 2005 and 2004 was ¥90,192 million and ¥91,727 million, respectively.

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(2)  Condensed Statements of Operations
                 
  (In millions of yen except per share information)  
       
    Six months ended  
    September 30  
    2005     2004  
Net sales
  ¥ 245,819     ¥ 234,039  
Cost of sales
    213,720       191,874  
Selling, general and administrative expenses
    41,592       41,981  
 
           
Operating income (loss)
    (9,493 )     183  
Non-operating income—net
    54       2,098  
 
           
Ordinary income (loss)
    (9,439 )     2,282  
Other income (expenses)—net
    357       (0 )
 
           
Income (loss) before income taxes
    (9,081 )     2,281  
Income taxes
    (3,709 )     141  
Net income (loss)
  ¥ (5,371 )   ¥ 2,140  
 
           
 
               
Net income (loss) per share
  ¥ (30.80 )   ¥ 12.19  

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CONDITION OF SHAREHOLDERS AND SHARES
(as of September 30, 2005)

Number of Shares Issued   180,063,836 shares
Note:  5,638,433 shares held by the Company as treasury stock are included.
Distribution of Share-ownership
                         
    Number of     Number of Shares Held
    Shareholders     and its Percent to Total
Financial institutions
    110       64,743   thousand   (35.96 %)
Securities companies
    71       3,863       (2.15 )
Other Japanese business corporations
    390       4,832       (2.68 )
Foreign corporations and individuals
    397       63,784       (35.42 )
Japanese individuals and others
    44,463       42,840       (23.79 )
 
Total
    45,431       180,063   thousand      (100.00 %)
Note:     Japanese individuals and others include 5,638 thousand shares held by the Company as treasury stock.
Top Ten Largest Shareholders
                 
    Number of Shares Held
    and its Percent to Total
Japan Trustee Services Bank, Ltd. (Trust Account)
    12,545   thousand   (6.96 %)
The Master Trust Bank of Japan, Ltd. (Trust Account)
    12,167       (6.75 )
Societe Generale Paris SGOP/DAI Paris 6Z
    9,495       (5.27 )
The Bank of Tokyo-Mitsubishi, Ltd.
    4,154       (2.30 )
Mizuho Bank, Ltd.
    4,000       (2.22 )
Trust & Custody Services Bank, Ltd. as trustee for Mizuho Bank, Ltd. Retirement Trust Account re-entrusted by Mizuho Trust & Banking Co., Ltd.
    3,955       (2.19 )
The Chase Manhattan Bank, N.A. London
    3,907       (2.17 )
BNP Paribas Securities (Japan) Limited
    3,005       (1.66 )
Pioneer Employee Share Ownership Plan
    2,636       (1.46 )
Sumitomo Mitsui Banking Corporation
    2,589       (1.43 )
Note:     The Company holds 5,638 thousand shares as treasury stock.

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Stock Exchange Listings
 
Tokyo Stock Exchange
Osaka Securities Exchange
  New York Stock Exchange
Euronext Amsterdam
Price per Share and Volume of Shares Traded on the Tokyo Stock Exchange
                         
    High     Low     Volume  
    (yen)     (yen)     (thousand shares)  
2002
                       
Oct.
    2,130       1,805       20,215  
Nov.
    2,430       2,045       32,263  
Dec.
    2,490       2,150       22,870  
2003
                       
Jan.
    2,405       2,070       21,562  
Feb.
    2,600       2,260       33,006  
Mar.
    2,620       2,390       24,271  
Apr.
    2,460       2,225       25,507  
May
    2,555       2,290       23,202  
June
    2,840       2,490       35,912  
July
    2,970       2,635       31,308  
Aug.
    2,815       2,515       27,317  
Sept.
    3,030       2,600       40,815  
Oct.
    2,820       2,505       30,938  
Nov.
    2,825       2,510       21,161  
Dec.
    2,995       2,645       25,249  
2004
                       
Jan.
    3,370       2,875       29,718  
Feb.
    3,270       2,930       31,103  
Mar.
    3,250       2,890       32,572  
Apr.
    3,390       3,000       32,597  
May
    3,120       2,660       37,352  
June
    2,880       2,635       37,811  
July
    2,850       2,310       30,442  
Aug.
    2,480       2,215       22,949  
Sept.
    2,535       2,240       34,245  
Oct.
    2,430       1,820       41,087  
Nov.
    2,020       1,882       42,410  
Dec.
    2,070       1,866       38,031  
2005
                       
Jan.
    2,055       1,890       29,702  
Feb.
    1,925       1,830       35,266  
Mar.
    2,015       1,827       43,851  
Apr.
    2,040       1,760       36,470  
May
    1,815       1,703       31,843  
June
    1,783       1,655       40,177  
July
    1,687       1,604       29,512  
Aug.
    1,785       1,634       34,869  
Sept.
    1,749       1,610       32,247  

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    December 1, 2005
To Our Shareholders
Notice Regarding Change in Management
The board of directors of Pioneer Corporation, at its meeting held on November 21, 2005, resolved to appoint Mr. Tamihiko Sudo, currently Executive Vice President and Representative Director, as its new President and Representative Director, effective as of January 1, 2006.
Mr. Kanya Matsumoto, currently Chairman and Representative Director, and I, currently President and Representative Director, will both assume new offices as Directors and Advisors, effective January 1, 2006.
This change in management reflects the responsibility we assume for the steep decline in our financial performance due to the smaller-than-planned number of units sold of plasma displays and DVD recorders, both strategic products.
Mr. Sudo has held various top executive posts, including president of Pioneer’s Mobile Entertainment Company (MEC) and Pioneer’s overseas subsidiary. He has a wealth of experience in managerial methods, and was project leader when MEC won the Japan Quality Award.
We will expedite restructuring of operations and seek to improve our business performance as soon as possible. We sincerely hope that you, our shareholders, will continue in your understanding and support of Pioneer.
     
    Very truly yours,
 
Kaneo Ito
President and Representative Director
Pioneer Corporation