UVV-2014.06.30-DEF14A


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement pursuant to Section 14(a) of the Securities Exchange Act of 1934
(Amendment No. __)
Filed by the Registrant x

Filed by a Party other than the Registrant o

Check the appropriate box:
o
Preliminary Proxy Statement
o
Confidential, For Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
x
Definitive Proxy Statement
o
Definitive Additional Materials
o
Soliciting Material Pursuant to § 240.14a-12

UNIVERSAL CORPORATION
(Name of Registrant as Specified in its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
x
No fee required.
 
 
o
Fee computed on table below per Exchange Act Rules 14a-6(i)(l) and 0-11.
 
(1)
Title of each class of securities to which transaction applies:
 
(2)
Aggregate number of securities to which transaction applies:
 
(3)
Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
 
(4)
Proposed maximum aggregate value of transaction:
 
(5)
Total fee paid:
 
 
 
o
Fee paid previously with preliminary materials.
 
 
o
Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
 
(1)
Amount Previously Paid:
 
(2)
Form, Schedule or Registration Statement No.:
 
(3)
Filing Party:
 
(4)
Date Filed:







ANNUAL MEETING OF SHAREHOLDERS
June 26, 2014

Dear Shareholder:

You are cordially invited to attend the 2014 Annual Meeting of Shareholders of Universal Corporation, which is to be held in our headquarters building located at 9201 Forest Hill Avenue, Stony Point II Building, Richmond, Virginia 23235, on Tuesday, August 5, 2014, commencing at 2:00 p.m., Eastern Time. At the Annual Meeting, you will be asked to (i) elect as directors the three nominees to the Board of Directors named in the accompanying Proxy Statement to serve three-year terms; (ii) cast an advisory vote to approve named executive officer compensation; (iii) ratify the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending March 31, 2015; and (iv) approve the Universal Corporation Amended and Restated Executive Officer Annual Incentive Plan.

Please note that brokers may not vote your shares on the election of directors and most other proposals in the absence of your specific instructions as to how to vote. Whether or not you plan to attend the Annual Meeting, it is important that your shares be represented and voted at the Annual Meeting. Registered shareholders may vote by signing, dating, and returning the enclosed proxy card or voting instruction, or they may vote over the Internet or by telephone. Instructions for using these convenient services are set forth in the instructions for voting that are attached to the enclosed proxy card or voting instruction. Beneficial owners of shares of our Common Stock held in street name through a bank or brokerage account should follow the enclosed instructions for voting their shares. I hope you will be able to attend the Annual Meeting, but even if you cannot, please vote your shares as promptly as possible.

 
Sincerely,
 
 
GEORGE C. FREEMAN, III
 
Chairman, President, and
 
Chief Executive Officer






Universal Corporation
P.O. Box 25099
Richmond, Virginia 23260

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

The Annual Meeting of Shareholders of Universal Corporation will be held in our headquarters building located at 9201 Forest Hill Avenue, Stony Point II Building, Richmond, Virginia 23235, on Tuesday, August 5, 2014, at 2:00 p.m., Eastern Time, for the following purposes:

(1)
to elect as directors the three nominees to the Board of Directors named in the accompanying Proxy Statement to serve three-year terms;

(2)
to approve a non-binding advisory resolution approving the compensation of our named executive officers;

(3)
to ratify the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending March 31, 2015;

(4)
to approve the Universal Corporation Amended and Restated Executive Officer Annual Incentive Plan; and

(5)
to act upon such other matters as may properly come before the meeting or any adjournments or postponements thereof.

Only holders of record of shares of our Common Stock at the close of business on June 13, 2014, shall be entitled to vote at the Annual Meeting.

Please note that brokers may not vote your shares on the election of directors, the advisory vote on executive compensation, or on the approval of the Universal Corporation Amended and Restated Executive Officer Annual Incentive Plan, in the absence of your specific instructions as to how to vote. Whether or not you expect to attend the Annual Meeting in person, it is important that you vote and we urge you to vote on-line, by phone or complete, sign, date, and return the enclosed proxy in the envelope provided.

 
By Order of the Board of Directors,
 
 
PRESTON D. WIGNER
 
Secretary
June 26, 2014




PROXY STATEMENT

FOR ANNUAL MEETING OF SHAREHOLDERS
OF UNIVERSAL CORPORATION

TO BE HELD AUGUST 5, 2014
APPROXIMATE DATE OF MAILING - JUNE 26, 2014

This Proxy Statement sets forth certain information with respect to the accompanying proxy to be used at the 2014 Annual Meeting of Shareholders of Universal Corporation, which we refer to as the Annual Meeting, or at any adjournments or postponements thereof, for the purposes set forth in the accompanying Notice of Annual Meeting of Shareholders. The Board of Directors has designated our headquarters building located at 9201 Forest Hill Avenue, Stony Point II Building, Richmond, Virginia 23235, as the place of the Annual Meeting. The Annual Meeting will be called to order at 2:00 p.m., Eastern Time, on Tuesday, August 5, 2014.

The Board of Directors solicits this proxy and urges you to vote immediately. Unless the context otherwise indicates, reference to “Universal,” “we,” “us,” “our,” or “the Company” means Universal Corporation.

Our Annual Report on Form 10-K for the fiscal year ended March 31, 2014, which we refer to as the fiscal year 2014 Annual Report, is being mailed concurrently with this Proxy Statement to our shareholders. Unless otherwise specifically stated, our fiscal year 2014 Annual Report is not incorporated into this Proxy Statement and shall not be considered a part of this Proxy Statement or soliciting materials.

QUESTIONS AND ANSWERS FOR ANNUAL MEETING

Q:
Who is asking for my vote and why are you sending me this document?

A:
The Board of Directors asks that you vote on the matters listed in the Notice of Annual Meeting of Shareholders, which are more fully described in this Proxy Statement. We are providing this Proxy Statement and related proxy card or voting instruction to our shareholders in connection with the solicitation by the Board of Directors of proxies to be voted at the Annual Meeting. A proxy, if duly executed and not revoked, will be voted and if it contains any specific instructions will be voted in accordance with those instructions.

Q:
Who is eligible to vote?

A:
You may vote if you owned shares of Universal Corporation common stock, which we refer to as Common Stock, on June 13, 2014, the record date established by the Board of Directors under Virginia law for determining shareholders entitled to notice of and to vote at the Annual Meeting. We had outstanding as of the record date 23,197,432 shares of Common Stock, each of which is entitled to one vote per share. Only shareholders of record of Common Stock at the close of business on June 13, 2014, will be entitled to vote.

We issued shares of Series B 6.75% Convertible Perpetual Preferred Stock in 2006, which we refer to as Preferred Stock. Shares of Preferred Stock have voting rights under certain circumstances. We believe that none of those circumstances exist with respect to the Annual Meeting, so shares of Preferred Stock have no voting rights with respect to matters presented in this Proxy Statement.

Q:
What is a proxy?

A:
A proxy is your legal designation of another person to vote the stock you own. If you designate someone as your proxy or proxy holder in a written document, that document also is called a proxy or a proxy card. Messrs. Preston D. Wigner and David C. Moore have been designated as proxies or proxy holders for the Annual Meeting. Proxies properly executed and received by our Secretary prior to the Annual Meeting and not revoked will be voted in accordance with the terms thereof.

Q:
What is a voting instruction?

A:
A voting instruction is the instruction form you receive from your bank, broker, or other nominee if you hold your shares of Common Stock in street name. The instruction form instructs you how to direct your bank, broker, or other nominee, as record holder, to vote your shares of Common Stock.

1



Q:
What am I voting on at the Annual Meeting?

A:
You will be voting on the following matters:

Ÿ
The election of the three nominees to the Board of Directors set forth in this Proxy Statement,
Ÿ
The approval of a non-binding advisory resolution approving the compensation of our named executive officers,
Ÿ
The ratification of the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending March 31, 2015,
Ÿ
The approval of the Universal Corporation Amended and Restated Executive Officer Annual Incentive Plan, which we refer to as the Annual Incentive Plan, and
Ÿ
Any other business properly raised at the Annual Meeting or any adjournments or postponements thereof.

We are not aware of any matters that are to come before the Annual Meeting other than those described in this Proxy Statement. If other matters do properly come before the Annual Meeting, however, it is the intention of the persons named in the enclosed proxy card to exercise the discretionary authority conferred by the proxy to vote such proxy in accordance with their best judgment.

Q:
What constitutes a quorum and how many votes must be present to hold the Annual Meeting?

A:
In order for the Annual Meeting to be conducted, a majority of the shares entitled to vote (i.e., a majority of the outstanding shares of Common Stock as of the record date) must be present in person or represented by proxy at the Annual Meeting for the transaction of business at the Annual Meeting. This is referred to as a quorum. Abstentions, withheld votes, and shares held of record by a bank, broker, or other nominee (“broker shares”) that are voted on any matter are included in determining the number of votes present. Broker shares that are voted on at least one matter will be counted for purposes of determining the existence of a quorum for the transaction of business at the Annual Meeting. Broker shares that are not voted on any matter will not be included in determining whether a quorum is present. In the event that a quorum is not present at the Annual Meeting, it is expected that the Annual Meeting will be adjourned or postponed to solicit additional proxies. It is very important, therefore, that you vote your shares.

Q:
What vote is needed to elect directors?

A:
The election of each nominee for director requires the affirmative vote of the holders of a plurality of the shares of Common Stock voted in the election of directors.

Q:
What vote is needed to approve the non-binding advisory resolution approving the compensation of our named executive officers?

A:
The approval of the non-binding advisory proposal regarding the compensation of our named executive officers requires that the votes cast in favor of the proposal exceed the number of votes cast against the proposal. The Board of Directors and the Compensation and Governance Committee value the opinions of our shareholders. To the extent that there is any significant vote against executive compensation, the Board of Directors and the Compensation and Governance Committee will consider shareholder concerns and evaluate whether any actions are necessary to address those concerns.

Q:
What vote is needed to ratify the appointment of Ernst & Young LLP?

A:
The ratification of the appointment of Ernst & Young LLP requires that the number of votes cast in favor of the ratification exceed the number of votes cast in opposition to the ratification.

Q:
What vote is needed to approve the Annual Incentive Plan?

A:
The approval of the Annual Incentive Plan requires the affirmative vote of the holders of a majority of the shares of Common Stock cast on the proposal to approve the Annual Incentive Plan; provided that the total of the votes cast on the proposal to approve the Annual Incentive Plan represents over 50% of the outstanding shares of Common Stock.


2



Q:
What are the voting recommendations of the Board of Directors?

A:
The Board of Directors recommends that shareholders vote “FOR” all of the proposed nominees for director named in this Proxy Statement; “FOR” the approval of the non-binding resolution regarding named executive officer compensation; “FOR” the ratification of the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending March 31, 2015; and "FOR" the approval of the Annual Incentive Plan.

Q:
How do I vote?

A:
Registered shareholders (shareholders who hold Common Stock in certificated form as opposed to through a bank, broker, or other nominee) may vote in person at the Annual Meeting or by proxy. Registered shareholders have the following ways to vote by proxy:

Ÿ
By mail - complete, sign, date, and return the enclosed proxy card or voting instruction, or
Ÿ
Over the Internet or by telephone - follow the instructions provided on the enclosed proxy card or voting instruction.

Registered shareholders are urged to deliver proxies and voting instructions by using the Internet, by calling the toll-free telephone number, or by completing and mailing the enclosed proxy card or voting instruction. The Internet and telephone voting procedures are designed to authenticate shareholders' identities, to allow shareholders to give their proxies or voting instructions, and to confirm that such instructions have been recorded properly. Instructions for voting over the Internet or by telephone are set forth on the enclosed proxy card. Registered shareholders may also send their proxies or voting instructions by completing, signing, and dating the enclosed proxy card or voting instruction and returning it as promptly as possible in the enclosed postage-paid envelope.

Shareholders who hold Common Stock through a bank, broker, or other nominee (street name shareholders) who wish to vote at the Annual Meeting should be provided voting instructions from the institution that holds their shares. If this has not occurred, please contact the institution that holds your shares. Street name shareholders may also be eligible to vote their shares electronically by following the voting instructions provided by the bank, broker, or other nominee that holds the shares, using either the Internet address or the toll-free telephone number provided on the voting instruction, or otherwise complete, date, and sign the voting instruction and return it promptly in the enclosed pre-paid envelope.

The deadline for voting electronically over the Internet or by telephone is 11:59 a.m., Eastern Time, on August 4, 2014.

Q:
Can I attend the Annual Meeting?

A:
The Annual Meeting is open to all holders of our Common Stock as of the close of business on the record date, June 13, 2014. You may vote by attending the Annual Meeting and voting in person. Even if you plan to attend the Annual Meeting, we encourage you to vote your shares by proxy. We will not permit cameras, recording devices, and other electronic devices at the Annual Meeting.

Q:
What do I need in order to attend the Annual Meeting in person?

A:
Any shareholder of record may attend the Annual Meeting; however, street name holders must have a legal proxy from their bank or broker and bring that proxy to the Annual Meeting in order to attend the Annual Meeting.

Q:
Can I withhold my vote?

A:
You may withhold your vote with respect to the election of directors.

Q:
Can I change or revoke my proxy?

A:
Any shareholder who gives a proxy may change or revoke his or her proxy at any time before it is voted at the Annual Meeting. A shareholder may change or revoke his or her proxy by:

Ÿ
giving written notice of revocation to our Secretary, whose address is on page 6 of this Proxy Statement,
Ÿ
executing a proxy dated as of a later date, or
Ÿ
voting in person at the Annual Meeting.


3



If you voted over the Internet or by telephone, you can also revoke your vote by any of these methods or you can change your vote by voting again over the Internet or by telephone. If you decide to vote by completing, signing, dating, and returning the enclosed proxy card, you should retain a copy of the voter control number found on the proxy card in the event that you decide later to change or revoke your proxy over the Internet or by telephone. Your attendance at the Annual Meeting will not itself revoke a proxy.

If you are a shareholder whose stock is held in street name with a bank, broker, or other nominee, you must follow the instructions found on the voting instruction card provided by the bank, broker, or other nominee, or contact your bank, broker, or other nominee in order to change or revoke your previously given proxy.

Q:
How will my shares be voted if I sign, date, and return my proxy card or voting instruction card, but do not provide complete voting instructions with respect to each proposal?

A:
Shareholders should specify their choice for each matter on the enclosed proxy. If no specific instructions are given, it is intended that all proxies that are signed and returned will be voted “FOR” the election of all of the nominees for director named in this Proxy Statement; “FOR” the approval of the non-binding resolution regarding named executive officer compensation; “FOR” the ratification of the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending March 31, 2015; "FOR" the approval of the Annual Incentive Plan; and according to the discretion of the proxy holders on any other business proposal properly raised at the Annual Meeting.

As to any other business that may properly come before the Annual Meeting, the persons named in the enclosed proxy card or voting instruction will vote the shares of Common Stock represented by the proxy in the manner as the Board of Directors may recommend, or otherwise in the proxy holders' discretion. The Board of Directors does not presently know of any other such business.

Q:
Will my shares be voted if I do not provide my proxy?

A:
It will depend on how your ownership of shares of Common Stock is registered. If you own your shares as a registered holder, which means that your shares of Common Stock are registered in your name with our transfer agent, your unvoted shares will not be represented at the Annual Meeting. They also will not count toward the quorum requirement, which is explained under “What constitutes a quorum and how many votes must be present to hold the Annual Meeting?” on page 2 of this Proxy Statement, unless you attend the Annual Meeting to vote them in person.

If you are a shareholder whose shares of Common Stock are held in street name, which means that your shares are registered with our transfer agent in the name of your bank, broker or other nominee, then your bank, broker, or other nominee may or may not vote your shares in its discretion if you have not provided voting instructions to the bank, broker, or other nominee. Whether the bank, broker or other nominee may vote your shares depends on the proposals before the Annual Meeting. Brokers have the discretionary authority under the rules of the New York Stock Exchange, which we also refer to as the NYSE, to vote shares for which their clients do not provide voting instructions on certain “routine” matters.

The rules of the NYSE, however, do not permit your bank, broker or other nominee to vote your shares on proposals that are not considered “routine.” When a proposal is not a routine matter and your bank, broker or other nominee has not received your voting instructions with respect to that proposal, your bank, broker or other nominee cannot vote your shares on that proposal. Where brokers do not have discretion to vote or do not exercise such discretion, the inability or failure to vote is referred to as a “broker non-vote.” Under circumstances where a broker is not permitted to, or does not, exercise its discretion, assuming proper disclosure to us of such inability to vote, broker non-votes will not be counted as voting in favor of or against the particular matter. Please note that your bank, broker or other nominee may not vote your shares with respect to (i) the election of the three nominees for director, (ii) the non-binding proposal regarding the approval of the compensation of our named executive officers, or (iii) the proposal to approve the Annual Incentive Plan, in the absence of your specific instructions as to how to vote with respect to these matters, because under the rules of the NYSE, these matters are not considered “routine” matters. Based on NYSE rules, we believe that the ratification of the appointment of Ernst & Young LLP is a routine matter for which brokerage firms may vote on behalf of their clients if no voting instructions are provided. Therefore, if you are a shareholder whose shares of Common Stock are held in street name with a bank, broker or other nominee and you do not return your voting instruction card, your bank, broker or other nominee may vote your shares “FOR” the ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm. Please return your proxy card so your vote can be counted.


4



Q:
How are abstentions and broker non-votes counted?

A:
With respect to the election of directors, abstentions, withheld votes and broker non-votes will not be included in the vote total for the proposal to elect the nominees named in this Proxy Statement for director and will not affect the outcome of the vote for that proposal.

With respect to the advisory vote on executive compensation, abstentions and broker non-votes will have no effect on the proposal and will not count either in favor of, or against, the non-binding proposal.

With respect to the ratification of the appointment of Ernst & Young LLP as the independent registered public accounting firm for the fiscal year ending March 31, 2015, abstentions and broker non-votes will have no effect on the proposal and will not count either in favor of, or against, the proposal.

With respect to the approval of the Annual Incentive Plan, abstentions and broker non-votes will have no effect on the proposal and will not count either in favor of, or against, the proposal, provided that the total vote casts represents over 50% of the outstanding shares of Common Stock.

Q:
Where can I find the results of the Annual Meeting?

A:
We expect to announce the preliminary voting results at the Annual Meeting and disclose the final results in a Current Report on Form 8-K filed within four business days after the Annual Meeting.

Q:
Who pays for the solicitation of proxies?

A:
We will pay all of the costs associated with this proxy solicitation. Proxies are being solicited by mail and may also be solicited in person or by telephone, facsimile, or other means of electronic transmission by our directors, officers, and employees. We will reimburse banks, brokerage firms, and other custodians, nominees, and fiduciaries for their reasonable expenses in forwarding proxy materials to the beneficial owners of shares of Common Stock. It is contemplated that additional solicitation of proxies will be made by D.F. King & Co., Inc., 77 Water Street, New York, New York 10005, at an anticipated cost to us of approximately $6,000, plus reimbursement of out-of-pocket expenses for such items as mailing, copying, phone calls, faxes, and other related matters. In addition, we will indemnify D.F. King against any losses arising out of D.F. King's proxy soliciting services on our behalf.

Q:
Could other matters be decided in the Annual Meeting?

A:
The Board of Directors does not know of any other business that may be brought before the Annual Meeting. However, if any other matters should properly come before the Annual Meeting or at any adjournment or postponement thereof, it is the intention of the persons named in the enclosed proxy card to vote on such matters as they, in their discretion, may determine.

Q:
Where can I find Universal Corporation's corporate governance materials?

A:
Our Corporate Governance Guidelines, including our independence standards for members of the Board of Directors, Code of Conduct, and the charters of the Audit Committee, the Executive Compensation, Nominating and Corporate Governance Committee, which we refer to as the Compensation and Governance Committee, and all other standing committees, are available under the “Corporate Governance” section of our Internet website at http://investor.universalcorp.com/governance.cfm, and are available in print to any shareholder upon request by contacting us at the following address or phone number:

Universal Corporation
P.O. Box 25099
Richmond, Virginia 23260
Attention: Investor Relations
Telephone: (804) 359-9311


5



Q:
How do I communicate with the Board of Directors?

A:
Shareholders and other interested parties may at any time direct communications to the Board of Directors as a whole, to the director who presides at the executive sessions of the non-employee directors, or to any individual member of the Board of Directors, through our Internet website or by contacting our Secretary. The “Corporate Governance - Contact the Board” section of our Internet website at http://investor.universalcorp.com/contactboard.cfm contains an e-mail link established for receipt of communications with directors, and communications can also be delivered by mail by sending requests to our Secretary at the following address:

Universal Corporation
P.O. Box 25099
Richmond, Virginia 23260
Attention: Secretary
Telephone: (804) 359-9311

Shareholders making such communications are encouraged to state that they are shareholders and provide the exact name in which their shares of Common Stock are held and the number of shares held. Each individual communicating with the Board of Directors will receive a written acknowledgement from or on behalf of our Secretary after receipt of the communication sent in the manner described above. After screening such communications for issues unrelated to shareholder interests, our Secretary will distribute communications to the intended recipient(s) as appropriate. The process for such screening has been approved by our non-employee directors.

************************
IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE SHAREHOLDER MEETING TO BE HELD ON AUGUST 5, 2014.
Our Proxy Statement and fiscal year 2014 Annual Report are both available free of charge under the “Investor - Financial Information” section of our Internet website at http://investor.universalcorp.com/financials.cfm.

Our 2014 Annual Report to Shareholders, which includes a copy of our fiscal year 2014 Annual Report (excluding exhibits) as filed with the Securities and Exchange Commission, is being mailed to shareholders with this Proxy Statement.

We will provide additional copies of our fiscal year 2014 Annual Report, including the financial statements and financial statement schedules, without charge to any person to whom this Proxy Statement has been delivered if they so request. Requests should be directed to Investor Relations at the address or phone number provided on page 5 of this Proxy Statement.

We make available free of charge through our Internet website our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, which is referred to herein as the Exchange Act, as well as reports on Forms 3, 4 and 5 filed by our directors and executive officers pursuant to Section 16 of the Exchange Act, as soon as reasonably practicable after such documents are electronically filed with, or furnished to, the Securities and Exchange Commission. The information on our Internet website is not, and shall not be deemed to be, a part of this Proxy Statement or incorporated into any other filings we make with the Securities and Exchange Commission.


6



PROPOSAL ONE
ELECTION OF DIRECTORS
In accordance with our Articles of Incorporation and Bylaws, the Board of Directors is divided into three classes. The term of office of one of the three classes of directors expires each year, and each class is elected for a three-year term.

Six members of our board of directors have previously been elected to terms expiring in 2015 or 2016, as indicated below. The Compensation and Governance Committee has recommended to our Board of Directors, and our Board of Directors has approved, the three remaining directors set forth below to be elected for three year terms at the Annual Meeting. The following pages set forth certain information for each nominee and each incumbent director as of March 31, 2014, except as otherwise noted. All of the nominees, and all of the incumbent directors listed below are directors previously elected by the shareholders. Each nominee has consented to being named in this Proxy Statement and to serve if elected.

The election of each nominee for director requires the affirmative vote of the holders of a plurality of the shares of Common Stock cast in the election of directors. With a plurality vote, the nominees that receive the highest vote totals for the director positions up for election will be elected. Proxies cannot be voted for a greater number of persons than the number of nominees named in this Proxy Statement. Unless otherwise specified in the accompanying form of proxy, it is intended that votes will be cast for the election of all of the nominees as directors. If, at the time of the Annual Meeting, any nominee should be unavailable to serve as a director, it is intended that votes will be cast, pursuant to the enclosed proxy, for such substitute nominee as may be nominated by the Board of Directors. The Board of Directors has no reason to believe that any of the nominees will be unavailable. In lieu of designating a substitute nominee, however, the Board of Directors may adopt a resolution pursuant to our Articles of Incorporation to reduce the number of directors.

Set forth below is information concerning the age, principal occupation, employment and directorships during the past five years, positions with the Company of each nominee and director, the year in which he first became a director of the Company and his term of office as a director. Also set forth below is a brief discussion of the specific experience, qualifications, attributes or skills that led to the conclusion that each nominee and director should serve as a director as of the date of this Proxy Statement, in light of the Company's business and structure.

Recommendation of the Board of Directors

THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE “FOR” PROPOSAL ONE.

Nominees for Election Whose Terms Expire in 2014 (Class II Directors)

GEORGE C. FREEMAN, III, 51, has been our Chief Executive Officer since April 1, 2008, and our President since December 12, 2006. Mr. G. Freeman served as General Counsel and Secretary from February 1, 2001 until November 2005, and was elected Vice President in November 2005. He has been a director since November 7, 2007 and Chairman of the Board of Directors since August 5, 2008. He is Chairman of the Executive Committee and a member of the Finance Committee. Mr. G. Freeman also serves as a director of Tredegar Corporation, a manufacturer of plastic films and aluminum extrusions, since May 24, 2011. He is Chairman of its Strategic Finance Committee and he serves on its Audit Committee and Nominating and Governance Committee.

As Chairman of the Board, Mr. G. Freeman provides the Board of Directors with strong leadership and a considerable amount of experience. In addition, as our President and Chief Executive Officer, Mr. G. Freeman is able to communicate to and inform the Board about our day-to-day operations, customer issues, management issues and industry developments. The Board believes that Mr. G. Freeman's extensive knowledge of the industry, his financial expertise and his forward-looking thinking brings an invaluable perspective on our current operations and our ongoing relationships with customers and suppliers. Through Mr. G. Freeman's years of service with us and on the Board of Directors, he has developed extensive knowledge in the areas of leadership, risk oversight, management and corporate governance, each of which provides great value to the Board of Directors.


7



LENNART R. FREEMAN, 62, retired as Executive Vice President of Swedish Match AB (“Swedish Match”), a global tobacco products manufacturer, in February 2011. Mr. L. Freeman worked with Swedish Match for over 30 years, serving as Executive Vice President for the six years prior to his retirement. While at Swedish Match, he successfully completed significant corporate restructurings and served in numerous executive positions within the company. He currently serves as a director of the Dometic Group AB, a privately-held global provider of comfort products for the recreational vehicle, automotive and marine markets. Mr. L. Freeman is no relation to Mr. G. Freeman. He is a member of the Executive Committee and the Compensation and Governance Committee, and has been a director since 2013.
Mr. L. Freeman's extensive experience in the tobacco industry adds depth to the Board of Director's ability to evaluate and develop industry opportunities and strategies. His years with Swedish Match also add a unique customer perspective to the Board of Directors. In addition, Mr. L. Freeman's extensive leadership experience in a multinational company adds significant value to the Board of Directors.
EDDIE N. MOORE, JR., 66, is the Interim President and Chief Executive Officer of Norfolk State University, a private, historically black liberal arts college. Prior to joining Norfolk State University in September 2013, Mr. E. Moore was Interim President and then the Chief Executive Officer and President of St. Paul's College, a private, historically black liberal arts college, from November 2011 to June 2012. Previously, Mr. E. Moore was the President of Virginia State University, a public research university, for more than five years. Upon retirement as President on July 1, 2010, he accepted a position as President Emeritus, a position which he continues to hold. Prior to assuming the position of President in 1993, Mr. E. Moore served as state treasurer for the Commonwealth of Virginia, heading the Department of the Treasury and serving on fifteen state boards and authorities. He is also a director of Owens & Minor, Inc., a distributor of national name-brand medical and surgical supplies and a healthcare supply chain management company. He is a member of its Audit Committee and Governance and Nominating Committee. He is Chairman of the Audit Committee and a member of the Finance and Pension Investment Committees and has been a director since 2000.

Mr. E. Moore's strong background in accounting and finance and his leadership experience gained through managing prominent educational institutions is valuable to the Board of Directors. Mr. E. Moore's experience in the public sector brings valuable perspectives and disciplines to the Board of Directors' deliberations and decision-making processes.

Incumbent Directors Whose Terms Expire in 2015 (Class III Directors)

JOHN B. ADAMS, JR., 69, is President, Chief Executive Officer and a director of Bowman Companies, a private land development company, positions he has held for more than five years. He has also been a director of Fauquier Bankshares, Inc., a community bank, since 2003 and in January 2010 became Chairman of its Board of Directors. He is a member of the Audit, Finance and Pension Investment Committees, and has been a director since 2003.

Having been a director of Fauquier Bankshares, Inc. since 2003, Mr. Adams brings extensive financial and banking experience to the Board of Directors. In addition, his experience as President, Chief Executive Officer and a director of Bowman Companies and his other leadership roles provides the Board of Directors with valuable leadership, business and operational experience.

DIANA F. CANTOR, 56, is a Partner of Alternative Investment Management, LLC, an independent privately-held investment management firm, a position she has held since January 2010. In addition, she is the co-founder and Managing Director of Hudson James Group LLC, a strategic advisory firm, a position she has held since February 2012. Prior to that, Mrs. Cantor served as a Managing Director with New York Private Bank and Trust from January 2008 through December 2009, and from 1996 to 2007 she served as a Founder and Executive Director of the Virginia College Savings Plan, an independent agency of the Commonwealth of Virginia. Mrs. Cantor serves on the Board of Directors of Domino's Pizza, Inc., a U.S. based global pizza delivery company (she is Chair of its Audit Committee and a member of its Nominating and Corporate Governance Committee), Media General, Inc., a provider of news, information and entertainment (she is a member of its Audit Committee), and Revlon, Inc., a global cosmetics company (she is a member of its Audit Committee). She is also Chairman of the Virginia Retirement System. Mrs. Cantor previously served as a director of The Edelman Financial Group, Inc., a provider of investment advice, from 2011 to 2012. Mrs. Cantor is Chairman of the Finance Committee and a member of the Pension Investment Committee and has been a director since 2012.
Mrs. Cantor possesses extensive legal, investment and financial skills and significant public company directorship and committee experience, all of which add important, multi-disciplinary financial perspective to our Board of Directors. Her service on the boards of multinational corporations offers the Board of Directors a valuable perspective on governance best practices and executive leadership, and strengthens the financial and strategic expertise of the Board of Directors.

8



ROBERT C. SLEDD, 61, is Managing Partner of Pinnacle Ventures, LLC, a venture capital firm, and Sledd Properties, LLC, an investment company. Mr. Sledd served as the Senior Economic Advisor to the former Governor of Virginia from January 2010 until January 2014, and served as Chairman of Performance Food Group Co. (“PFG”), a foodservice distribution company, from 1995 until June 2008. He served as Chief Executive Officer of PFG from 1987 to 2001 and from 2004 to 2006. He also serves on the Board of Directors of Owens & Minor, Inc., a distributor of national name-brand medical and surgical supplies and a healthcare supply chain management company. He is Chair of its Compensation and Benefits Committee and serves on its Executive Committee and Governance and Nominating Committee. He is also a Director of Pool Corporation, a wholesale distributor of swimming pool supplies, equipment, and related leisure products. He serves on its Audit Committee and Compensation Committee. He is Chairman of the Pension Investment Committee, a member of the Audit and Finance Committees and has been a director since 2009.

Through Mr. Sledd's prior experience serving as a former chief executive of a foodservice distribution company, he has gained extensive knowledge and understanding of the challenges faced by public companies. In addition, his experience in founding, expanding and taking public PFG provides the Board of Directors with a breadth of perspectives and ideas on matters of management, corporate governance and strategic growth. Having served on the board of directors of other publicly traded companies, he has gained further experience related to corporate governance matters in addition to experience in risk oversight and executive compensation.

Incumbent Directors Whose Terms Expire in 2016 (Class I Directors)

CHESTER A. CROCKER, 72, is a professor of strategic studies at Georgetown University's Walsh School of Foreign Service, a private research university. He has held this position for more than five years. He serves as Chairman of the Board of Directors for G3 Good Governance Holdings Ltd., a business consulting company, and as a director of the Global Leadership Foundation, a not-for-profit foundation. Dr. Crocker was a director of Bell Pottinger Communications USA, LLC, a communications and public affairs consulting company, from 2007 to 2012, a director of ASA Limited from 1996 to 2008, and a member of the Board of Directors of the United States Institute of Peace from 1991 to 2011. He is a member of the Finance Committee and the Pension Investment Committee, and has been a director since 2004.

Through Dr. Crocker's service on the boards of directors within several privately-held companies, the Federal government and the not-for-profit sector, he has developed business, leadership and administrative experience, which is valuable to the Board of Directors. Dr. Crocker's extensive African experience and expertise, his service as international political risk adviser to corporations and his familiarity with non-U.S. origins of relevance to the Company provide the Board of Directors with a valuable perspective during discussions relating to international issues. In addition, through his prior service on the board of directors of another publicly-traded company, he has developed experience in risk oversight, executive compensation and corporate governance that is valuable to the Board of Directors.

CHARLES H. FOSTER, JR., 71, retired as Chairman of LandAmerica Financial Group, Inc. (“LandAmerica”), a title insurance company in December 2006, which filed for Chapter 11 bankruptcy protection in November 2008. He had served as Chairman and Chief Executive Officer at LandAmerica from October 1991 through December 2005. He is the Lead Independent Director, Chairman of the Compensation and Governance Committee, a member of the Executive Committee, and has been a director since 1995.

Mr. Foster is an experienced leader, having previously served as Chairman of the Board of Directors and Chief Executive Officer of LandAmerica, and as a member of the board of directors of other publicly-traded companies. With the tenure of this past executive and board position, he has experience in risk oversight, executive compensation and corporate governance that is valuable to the Board of Directors. He also gained extensive experience complying with the various regulatory and governance requirements to which LandAmerica was subject, both within its industry and as a publicly-traded company.


9



THOMAS H. JOHNSON, 64, has been Managing Partner of THJ Investments, L.P., a private investment firm, from November 2005 to the present. Since 2008, he has also served as Chief Executive Officer of Taffrail Group, LLC, a business consulting firm. Mr. Johnson retired as Chairman and Chief Executive Officer of Chesapeake Corporation (“Chesapeake”), a specialty packaging company, in November 2005, after which he served as Vice Chairman until April 2006. From 2004 until his retirement, Mr. Johnson was Chairman and Chief Executive Officer of Chesapeake and, from 2000 to 2004, he was Chairman, President, and Chief Executive Officer of Chesapeake. Mr. Johnson is a director of Coca Cola Enterprises, Inc., a marketer, producer and distributor of Coca-Cola products (he is Chairman of its Human-Resources and Compensation Committee and is a member of its Franchise Relationship Committee and Governance and Nominating Committee), and Tumi Holdings, Inc., a global distribution company offering travel and business products in multiple categories (he is Chairman of its Audit Committee and a member of its Compensation Committee). He was a director of Superior Essex, Inc., a manufacturer of wire and cable products, from December 7, 2005 to August 7, 2008, and Gen On Corporation, a producer of electricity, and the predecessor company, Mirant Corporation, from January 2006 until its merger with NRG Energy, Inc. in December 2012. He is a member of the Executive Committee and the Compensation and Governance Committee, and has been a director since 2001.

Mr. Johnson's more than 15 years of experience as a chief executive of several large corporations and extensive service on the boards of multinational corporations provides the Board of Directors a valuable perspective on governance best practices and executive leadership. Through these executive management experiences, Mr. Johnson brings investment, manufacturing and distribution expertise to bear on his service as a member of the Board of Directors, and also has extensive international management experience in Europe and Asia. Mr. Johnson's service on the board of directors of other public companies, including such companies' audit, nominating and governance, and compensation and governance committees, provides our Board of Directors with financial, operational and strategic expertise.


10



STOCK OWNERSHIP
Principal Shareholders

The following table sets forth as of June 13, 2014, certain information with respect to the beneficial ownership of shares of Common Stock by each person or group we know to beneficially own more than 5% of the outstanding shares of such stock.
Name and Address of Beneficial Owner
 
Number of Shares
 
Percent of Class(1)
 
 
(#)
 
(%)
BlackRock, Inc.
 
4,981,385

(2) 
 
21.5
%
40 East 52nd Street
 
 
 
 
 
New York, New York 10022
 
 
 
 
 
Dimensional Fund Advisors L.P.
 
1,949,692

(3) 
 
8.4
%
Palisades West, Building One
 
 
 
 
 
6300 Bee Cave Road
 
 
 
 
 
Austin, Texas 78746
 
 
 
 
 
Allianz Global Investors U.S. Holdings LLC
 
1,914,298

(4) 
 
8.3
%
680 Newport Center Drive, Suite 250
 
 
 
 
 
Newport Beach, California 92660
 
 
 
 
 
NFJ Investment Group LLC
 

 
 
 
2100 Ross Avenue, Suite 700
 
 
 
 
 
Dallas, Texas 75201
 
 
 
 
 
Royce & Associates, LLC
 
1,479,264

(5) 
 
6.4
%
745 Fifth Avenue
 
 
 
 
 
New York, New York 10151
 
 
 
 
 
Vanguard Group, Inc.
 
1,326,390

(6) 
 
5.7
%
100 Vanguard Boulevard
 
 
 
 
 
Malvern, Pennsylvania 19355
 
 
 
 
 
First Trust Portfolios L.P.
 
1,328,219

(7) 
 
5.7
%
First Trust Advisors L.P.
 
 
 
 
 
The Charger Corporation
 
 
 
 
 
120 East Liberty Drive, Suite 400
 
 
 
 
 
Wheaton, Illinois 60187
 
 
 
 
 
(1) 
The percentages shown in the table are based on 23,197,432 shares of Common Stock outstanding on June 13, 2014.
(2) 
A Schedule 13G/A filed with the Securities and Exchange Commission on January 10, 2014 indicates that BlackRock, Inc., acting as a parent holding company, reported that it has sole voting power over 4,911,896 shares of Common Stock, shared voting power over no shares of Common Stock, sole dispositive power over 4,981,385 shares of Common Stock and shared dispositive power over no shares of Common Stock.
(3) 
As reported on an amended Schedule 13G/A filed with the Securities and Exchange Commission on February 10, 2014. The amended Schedule 13G indicates that Dimensional Fund Advisors L.P., in its capacity as investment adviser to certain commingled group trusts and separate accounts, has the sole voting power over 1,936,017 shares of Common Stock, shared voting power over no shares of Common Stock, sole dispositive power over 1,949,692 shares of Common Stock and shared dispositive power over no shares of Common Stock that are owned by such companies, trusts, and accounts.

11



(4) 
As reported on a Schedule 13G filed with the Securities and Exchange Commission on February 12, 2014 by Allianz Global Investors Capital LLC (“AGIC”), a parent holding company, and its subsidiary, NFJ Investment Group LLC (“NFJ”), an investment adviser. AGIC had sole voting power over 101,584 shares of Common Stock, shared voting power over no shares of Common Stock, sole dispositive power over 101,584 shares of Common Stock and shared dispositive power over no shares of Common Stock, and NFJ had sole voting power over 1,638,900 shares of Common Stock, shared voting power over no shares of Common Stock, sole dispositive power over 1,655,900 shares of Common Stock and shared dispositive power over no shares of Common Stock.
(5) 
As reported on a Schedule 13G filed with the Securities and Exchange Commission on January 16, 2014 by Royce & Associates, LLC (“Royce”), in its capacity as an investment advisor over various managed accounts. Royce had sole voting power over 1,479,264 shares of Common Stock, shared voting power over no shares of Common Stock, sole dispositive power over 1,479,264 shares of Common Stock and shared dispositive power over no shares of Common Stock that are owned by such accounts.
(6) 
As reported on an amended Schedule 13G filed with the Securities and Exchange Commission on February 12, 2014. According to this filing, Vanguard Group, Inc. possessed sole voting power over 36,792 shares of Common Stock with no shared voting power and sole dispositive power over 1,291,498 shares of Common Stock with shared dispositive power over 34,892 shares of Common Stock.
(7) 
As reported on a Schedule 13G jointly filed with the Securities and Exchange Commission on January 13, 2014 by The Charger Corporation (“Charger”), First Trust Portfolios L.P. (“First Trust Portfolios”) and First Trust Advisors L.P. (“First Trust Advisors” and, together with Charger and First Trust Portfolios, the “First Trust Entities”). Charger is the General Partner of both First Trust Portfolios and First Trust Advisors. First Trust Portfolios acts as a sponsor of certain unit investment trusts which hold shares of Common Stock. The First Trust Entities had sole voting power over no shares of Common Stock. Charger and First Trust Advisors had shared voting power over 512,739 shares of Common Stock and First Trust Portfolios had shared voting power over no shares of Common Stock. The First Trust Entities had sole dispositive power over no shares of Common Stock. Charger and First Trust Advisors had shared dispositive power over 1,328,219 shares of Common Stock and First Trust Portfolios had shared dispositive power over 815,480 shares of Common Stock.


12



Directors and Executive Officers

The following table sets forth as of June 13, 2014, certain information with respect to the beneficial ownership of shares of Common Stock by (i) each director or nominee, (ii) each executive officer listed in the “Summary Compensation Table”, who we refer to as the “named executive officers”, and (iii) all current directors and executive officers as a group.
Name of Beneficial Owner
 
Number of Shares(1),(2)
 
Percent of Class(3)
 
 
(#)
 
(%)
John B. Adams, Jr.
 
16,853

 
*

W. Keith Brewer
 
122,828

 
*

Theodore G. Broome
 
45,526

 
*

Diana F. Cantor
 
2,836

 
*

Chester A. Crocker
 
14,143

 
*

Charles H. Foster, Jr.
 
19,367

 
*

George C. Freeman, III
 
210,687

 
*

Lennart R. Freeman
 
1,183

 
*

Thomas H. Johnson
 
15,773

 
*

David C. Moore
 
92,807

 
*

Eddie N. Moore, Jr.
 
18,455

 
*

Robert C. Sledd
 
8,768

 
*

Preston D. Wigner
 
52,513

 
*

All current directors and executive officers as a group (17 persons)
 
728,166

 
3.1
%
*
Percentage of ownership is less than 1% of the outstanding shares of Common Stock.
(1) 
The number of shares of Common Stock shown in the table includes shares that certain of our directors and executive officers had the right to acquire through the exercise of stock options or SARs within 60 days following June 13, 2014, and are in the following amounts: no shares to Mr. Adams, 24,400 shares to Mr. Brewer, 8,400 shares to Mr. Broome, no shares to Mrs. Cantor, no shares to Mr. Crocker, no shares to Mr. Foster, 31,800 shares to Mr. G. Freeman, no shares to Mr. L. Freeman, no shares to Mr. Johnson, 15,000 shares to Mr. D. Moore, no shares to Mr. E. Moore, no shares to Mr. Sledd, 15,800 shares to Mr. Wigner and 22,534 shares to other current executive officers not individually listed in the table.
(2) 
No executive officers or directors have pledged shares of Common Stock as security.
(3) 
The percentages shown in the table are based on 23,197,432 shares of Common Stock outstanding on June 13, 2014.

Section 16(a) Beneficial Ownership Reporting Compliance

Our directors and executive officers are required under Section 16(a) of the Exchange Act to file reports of ownership and changes in ownership of Common Stock with the Securities and Exchange Commission. Copies of those reports must also be furnished to us.

Based solely on a review of the copies of reports furnished to us and the written representations of our directors and executive officers, we believe that, during fiscal year 2014, all filing requirements applicable to directors and executive officers were satisfied.


13



CORPORATE GOVERNANCE AND COMMITTEES
General

Our business and affairs are managed under the direction of the Board of Directors in accordance with the Virginia Stock Corporation Act and our Articles of Incorporation and Bylaws. Members of the Board of Directors are kept informed of our business through discussions with the Chairman, President, and Chief Executive Officer and other officers, by reviewing materials provided to them and by participating in meetings of the Board of Directors and its committees. The corporate governance practices we follow are summarized below.

Corporate Governance Guidelines

The Board of Directors has adopted written Corporate Governance Guidelines that set forth the practices of the Board of Directors with respect to the qualification and selection of directors, director orientation and continuing education, director responsibilities, Board of Directors composition and performance, director access to management and independent advisors, director compensation, management evaluation and succession, evaluation of the Board of Directors' performance and various other issues. The Corporate Governance Guidelines are available to shareholders and the public free of charge under the “Corporate Governance” section of our Internet website at http://investor.universalcorp.com/governance.cfm. A printed copy is available to any shareholder free of charge upon written request directed to Investor Relations at the address provided on page 5 of this Proxy Statement.

Code of Conduct

The Board of Directors has adopted a written Code of Conduct applicable to our directors, officers and employees and the directors, officers and employees of each of our subsidiaries and controlled affiliates. The Code of Conduct satisfies the NYSE requirements for a “Code of Business Conduct and Ethics” and the Securities and Exchange Commission definition of a “Code of Ethics for Senior Financial Officers.” The Code of Conduct addresses such topics as protection and proper use of company assets, compliance with applicable laws and regulations, accuracy and preservation of records, accounting and financial reporting, conflicts of interest and insider trading. The Code of Conduct is available to shareholders and the public free of charge on our Internet website at http://www.universalcorp.com/Compliance/. A printed copy is available to any shareholder free of charge upon written request directed to Investor Relations at the address provided on page 5 of this Proxy Statement.

Director Independence

The Board of Directors, in its business judgment, has determined that each member of the Board of Directors, except Mr. G. Freeman, our Chairman, President, and Chief Executive Officer, is independent as defined by the NYSE listing standards and our Corporate Governance Guidelines. In reaching this conclusion and as set forth in the independence standards of our Corporate Governance Guidelines, the Board of Directors evaluated each director or nominee for director in light of the specified independence tests set forth in the NYSE listing standards. In addition, the Board of Directors considered whether we and our subsidiaries conduct business and have other relationships with organizations of which certain members of the Board of Directors or members of their immediate families are or were directors or officers. There has been no such business or relationships for the past three fiscal years.

Executive Sessions

The independent directors of the Board of Directors meet in executive session at least annually without management or employee directors present. The independent directors designate the Lead Independent Director, who is responsible for presiding over the executive sessions of the independent directors. For fiscal year 2014, the independent directors designated Mr. Foster as the Lead Independent Director. The Lead Independent Director is responsible for advising the Chairman, President, and Chief Executive Officer of the outcome of any decisions reached or suggestions made at these sessions. Executive sessions where non-employee directors meet on an informal basis may be scheduled either before or after each regularly scheduled Board of Directors meeting.


14



Communications with Directors

Interested parties may at any time direct communications to the Board of Directors as a whole, to the director who presides at the executive sessions of the non-employee directors, or to any individual member of the Board of Directors, through our Internet website or by contacting our Secretary. The “Corporate Governance - Contact the Board” section of our Internet website at http://investor.universalcorp.com/contactboard.cfm contains an e-mail link established for receipt of communications with directors. Communications can also be delivered by mail by sending requests to our Secretary at Universal Corporation, P. O. Box 25099, Richmond, Virginia 23260, Attention: Secretary.

Shareholders making such communications are encouraged to state that they are shareholders and provide the exact name in which their shares of Common Stock are held and the number of shares held. Each individual communicating with the Board of Directors will receive a written acknowledgement from or on behalf of our Secretary after receipt of the communication sent in the manner described above. After screening such communications for issues unrelated to shareholder interests, our Secretary will distribute communications to the intended recipient(s) as appropriate. The process for such screening has been approved by our non-employee directors.

Board and Committee Meeting Attendance

During fiscal year 2014, there were five meetings of the Board of Directors. Each director attended 75% or more of the total number of meetings of the Board of Directors and of the committees on which he served, except for Mr. L. Freeman who joined the Board in August, 2013.

Board Leadership Structure and Role in Risk Oversight

Board Leadership Structure

The Board of Directors does not have a policy on whether or not the role of the Chief Executive Officer and Chairman should be separate or, if it is to be separate, whether the Chairman should be selected from the non-employee directors or be an employee. Currently, we operate with one individual, Mr. G. Freeman, serving as Chairman of the Board, President, and Chief Executive Officer. Mr. G. Freeman was elected by the Board of Directors as President on December 12, 2006, Chief Executive Officer on April 1, 2008 and Chairman of the Board on August 5, 2008. Prior to his election as our President and Chief Executive Officer, Mr. G. Freeman served as our General Counsel and Secretary from February 1, 2001 until November 2005, when he was elected Vice President. The Board of Directors believes that because Mr. G. Freeman has unique and extensive experience and understanding of our business, he is well situated to lead and execute strategy and business plans to maximize shareholder value by having a combined role of Chairman of the Board, President, and Chief Executive Officer.

The Company's Corporate Governance Guidelines permit the individual who serves as Chief Executive Officer to serve as Chairman of the Board of Directors. In order to ensure that independent directors continue to play a leading role in our governance, however, the Board of Directors established the position of a Lead Independent Director in our Corporate Governance Guidelines. Mr. Foster currently serves as our Lead Independent Director. The Lead Independent Director is elected by the independent directors and ensures that (i) the Board of Directors operates independently of management and (ii) directors and shareholders have an independent leadership contact. The Lead Independent Director, who must satisfy our independence standards, is responsible for presiding over the executive sessions of the independent directors and performing such other duties as may be delegated to the position by the Board of Directors. The Lead Independent Director also has the following additional roles and responsibilities:

Ÿ
chair Board of Directors meetings when the Chairman of the Board of Directors is not present or when there is a potential conflict of interest;
Ÿ
call meetings and set agendas for executive sessions of the independent directors;
Ÿ
preside over meetings of the independent Board members and, as appropriate, provide prompt feedback to the Chief Executive Officer and Chairman;
Ÿ
serve as a liaison between the independent directors and the Chief Executive Officer and Chairman of the Board of Directors and senior management to report or raise matters;
Ÿ
serve as a “sounding board” and mentor to the Chief Executive Officer and Chairman of the Board of Directors; and
Ÿ
perform such other duties and responsibilities as may be delegated to the Lead Independent Director by the Board of Directors from time to time.

15



The Board of Directors also has five standing committees: the Audit Committee, the Compensation and Governance Committee, the Finance Committee, the Pension Investment Committee and the Executive Committee. Each committee has a separate chairperson and each of the Audit and Compensation and Governance Committees are composed solely of independent directors.

Given our current circumstances, relative size and operating strategies, we believe having a combined Chairman of the Board of Directors and Chief Executive Officer, as well as having a Lead Independent Director and independent standing Board committees, is the most appropriate structure for us and our shareholders. We believe this structure demonstrates clear leadership to our employees, shareholders, and other interested parties and eliminates potential for redundancies and confusion. The Lead Independent Director protects the role of the independent directors by providing leadership to the independent directors and working closely with the Chairman of the Board of Directors and Chief Executive Officer.

As part of the Board of Directors' annual assessment process, the Board of Directors evaluates our board leadership structure to ensure that it remains appropriate for us. The Board of Directors recognizes that there may be circumstances in the future that would lead it to separate the roles of Chief Executive Officer and Chairman of the Board of Directors, but believes that the absence of a policy requiring either the separation or combination of the roles of Chairman and Chief Executive Officer provides the Board of Directors with the flexibility to determine the best leadership structure for us.

Board of Directors' Role in Risk Oversight

The Board of Directors is responsible for our risk oversight. Management is responsible for our risk management, including providing oversight and monitoring to ensure our policies are carried out and processes are executed in accordance with our performance goals and risk tolerances. In carrying out its risk oversight function, the Board of Directors has five standing committees: the Audit; Compensation and Governance; Finance; Pension Investment; and Executive Committees. Each committee is responsible for risk oversight within their area of responsibility and regularly report to the Board of Directors. In addition, management holds regular meetings in which they identify, discuss and assess financial risk from current macro-economic, industry, and company-specific perspectives.

The Audit Committee is responsible for discussing with management, the independent registered public accounting firm and the internal auditors our policies and procedures with respect to risk assessment and risk management. As part of its regular reporting process, management reports and reviews with the Audit Committee our material risks, including (i) proposed Risk Factors and other public disclosures, and (ii) mitigation strategies and our internal controls over financial reporting. The Audit Committee also engages in regular periodic discussions with the Chief Financial Officer and other members of management regarding risks as appropriate.

The Finance Committee assists the Board of Directors in control of the Company's financial policies and resources and monitors our financial strategic direction. As part of its responsibilities, the Finance Committee oversees our financial policies, including financial risk management, and reviews and approves significant financial policies and transactions.

In addition to the Audit Committee and Finance Committee, each of the other committees of the Board of Directors considers risks within its area of responsibility. The Compensation and Governance Committee considers succession planning, human resources risks, corporate governance risks and risks that may be a result of our executive compensation programs. In addition, the Pension Investment Committee has oversight of the investments in the Company's ERISA - regulated pension and savings plans. Each of the committees regularly reports to the Board of Directors.

We believe the current leadership structure of the Board of Directors supports the risk oversight functions described above by providing independent leadership at the committee level, with ultimate oversight by the full Board of Directors as led by the Chairman of the Board of Directors and Chief Executive Officer and the Lead Independent Director.


16



Committees of the Board

The standing committees of the Board of Directors are the Audit Committee, the Executive Committee, the Compensation and Governance Committee, the Finance Committee, and the Pension Investment Committee.

Audit Committee

The responsibilities of the Audit Committee include the review of the scope and the results of the work of the independent registered public accounting firm and internal auditors, the review of the adequacy of internal accounting controls, and the selection, appointment, compensation, and oversight of our independent registered public accounting firm. The Audit Committee operates under a written charter last amended by the Board of Directors on April 20, 2009. The Audit Committee's charter is available under the “Corporate Governance” section of our Internet website at http://investor.universalcorp.com/governance.cfm.

The members of the Audit Committee are Messrs. E. Moore (Chairman), Adams, and Sledd. The Board of Directors has determined that each of the Audit Committee members is independent as defined under the applicable independence standards set forth in regulations of the Securities and Exchange Commission and the NYSE listing standards. The Board of Directors has also determined that all of the Audit Committee members are financially literate as defined by the NYSE listing standards. Finally, in accordance with the applicable regulations of the Securities and Exchange Commission, the Board of Directors has further determined that the Audit Committee contains at least one “audit committee financial expert” as defined by such regulations. That person is Mr. E. Moore, the Chairman of the Audit Committee. The fact that the Board of Directors did not identify additional Audit Committee members as “audit committee financial experts” does not in any way imply that other members do not meet that definition.

The Audit Committee met six times during fiscal year 2014. Additional information with respect to the Audit Committee is discussed below in the section entitled “Audit Information” on page 72 of this Proxy Statement.

Executive Committee

The Executive Committee has the authority to act for the Board of Directors on most matters during the intervals between Board of Directors meetings. The members of the Executive Committee are Messrs. G. Freeman (Chairman), Foster, L. Freeman and Johnson. The Executive Committee met four times during fiscal year 2014.

Compensation and Governance Committee

The members of the Compensation and Governance Committee are Messrs. Foster (Chairman), L. Freeman and Johnson. The Compensation and Governance Committee performs the responsibilities of the Board of Directors relating to compensation of our executives. The Compensation and Governance Committee's responsibilities include reviewing and setting or approving corporate goals and objectives relevant to compensation of the Chief Executive Officer and other executive officers, evaluating the performance of the Chief Executive Officer and our other executive officers in light of those goals and objectives, and determining and approving compensation levels for the Chief Executive Officer and our other executive officers based on this evaluation; making recommendations to the Board of Directors with respect to annual and long-term incentive compensation plans; evaluating the performance of, and determining the salaries, incentive compensation, and executive benefits for senior management; and administering our equity-based and other executive compensation plans.

The Chairman of the Compensation and Governance Committee works with our Chief Financial Officer to establish the agenda for Compensation and Governance Committee meetings. The Chief Financial Officer and management personnel reporting to him prepare data and materials for review by the Compensation and Governance Committee using market data from both broad-based and targeted national and regional compensation surveys. Competitive industry analysis is enhanced through review of peer company proxy data, professional research consortiums, and nationally recognized compensation databases provided by the Compensation and Governance Committee's external compensation consultant.


17



The Compensation and Governance Committee periodically meets with the Chief Financial Officer and other members of executive management in order to assess progress toward meeting long-term objectives approved by the Board of Directors. The Compensation and Governance Committee reviews the performance and compensation of the Chief Executive Officer with input from both the full Board of Directors and the Chief Executive Officer's self evaluation. The Compensation and Governance Committee approves the compensation of the other executive officers, based upon the evaluation and recommendation of the Chief Executive Officer. Where it deems appropriate, the Compensation and Governance Committee engages its independent compensation consultant or other appropriate advisors to analyze compensation trends and competitiveness of pay packages and to support the Compensation and Governance Committee's duty to establish each of the executive officers' targeted overall compensation levels.

The Compensation and Governance Committee reports regularly to the Board of Directors on matters relating to the Compensation and Governance Committee's responsibilities. In addition, the Compensation and Governance Committee follows regulatory and legislative developments and considers corporate governance best practices in performing its duties. For additional information regarding the compensation-related activities of the Compensation and Governance Committee, see the sections entitled “Compensation Discussion and Analysis” and “Report of Executive Compensation, Nominating, and Corporate Governance Committee” beginning on pages 20 and 39 of this Proxy Statement, respectively.

The Board of Directors has determined that the members of the Compensation and Governance Committee are “non-employee directors” (within the meaning of Rule 16b-3 of the Exchange Act), “outside directors” (within the meaning of Section 162(m) of the Internal Revenue Code) and “independent directors” (as defined under the applicable NYSE listing standards and our Corporate Governance Guidelines). In addition, no Compensation and Governance Committee member is a current or former employee of ours or any of our subsidiaries. While the Compensation and Governance Committee's charter does not specify qualifications required for members, Messrs. Foster and Johnson have been members of other public company boards of directors and are each former chief executive officers of public companies, while Mr. L. Freeman has extensive experience as a former senior executive officer of a large international tobacco products manufacturer. The Compensation and Governance Committee met three times during fiscal year 2014.

In performing its responsibilities with respect to executive compensation decisions, the Compensation and Governance Committee receives information and support from the Company's Human Resources Department and a nationally-recognized executive compensation consultant. For fiscal year 2014, Towers Watson & Co., whom we refer to as Towers Watson, served as an independent, executive compensation consultant to the Compensation and Governance Committee and received aggregate fees for fiscal year 2014 of approximately $3,700. Management does not engage an outside compensation consultant and did not engage Towers Watson to provide any other services of significance to the Company. For more information with respect to the Compensation and Governance Committee's compensation consultant, see “Compensation Discussion and Analysis” beginning on page 20 of this Proxy Statement.

The Compensation and Governance Committee also acts as our nominating committee. The Compensation and Governance Committee develops qualifications for director candidates, recommends to the Board of Directors persons to serve as directors, and monitors developments in, and makes recommendations to the Board of Directors concerning, corporate governance practices. The Compensation and Governance Committee operates under a written charter last amended by the Board of Directors on April 9, 2013. The Compensation and Governance Committee's charter is available under the “Corporate Governance” section of our Internet website at http://investor.universalcorp.com/governance.cfm.

The Compensation and Governance Committee employs several methods for identifying and evaluating director nominees. The Compensation and Governance Committee considers candidates for Board of Directors membership suggested by its members and by management, and the Compensation and Governance Committee will also consider candidates suggested informally by our shareholders. The Compensation and Governance Committee periodically assesses whether any vacancies on the Board of Directors are expected due to retirement or otherwise and in the event that vacancies are anticipated, the Compensation and Governance Committee considers possible director candidates. The Compensation and Governance Committee may also retain a third-party executive search firm to identify candidates upon request of the Compensation and Governance Committee from time to time based upon the director membership criteria described in the Corporate Governance Guidelines. Shareholders entitled to vote for the election of directors may submit candidates for formal consideration by the Compensation and Governance Committee in connection with an Annual Meeting if we receive timely written notice, in proper form, for each such recommended director nominee. If the notice is not timely and in proper form, the nominee will not be considered by the Compensation and Governance Committee. To be timely for the 2015 Annual Meeting, the notice must be received within the time frame set forth in the section entitled “Proposals for 2015 Annual Meeting” on page 79 of this Proxy Statement. To be in proper form, the notice must include each nominee's written consent to be named as a nominee and to serve if elected, and information about the shareholder making the nomination and the person nominated for election. These requirements are more fully described in our Bylaws and Corporate Governance Guidelines.

18




The Compensation and Governance Committee evaluates all director candidates in accordance with the director membership criteria described in the Corporate Governance Guidelines. The Compensation and Governance Committee does not differentiate between Board of Directors candidates submitted by Board of Directors members or those submitted by shareholders with respect to evaluating candidates. All Board of Directors candidates are considered based upon various criteria, such as their broad-based business skills and experience, prominence and reputation in their profession, their global business and social perspective, concern for the long-term interests of the shareholders, knowledge of our industry or related industries, diversity, and personal and professional integrity, ethics, and judgment - all in the context of an assessment of the perceived needs of the Board of Directors at that point in time. Because the needs of the Board of Directors change from time to time, the Compensation and Governance Committee evaluates the totality of the merits of each prospective nominee that it considers and has not established specific minimum qualifications that must be met by potential new directors. The Board of Directors, however, believes that as a matter of policy there should be a substantial majority of independent directors on the Board of Directors.

It also is important to the Compensation and Governance Committee that the members of the Board of Directors work together in a cooperative fashion. When considering a director standing for re-election as a nominee, in addition to the attributes described above, the Compensation and Governance Committee also considers that individual's past contribution and future commitment to us. The Compensation and Governance Committee will also seek to ensure that the Board of Directors, and consequently the Audit Committee, have at least three independent members that satisfy the NYSE financial and accounting experience requirements and at least one member who qualifies as an audit committee financial expert.

After completing potential director nominees' evaluations, the Compensation and Governance Committee makes a recommendation to the full Board of Directors as to the persons who should be nominated by the Board of Directors, and the Board of Directors determines the nominees after considering the recommendation and report of the Compensation and Governance Committee. There is no difference in the manner by which the Governance and Nominating Committee evaluates prospective nominees for director based upon the source from which the individual was first identified.

Messrs. G. Freeman, L. Freeman and E. Moore were each recommended by the Compensation and Governance Committee for nomination for election at the Annual Meeting as directors to serve a three-year term until their respective successors are elected and qualified, or until their earlier resignation or removal. The Compensation and Governance Committee did not receive any Board of Director recommendations from any shareholder in connection with the Annual Meeting.

Finance Committee

The Finance Committee has the responsibility of establishing our financial policies and controlling our financial resources. The members of the Finance Committee are Mrs. Cantor (Chairman), and Messrs. Adams, Crocker, G. Freeman, E. Moore and Sledd. The Finance Committee met once during fiscal year 2014.

Pension Investment Committee

The Pension Investment Committee retains and monitors the performance of an investment manager and, with the assistance of the investment manager, establishes investment objectives and policies, and monitors the performance of investments of the retirement plans and other qualified employee benefit plans of Universal Leaf Tobacco Company, Incorporated, which we refer to as Universal Leaf. The members of the Pension Investment Committee are Messrs. Sledd (Chairman), Adams, Crocker, E. Moore and Mrs. Cantor. The Pension Investment Committee met five times during fiscal year 2014.

Annual Meeting Attendance

We expect and encourage each member of the Board of Directors to attend our Annual Meetings when it is reasonably practical for the director to do so. All of the directors, except Mr. L. Freeman, attended the 2013 Annual Meeting.



19



COMPENSATION DISCUSSION AND ANALYSIS

Executive Summary

Universal Corporation is the leading global leaf tobacco supplier. The largest portion of the Company's business involves procuring and processing leaf tobacco for manufacturers of consumer tobacco products. As such, our business is subject to risks, including changes in general economic, political, market, and weather conditions, government regulation, and fluctuations in foreign exchange rates. Our executive compensation program, therefore, reflects a strong tie of pay to performance in order to link the interests of executive officers to the interests of shareholders and promote the creation of long-term shareholder value.

Company Performance

We performed well in the face of a challenging environment this year and our underlying business and customer relationships remain strong. Net income for the fiscal year ended March 31, 2014 was $149.0 million, or $5.25 per diluted share, compared with last year's net income of $132.8 million, or $4.66 per diluted share. The current year's results include a gain of $81.6 million before tax from the favorable outcome of litigation in Brazil related to previous years' excise tax credits. Segment operating income was $175.2 million, down $57.6 million compared to the prior year.

The following charts show a five-year history of our diluted earnings per share and our segment operating income:
(1) We evaluate the performance of our segments based on operating income after allocated overhead expenses (excluding significant non-recurring charges or credits), plus equity in the pretax earnings of unconsolidated affiliates.

During fiscal year 2014, we used $3.5 million in net cash flows to fund our operations, returned nearly $76 million to shareholders through a combination of dividends and repurchases of our Common Stock, and continued to strengthen our balance sheet.
Over the last three fiscal years, we have strengthened our balance sheet by repaying over $128 million in debt, generated over $430 million in net cash flow from operations, and returned almost $209 million to shareholders through a combination of dividends and share repurchase.
Net debt as a percentage of total capitalization was approximately 16% at March 31, 2014, up from 11% at March 31, 2013. Over the last three fiscal years, we have reduced our net debt as a percentage of total capitalization from 26% to 16%, which remains at a historically low level for the Company.

20



The following charts show a five-year history of our net cash flow from operations, our funds returned to shareholders, and our net debt as a percentage of total capitalization:


    
During fiscal year 2014, we approved our 43rd consecutive annual dividend increase on the Common Stock of the Company. We have increased our common dividend every year since 1971.
Based on the closing price of $55.89 for our Common Stock, as quoted on the NYSE on March 31, 2014, the last trading day of fiscal year 2014, our Common Stock increased in value by 28.4% over the last three fiscal years compared to the market closing price of $43.54 at March 31, 2011.

The following charts show a five-year history of our dividends declared per share of Common Stock and the market price of our Common Stock:

We continued to advance our goal of providing compliant leaf produced in a sustainable and competitive manner for our customers, and we maintained our position as the leading global leaf tobacco supplier.

    

21



We believe our compensation philosophy is appropriate and aligned with the interests of our shareholders, as demonstrated by our Common Stock performance. The following performance graph compares the cumulative total shareholder return on our Common Stock for the last three fiscal years with the cumulative total return for the same period of the Standard & Poor's MidCap 400 Stock Index and the peer group index. The peer group represents Alliance One International, Inc. The graph assumes that $100 was invested in Universal Corporation Common Stock at the end of the Company's 2011 fiscal year, and in each of the comparative indices, in each case with dividends reinvested.
Executive Compensation

The Compensation and Governance Committee, Board of Directors and management of Universal take pride in our performance-based compensation program and remain committed to maintaining the integrity of the program in good times and bad. We believe that the proportion of at-risk, performance-based compensation should increase as an employee's level of responsibility increases. To this end, our executive compensation program primarily consists of moderate base salary and variable at-risk annual cash and equity incentive awards that are benchmarked to the 50th percentile of the market. While the Compensation and Governance Committee utilizes market data and other statistical information on executive compensation, it is not over-reliant on such data. The Committee recognizes its responsibility to avoid the tendency to permit “benchmarking” to be a contributor to escalating executive compensation. This year, we limited base salary increases to 1.50% for our named executive officers. Over the last three years, the base salary of our Chief Executive Officer has increased by an average of 2.30% per year.


22



The following charts show the relative components of total compensation for our Chief Executive Officer and our other named executive officers in terms of Base Salary, Short-Term Performance Pay, and Long-Term Performance Pay:
(1)
Base Salary is the actual amount paid in fiscal year 2014, Short-Term Performance Pay is the actual amount earned in fiscal year 2014 based on performance, and Long-Term Performance Pay is the value on the grant date of restricted stock units and Performance Shares Awards granted in fiscal year 2014. See Summary Compensation Table for the amounts of all elements of reportable compensation described in this section.

Our annual cash incentive payments under the Annual Incentive Plan (i.e., our Short-Term Performance Pay) are based upon the Company's achievement against pre-established performance goals for adjusted diluted earnings per share and economic profit. In fiscal year 2014, our reported performance was better than expected and exceeded our performance goals. That performance corresponded to a weighted payout of 156.65% of an executive's individual target cash bonus opportunity amount based on the pre-approved percent-of-target performance tables. Although segment operating income was below our expectations, our reported performance included a gain from the favorable outcome of litigation in Brazil related to previous years' excise tax credits. Conversely, in fiscal year 2012, our reported performance included the negative effect of a significant charge for a fine and accumulated interest imposed by the European Commission related to tobacco buying practices in Italy between 1995 and 2002. The magnitude of that charge was such that our performance measures were reduced to levels below the thresholds at which we pay cash bonuses to named executive officers, and therefore none of our named executive officers received a fiscal year 2012 annual bonus award.

The Compensation and Governance Committee has the challenging task of designing a compensation program that balances the interests of senior management with those of the shareholders. No one form of compensation will perfectly align those interests, but we believe our equity award program plays a significant role in striving to achieve the appropriate balance. Stock ownership, supported by our equity award program (i.e., our Long-Term Performance Pay), is the most effective way to ensure that management is properly motivated to create long-term shareholder value. To that end, we maintain robust stock ownership guidelines applicable to all named executive officers and other equity award participants. As of June 13, 2014, all of our named executive officers are well in excess of their ownership targets and collectively hold beneficial ownership of more than 1.8% of our Common Stock. Our named executive officers, in the aggregate, own $24.1 million of Common Stock equating to approximately 9.6 times their total base salaries.

We do not use, offer, or provide our executives with many of the types of perquisites that other companies offer their executives, such as:

personal use of corporate aircraft
company cars or vehicle allowances or
membership dues in social organizations.
employment, severance or retention agreements.
excise tax gross-ups
other tax reimbursements or
any other tax gross-ups.

    

23



We currently maintain only four Change of Control Agreements, each of which contains a “double trigger” as well as non-competition and non-solicitation clauses, but do not contain any obligations to gross-up severance payments. We have a recoupment or “clawback” provision applicable to all performance-based compensation, and we have adopted a policy prohibiting hedging and derivatives trading in our Common Stock.

At the 2013 Annual Meeting of Shareholders, 98% of the votes cast supported our executive compensation policies and procedures for our named executive officers. Given the high level of support from our shareholders, as demonstrated by the results of their vote, we did not make any significant changes in our policies or programs in response to their vote.

Compensation and Governance Committee Activities in Fiscal Year 2014

In fiscal year 2014, the Compensation and Governance Committee reviewed the existing mix, form and calibration of the executive compensation programs and confirmed its commitment to the principles and structure it followed during fiscal year 2013. In fiscal year 2009 and subsequent years, the Compensation and Governance Committee modified components of some of those programs to reflect changes in the rules and regulations applicable to such components and to ensure that the components were in line with market medians. These modifications continued in place for fiscal year 2014. Some of the significant actions the Compensation and Governance Committee undertook in fiscal year 2014 included:
Ÿ
Reaffirming the Compensation and Governance Committee's objective of setting total direct compensation (including base salary, annual cash incentive awards, and long-term equity awards) for our executives at levels competitive with the market median for executives in comparable positions at companies of comparable size, complexity, and operational characteristics;
Ÿ
Evaluating the mix of pay to ensure that the appropriate balance among base salary, annual cash incentives, and long-term performance-based award opportunities is maintained;
Ÿ
Reviewing proposed changes to the Company's defined benefit retirement plan and the benefit restoration plan as described on pages 36 and 37 of this Proxy Statement;
Ÿ
Approving the Universal Corporation Executive Officer Annual Incentive Plan to be voted on at this year's Annual Meeting;
Ÿ
Conducting a review and assessment of potential risks arising from our compensation policies and programs;
Ÿ
Reaffirming a policy prohibiting our executives and directors from hedging or engaging in any derivatives trading in respect to shares of our Common Stock and generally prohibiting pledging of securities. This policy serves to enhance our long-standing policy prohibiting insider trading by executives and directors while in the possession of material information that is not available to the public;
Ÿ
Evaluating alternative performance metrics and reaffirming the use of adjusted earnings per share as a performance goal in both the annual incentive and long-term performance award program because adjusted earnings per share is an important driver of shareholder value;
Ÿ
Reviewing the performance targets and calibration ranges for economic profit and adjusted earnings per share to reflect current and anticipated business conditions and to ensure adequate performance stretch in the annual incentive plan goals;
Ÿ
Reaffirming that 5-year restricted stock units and 3-year performance-based stock units, which we refer to as Performance Shares, are appropriate forms of long-term incentive awards. The Performance Shares, if earned over a three-year period, will be paid out in shares of Common Stock;
Ÿ
Reviewing the performance target and calibration range for adjusted earnings per share to reflect current and anticipated business conditions and to ensure adequate performance stretch in the goals of the performance based stock units;
Ÿ
Reaffirming the stock ownership guidelines for all of our officers and the officers of our main operating subsidiary, Universal Leaf, with a title of Senior Vice President or above, and monitoring our executive officers' compliance with the guidelines;
Ÿ
Reaffirming stock ownership guidelines for the non-employee directors;
Ÿ
Reaffirming the “clawback” provision in our performance-based awards with respect to ethical misconduct or material restatements of financial results, in part to address the potential recovery or adjustment of awards in instances where the performance measures on which they were based are restated in a manner that would have decreased the amount of the award; and
Ÿ
Reaffirming a commitment to provide very limited perquisites to executives.

The Compensation and Governance Committee reports regularly to the Board of Directors on matters relating to the Compensation and Governance Committee's responsibilities. In addition, the Compensation and Governance Committee follows regulatory and legislative developments and considers corporate governance best practices in performing its duties.

24



Guiding Philosophy

The goal of our executive compensation and benefits program is to attract, motivate, reward and retain the management talent required to achieve our business objectives, at compensation levels that are fair, equitable and competitive with those of comparable companies. This goal is furthered by the Compensation and Governance Committee's policy of linking compensation to individual and corporate performance and by encouraging significant stock ownership by senior management in order to support our business strategy and align the financial interests of management with those of the shareholders.

In addition to the stated goal of our executive compensation and benefits program, the following objectives serve as guiding principles for all compensation decisions:

Ÿ
Compensation should be set based on the responsibilities, skills, experience and achievements of each executive officer, taking into account competitive market rates;
Ÿ
Compensation should be linked to individual and corporate performance by aligning our executive compensation program to company-wide performance, which we define in terms of economic performance and increases in shareholder value;
Ÿ
There should be an appropriate mix and weighting among base salary, cash incentives and equity awards, such that an adequate amount of each executive officer's total compensation is performance-based or “at risk.” Further, as an executive's responsibilities increase, the portion of “at risk” compensation for the executive should increase as a percentage of total compensation;
Ÿ
Compensation should avoid any arrangements that pay for failure;
Ÿ
Compensation programs should be designed to provide appropriate performance incentives without encouraging executives to take excessive risks in managing the business and which emphasize our commitment to our core values;
Ÿ
Strong emphasis should be placed on equity-based compensation and equity ownership in order to align the financial interests of senior management with those of the shareholders and to ensure the proper focus on long-term business strategies; and
Ÿ
Compensation goals and objectives should be transparent and easy to communicate, both internally and externally. Shareholders should be supplied with clear, comprehensive compensation disclosure.

The Compensation and Governance Committee also believes that the various elements of our compensation program effectively achieve the objective of aligning compensation with performance measures that are directly related to our financial goals and creation of shareholder value, without encouraging executives to take unnecessary and excessive risks.

Retaining Experts to Aid in Discharge of Duties

The Compensation and Governance Committee has sole authority to retain experts, consultants and other advisors to aid in the discharge of its duties. The Compensation and Governance Committee meets privately with its independent outside advisor from time to time without management present to discuss developments and best practices in executive compensation matters. All work completed by the outside advisor, whether for the Compensation and Governance Committee or management, is subject to the approval of the Compensation and Governance Committee. The outside advisor's role with the Compensation and Governance Committee is to provide independent advice and counsel. The Compensation and Governance Committee has considered the six independence factors specified under The Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (“Dodd-Frank Act”) and believes that Towers Watson qualifies as being fully independent. The Compensation and Governance Committee does not delegate authority to its outside advisor or to other parties.

For fiscal year 2014, Towers Watson continued to serve as the Compensation and Governance Committee's independent outside advisor. Towers Watson's role as outside advisor is to review the analyses and recommendations prepared by the Compensation and Governance Committee and management, to provide alternative market data and guidance on policy development and administration, and to undertake special projects as the request of the Compensation and Governance Committee. To maintain the independence of the outside advisor, management is not permitted to use Towers Watson without the prior approval of the Compensation and Governance Committee. Towers Watson participated in Compensation and Governance Committee meetings during fiscal year 2014, reviewed materials in advance and provided to the Compensation and Governance Committee additional data on market trends and overall compensation design.

During fiscal year 2014, our independent registered public accounting firm, Ernst & Young LLP, reviewed management's calculation of performance measures and the amount of the annual incentive awards to be paid to our executive officers as part of their audit of our consolidated financial statements.


25



Peer Group Analysis

The Compensation and Governance Committee utilizes compensation reports prepared by its independent outside advisor to aid in the determination of competitive levels of compensation for each of our executive officers. On an annual basis, the Compensation and Governance Committee determines the total compensation target for each of our executive officers. The Compensation and Governance Committee then sets the mix of the different components of compensation desired to achieve the total compensation target. From time to time, the Compensation and Governance Committee requests that its outside advisor benchmark the component totals to confirm that such amounts are within reason of our peer group. The Compensation and Governance Committee targets the 50th percentile in measuring competitiveness.

During fiscal year 2013, the Compensation and Governance Committee requested that Towers Watson review and, if necessary, update our then-current peer group list. Towers Watson evaluated the peer group list to discover relevant comparator companies not currently within our peer group and potentially to identify companies currently included in our peer group that may no longer be considered comparable. Characteristics considered in this evaluation included industry relevance, similarity of business operations, markets, relevant size, and market capitalization, as well as business operations conducted in similar environments. Towers Watson did not identify any changes to the peer group list that would better align that list with us in terms of the overall characteristics considered. Although the leaf tobacco industry is highly competitive, Universal and Alliance One International, Inc. are the only global, independent, publicly traded competitors. We, therefore, lack true “peers” within our own industry. The Compensation and Governance Committee reviewed the proposed list with Towers Watson and reaffirmed the use of the current peer group list for use beginning with fiscal year 2014. The peer group list consists of the following companies:
Alliance One International, Inc.
McCormick & Company, Inc.
 
 
Chiquita Brands International, Inc.
Seaboard Corporation
 
 
Flowers Foods, Inc.
The Andersons, Inc.
 
 
Ingredion Incorporated
Seneca Foods Corporation
 
 
Lancaster Colony Corporation
Treehouse Foods, Inc.

Stock Ownership Guidelines

The Compensation and Governance Committee believes it is important to align the interests of members of senior management with those of our shareholders. While the Compensation and Governance Committee considers this principle when determining the appropriate mix of base salary, annual cash incentive awards, and long-term equity awards, the Compensation and Governance Committee also established stock ownership guidelines that encourage the accumulation and retention of Common Stock.

Our current stock ownership guidelines are expressed as a multiple of base salary, ranging from 2.5 to 6.0 times base salary. The Compensation and Governance Committee believes this methodology provides for greater individualization of ownership guidelines. The guidelines work in concert with the long-term incentive plan and are intended to foster strong executive ownership of our Common Stock. The Compensation and Governance Committee believes that it is important to achieve and maintain these guideline amounts as minimum target levels of ownership. The Compensation and Governance Committee reviews compliance with our stock ownership guidelines on an annual basis.

Under our stock ownership guidelines, executives must comply within five years from the date of the executive's appointment to a qualifying position and certain executives are provided additional time when they receive promotions that result in higher ownership targets. The guidelines apply to our named executive officers in the following manner:
George C. Freeman, III
6.0 times base salary
W. Keith Brewer
6.0 times base salary
David C. Moore
5.0 times base salary
Preston D. Wigner
4.0 times base salary
Theodore G. Broome
3.5 times base salary


26



Only shares beneficially owned (as defined by the Securities and Exchange Commission's rules and regulations) by our executive officers, excluding such executives' stock options, Performance Shares, and SARs, but including the executive officers' restricted stock unit awards (and corresponding dividend equivalent rights) are counted in determining compliance with the guidelines. The table below sets forth each of our named executive officers' 2013 holdings and value as compared to 2014 holdings and value.
 
 
Shares held
as of June 14, 2013
 
Value of Shares held
as of June 14, 2013(1)
 
Shares held
as of June 13, 2014
 
Value of Shares held
as of June 13, 2014(2)
 
Actual Ownership as a Multiple of Base Salary
 
 
(#)
 
($)
 
(#)
 
($)
 
 
George C. Freeman, III
 
158,993

 
9,561,839

 
178,887

 
10,042,716

 
12.1

W. Keith Brewer
 
85,318

 
5,131,025

 
98,428

 
5,525,748

 
9.5

David C. Moore
 
72,122

 
4,337,417

 
77,807

 
4,368,085

 
10.1

Preston D. Wigner
 
35,145

 
2,113,620

 
36,713

 
2,061,068

 
6.2

Theodore G. Broome
 
32,841

 
1,975,058

 
37,126

 
2,084,254

 
6.2

(1) 
Based on $60.14 per share, the closing price of a share of our Common Stock as quoted on the NYSE on June 14, 2013.
(2) 
Based on $56.14 per share, the closing price of a share of our Common Stock as quoted on the NYSE on June 13, 2014.

All of our named executive officers exceed their ownership targets and are in compliance with our stock ownership guidelines at the present time. Each of our named executive officers also increased the number of shares of Common Stock owned during fiscal year 2014. As of June 13, 2014, our named executive officers own 1.8% of Common Stock.

In addition, the Compensation and Governance Committee adopted stock ownership guidelines applicable to the non-employee directors. Information with respect to the non-employee directors' stock ownership guidelines is set forth in “Non-Employee Director Stock Ownership Guidelines” on page 69 of this Proxy Statement.

Limitations on Deductibility of Compensation

Section 162(m) of the Internal Revenue Code (the “Code”) generally disallows a tax deduction to public companies for compensation of more than $1 million paid in any year (not including amounts deferred) to a company's chief executive officer and to the four other most highly compensated executive officers. The statute, however, exempts qualifying performance-based compensation from the deduction limit if certain requirements are met. In this regard, we have attempted to take appropriate actions to maximize the deductibility under Section 162(m) of the Code of annual cash incentive awards, SARs, Performance Shares and restricted stock unit awards. For example, the vesting of certain restricted stock unit awards to Mr. G. Freeman during the last three fiscal years were subject to Section 162(m) and therefore the Compensation and Governance Committee elected to defer part or all of the payment until Mr. G. Freeman retires in order to preserve the Section 162(m) deduction. The rules and regulations promulgated under Section 162(m) of the Code are complicated and subject to change from time to time, sometimes with retroactive effect. There can be no guarantee, therefore, that amounts potentially subject to the Section 162(m) limitations will be treated by the Internal Revenue Service as qualified performance-based compensation under Section 162(m) of the Code and/or deductible by us. A number of requirements must be met under Section 162(m) of the Code in order for particular compensation to so qualify for the exception such that there can be no assurance that “qualified performance-based” compensation will be fully deductible under all circumstances. While our policy is generally to preserve corporate tax deductions by qualifying compensation over $1 million paid to executive officers as performance-based, the Compensation and Governance Committee may, from time to time, conclude that compensation arrangements are in our best interests and the best interests of our shareholders despite the fact that such arrangements might not, in whole or part, qualify for tax deductibility.


27



Clawback in the Event of Restatements or Ethical Misconduct

The Compensation and Governance Committee adopted a recoupment, or “clawback,” provision during fiscal year 2008 that is applicable to cash incentive awards, as well as performance-based equity awards, beginning with all such awards for fiscal year 2008. The purpose of the clawback provision is to authorize the potential recovery or adjustment of awards when the performance measures on which such awards were based are restated in a manner that would have decreased the amount of the award had the restated performance measure been used to calculate the original award, or when the award is otherwise deemed inappropriate by the Compensation and Governance Committee due to the occurrence of certain stated events. In the event of a material restatement of our financial statements, we may seek recoupment of incentive compensation and equity awards paid under our incentive plans for all relevant performance periods. The clawback provision applied to all cash incentive and equity awards made during fiscal year 2014.

Management has also implemented additional effective controls to minimize potential unintended or willful reporting errors. In addition, the Compensation and Governance Committee also has the discretion to reduce or eliminate an executive's incentive compensation and equity awards or seek a recoupment of the same, in the event of ethical misconduct. The Compensation and Governance Committee will review all cash incentive payments, performance-based equity awards, and other performance-based awards that are made to all current and former officers on the basis of having met or exceeded performance goals. Appropriate action will be taken after considering all factors and circumstances.

In addition to the clawback provision, our Benefit Restoration Plan includes a forfeiture provision whereby a participant will forfeit all rights in and to any benefits payable under the Benefit Restoration Plan if we terminate the participant's employment as a result of a participant's fraud, dishonesty or embezzlement where the participant has been materially, unjustly enriched by such conduct.

2007 Stock Incentive Plan

The Compensation and Governance Committee, and subsequently our shareholders at our 2007 Annual Meeting, approved and adopted the Universal Corporation 2007 Stock Incentive Plan, which we call the 2007 Stock Incentive Plan. This plan replaced our 2002 Executive Stock Plan. The 2007 Stock Incentive Plan as amended and restated in fiscal year 2012 and reapproved in fiscal year 2013, serves as the core program for the performance-based compensation components of our named executive officers' total compensation. The 2007 Stock Incentive Plan defines the incentive arrangements for eligible participants and:

Ÿ
authorizes the granting of annual cash incentive awards, stock options, SARs, Performance Shares, restricted stock, restricted stock units and other incentive awards, all of which may be made subject to the attainment of performance goals approved by the Compensation and Governance Committee;
Ÿ
provides for the enumeration of the business criteria on which an individual's performance goals are to be based;
Ÿ
establishes the maximum share grants or awards (or, in the case of incentive awards, the maximum compensation) that can be paid to a participant in the 2007 Stock Incentive Plan; and
Ÿ
prohibits repricing or the exchange of options or stock appreciation rights without the approval of shareholders.

Components of Executive Compensation

The Compensation and Governance Committee targets a specific mix of compensation components, with the intent to make each component of total direct compensation competitive with other companies of similar size and operational characteristics while also linking compensation to individual and corporate performance and encouraging stock ownership by senior management. The major components of our executive compensation program are the following:


28



Total Direct Opportunity Compensation

Ÿ
Base salary. Base salary is intended to reflect the market value of an executive officer's role and responsibility, with differentiation for individual capabilities and experience in their positions.
Ÿ
Annual cash incentive awards. Annual cash incentive awards in the form of market competitive, performance-based, cash bonuses are designed to focus our executives on pre-set goals each year and to drive profitability, growth, and shareholder value.
Ÿ
Long-term equity participation. Long-term equity participation is designed to recognize executives for their contributions to the Company, to highlight the strategic importance of each executive's role, to promote retention, and to align the interests of management and shareholders in long-term growth and stock performance by rewarding executives for the creation of shareholder value.

Total Indirect Compensation

Ÿ
Other benefits.
Ÿ
Retirement and other post-retirement compensation.

The tables contained in this Proxy Statement set forth amounts for these components applicable to the following executives, who served in the noted capacities at the end of fiscal year 2014: George C. Freeman, III, our Chairman, President, and Chief Executive Officer; W. Keith Brewer, our Executive Vice President and Chief Operating Officer; David C. Moore, our Senior Vice President and Chief Financial Officer; Preston D. Wigner, our Vice President, General Counsel, and Secretary; and Theodore G. Broome, Executive Vice President and Sales Director of Universal Leaf, our main operating subsidiary. We refer to these five executives as our named executive officers.

In determining executive compensation, the Compensation and Governance Committee reviews all components of the Chief Executive Officer's and each other named executive officer's total compensation, including retirement benefits and the costs of all perquisites received to ensure such compensation meets the goals of the program. As a part of this review, the Compensation and Governance Committee considers corporate performance information, compensation survey data, the advice of its independent advisor, and the recommendations of management. The Compensation and Governance Committee also takes into consideration individual and overall company operating performance to ensure executive compensation reflects past performance as well as future potential and adequately differentiates between employees, based on the scope and complexity of the employee's job position, market comparisons, individual performance and experience, and our ability to pay. The Chief Executive Officer's performance is reviewed annually by the Compensation and Governance Committee prior to considering changes in base salary, annual cash incentive awards, long-term equity awards, and total direct compensation. The Chief Executive Officer's performance is evaluated in light of company performance (as described in greater detail below) and non-financial goals and strategic objectives selected by the Compensation and Governance Committee. Based on its review, the Compensation and Governance Committee believes total compensation for each of the named executive officers is reasonable and not excessive.

In addition, the Compensation and Governance Committee evaluates the amount of compensation apportioned to base salary, annual cash incentive awards, and long-term equity participation, which we refer to as total direct opportunity compensation. The Compensation and Governance Committee sets target levels for each component of total direct opportunity compensation based on its desire to link compensation to individual and corporate performance and to ensure that a sufficient amount of compensation is performance-based or “at risk.” As an executive's responsibilities increase, the portion of “at risk” total direct opportunity compensation for the executive increases as a percentage of total direct opportunity compensation. The Compensation and Governance Committee set the following target percentages for the components of our named executive officers' total direct opportunity compensation for fiscal year 2015:
 
 
Base
Salary
 
Cash Incentive
Award
 
Long-Term
Equity Award
 
Total
George C. Freeman, III
 
25.0
%
 
25.0
%
 
50.0
%
 
100
%
W. Keith Brewer
 
25.0
%
 
25.0
%
 
50.0
%
 
100
%
David C. Moore
 
30.0
%
 
25.0
%
 
45.0
%
 
100
%
Preston D. Wigner
 
32.5
%
 
25.0
%
 
42.5
%
 
100
%
Theodore G. Broome
 
35.0
%
 
30.0
%
 
35.0
%
 
100
%


29



1.
Base Salaries

The Compensation and Governance Committee approved the following base salaries for fiscal year 2014 and fiscal year 2015 for our named executive officers, which became effective April 1, 2013, and April 1, 2014, respectively:
 
 
Fiscal Year
2013
 
Fiscal Year
2014
 
Percentage
Increase
 
Fiscal Year
2015
 
Percentage
Increase
 
 
($)
 
($)
 
(%)
 
($)
 
(%)
George C. Freeman, III
 
798,200

 
816,200

 
2.25
 
828,400

 
1.50
W. Keith Brewer
 
561,300

 
573,900

 
2.25
 
582,500

 
1.50
David C. Moore
 
417,100

 
426,500

 
2.25
 
432,900

 
1.50
Preston D. Wigner
 
319,300

 
326,500

 
2.25
 
331,400

 
1.50
Theodore G. Broome
 
298,700

 
330,000

 
10.48
 
335,000

 
1.50

For fiscal year 2013 and 2014, the Compensation and Governance Committee evaluated executive compensation based on a periodic assessment conducted by Towers Watson in fiscal year 2013 of the competitiveness of the executive's salary with salaries of executives in our peer group. Fiscal year 2013 and 2014 base salaries were determined in accordance with the responsibilities, skills and experience of each executive, personal performance of the executive in light of individual levels of responsibility and the competitiveness of the executive's salary with the salaries of executives in our peer group. While the Compensation and Governance Committee considered each of these factors in their totality, the Compensation and Governance Committee did not assign a specific value to each factor. For purposes of assessing the competitiveness of salaries, the Compensation and Governance Committee reviewed compensation data for our peer group described above from its independent outside consultant to determine ranges of total compensation and the individual components of such compensation. While the Compensation and Governance Committee considered many factors including the advice of senior management, the Committee felt it was prudent to increase base salaries of named executive officers for fiscal year 2014 by 2.25% (except Mr. Broome) and 1.50% for fiscal year 2015. For fiscal year 2014, the Compensation and Governance Committee considered the recent promotion of Mr. Broome to Executive Vice President and Sales Director of Universal Leaf Tobacco Company, Inc.

As part of the compensation setting process for fiscal year 2015, the Compensation and Governance Committee met periodically with Mr. G. Freeman, our Chairman, President, and Chief Executive Officer during fiscal year 2014, and reviewed his performance and the Company's performance for fiscal year 2014. The Compensation and Governance Committee also evaluated Mr. G. Freeman's compensation level, considering the average base salaries of the chief executive officers at the companies included in the peer group approved for use in fiscal year 2014. The Compensation and Governance Committee believed this new base amount was appropriate and not excessive when viewed in context with chief executive officer compensation for the peer group.

For fiscal year 2015, the Compensation and Governance Committee also reviewed a variety of compensation surveys and published statistical reports. The Committee also considered affordability within the Company's business plans. After consultation with Towers Watson, as well as management, the base salaries of Mr. G. Freeman and the other named executive officers were increased by 1.50% each.



30



2.
Annual Cash Incentives Awards

The fiscal year 2014 Annual Incentive Plan provides that key managerial employees, including our named executive officers, may receive annual cash incentive awards that vary from year to year based upon corporate and individual performance. The purpose of annual cash incentive awards is to drive our key employees to maximize shareholder value and to provide a means for recognizing individual contribution to our overall results. The cash incentive awards earned for fiscal year 2014 by our named executive officers were approved by the Compensation and Governance Committee on May 23, 2014, and are set forth in Column (g), “Non-Equity Incentive Plan Compensation”, in the “Summary Compensation Table” on page 40 of this Proxy Statement.

Annual cash incentive payments under the Annual Incentive Plan are paid based on the Company's achievements against pre-established performance metrics as set by the Compensation and Governance Committee. The annual cash incentive awards to our named executive officers in fiscal year 2014 were based 50% on the generation of economic profit and 50% on the generation of adjusted earnings per share. We use economic profit and adjusted earnings per share, as these performance measures strongly encourage capital discipline and better investment decisions and lead to enhanced cash flow. The Compensation and Governance Committee also believes that these measures are representative of our overall performance, and they provide transparency to investors and enable period-to-period comparability of financial performance. For purposes of the Annual Incentive Plan, we define economic profit as consolidated earnings before interest and taxes after certain adjustments, minus a capital charge equal to our weighted average cost of capital times average funds employed, and we define “adjusted earnings per share” as the fully-diluted earnings per share of Common Stock, adjusted to exclude extraordinary gains and losses, restructuring and impairment, and annual cash incentive award accruals under the Annual Incentive Plan. Economic profit and adjusted earnings per share should not be considered as alternatives to net income or earnings per share determined in accordance with accounting principles generally accepted in the United States.

During fiscal year 2014, the Compensation and Governance Committee considered alternative performance metrics and reaffirmed the use of adjusted earnings per share as a performance goal in both the annual incentive and long-term performance award program because adjusted earnings per share is an important driver of shareholder value. Our business is not capital intensive and we believe that adequate free cash flow is generated at acceptable levels of profitability.

The executive officers who participate in the Annual Incentive Plan are eligible to receive an annual cash incentive award equal to a percentage of their base salary in the event certain threshold levels are met for economic profit and adjusted earnings per share. The following table sets forth the threshold and target levels for the economic profit and adjusted earnings per share metrics that were applicable for fiscal year 2014 awards:
 
 
Threshold Level
 
Target Level
 
Maximum Level
 
2014
Results
Economic Profit
 
$(25.50) million
 
$37.00 million
 
$99.50 million
 
$72.30 million
 
 
 
 
 
 
 
 
 
Adjusted Earnings Per Share
 
$2.83 per share
 
$4.40 per share
 
$5.97 per share
 
$5.51 per share

Based on the definition of adjusted earnings per share provided above, a reconciliation of the adjusted earnings per share of $5.51 achieved for fiscal year 2014 to our reported diluted earnings per share of $5.25 is as follows:
Adjusted Earnings Per Share
 
$
5.51

 
 
 
Per share effect of annual cash incentive award accrual excluded from adjusted earnings per share
 
(0.11
)
 
 
 
Per share effect of restructuring and impairment
 
(0.15
)
 
 
 
Reported Diluted Earnings Per Share
 
$
5.25


In fiscal year 2012, we believe our sound operating performance showed that we successfully managed our business in the year's oversupply situation. However, in September 2011, we announced that the General Court of the European Union issued a decision rejecting the appeal of Deltafina S.p.A., our Italian subsidiary. That appeal related to the European Commission's revocation of Deltafina's immunity from a fine for actions in connection with Deltafina's purchase and processing of tobacco in the Italian raw tobacco market between 1995 and 2002. We recorded a charge for the full amount of the fine plus accumulated interest. That charge totaled $46.2 million after tax and the magnitude of the charge was such that our performance measures were reduced to levels below the thresholds at which we pay annual cash incentive awards under the Annual Incentive Plan to our named executive officers.


31



Although we performed well in fiscal year 2012, the outlook for fiscal year 2013 was for lower performance following several years of record profitability. Performance targets had been steadily increased during this extended period of prosperity. The Compensation and Governance Committee, therefore, adjusted the performance targets to better reflect current and anticipated business conditions and to ensure adequate, yet reasonable, performance stretch in the fiscal year 2013 Annual Incentive Plan goals. The performance targets for adjusted earnings per share and economic profit were reduced to $3.55 and zero, respectively. The Compensation and Governance Committee believed that these goals better reflected for fiscal year 2013 the cyclical market supply imbalance and reinforced management's commitment to taking the appropriate long-term approach to our business.

In fiscal year 2013, the Company continued to perform well and our improved performance was better than anticipated. On the strength of that performance, the Compensation and Governance Committee increased the fiscal year 2014 performance targets for adjusted earnings per share and economic profit to $4.40 and $37 million, respectively.

Each executive officer participating in the Annual Incentive Plan is eligible to receive an annual cash incentive award based on a percentage of his or her base salary, which we call the target bonus opportunity percentage. The target bonus opportunity percentage for each executive officer, except the Chief Executive Officer, is initially set by our Chief Executive Officer and is based on the executive officer's experience in his or her present position and job responsibilities. Our Chief Executive Officer submits the recommended target bonus opportunity percentages to the Compensation and Governance Committee for its review and approval each year. For our Chief Executive Officer, the Compensation and Governance Committee determines the target bonus opportunity percentage. The Compensation and Governance Committee also reviews its outside advisor's compensation data for our peer group when evaluating the recommended target bonus opportunity percentages.

Each year, the Compensation and Governance Committee approves percent-of-target performance tables for each performance measure. As Company performance deviates from targeted performance, the percentages in the tables increase or decrease at an accelerated rate. Once the economic profit and adjusted earnings per share performance measures have been calculated for the applicable fiscal year, the Compensation and Governance Committee compares the calculated performance to the preapproved tables to determine the percentage to apply to the executives' target bonus opportunity amounts. The Compensation and Governance Committee applies the resulting percentage to the target bonus opportunity amount to determine the annual cash incentive award each executive is eligible to receive. Annual cash incentive awards are capped at two times the target bonus opportunity percentage for each criterion, regardless of how much the Company's performance exceeded the target level for either criteria. In addition, the Compensation and Governance Committee reserves the right to exercise negative discretion in adjusting any incentive awards, but the Compensation and Governance Committee has no discretion to increase the awards. The Compensation and Governance Committee does not award any discretionary, non-performance based annual cash incentive awards if the performance goals are not achieved.

Using Mr. G. Freeman as an example, we generated positve economic profit and adjusted earnings per share during fiscal year 2014, with adjusted earnings per share and economic profit exceeding the threshold and target levels. The economic profit and adjusted earnings per share performance measures for the year corresponded to 156.65% on the Compensation and Governance Committee's preapproved tables. Mr. G. Freeman's cash incentive award for fiscal year 2014 was, therefore, 156.65% of his target bonus opportunity amount or $1,278,600.

The following table lists the target bonus opportunity percentages, the target bonus opportunity amounts, the maximum bonus opportunity amounts, and the actual cash incentive awards for fiscal year 2014 for our named executive officers:
 
 
Target Bonus
Opportunity
Percentage
 
Target Bonus
Opportunity
Amount
 
Maximum
Bonus
Opportunity Amount
 
Actual 2014 Bonus
Paid
 
 
(%)
 
($)
 
($)
 
($)
George C. Freeman, III
 
100
%
 
816,200

 
1,632,400

 
1,278,600

W. Keith Brewer
 
100
%
 
573,900

 
1,147,800

 
899,000

David C. Moore
 
83
%
 
355,400

 
710,800

 
556,700

Preston D. Wigner
 
77
%
 
251,200

 
502,400

 
393,500

Theodore G. Broome
 
86
%
 
282,900

 
565,800

 
443,200

On June 3, 2014, the Compensation and Governance Committee established the performance measures applicable for the annual cash incentive awards to be awarded for fiscal year 2015. The Compensation and Governance Committee reconfirmed its use of adjusted earnings per share and economic profit as the appropriate performance measures for the fiscal year 2015 cash incentive awards.

32




3.
Long-Term Equity Participation

The Compensation and Governance Committee administers Universal Corporation's 1997 and 2002 Executive Stock Plans, and the 2007 Stock Incentive Plan, as amended and restated, pursuant to which the Compensation and Governance Committee grants to key executive officers SARs, restricted stock units, Performance Shares, and options to purchase shares of our Common Stock, based upon a determination of competitive aggregate compensation levels. The primary objectives of issuing such equity awards are to encourage significant ownership of Common Stock by management and to provide long-term financial incentives linked directly to market performance of our Common Stock. Long-term equity awards are aligned with the interests of our shareholders as the awards deliver value based on shareholder return and promote retention of management. The Compensation and Governance Committee believes that significant ownership of Common Stock by senior management is the optimal method to align the interests of management and the shareholders, and our stock incentive program is effectively designed to further this objective. Our compensation structure is designed to deliver a significant portion of total direct compensation in the form of long-term equity awards with 35% to 50% for named executive officers.

With the exception of new hires, long-term incentives are awarded annually on a day between two and twelve business days following the public release of our annual earnings. The Compensation and Governance Committee selected this timing, because it enables us to consider the prior year performance of the Company and the participants and our expectations for the next performance period, while also guaranteeing that normal awards will be made after we publicly disclose our performance for the year. The awards also are made as early as practicable in our fiscal year in order to maximize the time period for the incentives associated with the awards. The Compensation and Governance Committee's schedule is determined between six and twelve months in advance, and the proximity of any awards to market events other than earnings announcements is coincidental.

We currently use restricted stock units and Performance Shares as the preferred forms of long-term equity participation. Restricted stock units are used as a cost-effective addition to the compensation mix because such awards do not require the issuance of Common Stock until vesting. Our use of Performance Shares as a long-term equity award places greater emphasis on our long-term financial performance and subjects a higher percentage of the long-term incentive awards to risk based on such performance. The addition of Performance Shares is intended to focus greater attention and rewards on the key underlying drivers of shareholder value. Performance Shares are granted annually, with overlapping multi-year performance cycles. Performance Shares vest on the last day of the performance period selected by the Compensation and Governance Committee and are earned and paid out based on the Company's achievement of certain performance measures selected by the Compensation and Governance Committee. Performance Shares do not carry any dividend rights. Similar to annual cash incentive awards under the Annual Incentive Plan, as the actual performance exceeds the performance measure threshold selected by the Compensation and Governance Committee, the amount of Performance Share payout increases, with 100% payout occurring if performance reaches a target level set by the Compensation and Governance Committee. Payout can exceed 100% if the performance exceeds the target level, but it is capped at a maximum of 150%. Conversely, the payout is reduced if actual performance falls short of the selected performance measure threshold. At the time of vesting, the vested Performance Shares are payable in shares of Common Stock.

For awards granted in fiscal years 2009-2014, the Compensation and Governance Committee selected average adjusted earnings per share as the appropriate criterion for use with Performance Shares and set the performance period at three fiscal years, which began April 1. Adjusted earnings per share is calculated in the same manner as it is with Annual Incentive Plan awards. The threshold levels for adjusted earnings per share performance were set based on levels of performance that were believed to be achievable. The target levels for adjusted earnings per share performance were set based on levels of performance that were believed to be aggressive, but obtainable. The maximum levels for adjusted earnings per share performance were set based on levels of performance that were believed to be realizable with exceptional performance.


33



The Compensation and Governance Committee, after consulting with its outside advisor, reaffirmed that a portion of our executive officers' total compensation should be paid in equity awards through our long-term incentive plans. For fiscal year 2014 long-term equity awards, the Compensation and Governance Committee determined that one-half should consist of Performance Shares and the remaining one-half should consist of five-year restricted stock units. The Compensation and Governance Committee used an equal mix of Performance Shares and restricted stock units because it believes that such mix represents the appropriate balance for our Company in rewarding stock appreciation and relative shareholder return, while also placing sufficient emphasis on our overall financial performance. In order to allocate compensation among the two forms of equity participation, the Compensation and Governance Committee values restricted stock unit awards at the fair market value on the date of grant of the equivalent number of shares of Common Stock. All restricted stock units are awarded with five-year cliff vesting and earn dividend equivalent units during such period. In addition, our named executive officers have additional vesting restrictions or holding period requirements on their restricted stock unit awards in order to preserve deductibility under Section 162(m) of the Internal Revenue Code. The Compensation and Governance Committee values Performance Shares at the fair market value on the date of grant of the equivalent number of shares of Common Stock. As described above, Performance Shares vest on the last day of the selected performance period and are earned and paid out based on the degree to which our financial performance exceeds a threshold level set by the Compensation and Governance Committee.

For fiscal year 2013 long-term equity awards, the Compensation and Governance Committee decided to suspend the use of SARs and determined that one-half of the target value of equity awards should consist of Performance Shares and the remaining one-half should consist of 5-year restricted stock units. All other attributes of the program as well as the terms and conditions of the Performance Shares and restricted stock units have remained unchanged since that time. The decision to suspend the inclusion of SARs reflects the potential disconnect between the amount of pay received by executives versus the amount of expense recognized by the Company as well as the risk that stock options and SARs potentially incentivize executives to pursue short-term or riskier strategies.

We have historically assigned an initial value to SARs granted by our Compensation and Governance Committee equal to the closing price of a share of our Common Stock as quoted on the NYSE on the date the SAR is granted by the Compensation and Governance Committee. The exercise price for SARs is the closing price of a share of our Common Stock as quoted on the NYSE on the date the SAR is exercised. When SARs become exercisable, they may be exercised on a date specified by the executive in writing to our Secretary or, if no date is specified, then (a) the date of receipt of the executive's notice of exercise if our Secretary receives the notice by 2:00 p.m. Eastern Time or (b) the first business day following receipt of the executive's notice of exercise if the executive's notice is received by our Secretary after 2:00 p.m. Eastern Time. Such written notices may only be given to our Secretary during one of our trading windows. Retiring executives have been given the ability to exercise their SARs during the remainder of the period preceding the stated expiration date of the SARs or 36 months, whichever is shorter.

On June 8, 2010, we awarded Performance Shares for the 3-year performance period from April 1, 2010 through March 31, 2013. Those awards vested on March 31, 2013 and the payout was approved by the Compensation Committee on May 24, 2013. The performance measure was the 3-year average adjusted earnings per share with earnings per share calculated in the same manner as it is with the Annual Incentive Plan awards. We generated average adjusted earnings per share for the performance period covering fiscal years 2011 through 2013 that exceeded the threshold, but fell short of the target level. The following table sets forth the threshold, target and maximum levels for the adjusted earnings per share metrics applicable for the fiscal year 2011 award:
 
 
Threshold
Level
 
Target
Level
 
Maximum
Level
 
Average
2011-2013
Result
Average Adjusted Earnings per Share
 
$
3.43

 
$
5.00

 
$
5.86

 
$
4.79


A reconciliation of average adjusted earnings per share of $4.79 for the performance period covering fiscal years 2011 through 2013 is as follows:
Fiscal Year 2011
 
$
6.01

Fiscal Year 2012
 
3.51

Fiscal Year 2013
 
4.84

3-year Average Adjusted Earnings Per Share
 
$
4.79


The average adjusted earnings per share performance measure for the performance period exceeded the threshold level, but fell short of the target level on the Compensation and Governance Committee's pre-approved percent-of-target performance tables. The payouts of the fiscal year 2011 Performance Share awards were, therefore, made at 89.33% of the target award levels.

34




The following table lists the target Performance Share opportunities, the maximum Performance Share opportunities and the actual number of shares of Common Stock paid out:
 
 
Actual
Payout
as a %
of Target
 
Target
Award
at Grant
(Shares)
 
Maximum
Award
at Grant
(Shares)
 
Actual
Award
(Shares)
 
Target
Award
Value
at Grant(1)
 
Actual
Award
Value(2)
George C. Freeman, III
 
89.33%
 
9,500

 
14,250

 
8,487

 
$
377,245

 
$
506,844

W. Keith Brewer
 
89.33%
 
6,700

 
10,050

 
5,985

 
$
266,057

 
$
357,424

David C. Moore
 
89.33%
 
3,750

 
5,625

 
3,350

 
$
148,913

 
$
200,062

Preston D. Wigner
 
89.33%
 
1,900

 
2,850

 
1,697

 
$
75,449

 
$
101,345

Theodore G. Broome
 
89.33%
 
1,700

 
2,550

 
1,519

 
$
67,507

 
$
90,715

(1) 
This column represents grant date market value based on the June 8, 2010 stock price of $39.71.
(2) 
This column represents market value based on the May 24, 2013 stock price of $59.72.

On May 24, 2013, the Compensation and Governance Committee granted Performance Shares and restricted stock units to key executives pursuant to the 2007 Stock Incentive Plan. The Compensation and Governance Committee granted 52,400 Performance Shares and 52,400 restricted stock units to 14 executives. The number of Performance Shares and restricted stock units granted to our named executive officers on May 24, 2013, were as follows:
 
 
Performance
Shares
 
Restricted
Stock Units
George C. Freeman, III
 
14,550

 
14,550

W. Keith Brewer
 
10,200

 
10,200

David C. Moore
 
5,700

 
5,700

Preston D. Wigner
 
3,800

 
3,800

Theodore G. Broome
 
2,950

 
2,950


Additional details regarding the fiscal year 2014 equity participation awards for each of our named executive officers is set forth in the “Grants of Plan-Based Awards” table on page 44 of this Proxy Statement.

4.
Other Benefits

The Compensation and Governance Committee believes employee benefits are an essential component of our competitive total compensation package. These benefits are designed to attract and retain our employees. The named executive officers may participate in the same benefit plans as our salaried employees, which include health, dental and life insurance, long-term disability benefits, and our 401(k) savings plan. Our 401(k) savings plan includes a defined company match component, and we have disclosed all company matches for our named executive officers in Column (i), “All Other Compensation”, in the “Summary Compensation Table”, and separately disclosed each amount in Footnote 5 to that table on page 40 of this Proxy Statement.

In addition, we provide certain other benefits to our executives, including our named executive officers. The Compensation and Governance Committee believes these other benefits provide security for current and future needs of the executives and their families and therefore assist in attracting and retaining them. These other benefits are structured to be within the competitive range relative to our peer group. In general, we do not provide our executives with many of the types of perquisites that other companies offer their executives, such as the personal use of a corporate aircraft, car allowances, social memberships or club dues, or preventative health evaluations. We also do not utilize tax gross-ups. The Compensation and Governance Committee re-evaluates and has approved the very limited types of perquisites that we offer on a regular basis. The additional benefits we provide or have provided to some of our executives during fiscal year 2014 consist of the following and are included in the amounts set forth in Column (i), “All Other Compensation”, in the “Summary Compensation Table”, and separately disclosed in Footnote 5 to that table on page 42 of this Proxy Statement: financial planning and tax preparation services and matching gifts.


35



5.
Retirement and Post-Termination Compensation

Our named executive officers are covered by a defined benefit retirement plan, a supplemental retirement plan, deferred income plans, and a 401(k) savings plan. Certain of our named executive officers also have Change of Control Agreements addressing a change of control in our company. These items are defined and summarized below. Additional details and all amounts earned by our named executive officers or contributed by us to our named executive officers through those benefits are disclosed in this Proxy Statement where noted below.

A. Defined Benefit Retirement Plan

Our salaried employees, including our named executive officers, participate in a defined benefit retirement plan, the Employees' Retirement Plan of Universal Leaf Tobacco Company, Incorporated and Designated Affiliated Companies, which we refer to as the Pension Plan. The Pension Plan is a company-funded, qualified plan under the Internal Revenue Code, with the purpose of providing a fixed benefit for the life of the participant (and/or the spouse if the joint and survivor option is elected) beginning at the time of the participant's retirement or termination. The Pension Plan also has survivor benefits for participants' spouses.

Effective January 1, 2014, the Pension Plan was changed to implement a new benefit formula for credited service accrued beginning January 1, 2014. The revised benefit formula is based on a compensation average for all compensation earned (often referred to as a Career Average) on or after January 1, 2014 multiplied by a designated percentage. The Excess Benefit portion of the formula was eliminated. The normal retirement benefit under the Pension Plan for service accrued beginning January 1, 2014 is calculated as follows:
Benefit:
Designated Percentage of Average Compensation for All Years
Multiplied by
Years of service beginning January 1, 2014

The Pension Plan benefit for credited service accrued through December 31, 2013 is a percentage of the participant's average compensation, multiplied by the participant's credited years of service under the Pension Plan prior to the change described above. Average compensation is calculated by taking the highest average of annual salary and annual cash incentive awards for any three consecutive calendar-year periods during the participant's participation in the Pension Plan. The normal retirement benefit under the Pension Plan for service accrued through December 31, 2013 is calculated as follows:
Base Benefit:
Designated Percentage of Average Compensation
Multiplied by
All years of service through December 31, 2013
PLUS
Excess Benefit:
Designated Percentage of Average Compensation less Covered Compensation
Multiplied by
Participant's first 35 years of service through December 31, 2013

Covered compensation, for purposes of the excess benefit, is defined as the average of the Social Security Taxable Wage Base for the 35 calendar-year period ending December 31, 2013.

Benefits are paid as a straight life annuity for the participant's lifetime for a single participant, or a 50% joint and survivor annuity, if elected, for married participants for their joint lifetime. Benefits are normally payable when the participant reaches age 65; however, participants may begin receiving early retirement benefits when they reach age 55 and elect to retire with at least five years of service. If benefits are paid prior to age 65, the benefit is reduced based on the participant's age. Prior to 2014, the benefit reduction for early retirement was based on the participant's age and years of service. This was changed as of January 1, 2014 to a more standard reduction schedule that is based only on age.

Further detail regarding the Pension Plan and disclosure of the estimated value of pension benefits for our named executive officers is set forth in the “Pension Benefits” table and related footnotes beginning on page 49 of this Proxy Statement.

36



B. Benefit Restoration Plan

To the extent benefits payable to our employees at retirement pursuant to the Pension Plan exceed amounts that may be payable under applicable provisions of the Internal Revenue Code, such benefits will be paid under our supplemental retirement plan called the Universal Leaf Tobacco Company, Incorporated 1996 Benefit Restoration Plan, which we refer to as the Benefit Restoration Plan. The Benefit Restoration Plan is a non-qualified defined benefit pension plan that provides eligible individuals the difference between the benefits they would actually accrue under the Pension Plan, but for the maximum benefit limitations and the limitation on compensation pursuant to the Internal Revenue Code that may be recognized under the Pension Plan and deferrals of their compensation under DIP II and DIP III, our two non-qualified deferred income plans, which are defined and discussed below. Benefits under the Benefit Restoration Plan are paid in one lump sum payment at retirement except where Section 409A restrictions apply, and benefits under DIP II and DIP III are paid out at or after retirement in accordance with the election option chosen by a participant prior to deferral. The purpose of the Benefit Restoration Plan is not to provide employees with additional benefits but to ensure that our employees who earn more than the amounts set forth in the Internal Revenue Code for maximum benefit limitations receive a retirement benefit that is proportionately equivalent to the benefit provided to our other salaried employees participating in the Pension Plan. We maintain the Pension Plan and Benefit Restoration Plan to ensure an overall competitive compensation and benefits offering and to attract and retain top talent. Our Compensation and Governance Committee believes it is essential that our overall compensation and benefits, including retirement benefits, be competitive in the market.

Retirement benefits under the Benefit Restoration Plan mirror those of the Pension Plan and as such, identical changes to the Pension Plan described in the previous section have been implemented to this plan effective January 1, 2014. The Compensation and Governance Committee approved all changes to both the Pension Plan and the Benefit Restoration Plan after completing their evaluation and ensuring that the reduction in retirement benefits were consistently applied to all participants, inclusive of our named executive officers.

Certain participants in the Benefit Restoration Plan, including our named executive officers, entered into agreements with Universal Leaf that provided for taxable cash compensation payments to be made by Universal Leaf to the participant to partially fund their Benefit Restoration Plan payment upon retirement. Under such agreements, the participant directed Universal Leaf to deposit the payments on behalf of the participant directly into an irrevocable trust established by the participant for this purpose. During fiscal year 2010, the Compensation and Governance Committee decided to discontinue all future payments by Universal Leaf in connection with the Benefit Restoration Plan and notified participants that it would not make a payment for benefits earned after January 1, 2010.

During fiscal year 2014, with the approval of the Compensation and Governance Committee, we made the decision to offer all participants covered by the above agreements the opportunity to terminate their individual trust accounts. The termination of these trusts allowed the Company to simplify the distribution process and reduce trust/asset management fees, but maintain the right to offset the benefit payable to the participant under the Benefit Restoration Plan at retirement. The ultimate offset amount will be determined by using the trust account balance on the termination date multiplied and compounded annually by an appropriate interest rate. All participants, including our named executive officers, elected to accept our offer and the trusts were terminated as of October 31, 2013.

The retirement benefit under the Benefit Restoration Plan is paid in a lump sum. Like the Pension Plan, the benefit payable under the Benefit Restoration Plan normally is distributed when the participant reaches age 65. Participants may receive an early distribution of their retirement benefit when they reach age 55 and elect to retire with at least five years of service, but such early retirement benefit is reduced based on the participant's age and years of service.

C. Deferred Income Plans

We offer all salaried employees, including our named executive officers, the opportunity to participate in the Employees' 401(k) Savings Plan of Universal Leaf Tobacco Company, Incorporated and Designated Affiliated Companies, which we refer to as the 401(k) Plan. Participants can contribute percentages on a monthly basis up to 100% of total compensation excluding annual cash incentive awards, subject to statutory limitations. We match the monthly contributions up to 5% on a monthly basis, subject to a calendar year contribution limit of $13,000. All of our named executive officers participated in the 401(k) Plan in fiscal year 2014.

In addition, we have two non-qualified deferred compensation plans available to certain of our executives: the Universal Leaf Tobacco Company, Incorporated Deferred Income Plan of 1994, which we refer to as DIP II, and the Universal Leaf Tobacco Company, Incorporated Deferred Income Plan III, which we refer to as DIP III. In order to remain in compliance with Section 409A of the Internal Revenue Code, we froze the terms of DIP II as it pertained to any compensation earned prior to January 1,

37



2005 and amended and restated the plan in December 2008 as DIP III. Both plans are designed to permit participants to accumulate additional income for retirement and other personal financial goals through the deferral of their annual cash incentive award and portions of their salary, as more fully described in the narrative to the table entitled “Non-qualified Deferred Compensation” on page 52 of this Proxy Statement. Deferred compensation arrangements are common executive programs, and we believe that these arrangements help us in the recruitment and retention of executive talent for which we are competing. The Company does not provide any contributions to either DIP II or DIP III.

DIP II and DIP III are non-qualified savings plans, with eligibility based on a participant's position in the Company and certain of its subsidiaries. Under DIP II and DIP III, each participant elects to make contributions through the deferral of up to 50% of their salary and up to 100% of their annual incentive award. DIP II and DIP III are unfunded and unsecured by us and provide the participants a variety of investment options from which to choose. These options are selected by the Pension Investment Committee of the Board of Directors. No named executive officers deferred income in DIP II in fiscal year 2014, and Messrs. G. Freeman and Brewer were the only named executive officers who deferred income in DIP III in fiscal year 2014.

D. Change of Control Agreements

We do not offer severance agreements to our named executive officers, nor have we offered them agreements for employment or retention with our company. However, to ensure that we will have the continued dedicated service of certain executives (including some of our named executive officers) notwithstanding the possibility, threat, or occurrence of a change of control, we have change of control agreements, which we refer to as Change of Control Agreements. The Compensation and Governance Committee believes that the Change of Control Agreements serve the best interests of Universal Corporation and our shareholders by ensuring that if a hostile or friendly change of control is ever under consideration, our executives are able to perform their duties and responsibilities and advise the Board of Directors about the potential transaction in the best interests of shareholders, without being unduly influenced by the distracting uncertainty and risk associated with a change of control, such as fear of the economic consequences of losing their jobs as a result of a change of control. The terms and conditions in the Change of Control Agreements are identical for each executive officer who has such an agreement.

A “change of control” is defined in the Change of Control Agreements, and is generally deemed to have occurred if:

Ÿ
any individual, entity, or group acquires 20% or more of either the outstanding shares of Common Stock or the combined voting power of our outstanding voting securities;
Ÿ
a majority of our directors are replaced;
Ÿ
we reorganize, merge, consolidate, or sell all or substantially all of our assets except for certain situations in which control of outstanding shares of Common Stock or outstanding voting securities is maintained; or
Ÿ
our shareholders approve a complete liquidation or dissolution of Universal Corporation.

The Change of Control Agreements:

Ÿ
do not contain any obligation to gross-up severance payments for potential excise taxes incurred by the executive officer;
Ÿ
contain a “double trigger” instead of a “single trigger,” meaning that payments are not made until there is a change of control and the executive officer is effectively terminated within three years of the change of control;
Ÿ
contain non-competition and non-solicitation clauses; and
Ÿ
contain certain administrative elements intended to address the requirements of Section 409A of the Internal Revenue Code applicable to deferred compensation.

Our Compensation and Governance Committee believes that the current Change of Control Agreements with certain of our named executive officers are in the best interests of Universal Corporation and our shareholders, and they adequately protect the legitimate interests of our named executive officers in employment security without unduly burdening us or reducing shareholder value. We currently maintain Change of Control Agreements with only Messrs. G. Freeman, Brewer, D. Moore and Wigner. The Change of Control Agreements are described in more detail below in the section entitled “Potential Payments Upon Termination or Change of Control” beginning on page 54 of this Proxy Statement.


38



Advisory Votes on Executive Compensation

As required by the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 and the subsequent rules and regulations promulgated by the SEC, we are including a non-binding advisory resolution approving the compensation of our named executive officers. The vote on this proposal will be non-binding on us and the Board and will not be construed as overruling a decision by us or the Board of Directors. This vote will not create or imply any change to our fiduciary duties or create or imply any additional fiduciary duties for us or the Board of Directors. However, the Board of Directors values the opinions that our shareholders express in their votes and will consider the outcome of the vote when making future decisions on named executive officer compensation as it deems appropriate.

At the 2013 Annual Meeting of Shareholders, 98% of the shares cast on the proposal were voted for the non-binding advisory resolution approving the compensation of our named executive officers. The Board of Directors believes that the voting results indicate our shareholders' overwhelming approval of our named executive officer compensation objectives, program and rationale. As a result, the Board of Directors implemented the same objectives, program and rationale for the compensation of our named executive officers in fiscal year 2014, as disclosed in the “Compensation Discussion and Analysis”, the compensation tables and the accompanying narrative on pages 20 through 38 in this Proxy Statement.

At the 2012 Annual Meeting of Shareholders a large majority of our shareholders approved, on a non-binding basis, our proposal to hold the non-binding vote on the compensation of our named executive officers on an annual basis. As previously disclosed, the Board of Directors and management determined to implement an annual advisory vote on the compensation of our named executive officers. As a result, we are including the non-binding advisory resolution approving the compensation of our named executive officers again in this Proxy Statement. See “Proposal Two” on page 71 of this Proxy Statement.


REPORT OF THE EXECUTIVE COMPENSATION,
NOMINATING AND CORPORATE GOVERNANCE COMMITTEE
We have reviewed and discussed the “Compensation Discussion and Analysis” section of this Proxy Statement with management. Based on that review and discussion, we have recommended to the Board of Directors that the “Compensation Discussion and Analysis” section be included in this Proxy Statement.

 
THE EXECUTIVE COMPENSATION, NOMINATING AND
 
CORPORATE GOVERNANCE COMMITTEE
 
 
 
Charles H. Foster, Jr., Chairman
 
Lennart R. Freeman
 
Thomas H. Johnson

Richmond, Virginia
June 3, 2014

COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

None of the members of the Compensation and Governance Committee during fiscal year 2014 or as of the date of this Proxy Statement is or has been a Universal officer or employee, and none of our executive officers served on the Compensation and Governance Committee or board of any company that employed any member of our Compensation and Governance Committee or Board of Directors.


39



EXECUTIVE COMPENSATION

The individuals named below include the Chairman, President, and Chief Executive Officer, the Chief Financial Officer and the other named executive officers as of March 31, 2014. Information relating to total compensation is provided, where applicable, for the fiscal years ended March 31, 2012, 2013, and 2014.

SUMMARY COMPENSATION TABLE
Name and
Principal Position
 
Fiscal
Year
 
Salary(1)
 
Stock
Awards(2)
 
Option
Awards(2)
 
Non-Equity
Incentive Plan
Compensation(3)
 
Change in
Pension Value
and
Nonqualified Deferred
Compensation
Earnings(4)
 
All Other
Compensation(5)
 
Total
 
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
(a)
 
(b)
 
(c)
 
(e)
 
(f)
 
(g)
 
(h)
 
(i)
 
(j)
George C. Freeman, III
 
2014
 
816,200

 
1,648,224

 

 
1,278,600

 

 
17,725

 
3,760,749

Chairman, President, and Chief Executive Officer
 
2013
 
798,200

 
1,428,252

 

 
1,343,400

 
973,395

 
17,790

 
4,561,037

 
 
2012
 
775,000

 
841,211

 
359,572

 

 
1,878,900

 
17,250

 
3,871,933

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
W. Keith Brewer
 
2014
 
573,900

 
1,155,456

 

 
899,000

 

 
18,851

 
2,647,207

Executive Vice President and Chief Operating
 
2013
 
561,300

 
1,004,304

 

 
944,700

 
988,163

 
21,596

 
3,520,063

Officer
 
2012
 
545,000

 
593,385

 
253,640

 

 
1,961,747

 
15,025

 
3,368,797

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
David C. Moore
 
2014
 
426,500

 
645,696

 

 
556,700

 

 
15,067

 
1,643,963

Senior Vice President and Chief Financial Officer
 
2013
 
417,100

 
559,776

 

 
585,000

 
870,773

 
14,986

 
2,447,635

 
 
2012
 
405,000

 
331,598

 
141,740

 

 
1,725,852

 
14,970

 
2,619,160

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Preston D. Wigner
 
2014
 
326,500

 
430,464

 

 
393,500

 

 
12,840

 
1,163,304

Vice President, General Counsel, and Secretary
 
2013
 
319,300

 
325,164

 

 
383,900

 
175,984

 
12,616

 
1,216,964

 
 
2012
 
310,000

 
191,978

 
82,060

 

 
267,591

 
13,728

 
865,357

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Theodore G. Broome
 
2014
 
330,000

 
334,176

 

 
443,200

 
56,103

 
13,741

 
1,177,220

Executive Vice President and Sales Director
 
2013
 
298,700

 
304,584

 

 
359,200

 
275,875

 
12,609

 
1,250,968

Universal Leaf Tobacco Co., Inc.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(1) 
Salary amounts include cash compensation earned by each named executive officer during fiscal years 2012, 2013, and 2014, where applicable, as well as any amounts earned in such fiscal years, but contributed into the 401(k) Plan and/or deferred at the election of the named executive officer into our deferred compensation program. Mr. Broome became a named executive officer in fiscal year 2013 and, therefore, summary compensation information is presented only for fiscal year 2013 and 2014 in accordance with Question and Answer 119.01 of the SEC's Compliance and Disclosure Interpretations of Regulation S-K. For a discussion of the deferred compensation program and amounts deferred by the named executive officers in fiscal year 2014, including earnings on amounts deferred, see “Non-qualified Deferred Compensation” beginning on page 52 of this Proxy Statement.


40



(2) 
The amount represents the aggregate grant date fair value of stock or options awarded in the applicable fiscal year in accordance with FASB ASC Topic 718. This amount does not reflect our accounting expense for these award(s) during the year and does not correspond to the actual cash value that will be recognized by the named executive officer when received. Performance Share awards do not have dividend rights and therefore reflect a lower grant date fair value than the closing price of our Common Stock on the date of grant. For fiscal years 2012, 2013, and 2014 Performance Share awards, the grant date fair market value per share was $31.95, $38.14 and $53.56, respectively. Amounts for fiscal years 2012, 2013, and 2014 include Performance Share awards calculated at target levels. If these Performance Share awards paid at maximum (150% of target) the aggregate grant date fair value of all stock awards for each of the named executive officers would have been at the time of the grant: for fiscal year 2012, Mr. G. Freeman: $1,033,709; Mr. Brewer: $729,173; Mr. D. Moore: $407,479; and Mr. Wigner: $235,909; for fiscal year 2013, Mr. G. Freeman: $1,759,117; Mr. Brewer: $1,236,958; Mr. D. Moore: $689,452; Mr. Wigner: $400,491; and Mr. Broome: $375,143; and for fiscal year 2014, Mr. G. Freeman: $2,037,873; Mr. Brewer: $1,428,612; Mr. D. Moore: $798,342; Mr. Wigner: $532,228; and Mr. Broome: $413,177. Assumptions used in the calculation of these award amounts are included in Notes 1 and 13 to the consolidated financial statements, included in our Annual Report on Form 10-K for the year ended March 31, 2012, in Notes 1 and 13 to the consolidated financial statements included in our Annual Report on Form 10-K for the year ended March 31, 2013, in Notes 1 and 13 to the consolidated financial statements, included in our Annual Report on Form 10-K for the year ended March 31, 2014, and incorporated by reference into this Proxy Statement. Beginning in fiscal year 2007, fair value expense for stock-based compensation was recognized ratably over the period from grant date to the earlier of (a) the vesting date of the award, or (b) the date the grantee is eligible to retire without forfeiting the award. For employees who are already eligible to retire at the date an award is granted, the total fair value of the award is recognized as expense at the date of grant. Information on individual equity awards granted to the named executive officers in fiscal year 2014 is set forth in the section entitled “Grants of Plan-Based Awards” on page 44 of this Proxy Statement.
(3) 
The amounts represent cash awards to the named executive officers under our performance-based annual cash incentive plan for fiscal years 2012, 2013, and 2014, where applicable, which is discussed in the section entitled “Annual Cash Incentives Awards” beginning on page 31 of this Proxy Statement. While such amounts were earned for fiscal years 2012, 2013 and 2014 performance, they were not paid to the named executive officers until June 4, 2013 and June 11, 2014, respectively. No payments were due for fiscal year 2012 as performance was below the lower threshold.
(4) 
The amounts represent the actuarial increases in the present values of the named executive officers' benefits under our pension plans during fiscal years 2012, 2013 and 2014, as applicable, determined using interest rate and mortality rate assumptions consistent with those used in our financial statements. In 2014, the present values have generally decreased from the prior measurement date due to increases in discount rates and lump sum interest rates. The aggregate pension benefits of four of our named executive officers decreased in fiscal year 2014: Mr. G. Freeman: $134,678; Mr. Brewer: $129,248; Mr. D. Moore: $148,575; and Mr. Wigner: $218,219. For all named executive officers, the amounts only reflect changes in pension value because they had no above market interest earnings for fiscal years 2012, 2013 and 2014. For additional information on our pension plans, see the section entitled “Retirement and Post-Termination Compensation” on page 36 of this Proxy Statement and the tables entitled “Pension Benefits” on page 49 of this Proxy Statement and “Non-qualified Deferred Compensation” on page 52 of this Proxy Statement. For a full description of the pension plan assumptions used by us for financial reporting purposes for fiscal years 2012, 2013 and 2014, see Note 11 to our consolidated financial statements, included in our Annual Report on Form 10-K for the year ended March 31, 2014, and incorporated by reference into this Proxy Statement.

41



(5) 
The table below reflects the types and dollar amounts of perquisites, additional compensation, and other personal benefits provided to the named executive officers during fiscal year 2014. For purposes of computing the dollar amounts of the items listed below, we used the actual out-of-pocket costs to us of providing the perquisite or other personal benefit to the named executive officer. The named executive officers paid any taxes associated with these benefits without reimbursement from us. Each perquisite and personal benefit included in the table below is described in more detail in the narratives immediately following the table:
Column (i) Components
 
G.C.
Freeman, III
 
W.K.
Brewer
 
D.C.
Moore
 
P.D.
Wigner
 
T.G.
 Broome
 
 
($)
 
($)
 
($)
 
($)
 
($)
Professional Fees (a)
 
4,750

 
4,994

 
1,450

 

 

401(k) Match (b)
 
12,975

 
12,907

 
12,867

 
12,840

 
13,741

Matching Gifts (c)
 

 
950

 
750

 

 

TOTALS
 
17,725

 
18,851

 
15,067

 
12,840

 
13,741

(a) 
Financial Planning and Tax Preparation Services. Only three of our executives are eligible to be reimbursed for financial planning and tax preparation services they incur during the year, subject to an annual cap of $15,000. All reimbursed amounts paid to our named executive officers during fiscal year 2014 pursuant to our financial planning and tax preparation policy are individually disclosed in the perquisites table above.
(b) 
401(k) Company Match. Each named executive officer is eligible to participate in the 401(k) Plan, which offers them an opportunity to defer income and receive matching contributions from us subject to certain limits. Company contributions made to the named executive officers during fiscal year 2014 are set forth in the table above. Information about the 401(k) Plan is set forth in the section entitled “Deferred Income Plans” beginning on page 37 of this Proxy Statement.
(c) 
Matching Gifts. Each named executive officer is eligible to participate in our matching gifts program in which our charitable foundation matches employees' contributions to charities. The maximum amount applicable to all participants that can be matched in any fiscal year of our foundation is $5,000 per employee. Each of the named executive officers participated in the matching gifts program in amounts equal to or below the maximum amount.


42



Compensation Risk Assessment

As part of its oversight of our executive compensation program, the Compensation and Governance Committee considers the impact of our executive compensation program, and the incentives created by the compensation awards that it administers, on our risk profile. The Committee has implemented compensation program design features to mitigate the risk that our compensation programs encourage misconduct or imprudent risk-taking. In addition, we review all of our compensation policies and procedures, including the incentives that they create and factors that may reduce the likelihood of excessive risk taking, to determine whether they present a significant risk to us. At the Compensation and Governance Committee's direction, our Senior Vice President and Chief Financial Officer and his staff, our Vice President, General Counsel, and Secretary, and a member of our internal audit team, with the advice of our outside legal counsel, conducted a risk review assessment of our compensation programs in fiscal year 2013. The Compensation and Governance Committee reviewed the findings of the assessment and concluded that our compensation programs are designed with the appropriate balance of risk and reward in relation to our overall business strategy and that the balance of compensation elements discourages excessive risk taking. The Compensation and Governance Committee, therefore determined that the risks arising from our compensation policies and practices for employees are not reasonably likely to have a material adverse effect on the Company. The Committee also concluded that the performance measures and performance targets do not encourage excessive or unnecessary risk taking. In its discussions, the Compensation and Governance Committee considered the attributes of our programs, including:

Ÿ
the balance between annual and longer-term performance opportunities;
Ÿ
the balance between performance-based and non-performance based pay;
Ÿ
alignment of our programs with business strategies focused on long-term growth and sustained shareholder value, the performance goals established for senior management reflect the objectives set by the Compensation and Governance Committee to increase focus on the achievement of the Company's strategic plan;
Ÿ
placement of an appropriate portion of our executive pay “at risk” and dependent upon the achievement of specific corporate and individual performance goals that are objectively determined with verifiable results. These corporate goals have pre-established thoughtful threshold, target and maximum award limits;
Ÿ
the use of multiple performance metrics that are based on the general performance of the corporation and the use of economic profit as a risk adjusted metric;
Ÿ
the use of rolling three year Performance Shares to lengthen the overall measurement period;
Ÿ
the Compensation and Governance Committee's ability to exercise negative discretion and to consider non-financial and other qualitative performance factors in determining actual compensation payouts;
Ÿ
stock ownership guidelines that are reasonable and align executives' short- and long-term interests with those of our shareholders; and
Ÿ
the recoupment policy to authorize the potential recovery or adjustment of cash incentive awards and long-term equity awards paid to named executive officers and other recipients in the event there was a restatement of incorrect financial results and upon the occurrence of certain specified events.

Effective with the long-term equity awards granted in fiscal year 2013, the Compensation and Governance Committee suspended the inclusion of SARs in the Company's portfolio of equity awards. An executive holding SARs receives financial benefit when the stock price increases, but does not have the corresponding downside if the stock price declines. The Compensation and Governance Committee determined that this may incentivize executives to pursue short-term or riskier strategies and, therefore, no longer represents an effective component of our executive compensation program.


43



GRANTS OF PLAN-BASED AWARDS

The following table presents information regarding grants of plan-based awards to the named executive officers during the fiscal year ended March 31, 2014.
Name and Grant Date
 
Estimated Future Payouts
Under Non-Equity
Incentive Plan Awards(1)
 
Estimated Future Payouts
Under Equity
Incentive Plan Awards(2)
 
All Other Stock Awards: Number of Shares of Stock or Units(3)
 
All Other
Option
Awards:
Number of
Securities
Underlying Options
 
Exercise
or Base
Price of
Option Awards
 
Market Price of Option Awards on Grant Date
 
Grant Date Fair Value of Stock and Option Awards(4)
 
Threshold
 
Target
 
Max.
 
Threshold
 
Target
 
Max.
 
 
 
 
 
 
 
($)
 
($)
 
($)
 
(#)
 
(#)
 
(#)
 
(#)
 
(#)
 
($/Sh)
 
($/Sh)
 
($)
(a & b)
 
(c)
 
(d)
 
(e)
 
(f)
 
(g)
 
(h)
 
(i)
 
(j)
 
(k)
 
(l)
 
(m)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
George C. Freeman, III
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0

 
816,200

 
1,632,400

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5/24/2013
 
 
 
 
 
 
 
0

 
14,550

 
21,825

 
 
 
 
 
 
 
59.72

 
779,298

5/24/2013
 
 
 
 
 
 
 
 
 
 
 
 
 
14,550

 
 
 

 
59.72

 
868,926

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
W. Keith Brewer
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0

 
573,900

 
1,147,800

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5/24/2013
 
 
 
 
 
 
 
0

 
10,200

 
15,300

 
 
 
 
 
 
 
59.72

 
546,312

5/24/2013
 
 
 
 
 
 
 
 
 
 
 
 
 
10,200

 
 
 

 
59.72

 
609,144

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
David C. Moore
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0

 
355,400

 
710,800

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5/24/2013
 
 
 
 
 
 
 
0

 
5,700

 
8,550

 
 
 
 
 
 
 
59.72

 
305,292

5/24/2013
 
 
 
 
 
 
 
 
 
 
 
 
 
5,700

 
 
 

 
59.72

 
340,404

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Preston D. Wigner
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0

 
251,200

 
502,400

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5/24/2013
 
 
 
 
 
 
 
0

 
3,800

 
5,700

 
 
 
 
 
 
 
59.72

 
203,528

5/24/2013
 
 
 
 
 
 
 
 
 
 
 
 
 
3,800

 
 
 

 
59.72

 
226,936

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Theodore G. Broome
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0

 
282,900

 
565,800

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5/24/2013
 
 
 
 
 
 
 
0

 
2,950

 
4,425

 
 
 
 
 
 
 
59.72

 
158,002

5/24/2013
 
 
 
 
 
 
 
 
 
 
 
 
 
2,950

 
 
 

 
59.72

 
176,174

(1) 
Amounts represent potential annual cash incentive awards for fiscal year 2014. The actual amount of the annual cash incentive award earned by each named executive officer for fiscal year 2014 is reported in Column (g), “Non-Equity Incentive Plan Compensation,” in the “Summary Compensation Table” on page 40 of this Proxy Statement. For additional information with respect to the annual cash incentive awards under the Incentive Plan, see the section entitled “Annual Cash Incentives Awards” beginning on page 31 of this Proxy Statement.
(2) 
Amounts represent potential vesting of Performance Shares granted during fiscal year 2014. Performance Shares vest in the event the three-year performance measures corresponding to the Performance Shares are met or exceeded. For additional information with respect to Performance Shares granted pursuant to our 2007 Stock Incentive Plan, see the section entitled “Long-Term Equity Participation” beginning on page 33 of this Proxy Statement and in Column (g) in the table entitled “Outstanding Equity Awards at Fiscal Year End” on page 46 of this Proxy Statement.
(3) 
Amounts represent the award of restricted stock units. Each restricted stock unit will convert one-for-one into shares of Common Stock upon vesting. Additional information with respect to restricted stock unit awards is set forth in the section entitled “Long-Term Equity Participation” beginning on page 33 of this Proxy Statement, and in Column (i) in the table entitled “Outstanding Equity Awards at Fiscal Year End” on page 46 of this Proxy Statement.

44




(4) 
Represents the grant date fair value of the award determined in accordance with FASB ASC Topic 718. The full grant date fair value of the Performance Shares is calculated at the target performance level and will vest, if at all, at the end of a three-year measurement period, if certain performance targets are met. Amounts for Performance Share awards are determined assuming a price per share of $53.56, which represents a discount to the closing price of Common Stock as of the date of grant due to the lack of dividend rights and represents the grant date fair value of the award determined in accordance with FASB ASC Topic 718. Each Performance Share will convert one-for-one into a share of Common Stock upon vesting if the performance target is met. Grant date fair value for the restricted stock unit awards is based on the grant date fair value of the underlying shares of Common Stock. The assumptions used in determining the grant date fair values of these awards are set forth in Note 13 to the consolidated financial statements, included in our Annual Report on Form 10-K for the year ended March 31, 2014, and incorporated by reference into this Proxy Statement.


45



OUTSTANDING EQUITY AWARDS AT FISCAL YEAR END

The following table presents information concerning the number and value of outstanding restricted stock units, Performance Shares, and SARs held by the named executive officers as of March 31, 2014.
 
 
Option Awards
 
Stock Awards
Name and Grant Date
 
Number of
Securities
Underlying
Unexercised
Options
Exercisable
 
Number of
Securities
Underlying
Unexercised
Options
Unexercisable(1)
 
Option
Exercise
Price
 
Option
Expiration
Date
 
Equity
Incentive
Plan
Awards:
Number of
Unearned
Shares,
Units or
Other
Rights
That Have
Not
Vested(1)
 
Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights
That Have
Not
Vested(2)
 
Number of
Shares or
Units of
Stock That
Have Not
Vested(1)
 
Market Value of Shares or Units of Stock That Have Not Vested(2)
 
 
(#)
 
(#)
 
($)
 
 
 
(#)
 
($)
 
(#)
 
($)
(a)
 
(b)
 
(c)
 
(e)
 
(f)
 
(g)
 
(h)
 
(i)
 
(j)
George C. Freeman, III
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
May 24, 2007
 
31,800

 
 
 
62.66

 
May 23, 2017
 
 
 
 
 
 
 
 
June 7, 2011
 
 
 
16,067

 
37.86

 
June 6, 2021
 
 
 
 
 
 
 
 
May 27, 2009
 
 
 
 
 
 
 
 
 
 
 
 
 
18,287

 
1,022,060

June 8, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
11,108

 
620,826

June 7, 2011
 
 
 
 
 
 
 
 
 
 
 
 
 
13,460

 
752,279

June 5, 2012
 
 
 
 
 
 
 
 
 
 
 
 
 
18,527

 
1,035,474

May 24, 2013
 
 
 
 
 
 
 
 
 
 
 
 
 
14,960

 
836,114

June 7, 2011
 
 
 
 
 
 
 
 
 
12,050

 
673,474

 
 
 
 
June 5, 2012
 
 
 
 
 
 
 
 
 
17,350

 
969,691

 
 
 
 
May 24, 2013
 
 
 
 
 
 
 
 
 
14,550

 
813,199

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
W. Keith Brewer
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
May 24, 2007
 
24,400

 
 
 
62.66

 
May 23, 2017
 
 
 
 
 
 
 
 
June 7, 2011
 
 
 
11,334

 
37.86

 
June 6, 2021
 
 
 
 
 
 
 
 
May 27, 2009
 
 
 
 
 
 
 
 
 
 
 
 
 
13,165

 
735,792

June 8, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
7,835

 
437,898

June 7, 2011
 
 
 
 
 
 
 
 
 
 
 
 
 
9,494

 
530,620

June 5, 2012
 
 
 
 
 
 
 
 
 
 
 
 
 
13,027

 
728,079

May 24, 2013
 
 
 
 
 
 
 
 
 
 
 
 
 
10,488

 
586,174

June 7, 2011
 
 
 
 
 
 
 
 
 
8,500

 
475,065

 
 
 
 
June 5, 2012
 
 
 
 
 
 
 
 
 
12,200

 
681,858

 
 
 
 
May 24, 2013
 
 
 
 
 
 
 
 
 
10,200

 
570,078

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
David C. Moore
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
May 24, 2007
 
15,000

 
 
 
62.66

 
May 23, 2017
 
 
 
 
 
 
 
 
June 7, 2011
 
 
 
6,334

 
37.86

 
June 6, 2021
 
 
 
 
 
 
 
 
May 27, 2009
 
 
 
 
 
 
 
 
 
 
 
 
 
7,498

 
419,063

June 8, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
4,384

 
245,022

June 7, 2011
 
 
 
 
 
 
 
 
 
 
 
 
 
5,306

 
296,552

June 5, 2012
 
 
 
 
 
 
 
 
 
 
 
 
 
7,260

 
405,761

May 24, 2013
 
 
 
 
 
 
 
 
 
 
 
 
 
5,860

 
327,515

June 7, 2011
 
 
 
 
 
 
 
 
 
4,750

 
265,477

 
 
 
 
June 5, 2012
 
 
 
 
 
 
 
 
 
6,800

 
380,052

 
 
 
 
May 24, 2013
 
 
 
 
 
 
 
 
 
5,700

 
318,573

 
 
 
 

46



 
 
Option Awards
 
Stock Awards
Name and Grant Date
 
Number of
Securities
Underlying
Unexercised
Options
Exercisable
 
Number of
Securities
Underlying
Unexercised
Options
Unexercisable(1)
 
Option
Exercise
Price
 
Option
Expiration
Date
 
Equity
Incentive
Plan
Awards:
Number of
Unearned
Shares,
Units or
Other
Rights
That Have
Not
Vested(1)
 
Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights
That Have
Not
Vested(2)
 
Number of
Shares or
Units of
Stock That
Have Not
Vested(1)
 
Market
Value of
Shares or
Units of
Stock That
Have Not
Vested(2)
 
 
(#)
 
(#)
 
($)
 
 
 
(#)
 
($)
 
(#)
 
($)
(a)
 
(b)
 
(c)
 
(e)
 
(f)
 
(g)
 
(h)
 
(i)
 
(j)
Preston D. Wigner
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
May 24, 2007
 
9,600

 
 
 
62.66

 
May 23, 2017
 
 
 
 
 
 
 
 
May 28, 2008
 
6,200

 
 
 
51.32

 
May 27, 2018
 
 
 
 
 
 
 
 
June 7, 2011
 
 
 
3,667

 
37.86

 
June 6, 2021
 
 
 
 
 
 
 
 
May 27, 2009
 
 
 
 
 
 
 
 
 
 
 
 
 
4,146

 
231,720

June 8, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
2,223

 
124,243

June 7, 2011
 
 
 
 
 
 
 
 
 
 
 
 
 
3,072

 
171,694

June 5, 2012
 
 
 
 
 
 
 
 
 
 
 
 
 
4,217

 
235,688

May 24, 2013
 
 
 
 
 
 
 
 
 
 
 
 
 
3,908

 
218,418

June 7, 2011
 
 
 
 
 
 
 
 
 
2,750

 
153,697

 
 
 
 
June 5, 2012
 
 
 
 
 
 
 
 
 
3,950

 
220,765

 
 
 
 
May 24, 2013
 
 
 
 
 
 
 
 
 
3,800

 
212,382

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Theodore G. Broome
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
May 24, 2007
 
8,400

 
 
 
62.66

 
May 23, 2017
 
 
 
 
 
 
 
 
June 7, 2011
 
 
 
3,467

 
37.86

 
June 6, 2021
 
 
 
 
 
 
 
 
May 27, 2009
 
 
 
 
 
 
 
 
 
 
 
 
 
3,658

 
204,446

June 8, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
1,987

 
111,053

June 7, 2011
 
 
 
 
 
 
 
 
 
 
 
 
 
2,902

 
162,193

June 5, 2012
 
 
 
 
 
 
 
 
 
 
 
 
 
3,950

 
220,765

May 24, 2013
 
 
 
 
 
 
 
 
 
 
 
 
 
3,033

 
169,514

June 7, 2011
 
 
 
 
 
 
 
 
 
2,600

 
145,314

 
 
 
 
June 5, 2012
 
 
 
 
 
 
 
 
 
3,700

 
206,793

 
 
 
 
May 24, 2013
 
 
 
 
 
 
 
 
 
2,950

 
164,875

 
 
 
 
(1) 
Amounts in Column (c) represent unvested SARs. SARs vest within three years of the date of grant, with one-third of the SARs vesting on each anniversary date of the date of grant. Amounts in Column (g) represent Performance Shares. Performance Shares vest at the end of their corresponding three-year performance period if certain performance targets are met or exceeded. Amounts in Column (g) assume 100% vesting of the award, which represents the target amount payable. Each Performance Share converts one-for-one into a share of Common Stock upon vesting if the performance target is met. See “Compensation Discussion and Analysis” beginning on page 20 of this Proxy Statement. Amounts in Column (i) represent unvested restricted stock units and accumulated dividend equivalent rights. Restricted stock units have five-year cliff vesting, meaning all restricted stock units vest on the fifth anniversary of the date they are granted. At the time of vesting, restricted stock units are automatically converted into an equal number of shares of Common Stock without restriction, except in the case of certain executives who are named executive officers at the time of vesting, in which case some shares may remain restricted until the executives are no longer named executive officers or they retire in order to attempt to preserve the Section 162(m) deduction. Restricted stock unit awards accumulate dividend equivalent rights, which track actual dividend amounts and are added to the total number of restricted stock units to be converted into shares of Common Stock at the time of vesting.
(2) 
Based on the closing price of $55.89 for our Common Stock, as quoted on the NYSE on March 31, 2014, the last trading day of fiscal year 2014.

47



OPTION EXERCISES AND STOCK VESTED

The following table presents information concerning the vesting of stock awards and the exercise of SARs for the named executive officers during the fiscal year ended March 31, 2014. There were no other exercises of options, SARs, or similar instruments for the named executive officers during the fiscal year ended March 31, 2014.
 
 
Stock Awards
 
Option Awards
Name
 
Number of Shares
Acquired on
Vesting(1)
 
Value Realized on
Vesting
 
Number of Shares
Acquired on
Exercise(1)
 
Value Realized on
Exercise(2)
 
 
(#)
 
($)
 
(#)
 
($)
(a)
 
(b)
 
(c)
 
(d)
 
(e)
George C. Freeman, III
 
16,005

 
955,819

 
28,734

 
613,024

W. Keith Brewer
 
11,513

 
687,556

 
20,267

 
427,400

David C. Moore
 
6,644

 
396,780

 
11,333

 
250,959

Preston D. Wigner
 
3,624

 
216,425

 
6,201

 
110,415

Theodore G. Broome
 
3,257

 
194,508

 
11,334

 
165,018

(1) 
Amounts represent the number of shares of Common Stock underlying stock awards vested and stock options and SARs exercised during fiscal year 2014. The amounts in Column (b) represent the vesting of restricted stock awards that were granted in fiscal year 2009 and the vesting of performance shares that were granted in fiscal year 2011. The amounts in Column (d) include shares of Common Stock received by the named executive officer upon exercise of SARs.
(2) 
Amounts associated with SARs would be calculated by multiplying the market price of the Common Stock received by the number of shares acquired on exercise.


48



PENSION BENEFITS

The following table shows the actuarial present value of accumulated benefits as of March 31, 2014, under each of our defined benefit plans, which are our only defined benefit plans that provide for payments or other benefits to the named executive officers at, following, or in connection with retirement.
Name
 
Plan Name
 
Number of Years
Credited Service(1)
 
Present Value of Accumulated Benefit(2)
 
Payments During Last Fiscal Year
 
 
 
 
(#)
 
($)
 
($)
(a)
 
(b)
 
(c)
 
(d)
 
(e)
George C. Freeman, III
 
Pension Plan
 
16.75

 
435,711

 

 
 
Benefit Restoration Plan
 
16.75

 
4,317,181

 

W. Keith Brewer
 
Pension Plan
 
25.25

 
811,075

 

 
 
Benefit Restoration Plan
 
25.25

 
5,090,456

 

David C. Moore
 
Pension Plan
 
36.25

 
1,292,961

 

 
 
Benefit Restoration Plan
 
36.25

 
4,743,294

 

Preston D. Wigner
 
Pension Plan
 
11.00

 
218,106

 

 
 
Benefit Restoration Plan
 
11.00

 
510,782

 

Theodore G. Broome
 
Pension Plan
 
18.00

 
694,350

 

 
 
Benefit Restoration Plan
 
18.00

 
1,076,629

 

(1) 
We have not granted, and we do not have a policy with respect to granting, extra years of service to named executive officers under the Pension Plan or the Benefit Restoration Plan. Additional information with respect to the Pension Plan and the Benefit Restoration Plan is set forth in the section entitled “Retirement and Post-Termination Compensation” beginning on page 36 of this Proxy Statement.
(2) 
Present value was determined assuming retirement at age 65 for the Pension Plan and Benefit Restoration Plan. The present value calculation used an interest rate consistent with assumptions used for our financial reporting under FASB ASC Topic 715, and post-retirement mortality assumption table RP2000 projected to 2021 with white collar adjustment. Other assumptions made in the valuation are discussed in our Annual Report on Form 10-K for the year ended March 31, 2014, in the section entitled “Pension and Other Post-Retirement Plans,” the section entitled “Critical Accounting Estimates and Assumptions,” and in Note 11 to the consolidated financial statements, and are incorporated by reference into this Proxy Statement.

Retirement Benefits

Our named executive officers are covered by the Pension Plan, the Benefit Restoration Plan, deferred income plans, and the 401(k) Plan. We also have Change of Control Agreements with some of our named executive officers addressing a change of control in our company. Additional details, and all amounts earned by our named executive officers or contributed by the company to our named executive officers through those plans, are disclosed in this Proxy Statement.

Defined Benefit Retirement Plan. Our salaried employees, including our named executive officers, participate in the Pension Plan, which is a defined benefit retirement plan. The Pension Plan is a company-funded, qualified plan under the Internal Revenue Code, with the purpose of providing a fixed benefit for the life of the participant (and/or the spouse if the joint and survivor option is elected) beginning at the time of the participant's retirement or termination. The Pension Plan also has survivor benefits for the participant's spouse.

Effective January 1, 2014, the Pension Plan was changed to implement a new benefit formula for credited service accrued beginning January 1, 2014. The revised benefit formula is based on a compensation average for all compensation earned (often referred to as a Career Average) on or after January 1, 2014 multiplied by a designated percentage. The Excess Benefit portion of the formula was eliminated. The normal retirement benefit under the Pension Plan for service accrued beginning January 1, 2014 is calculated as follows:

Benefit:
Designated Percentage of Average Compensation for All Years
Multiplied by
Years of service beginning January 1, 2014

49



The Pension Plan benefit for credited service accrued through December 31, 2013 is a percentage of the participant's average compensation, multiplied by the participant's credited years of service under the Pension Plan prior to the change described above. Average compensation is calculated by taking the highest average of annual salary and annual cash incentive awards for any three consecutive calendar-year periods during the participant's participation in the Pension Plan. The normal retirement benefit under the Pension Plan for service accrued through December 31, 2013 is calculated as follows:

Base Benefit:
Designated Percentage of Average Compensation
Multiplied by
All years of service through December 31, 2013
PLUS
Excess Benefit:
Designated Percentage of Average Compensation less Covered Compensation
Multiplied by
Participant's first 35 years of service through December 31, 2013

Covered compensation, for purposes of the excess benefit, is defined as the average of the Social Security Taxable Wage Base for the 35 calendar-year period ending December 31, 2013.

Benefits are paid as a straight life annuity for the participant's lifetime for a single participant, or a 50% joint and survivor annuity, if elected, for married participants for their joint lifetime. Benefits are normally payable when the participant reaches age 65; however, participants may begin receiving early retirement benefits when they reach age 55 and elect to retire with at least five years of service. If benefits are paid prior to age 65, the benefit is reduced based on the participant's age. Prior to 2014, the benefit reduction for early retirement was based on the participant's age and years of service. This was changed as of January 1, 2014 to a more standard reduction schedule that is based only on age.

Further detail regarding the Pension Plan and disclosure of the estimated value of pension benefits for our named executive officers is set forth in the “Pension Benefits” table and related footnotes beginning on page 49 of this Proxy Statement.

Benefit Restoration Plan. To the extent benefits payable to our employees at retirement pursuant to the Pension Plan exceed amounts that may be payable under applicable provisions of the Internal Revenue Code, such benefits will be paid under our supplemental retirement plan called the Universal Leaf Tobacco Company, Incorporated 1996 Benefit Restoration Plan, which we refer to as the Benefit Restoration Plan. The Benefit Restoration Plan is a non-qualified defined benefit pension plan that provides eligible individuals the difference between the benefits they would actually accrue under the Pension Plan, but for the maximum benefit limitations and the limitation on compensation pursuant to the Internal Revenue Code that may be recognized under the Pension Plan and deferrals of their compensation under DIP II and DIP III, our two non-qualified deferred income plans, which are defined and discussed below. Benefits under the Benefit Restoration Plan are paid in one lump sum payment at retirement except where Section 409A restrictions apply, and benefits under DIP II and DIP III are paid out at or after retirement in accordance with the election option chosen by a participant prior to deferral. The purpose of the Benefit Restoration Plan is not to provide employees with additional benefits but to ensure that our employees who earn more than the amounts set forth in the Internal Revenue Code for maximum benefit limitations receive a retirement benefit that is proportionately equivalent to the benefit provided to our other salaried employees participating in the Pension Plan. We maintain the Pension Plan and Benefit Restoration Plan to ensure an overall competitive compensation and benefits offering and to attract and retain top talent. Our Compensation and Governance Committee believes it is essential that our overall compensation and benefits, including retirement benefits, be competitive in the market.

Retirement benefits under the Benefit Restoration Plan mirror those of the Pension Plan and as such, identical changes to the Pension Plan described in the previous section have been implemented to this plan effective January 1, 2014. The Compensation and Governance Committee approved all changes to both the Pension Plan and the Benefit Restoration Plan after completing their evaluation and ensuring that the reduction in retirement benefits were consistently applied to all participants, inclusive of our named executive officers.

Certain participants in the Benefit Restoration Plan, including our named executive officers, entered into agreements with Universal Leaf that provided for taxable cash compensation payments to be made by Universal Leaf to the participant to partially fund their Benefit Restoration Plan payment upon retirement. Under such agreements, the participant directed Universal Leaf to deposit the payments on behalf of the participant directly into an irrevocable trust established by the participant for this purpose. During fiscal year 2010, the Compensation and Governance Committee decided to discontinue all future payments by Universal Leaf in connection with the Benefit Restoration Plan and notified participants that it would not make a payment for benefits earned after January 1, 2010.


50



During fiscal year 2014, with the approval of the Compensation and Governance Committee, we made the decision to offer all participants covered by the above agreements the opportunity to terminate their individual trust accounts. The termination of these trusts allowed the Company to simplify the distribution process and reduce trust/asset management fees, but maintain the right to offset the benefit payable to the participant under the Benefit Restoration Plan at retirement. The ultimate offset amount will be determined by using the trust account balance on the termination date multiplied and compounded annually by an appropriate interest rate. All participants, including our named executive officers, elected to accept our offer and the trusts were terminated as of October 31, 2013.

The retirement benefit under the Benefit Restoration Plan is paid in a lump sum. Like the Pension Plan, the benefit payable under the Benefit Restoration Plan normally is distributed when the participant reaches age 65. Participants may receive an early distribution of their retirement benefit when they reach age 55 and elect to retire with at least five years of service, but such early retirement benefit is reduced based on the participant's age and years of service.









51



NON-QUALIFIED DEFERRED COMPENSATION

We offer all salaried employees, including our named executive officers, the opportunity to participate in our qualified deferred compensation plan, the 401(k) Plan. Participants can contribute percentages on a monthly basis up to 100% of total compensation excluding annual cash incentive awards, subject to statutory limitations. We match the monthly contributions up to 5% on a monthly basis, subject to a calendar year contribution limit of $13,000. The company match becomes vested after the participant completes three years of service. All of our named executive officers participated in the 401(k) Plan in fiscal year 2014.

In addition to our qualified deferred compensation plan, we have two non-qualified deferred compensation plans available to certain of our executives: DIP II and DIP III. The plans are designed to permit participants to accumulate additional income for retirement and other personal financial goals through the deferral of their annual cash incentive award and portions of their salary. Deferred compensation arrangements are common executive programs and we believe that these arrangements help us in the recruitment and retention of executive talent for which we are competing. The Company does not provide any contributions to either DIP II or DIP III.

DIP II and DIP III are non-qualified savings plans, with eligibility based on a participant's position in the Company and certain of its subsidiaries. Under DIP II and DIP III, participants elect to make contributions through the deferral of up to 50% of their salary, and up to 100% of their annual incentive award. DIP II and DIP III are unfunded and unsecured by us and provides the participants a variety of investment options from which to choose. No named executive officers deferred income in DIP II in fiscal year 2014, and Mr. G. Freeman was the only named executive officers who deferred income in DIP III in fiscal year 2014.

The following table presents information concerning our deferred compensation plans that provide for the deferral of compensation of the named executive officers on a basis that is not tax qualified.
Name
 
Executive Contributions in FY 2014(1)
 
Registrant Contributions in FY 2014(2)
 
Aggregate Earnings in FY 2014(3)
 
Aggregate Withdrawals/ Distributions(4)
 
Aggregate Balance at FYE 2014(5)
 
 
($)
 
($)
 
($)
 
($)
 
($)
George C. Freeman, III
 
43,000

 

 
83,607

 

 
593,199

W. Keith Brewer
 

 

 
16,000

 

 
96,559

David C. Moore
 

 

 
76,380

 

 
532,153

Preston D. Wigner
 

 

 
1,515

 

 
13,820

Theodore G. Broome
 

 

 

 

 
0

(1) 
Amounts represent a portion of base salary and annual incentive awards deferred into DIP III. Additional information about DIP II and DIP III is set forth in the section entitled “Deferred Income Plans” on page 37 of this Proxy Statement.
(2) 
DIP II and DIP III do not provide for company matches or contributions.
(3) 
Amounts represent earnings on funds held for named executive officers in DIP II and DIP III.
(4) 
DIP II and DIP III permit withdrawals under certain circumstances including hardship, and participants may elect to have annual deferrals distributed from DIP II or DIP III upon reaching age 65, or after a specified number of years after the compensation is deferred.
(5) 
Amounts represent the balances at the end of fiscal year 2014 in DIP II and DIP III for named executive officers. Executive contributions included in the aggregate balance that are reported as compensation to the named executive officers in the “Summary Compensation Table” in our 2013 Proxy Statement and 2012 Proxy Statement are as follows: Mr. G. Freeman: $10,500 (2013) and $60,785 (2012), Mr. Brewer: $0 (2013) and $0 (2012), Mr. D. Moore: $0 (2013) and $0 (2012), Mr. Wigner: $0 (2013) and $0 (2012), and Mr. Broome: $0 (2013).


52



In addition to our qualified and non-qualified deferred compensation plans, the Company has taken the appropriate actions to maximize the deductibility of its compensation and benefit programs and avoid the limitations on deductibility under Section 162(m) of the Internal Revenue Code. Additional information about Section 162(m) is set forth in the section entitled “Limitations on Deductibility of Compensation” on page 27 of this Proxy Statement.

The vesting of certain restricted stock units awards to Mr. G. Freeman were subject to Section 162(m) and payment was deferred until Mr. G. Freeman retires. The following table presents information concerning those deferrals.
Name
 
Executive Contributions in FY 2014
 
Registrant Contributions in FY 2014(1)
 
Aggregate Earnings in FY 2014(2)
 
Aggregate Withdrawals/ Distributions
 
Aggregate Balance at FYE 2014(3)
 
 
($)
 
($)
 
($)
 
($)
 
($)
George C. Freeman, III
 

 
240,552

 
3,849

 

 
643,406

W. Keith Brewer
 

 

 

 

 

David C. Moore
 

 

 

 

 

Preston D. Wigner
 

 

 

 

 

Theodore G. Broome
 

 

 

 

 

(1) 
Amount represents the value of the restricted stock units on the vesting date of the awards.
(2) 
Amount represents earnings and change in market value during fiscal year 2014.
(3) 
Amount represents market value of the restricted stock units on March 31, 2014.
    


53



SUMMARY OF TERMINATION PAYMENTS AND BENEFITS

Potential Payments Upon Termination or Change of Control

We do not offer severance, employment, or retention agreements to our named executive officers. However, to ensure that we will have the continued dedicated service of certain executives, including some of our named executive officers, notwithstanding the possibility, threat, or occurrence of a change of control, we have Change of Control Agreements. We currently maintain Change of Control Agreements with only Messrs. G. Freeman, Brewer, D. Moore, and Wigner. The Compensation and Governance Committee believes that the Change of Control Agreements serve the best interests of Universal Corporation and our shareholders by ensuring that if a hostile or friendly change of control is ever under consideration, our executives are able to perform their duties and responsibilities and advise the Board of Directors about the potential transaction in the best interests of shareholders, without being unduly influenced by the distracting uncertainty and risk associated with a change of control, such as fear of the economic consequences of losing their jobs as a result of a change of control. The terms and conditions in the Change of Control Agreements are identical for each executive officer who has such an agreement.

A “change of control” is defined in the Change of Control Agreements, and is generally deemed to have occurred if:

Ÿ
any individual, entity, or group acquires 20% or more of either the outstanding shares of Common Stock or the combined voting power of our outstanding voting securities;
Ÿ
a majority of our directors are replaced;
Ÿ
we reorganize, merge, consolidate, or sell all or substantially all of our assets except for certain situations in which control of outstanding shares of Common Stock or outstanding voting securities is maintained; or
Ÿ
our shareholders approve a complete liquidation or dissolution of Universal Corporation.

During fiscal year 2007, we replaced all existing Change of Control Agreements with new Change of Control Agreements. The 2007 Change of Control Agreements are similar to the original Change of Control Agreements, but have a number of significant differences intended to reduce potential cost and eliminate outdated concepts.

The 2007 Change of Control Agreements:

Ÿ
do not contain any obligation to gross-up severance payments for potential excise taxes incurred by the executive officer;
Ÿ
contain a “double trigger” instead of a “single trigger,” meaning that payments are not made until there is a change of control and the executive officer is effectively terminated within three years of the change of control (under our prior Change of Control Agreements, payment could be triggered at the executive's option);
Ÿ
contain non-competition and non-solicitation clauses; and
Ÿ
contain certain administrative elements intended to address the requirements of Section 409A of the Internal Revenue Code applicable to deferred compensation.

The Change of Control Agreements provide that the executive officer will have generally the same authority, duties, and responsibilities during the three years after a change of control of Universal Corporation or until the executive officer's normal retirement at age 65 (if earlier), as such executive officer did immediately prior to the change of control. Each Change of Control Agreement also provides for the payment, during such period, of an annual base salary and annual cash incentive award at least at the same levels as prior to the change of control. Each executive officer will also participate at least at the same levels in incentive, savings and retirement plans, and welfare benefit plans as were offered prior to the change of control.


54



Each Change of Control Agreement provides benefits in the event of the executive's death or disability, or in the event the executive's employment is terminated for “cause” or for “good reason.” If the executive officer is terminated other than for cause, death, or disability within three years after a change of control, or if the executive officer terminates his employment for good reason within such three-year period, the executive officer is entitled to receive certain severance benefits. Severance benefits include a lump sum severance payment based on an amount equal to 2.99 times the sum of his annual base salary and the higher of such executive officer's most recent targeted bonus opportunity under our cash incentive plan and such executive officer's prior year's annual cash incentive award. This payment will be made in full if the date of termination of employment is more than three years prior to the executive officer's normal retirement at age 65, and it will be prorated if such period is less than three years. There will be no such payment if the executive officer has reached normal retirement. Severance benefits also include certain other payments and benefits, including continuation of benefits under retirement plans, continuation of employee welfare benefits, and outplacement services for the executive officer up to a maximum amount of $10,000.

Severance and Change of Control Benefits for the Named Executive Officers

The following tables summarize the value of the termination payments and benefits that each of our named executive officers would receive if their employment had terminated on March 31, 2014, under the circumstances shown. The tables exclude amounts accrued through March 31, 2014, that would be paid in the normal course of continued employment, such as accrued but unpaid salary and earned annual cash incentive award for the fiscal year ended March 31, 2014.

Under our benefit programs, an individual is eligible for retirement after reaching age 55, with at least five years of service. The amounts in the tables for “Retirement” assume that all of our named executive officers have reached age 55 by March 31, 2014, even though that is not the case for Mr. G. Freeman and Mr. Wigner.


55



Summary of Termination Payment and Benefits: George C. Freeman, III
Benefit
 
Retirement
 
Death
 
Disability
 
Termination
by Executive
Other Than
Retirement,
Death or
Disability
 
For Cause
Termination
by Company
Other Than
Retirement,
Death or
Disability
 
Involuntary
Termination
Following a
Change in
Control
 
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
 
(a)
 
(b)
 
(c)
 
(d)
 
(e)
 
(f)
Change of Control(1)
 

 

 

 

 

 
6,299,930

 
 
 
 
 
 
 
 
 
 
 
 
 
Acceleration of Equity Awards
 
 
 
 
 
 
 
 
 
 
 
 
SARs(2)
 
289,688

 
289,688

 
289,688

 

 

 
289,688

Restricted Stock(2)
 
4,266,753

 
4,266,753

 
4,266,753

 

 

 
4,266,753

Performance Shares(2)
 
1,591,002

 
1,591,002

 
1,591,002

 

 

 
2,456,364

 
 
 
 
 
 
 
 
 
 
 
 
 
Qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Pension Plan(3)
 
40,585

 
21,820

 
64,309

 
40,585

 
40,585

 
40,585

401(k) Savings Plan
 
334,939

 
334,939

 
334,939

 
334,939

 
334,939

 
334,939

 
 
 
 
 
 
 
 
 
 
 
 
 
Non-qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Benefit Restoration Plan(4)
 
5,569,759

 
1,611,724

 
5,569,759

 
5,569,759

 
5,569,759

 
5,569,759

Deferred Income Plan II and III(5)
 
49,144

 
593,199

 
593,199

 
593,199

 
593,199

 
593,199

Deferred Payment of Restricted Stock(6)
 
643,406

 
643,406

 
643,406

 
643,406

 
643,406

 
643,406

 
 
 
 
 
 
 
 
 
 
 
 
 
Other Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Health and Welfare Plans(7)
 

 
3,100,000

 

 

 

 

Long-Term Disability Plan(8)
 

 

 
489,720

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Total
 
12,785,276

 
12,452,531

 
13,842,775

 
7,181,888

 
7,181,888

 
20,494,623


(1) 
Amount represents cash payment due pursuant to the change of control double trigger (change of control and involuntary termination) in the executive's Change of Control Agreement. The payments do not include any form of tax gross-up amount because the Change of Control Agreement does not provide for such payments.
(2) 
SARs automatically vest at the time of the events specified in the table for which amounts are shown. Amounts for SARs represent the positive difference, if any, between $55.89, the market value of the underlying shares of Common Stock as of March 31, 2014, and the exercise price for all unvested SARs. Restricted stock units and the corresponding dividend equivalent rights automatically vest and are paid in shares of Common Stock at the time of the events specified in the table for which amounts are shown. Amounts for restricted stock units represent the value of Common Stock as of March 31, 2014. Performance Shares vest on the last day of the performance period and are earned and paid out based on the degree to which our financial performance exceeds a threshold level. Participants are entitled to a prorated number of Performance Shares if they retire, die or become disabled during the performance period. Amounts for Performance Shares are based on the market value of the underlying shares of Common Stock as of March 31, 2014 and assuming a payout equating to the target level of performance.
(3) 
For all columns except Column (b), amounts represent an annual payment to the executive at March 31, 2014, payable for the life of the executive, assuming with respect to Columns (a), (d), (e), and (f), the executive elects the 50% joint and survivor annuity option, which is the default option under the Pension Plan. For Column (c), the annual payment assumes the executive elects the straight life annuity option. For Column (b), the amount represents an annual payment to the executive's survivor at March 31, 2014, payable for the life of the survivor.
(4) 
Amounts represent a lump sum payment at March 31, 2014 including the balance from the terminated individual trust agreement maintained through the Benefit Restoration Plan. A participant will forfeit all rights in and to any benefits payable under the Benefit Restoration Plan if the Company terminates the participant's employment as a result of a participant's fraud, dishonesty or embezzlement where the participant has been materially, unjustly enriched by such conduct.

56



(5) 
Amount in Column (a) represents a first payment of annual payments for retirement as elected in the executive's DIP II and DIP III agreements. Amounts in Columns (b) through (f) represent a lump-sum payment for all remaining circumstances as elected in the executive's DIP II and DIP III agreements.
(6) 
Amounts represent the value of restricted stock units that vested, but payment was deferred until termination of employment in order to preserve the Section 162(m) deduction. More information on Section 162(m) is discussed in the section entitled “Limitations on Deductibility of Compensation” on page 27 of this Proxy Statement.
(7) 
Amounts represent payment due under the standard Group Term Life Insurance Program, which is the death benefit amount on March 31, 2014. In case of accidental death, the benefit amount would increase by $5,600,000.
(8) 
Amounts represent 60% of annual base salary as of March 31, 2014, which is payable from three different sources: the Pension Plan, Social Security, and a company supplement. Payments under the long-term disability plan continue until the recipient reaches age 65.


57



Summary of Termination Payment and Benefits: W. Keith Brewer
Benefit
 
Retirement
 
Death
 
Disability
 
Termination
by Executive
Other Than
Retirement,
Death or
Disability
 
For Cause
Termination
by Company
Other Than
Retirement,
Death or
Disability
 
Involuntary
Termination
Following a
Change in
Control
 
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
 
(a)
 
(b)
 
(c)
 
(d)
 
(e)
 
(f)
Change of Control(1)
 

 

 

 

 

 
4,429,685

 
 
 
 
 
 
 
 
 
 
 
 
 
Acceleration of Equity Awards
 
 
 
 
 
 
 
 
 
 
 
 
SARs(2)
 
204,352

 
204,352

 
204,352

 

 

 
204,352

Restricted Stock(2)
 
3,018,563

 
3,018,563

 
3,018,563

 

 

 
3,018,563

Performance Shares(2)
 
1,119,663

 
1,119,663

 
1,119,663

 

 

 
1,727,001

 
 
 
 
 
 
 
 
 
 
 
 
 
Qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Pension Plan(3)
 
64,051

 
34,546

 
96,415

 
64,051

 
64,051

 
64,051

401(k) Savings Plan
 
450,349

 
450,349

 
450,349

 
450,349

 
450,349

 
450,349

 
 
 
 
 
 
 
 
 
 
 
 
 
Non-qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Benefit Restoration Plan(4)
 
5,855,521

 
2,737,813

 
5,855,521

 
5,855,521

 
5,855,521

 
5,855,521

Deferred Income Plan II and III(5)
 
9,656

 
96,559

 
96,559

 
96,559

 
96,559

 
96,559

Deferred Payment of Restricted Stock
 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Other Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Health and Welfare Plans(6)
 

 
2,180,000

 

 

 

 

Long-Term Disability Plan(7)
 

 

 
344,340

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Total
 
10,722,155

 
9,841,845

 
11,185,762

 
6,466,480

 
6,466,480

 
15,846,081

(1) 
Amount represents cash payment due pursuant to the change of control double trigger (change of control and involuntary termination) in the executive's Change of Control Agreement. The payments do not include any form of tax gross-up amount because the Change of Control Agreement does not provide for such payments.
(2) 
SARs automatically vest at the time of the events specified in the table for which amounts are shown. Amounts for SARs represent the positive difference, if any, between $55.89, the market value of the underlying shares of Common Stock as of March 31, 2014, and the exercise price for all unvested SARs. Restricted stock units and the corresponding dividend equivalent rights automatically vest and are paid in shares of Common Stock at the time of the events specified in the table for which amounts are shown. Amounts for restricted stock units represent the value of Common Stock as of March 31, 2014. Performance Shares vest on the last day of the performance period and are earned and paid out based on the degree to which our financial performance exceeds a threshold level. Participants are entitled to a prorated number of Performance Shares if they retire, die or become disabled during the performance period. Amounts for Performance Shares are based on the market value of the underlying shares of Common Stock as of March 31, 2014 and assuming a payout equating to the target level of performance.
(3) 
For all columns except Column (b), amounts represent an annual payment to the executive at March 31, 2014, payable for the life of the executive, assuming with respect to Columns (a), (d), (e), and (f), the executive elects the 50% joint and survivor annuity option, which is the default option under the Pension Plan. For Column (c), the annual payment assumes the executive elects the straight life annuity option. For Column (b), the amount represents an annual payment to the executive's survivor at March 31, 2014, payable for the life of the survivor.
(4) 
Amounts represent a lump sum payment at March 31, 2014 including the balance from the terminated individual trust agreement maintained through the Benefit Restoration Plan. A participant will forfeit all rights in and to any benefits payable under the Benefit Restoration Plan if the Company terminates the participant's employment as a result of a participant's fraud, dishonesty or embezzlement where the participant has been materially, unjustly enriched by such conduct.

58



(5) 
Amount in Column (a) represents a first payment of annual payments for retirement as elected in the executive's DIP II and DIP III agreements. Amounts in Columns (b) through (f) represent a lump-sum payment for all remaining circumstances as elected in the executive's DIP II and DIP III agreements.
(6) 
Amounts represent payment due under the standard Group Term Life Insurance Program, which is the death benefit amount on March 31, 2014. In case of accidental death, the benefit amount would increase by $5,600,000.
(7) 
Amounts represent 60% of annual base salary as of March 31, 2014, which is payable from three different sources: the Pension Plan, Social Security, and a company supplement. Payments under the long-term disability plan continue until the recipient reaches age 65.


59



Summary of Termination Payment and Benefits: David C. Moore
Benefit
 
Retirement
 
Death
 
Disability
 
Termination
by Executive
Other Than
Retirement,
Death or
Disability
 
For Cause
Termination
by Company
Other Than
Retirement,
Death or
Disability
 
Involuntary
Termination
Following a
Change in
Control
 
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
 
(a)
 
(b)
 
(c)
 
(d)
 
(e)
 
(f)
Change of Control(1)
 

 

 

 

 

 
2,958,904

 
 
 
 
 
 
 
 
 
 
 
 
 
Acceleration of Equity Awards
 
 
 
 
 
 
 
 
 
 
 
 
SARs(2)
 
114,202

 
114,202

 
114,202

 

 

 
114,202

Restricted Stock(2)
 
1,693,913

 
1,693,913

 
1,693,913

 

 

 
1,693,913

Performance Shares(2)
 
625,037

 
625,037

 
625,037

 

 

 
964,102

 
 
 
 
 
 
 
 
 
 
 
 
 
Qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Pension Plan(3)
 
105,859

 
52,930

 
137,682

 
105,859

 
105,859

 
105,859

401(k) Savings Plan
 
295,317

 
295,317

 
295,317

 
295,317

 
295,317

 
295,317

 
 
 
 
 
 
 
 
 
 
 
 
 
Non-qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Benefit Restoration Plan(4)
 
5,573,808

 
2,590,901

 
5,573,808

 
5,573,808

 
5,573,808

 
5,573,808

Deferred Income Plan II and III(5)
 
67,466

 
532,153

 
532,153

 
532,153

 
532,153

 
532,153

Deferred Payment of Restricted Stock
 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Other Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Health and Welfare Plans(6)
 

 
1,564,000

 

 

 

 

Long-Term Disability Plan(7)
 

 

 
255,900

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Total
 
8,475,602

 
7,468,453

 
9,228,012

 
6,507,137

 
6,507,137

 
12,238,258

(1) 
Amount represents cash payment due pursuant to the change of control double trigger (change of control and involuntary termination) in the executive's Change of Control Agreement. The payments do not include any form of tax gross-up amount because the Change of Control Agreement does not provide for such payments.
(2) 
SARs automatically vest at the time of the events specified in the table for which amounts are shown. Amounts for SARs represent the positive difference, if any, between $55.89, the market value of the underlying shares of Common Stock as of March 31, 2014, and the exercise price for all unvested SARs. Restricted stock units and the corresponding dividend equivalent rights automatically vest and are paid in shares of Common Stock at the time of the events specified in the table for which amounts are shown. Amounts for restricted stock units represent the value of Common Stock as of March 31, 2014. Performance Shares vest on the last day of the performance period and are earned and paid out based on the degree to which our financial performance exceeds a threshold level. Participants are entitled to a prorated number of Performance Shares if they retire, die or become disabled during the performance period. Amounts for Performance Shares are based on the market value of the underlying shares of Common Stock as of March 31, 2014 and assuming a payout equating to the target level of performance.
(3) 
For all columns except Column (b), amounts represent an annual payment to the executive at March 31, 2014, payable for the life of the executive, assuming with respect to Columns (a), (d), (e), and (f), the executive elects the 50% joint and survivor annuity option, which is the default option under the Pension Plan. For Column (c), the annual payment assumes the executive elects the straight life annuity option. For Column (b), the amount represents an annual payment to the executive's survivor at March 31, 2014, payable for the life of the survivor.
(4) 
Amounts represent a lump sum payment at March 31, 2014 including the balance from the terminated individual trust agreement maintained through the Benefit Restoration Plan. A participant will forfeit all rights in and to any benefits payable under the Benefit Restoration Plan if the Company terminates the participant's employment as a result of a participant's fraud, dishonesty or embezzlement where the participant has been materially, unjustly enriched by such conduct.


60



(5) 
Amount in Column (a) represents a first payment of annual payments for retirement as elected in the executive's DIP II and DIP III agreements. Amounts in Columns (b) through (f) represent a lump-sum payment for all remaining circumstances as elected in the executive's DIP II and DIP III agreements.
(6) 
Amounts represent payment due under the standard Group Term Life Insurance Program, which is the death benefit amount on March 31, 2014. In case of accidental death, the benefit amount would increase by $5,600,000.
(7) 
Amounts represent 60% of annual base salary as of March 31, 2014, which is payable from three different sources: the Pension Plan, Social Security, and a company supplement. Payments under the long-term disability plan continue until the recipient reaches age 65.


61



Summary of Termination Payment and Benefits: Preston D. Wigner
Benefit
 
Retirement
 
Death
 
Disability
 
Termination
by Executive
Other Than
Retirement,
Death or
Disability
 
For Cause
Termination
by Company
Other Than
Retirement,
Death or
Disability
 
Involuntary
Termination
Following a
Change in
Control
 
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
 
(a)
 
(b)
 
(c)
 
(d)
 
(e)
 
(f)
Change of Control(1)
 

 

 

 

 

 
2,167,451

 
 
 
 
 
 
 
 
 
 
 
 
 
Acceleration of Equity Awards
 
 
 
 
 
 
 
 
 
 
 
 
SARs(2)
 
66,116

 
66,116

 
66,116

 

 

 
66,116

Restricted Stock(2)
 
981,763

 
981,763

 
981,763

 

 

 
981,763

Performance Shares(2)
 
371,669

 
371,669

 
371,669

 

 

 
586,844

 
 
 
 
 
 
 
 
 
 
 
 
 
Qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Pension Plan(3)
 
25,678

 
13,251

 
40,713

 
25,678

 
25,678

 
25,678

401(k) Savings Plan
 
320,006

 
320,006

 
320,006

 
320,006

 
320,006

 
320,006

 
 
 
 
 
 
 
 
 
 
 
 
 
Non-qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Benefit Restoration Plan(4)
 
769,457

 
163,485

 
769,457

 
769,457

 
769,457

 
769,457

Deferred Income Plan II and III(5)
 
13,820

 
13,820

 
13,820

 
13,820

 
13,820

 
13,820

Deferred Payment of Restricted Stock
 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Other Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Health and Welfare Plans(6) 
 

 
1,734,000

 

 

 

 

Long-Term Disability Plan(7)
 

 

 
195,900

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Total
 
2,548,509

 
3,664,110

 
2,759,444

 
1,128,961

 
1,128,961

 
4,931,135

(1) 
Amount represents cash payment due pursuant to the change of control double trigger (change of control and involuntary termination) in the executive's Change of Control Agreement. The payments do not include any form of tax gross-up amount because the Change of Control Agreement does not provide for such payments.
(2) 
SARs automatically vest at the time of the events specified in the table for which amounts are shown. Amounts for SARs represent the positive difference, if any, between $55.89, the market value of the underlying shares of Common Stock as of March 31, 2014, and the exercise price for all unvested SARs. Restricted stock units and the corresponding dividend equivalent rights automatically vest and are paid in shares of Common Stock at the time of the events specified in the table for which amounts are shown. Amounts for restricted stock units represent the value of Common Stock as of March 31, 2014. Performance Shares vest on the last day of the performance period and are earned and paid out based on the degree to which our financial performance exceeds a threshold level. Participants are entitled to a prorated number of Performance Shares if they retire, die or become disabled during the performance period. Amounts for Performance Shares are based on the market value of the underlying shares of Common Stock as of March 31, 2014 and assuming a payout equating to the target level of performance.
(3) 
For all columns except Column (b), amounts represent an annual payment to the executive at March 31, 2014, payable for the life of the executive, assuming with respect to Columns (a), (d), (e), and (f), the executive elects the 50% joint and survivor annuity option, which is the default option under the Pension Plan. For Column (c), the annual payment assumes the executive elects the straight life annuity option. For Column (b), the amount represents an annual payment to the executive's survivor at March 31, 2014, payable for the life of the survivor.
(4) 
Amounts represent a lump sum payment at March 31, 2014 including the balance from the terminated individual trust agreement maintained through the Benefit Restoration Plan. A participant will forfeit all rights in and to any benefits payable under the Benefit Restoration Plan if the Company terminates the participant's employment as a result of a participant's fraud, dishonesty or embezzlement where the participant has been materially, unjustly enriched by such conduct.

62



(5) 
Amount in Column (a) represents a first payment of annual payments for retirement as elected in the executive's DIP II and DIP III agreements. Amounts in Columns (b) through (f) represent a lump-sum payment for all remaining circumstances as elected in the executive's DIP II and DIP III agreements.
(6) 
Amounts represent payment due under the standard Group Term Life Insurance Program, which is the death benefit amount on March 31, 2014. In case of accidental death, the benefit amount would increase by $4,888,000.
(7) 
Amounts represent 60% of annual base salary as of March 31, 2014, which is payable from three different sources: the Pension Plan, Social Security, and a company supplement. Payments under the long-term disability plan continue until the recipient reaches age 65.


63



Summary of Termination Payment and Benefits: Theodore G. Broome
Benefit
 
Retirement
 
Death
 
Disability
 
Termination
by Executive
Other Than
Retirement,
Death, or
Disability
 
For Cause
Termination
by Company
Other Than
Retirement,
Death or
Disability
 
Involuntary
Termination
Following a
Change in
Control
 
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
 
(a)
 
(b)
 
(c)
 
(d)
 
(e)
 
(f)
Change of Control(1)
 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Acceleration of Equity Awards
 
 
 
 
 
 
 
 
 
 
 
 
SARs(2)
 
62,510

 
62,510

 
62,510

 

 

 
62,510

Restricted Stock(2)
 
867,971

 
867,971

 
867,971

 

 

 
867,971

Performance Shares(2)
 
338,135

 
338,135

 
338,135

 

 

 
516,982

 
 
 
 
 
 
 
 
 
 
 
 
 
Qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Pension Plan(3)
 
50,906

 
25,453

 
68,457

 
50,906

 
50,906

 
50,906

401(k) Savings Plan
 
235,646

 
235,646

 
235,646

 
235,646

 
235,646

 
235,646

 
 
 
 
 
 
 
 
 
 
 
 
 
Non-qualified Retirement Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Benefit Restoration Plan(4)
 
1,144,946

 
515,697

 
1,144,946

 
1,144,946

 
1,144,946

 
1,144,946

Deferred Income Plan II and III(5)
 

 

 

 

 

 

Deferred Payment of Restricted Stock
 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Other Benefits
 
 
 
 
 
 
 
 
 
 
 
 
Health and Welfare Plans(6)
 

 
1,226,000

 

 

 

 

Long-Term Disability Plan(7)
 

 

 
198,000

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
Total
 
2,700,114

 
3,271,412

 
2,915,665

 
1,431,498

 
1,431,498

 
2,878,961

(1) 
Amount represents cash payment due pursuant to the change of control double trigger (change of control and involuntary termination) in the executive's Change of Control Agreement. The payments do not include any form of tax gross-up amount because the Change of Control Agreement does not provide for such payments.
(2) 
SARs automatically vest at the time of the events specified in the table for which amounts are shown. Amounts for SARs represent the positive difference, if any, between $55.89, the market value of the underlying shares of Common Stock as of March 31, 2014, and the exercise price for all unvested SARs. Restricted stock units and the corresponding dividend equivalent rights automatically vest and are paid in shares of Common Stock at the time of the events specified in the table for which amounts are shown. Amounts for restricted stock units represent the value of Common Stock as of March 31, 2014. Performance Shares vest on the last day of the performance period and are earned and paid out based on the degree to which our financial performance exceeds a threshold level. Participants are entitled to a prorated number of Performance Shares if they retire, die or become disabled during the performance period. Amounts for Performance Shares are based on the market value of the underlying shares of Common Stock as of March 31, 2014 and assuming a payout equating to the target level of performance.
(3) 
For all columns except Column (b), amounts represent an annual payment to the executive at March 31, 2014, payable for the life of the executive, assuming with respect to Columns (a), (d), (e), and (f), the executive elects the 50% joint and survivor annuity option, which is the default option under the Pension Plan. For Column (c), the annual payment assumes the executive elects the straight life annuity option. For Column (b), the amount represents an annual payment to the executive's survivor at March 31, 2014, payable for the life of the survivor.
(4) 
Amounts represent a lump sum payment at March 31, 2014 including the balance from the terminated individual trust agreement maintained through the Benefit Restoration Plan. A participant will forfeit all rights in and to any benefits payable under the Benefit Restoration Plan if the Company terminates the participant's employment as a result of a participant's fraud, dishonesty or embezzlement where the participant has been materially, unjustly enriched by such conduct.

64



(5) 
Amount in Column (a) represents a first payment of annual payments for retirement as elected in the executive's DIP II and DIP III agreements. Amounts in Columns (b) through (f) represent a lump-sum payment for all remaining circumstances as elected in the executive's DIP II and DIP III agreements.
(6) 
Amounts represent payment due under the standard Group Term Life Insurance Program, which is the death benefit amount on March 31, 2014. In case of accidental death, the benefit amount would increase by $5,065,000.
(7) 
Amounts represent 60% of annual base salary as of March 31, 2014, which is payable from three different sources: the Pension Plan, Social Security, and a company supplement. Payments under the long-term disability plan continue until the recipient reaches age 65.


65



EQUITY COMPENSATION INFORMATION

Shares of Common Stock are authorized for issuance with respect to our compensation plans. The following table sets forth information as of March 31, 2014, with respect to compensation plans under which shares of Common Stock are authorized for issuance.
Plan Category
 
Number of Securities
to Be Issued
upon Exercise of
Outstanding Options,
Warrants and Rights
 
Weighted-Average
Exercise Price of
Outstanding
Options,
Warrants and Rights
 
Number of Securities Remaining Available for Future Issuance under Equity Compensation Plans(1)
 
 
(#)
 
($)
 
(#)
Equity compensation plans approved by shareholders:
 
 
 
 
 
 
2002 Executive Stock Plan
 
183,667

 
60.77

 

2007 Stock Incentive Plan(2)
 
73,673

 
40.02

 
872,724

Equity compensation plans not approved by shareholders(3)
 

 

 

Total
 
257,340

 
54.83

 
872,724

(1) 
Amounts exclude any securities to be issued upon exercise of outstanding options, warrants, and rights.
(2) 
The 2007 Stock Incentive Plan permits grants of stock options and stock appreciation rights, and awards of Common Stock, restricted stock, and phantom stock/restricted stock units. Of the 872,724 shares of Common Stock remaining available for future issuance under that plan, 590,678 shares are available for awards of Common Stock, restricted stock units, or restricted stock.
(3) 
All of the Company's equity compensation plans have been approved by shareholders.


66



DIRECTORS' COMPENSATION

The following table presents information relating to total compensation for our non-employee directors for fiscal year 2014:
Name
 
Fees Earned or Paid in Cash(2)
 
Stock Awards(3),(4)
 
Option Awards(5)
 
Non-Equity Incentive Plan Compensation
 
Change in Pension Value And Non-qualified Deferred Compensation Earnings(6)
 
All Other Compensation(7)
 
Total
 
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
($)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
John B. Adams, Jr.
 
73,500

 
71,795

 

 

 

 

 
145,295

Diana F. Cantor
 
78,500

 
71,795

 

 

 

 

 
150,295

Chester A. Crocker
 
69,000

 
71,795

 

 

 

 

 
140,795

Charles H. Foster, Jr.
 
78,000

 
71,795

 

 

 

 

 
149,795

Lennart R. Freeman
 
60,000

 
71,795

 
 
 
 
 
 
 
 
 
131,795

Thomas H. Johnson
 
70,500

 
71,795

 

 

 

 

 
142,295

Eddie N. Moore, Jr.
 
88,000

 
71,795

 

 

 

 

 
159,795

Jeremiah J. Sheehan(1)
 
8,500

 

 

 

 

 

 
8,500

Robert C. Sledd
 
83,000

 
71,795

 

 

 

 

 
154,795

(1) 
Mr. Sheehan retired from the Board of Directors as of August 6, 2013.
(2) 
Represents fees earned before deferral of any amounts into the Outside Directors' 1994 Deferred Income Plan, as amended in 1998, 2008 and 2010, which we refer to as the Directors' DIP. Amounts deferred into the Directors' DIP during fiscal year 2014 are set forth below in Footnote 6 to this table. Additional information concerning the Directors' DIP is set forth in the narrative on page 69 of this Proxy Statement.
(3) 
These amounts represent the aggregate grant date fair value of the annual restricted stock unit award recognized in fiscal year 2014 in accordance with FASB ASC Topic 718. These amounts reflect our accounting expense for these awards, and do not correspond to the actual value that will be recognized by each of the non-employee directors. The assumptions used in the calculation of these award amounts are included in Notes 1 and 13 to the consolidated financial statements included in our Annual Report on Form 10-K for the year ended March 31, 2014, and are incorporated by reference into this Proxy Statement.
(4) 
On August 6, 2013, each non-employee director was awarded 1,150 shares of restricted stock units. The methodology for determining the amount awarded is set forth on page 69 of this Proxy Statement. The grant date fair value of the award for each non-employee director was $71,795, based on the closing price of $62.43 for our Common Stock as quoted on the NYSE on the grant date. As of March 31, 2014, the aggregate amount of restricted stock, restricted stock units and dividend equivalent units held by each non-employee director was as follows: Mr. Adams held 13,799 shares; Mrs. Cantor held 2,810 shares; Mr. Crocker held 13,099 shares; Mr. L. Freeman held 1,172 shares; Mr. Sledd held 6,799 shares; and the remaining non-employee directors each held 14,499 shares.
(5) 
No options have been awarded since fiscal year 2006. The following table sets forth, as of March 31, 2014, the total number of option awards held by each non-employee director and the weighted average exercise price for each director's total options held:



67



Name
 
Total Options Held
 
Weighted Average
Exercise Price of
Total Options Held
 
 
(#)
 
($)
 
 
 
 
 
John B. Adams, Jr.
 

 

Diana F. Cantor
 

 

Chester A. Crocker
 

 

Charles H. Foster, Jr.
 

 

Lennart R. Freeman
 

 

Thomas H. Johnson
 
2,000

 
46.70

Eddie N. Moore, Jr.
 

 

Robert C. Sledd
 

 

(6) 
We do not maintain any defined benefit or actuarial plans for non-employee directors. The non-employee directors did not earn above-market or preference earnings on compensation they deferred into the Directors' DIP. The following table presents information concerning the Directors' DIP, which provides for the deferral of compensation on a basis that is not tax qualified:
Name
 
Director
Contributions
in FY 2014
 
Registrant
Contributions
FY 2014
(a)
 
Aggregate
Earnings in
FY 2014
 
Aggregate Withdrawals/ Distributions(b)
 
Aggregate Balance at 2014 FYE
 
 
($)
 
($)
 
($)
 
($)
 
($)
 
 
 
 
 
 
 
 
 
 
 
John B. Adams, Jr.
 

 

 

 

 

Diana F. Cantor
 

 

 

 

 

Chester A. Crocker
 
19,000

 

 
39,702

 

 
284,167

Charles H. Foster, Jr.
 
78,000

 

 
150,310

 
209,728

 
936,418

Lennart R. Freeman
 

 

 

 

 

Thomas H. Johnson
 

 

 

 

 

Eddie N. Moore, Jr.
 

 

 
6,325

 

 
54,888

Robert C. Sledd
 

 

 

 

 

(a) 
We do not match non-employee director deferrals or otherwise contribute to the Directors' DIP.
(b) 
There were no withdrawals and only one distribution from the Directors' DIP. The Directors' DIP permits withdrawals under certain circumstances including hardship, and participants elect to have annual deferrals distributed after a specified number of years after the compensation is deferred.
(7) 
None of the directors received perquisites, personal benefits, or other compensation in excess of $10,000 for fiscal year 2014. We maintain life insurance policies which fund our Directors' Charitable Contribution Program. We did not incur any costs with respect to the insurance policies during fiscal year 2014.

Director Compensation

Total target direct annual compensation for each non-employee director equals $150,000. Each director who is not an officer receives an annual retainer of $50,000, a fee of $2,000 for each Board of Directors meeting attended, and a fee of $1,500 for each committee meeting attended. In addition, the Chairmen of the Audit Committee, the Compensation and Governance Committee, the Pension Investment Committee and the Finance Committee receive an annual retainer of $10,000, $7,500, $5,000 and $5,000, respectively. Non-employee directors may elect to receive their annual retainer in cash or shares of Common Stock.


68



The Directors' DIP permits a non-employee director to defer all or a portion of his compensation. Deferred amounts are deemed hypothetically invested as designated by the director in certain investment options we offer. The Directors' DIP has been in existence since 1994 and was amended in 1998 to add a deferred stock unit fund to the investment options available under the plan. Each deferred stock unit represents a hypothetical share of Common Stock and fluctuates in value with the market price of the stock. The portion of a director's deferral account that is invested in the deferred stock unit fund is increased by the number of deferred stock units that could be purchased with Common Stock dividends paid by Universal. In February 2010, we amended the Directors' DIP. We no longer offer the deferred stock unit fund as an investment option. Subject to certain restrictions, directors may elect at the time of deferral to take cash distributions, in whole or in part, from their deferral account either prior to or following termination of service. The Directors' DIP was further amended in December 2008 in order to maintain compliance with Section 409A of the Internal Revenue Code. The terms of the Directors' DIP as it pertained to any compensation earned prior to January 1, 2005, were frozen. The restated Directors' DIP applies solely with respect to amounts deferred on or after January 1, 2005.

Pursuant to the 2002 Executive Stock Plan, in fiscal year 2007 non-employee directors received annual restricted stock grants equating in value to $70,000, with the number of shares granted, rounded to the nearest 50, determined by the closing market price of the stock on the trading day that next preceded the 2006 Annual Meeting. The number of shares so determined was intended to serve as the amount to be granted for subsequent years until re-evaluated by the Compensation and Governance Committee on a periodic basis. Due to the significant increase in our Common Stock share price during fiscal year 2007, the Compensation and Governance Committee, with the advice of its independent outside advisor, re-evaluated the number of shares of Common Stock granted on an annual basis. The Compensation and Governance Committee calculated restricted stock grants annually based on the daily, volume-weighted, average price of Common Stock for the period of June 1 to July 31, with the resulting share grant number rounded to the nearest 50. This process was followed to calculate the fiscal year 2008 annual restricted stock grants, and for all subsequent years until re-evaluated by the Compensation and Governance Committee on a periodic basis. Beginning with fiscal year 2011, the Compensation and Governance Committee decided to continue following this same process, but substituted restricted stock units for restricted stock. The change was made to improve administrative and tax efficiency. On August 6, 2013, each non-employee director was awarded 1,150 shares of restricted stock units.

As part of our overall program of charitable giving, we previously offered the directors the opportunity to participate in a Directors' Charitable Award Program, or the Charitable Program. The Charitable Program is funded by life insurance policies purchased by us on the directors. The directors derive no financial or tax benefits from the Charitable Program, because all insurance proceeds and charitable tax deductions accrue solely to us. We, however, will donate up to $1,000,000 in aggregate to one or more qualifying charitable organizations recommended by that director. We make donations in ten equal annual installments, with the first installment to be made at the later of the director's retirement from the Board of Directors or age 72; the remaining nine installments are paid annually, beginning immediately after the director's death. The Charitable Program was re-evaluated in fiscal year 2013 and 2014 and the Compensation and Governance Committee decided to terminate the Charitable Program for all new directors that joined the Board of Directors after 2008.

Each director is also eligible to participate in our matching gifts program in which our charitable foundation match directors' contributions to charities. The maximum amount that can be matched in any fiscal year of our foundation is $5,000 per director.

Non-Employee Director Stock Ownership Guidelines

The Compensation and Governance Committee adopted share ownership guidelines during fiscal year 2008 applicable to the non-employee directors. The guidelines became effective for fiscal year 2009, and are set at three times the annual cash retainer the directors receive. If the amount of the annual cash retainer changes in the future, the applicable share ownership requirement will automatically adjust proportionately with the change. Non-employee directors have three years to comply with the share ownership guidelines. For fiscal year 2014, the directors' annual cash retainer was $50,000, and therefore the revised guidelines require that each of our non-employee directors own no less than $150,000 worth of Common Stock. Only shares of Common Stock beneficially owned (as defined by the Securities and Exchange Commission's rules and regulations) by our non-employee directors, excluding directors' stock options but including the directors' restricted stock and restricted stock units are counted in determining compliance with the guidelines. All of our non-employee directors meet or exceed the stock ownership guidelines, except Mr. L. Freeman who was elected to the Board of Directors in August 2013. All of our non-employee directors also own shares held directly in their own name, except Mr. L. Freeman and Mrs. Cantor.


69



CERTAIN TRANSACTIONS

Our Board of Directors adopted a written related person transaction policy that governs the review, approval, or ratification of covered related person transactions. Our Audit Committee manages this policy. The policy generally provides that we may enter into a related person transaction only if the Audit Committee approves or ratifies such transaction in accordance with the guidelines set forth in the policy and if:

Ÿ
the transaction is on terms comparable to those that could be obtained in arm's length dealings with an unrelated third party;
Ÿ
the transaction is approved by the disinterested members of the Board of Directors; or
Ÿ
the transaction involves compensation approved by our Compensation and Governance Committee.

In the event our management determines to recommend a related person transaction to the Audit Committee, such transaction must be presented to the Audit Committee for approval. After review, the Audit Committee will approve or disapprove such transaction and at each subsequently scheduled Audit Committee meeting, our management will update the Audit Committee as to any material change to the proposed related person transaction. In those instances in which our General Counsel, in consultation with our Chief Executive Officer or our Chief Financial Officer, determines that it is not practicable or desirable for us to wait until the Audit Committee meeting, the Chairman of the Audit Committee possesses delegated authority to act on behalf of the Audit Committee. The Audit Committee (or the Chairman) approves only those related person transactions that are in, or are not inconsistent with, Universal Corporation's best interests and the best interests of our shareholders, as the Audit Committee (or the Chairman) determines in good faith.

For purposes of this policy, “related person transaction” is a transaction, arrangement, or relationship (or any series of similar transactions, arrangements, or relationships) in which Universal Corporation (or any of our subsidiaries) was, is, or will be a participant and the amount involved exceeds $120,000 and in which any related person had, has, or will have a direct or indirect interest.

For purposes of determining whether a transaction is a related person transaction, the Audit Committee relies upon Item 404 of Regulation S-K, promulgated under the Exchange Act.

A “related person” is defined as:

Ÿ
any person who is, or at any time since the beginning of our last fiscal year was, one of our directors or executive officers or a nominee to become one of our directors;
Ÿ
any person who is known to be the beneficial owner of more than 5% of any class of our voting securities;
Ÿ
any immediate family member of any of the foregoing persons, which means any child, stepchild, parent, stepparent, spouse, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the director, executive officer, nominee or more than 5% beneficial owner, and any person (other than a tenant or employee) sharing the household of such director, executive officer, nominee, or more than 5% beneficial owner; and
Ÿ
any firm, corporation, or other entity in which any of the foregoing persons is employed or is a general partner or principal or in a similar position or in which such person has a 5% or greater beneficial ownership interest.

There have been no transactions since the beginning of fiscal year 2014 between our directors or officers, either directly or indirectly, and us, nor are there any proposed transactions. Additionally, there are no legal proceedings to which any director, officer, or principal shareholder, or any affiliate thereof, is a party that would be material and adverse to us.


70



PROPOSAL TWO

ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION

Our executive compensation program is designed to incent and reward executives to contribute to the achievement of our business objectives and to attract, retain and motivate talented executives to perform at the highest level and contribute significantly to our success. The program is intended to align the interests of the named executive officers with those of shareholders, provide an appropriate and balanced mix of short-term and long-term compensation elements, and reward the achievement of performance measures that are directly related to our financial goals and the creation of shareholder value, without encouraging unnecessary and excessive risks.

The Compensation and Governance Committee believes that the amounts of fiscal year 2014 actual total compensation for the named executive officers are consistent with these objectives and the competitive market. Based on its review, the Compensation and Governance Committee believes total compensation for each of the named executive officers is reasonable and not excessive. The compensation of the named executive officers is described in the Compensation Discussion and Analysis, the compensation tables and the accompanying narrative on pages 20 to 38 of this Proxy Statement. The Compensation Discussion and Analysis and the accompanying tables and narrative provide a comprehensive review of our executive compensation program and its elements, objectives and rationale. Shareholders are urged to read this disclosure before voting on that proposal.

For the reasons stated above, the Board of Directors is requesting approval of the following non-binding resolution:

“RESOLVED, that our shareholders approve, on a non-binding advisory basis, the compensation of the named executive officers as disclosed in the Proxy Statement for the 2014 Annual Meeting of Shareholders pursuant to the compensation disclosure rules of the Securities and Exchange Commission, including the Compensation Discussion and Analysis, the fiscal year 2014 Summary Compensation Table, the other related tables and the accompanying narrative.”

The shareholder vote on this proposal will be non-binding on us and the Board of Directors and will not be construed as overruling a decision by us or the Board of Directors. However, the Board of Directors and the Compensation and Governance Committee value the opinions that shareholders express in their votes and will consider the outcome of the vote when making future executive compensation decisions as they deem appropriate.

Recommendation of the Board of Directors

THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE APPROVAL OF THE NON-BINDING ADVISORY RESOLUTION APPROVING THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS.



71



AUDIT INFORMATION

The three members of the Audit Committee are independent as that term is currently defined in the listing standards of the NYSE.

Fees of Independent Auditors

Ernst & Young LLP served as our independent registered public accounting firm for the fiscal years ended March 31, 2014 and 2013. The aggregate amounts of fees billed to us by Ernst & Young LLP for those years were as follows:
 
 
Fiscal Year
2014
 
Fiscal Year
2013
 
 
($)
 
($)
 
 
 
 
 
Audit Fees
 
 
 
 
Includes fees associated with the integrated audits of our financial statements and internal controls over financial reporting, review of our Annual Report on Form 10-K, reviews of our interim financial statements and Quarterly Reports on Form 10-Q, statutory audits, and other attestation services related to regulatory filings. Also includes procedures to support the issuance of a comfort letter related to a planned issuance of debt securities (2014).
 
2,927,412

 
2,671,503

Audit-Related Fees
 
 
 
 
Includes fees for services that are reasonably related to the review of our financial statements that are not reported under the category “Audit Fees.” These services include employee benefit plan audits, procedures performed to certify financial information in certain governmental filings outside the United States, agreed-upon testing and validation procedures related to product costing information developed for one of the Company's operating regions, and post-implementation validation of financial and operating data related to a software database migration project (2014).
 
135,311

 
56,425

Tax Fees
 
 
 
 
Includes fees for corporate tax compliance, tax advice, and tax planning, and expatriate employee tax compliance.
 
104,823

 
188,921

All Other Fees
 
 
 
 
Includes fees for assistance in completing certain governmental filings in countries outside the United States. The Audit Committee has concluded that the services covered under this category are compatible with maintaining Ernst & Young LLP's independence with respect to Universal Corporation.
 
8,377

 
6,119


Pre-approval Policies and Procedures

We have written guidelines regarding the engagement of our independent auditors to perform services for us. All audit and non-audit services provided by an independent auditing firm (including its member accounting and law firms outside the United States) to us or any of our wholly-owned or majority-owned affiliates must be pre-approved by the Audit Committee. All audit and non-audit services listed above were pre-approved by the Audit Committee pursuant to the terms of our pre-approval policies and procedures.

A detailed report of all audit and non-audit services planned for the fiscal year is presented to the Audit Committee for its consideration, discussion, and approval. In addition, the Audit Committee pre-approves a spending account to pay the fees for unplanned audit and non-audit services that do not exceed specified dollar thresholds and are consistent in nature and scope with the planned services. The Chairman of the Audit Committee has pre-approval authority with respect to further additional services that exceed the dollar thresholds or are not consistent in nature or scope with the planned services. All services paid through the spending account or pre-approved by the Chairman must be presented to the full Audit Committee at its next scheduled meeting.

72



Audit Committee Report

Management is responsible for Universal Corporation's internal controls, financial reporting process, and compliance with laws and regulations and ethical business standards. The independent auditor is responsible for performing an independent audit of Universal Corporation's consolidated financial statements in accordance with the standards of the Public Company Accounting Oversight Board (United States) and issuing a report thereon. The Audit Committee's responsibility is to monitor and oversee these processes on behalf of the Board of Directors.

In this context, the Audit Committee has reviewed and discussed the audited financial statements with management and the independent auditor. The Audit Committee has discussed with the independent auditor the matters required to be discussed by Statement on Auditing Standards No. 61, as amended (AICPA, Professional Standards, Vol. 1, AU Section 380), as adopted by the Public Company Accounting Oversight Board in Rule 3200T. In addition, the Audit Committee has received from the independent auditor the written disclosures and the letter required by the applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant's communication with the audit committee concerning independence and discussed with the independent auditor its independence from Universal Corporation and management. Moreover, the Audit Committee has considered whether the independent auditor's provision of non-audit services to Universal Corporation is compatible with maintaining the auditor's independence.

In reliance on the reviews and discussions referred to above, the representation of management that the audited financial statements were prepared in accordance with generally accepted accounting principles and the report of the independent auditor to the Audit Committee, the Audit Committee recommended to the Board of Directors that the audited financial statements be included in Universal Corporation's Annual Report on Form 10-K for the fiscal year ended March 31, 2014, for filing with the Securities and Exchange Commission. By recommending to the Board of Directors that the audited financial statements be so included, the Audit Committee is not opining on the accuracy, completeness, or presentation of the information contained in the audited financial statements.

Audit Committee

Eddie N. Moore, Jr., Chairman
John B. Adams, Jr.
Robert C. Sledd

Richmond, Virginia
May 23, 2014

The Audit Committee Report does not constitute solicitation material and shall not be deemed filed or incorporated by reference into any of our other filings under the Securities Act or the Exchange Act, except to the extent that we specifically incorporate this report by reference therein.



73



PROPOSAL THREE

RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Audit Committee has appointed Ernst & Young LLP, an independent registered public accounting firm, as our independent registered public accounting firm for the fiscal year ending March 31, 2015. A representative of Ernst & Young LLP is expected to be present at the Annual Meeting with an opportunity to make a statement and to be available to respond to appropriate questions.

Ernst & Young LLP's principal function is to audit the consolidated financial statements of the Company and its subsidiaries and, in connection with that audit, to review certain related filings with the SEC and to conduct limited reviews of the financial statements included in our quarterly reports.

Appointment of our independent registered public accounting firm is not required to be submitted to a vote of the shareholders of the Company for ratification by our by-laws or otherwise. However, the Board of Directors is submitting the appointment of Ernst & Young LLP to the shareholders for ratification as a matter of good corporate practice. If the shareholders do not ratify the appointment, the Audit Committee will consider whether to retain the firm. In such event, the Audit Committee may retain Ernst & Young LLP, notwithstanding the fact that the shareholders did not ratify the appointment or may select another nationally recognized accounting firm without resubmitting the matter to shareholders. Even if the appointment is ratified, the Audit Committee reserves the right, in its discretion, to select a different nationally recognized accounting firm at any time during the year if it determines that such a change would be in the best interests of the Company and its shareholders. Under the Sarbanes-Oxley Act of 2002 and the rules of the SEC promulgated thereunder, the Audit Committee is solely responsible for the appointment, compensation and oversight of the work of our independent registered public accounting firm.

Recommendation of the Board of Directors

THE BOARD OF DIRECTORS AND AUDIT COMMITTEE RECOMMEND THAT SHAREHOLDERS VOTE “FOR” RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING MARCH 31, 2015.



74



PROPOSAL FOUR

RE-APPROVAL OF THE UNIVERSAL CORPORATION
AMENDED AND RESTATED EXECUTIVE OFFICER ANNUAL INCENTIVE PLAN

On May 23, 2014, the Compensation and Governance Committee approved the following amendments to the Universal Corporation Amended and Restated Executive Officer Annual Incentive Plan, which we refer to as the Annual Incentive Plan, subject to shareholder approval:
  
Amendments clarifying that an award will be subject to any recoupment policy we may adopt to conform to the annual requirements of the Dodd-Frank Wall Street Reform and Consumer Protection Act or any other applicable law.
Amendments adding total shareholder return as a performance measure under the Annual Incentive Plan, and re-approving the qualifying performance criteria contained in the Annual Incentive Plan in order for us to continue to deduct for U.S. federal income tax purposes, to the extent practicable and in our best interest, certain performance-based compensation paid to the named executive officers.
In addition, the Compensation and Governance Committee made other immaterial changes.
Background
On July 27, 1999, the Compensation and Governance Committee adopted the Annual Incentive Plan, subject to and effective upon shareholder approval. The Annual Incentive Plan was approved by the shareholders at the 1999 Annual Meeting of Shareholders. On May 3, 2004, the Compensation and Governance Committee amended the Annual Incentive Plan, subject to shareholder approval, to afford the Compensation and Governance Committee the ability to award annual bonuses in the form of Common Stock, “restricted stock,” or “stock units” in addition to cash and to increase the maximum award payable. The Annual Incentive Plan, as amended, was re-approved by the shareholders at the 2004 Annual Meeting of Shareholders. On May 27, 2009, the Compensation and Governance Committee amended the Annual Incentive Plan, subject to shareholder approval, to afford the Compensation and Governance Committee the discretion to recoup payments or require forfeiture of awards in the event of misconduct, to update the definition of “change of control”, to remove executives’ ability to defer awards, and to add earnings before interest and taxes as a performance measure. The Annual Incentive Plan, as amended, was re-approved by the shareholders at the 2009 Annual Meeting of Shareholders. The Common Stock and restricted stock awarded through the amended Annual Incentive Plan is issued from the pre-authorized amounts of Common Stock available under the Universal Corporation 2007 Stock Incentive Plan, as amended, or the 2007 Incentive Plan.
Reasons to Re-Approve the Annual Incentive Plan
The purposes of the Annual Incentive Plan are to promote our financial success, to provide designated executive officers with an opportunity to receive incentive compensation dependent upon that success, to attract, retain, and motivate such individuals, and to provide awards that are “qualified performance-based compensation” under Section 162(m) of the United States Internal Revenue Code of 1986, as amended, which we refer to as the Internal Revenue Code.
The Annual Incentive Plan has been designed to qualify bonuses awarded under the Annual Incentive Plan, to the extent practicable and in our best interest, as “qualified performance-based compensation” for purposes of Section 162(m) of the Internal Revenue Code. The Compensation and Governance Committee and the Board of Directors recognize, however, that there may be business considerations that dictate that they grant annual cash bonus awards and other equity incentive awards that may not be deductible under Section 162(m) of the Internal Revenue Code.
Under Section 162(m) of the Internal Revenue Code, compensation in excess of $1,000,000 paid in any one year to a public corporation’s covered employees who are employed by the corporation at year-end will not be deductible for federal income tax purposes unless the compensation is considered “qualified performance-based compensation” under Section 162(m) of the Internal Revenue Code (or another exemption is met). Covered employees include the Chief Executive Officer and our three other most highly compensated executive officers as of the last day of the taxable year other than our Chief Financial Officer (“Covered Employees”).
The general rule is that annual compensation paid to any of these Covered Employees will not be deductible to the extent that it exceeds $1 million for any year. We can preserve the deductibility of certain compensation in excess of $1 million, to the extent practicable and in our best interests, including income from stock options, stock appreciation rights, and other performance-based awards that are made under shareholder approved plans and that meet certain other requirements. Among the conditions imposed by Section 162(m) of the Internal Revenue Code is a requirement that the performance criteria used to determine the performance awards under the Annual Incentive Plan be re-approved by shareholders every five years. One of the purposes of this

75



proposal is to obtain such re-approval and thereby continue to provide the Compensation and Governance Committee the flexibility in its discretion to determine compensation that satisfies the requirements of Section 162(m) of the Internal Revenue Code for deductibility of certain compensation in excess of $1 million. The Board of Directors recommends that our shareholders re-approve the qualifying performance criteria for purposes of Section 162(m) of the Internal Revenue Code by re-approving the Annual Incentive Plan as amended and set forth in the attached Exhibit A to this Proxy Statement.
If our shareholders do not re-approve the Annual Incentive Plan, any compensation expenses associated with performance-based compensation under the Annual Incentive Plan (together with all other non-performance based compensation) in excess of $1 million for the Covered Employees may not be deductible for U.S. federal income tax purposes. In such event, the Compensation and Governance Committee would consider the possible loss of the deduction, but may approve stock options, restricted stock, incentive awards and stock units, and other performance awards for which some of the deduction is lost.
The rules and regulations promulgated under Section 162(m) of the Internal Revenue Code are complicated and subject to change from time to time, sometimes with retroactive effect. There can be no guarantee, therefore, that amounts potentially subject to the Section 162(m) limitations will be treated by the Internal Revenue Service as qualified performance-based compensation under Section 162(m) of the Internal Revenue Code and/or deductible by us. Under the Annual Incentive Plan, options and SARs granted with an exercise price or base price at least equal to 100% of fair market value of the underlying stock at the date of grant, and certain other awards which are conditioned upon achievement of performance goals can be designed to qualify as “qualified performance-based” compensation. A number of requirements must be met under Section 162(m) of the Internal Revenue Code in order for particular compensation to so qualify for the exception such that there can be no assurance that “qualified performance-based” compensation under the Annual Incentive Plan will be fully deductible under all circumstances. In addition, other awards under the Annual Incentive Plan, such as non-performance-based restricted stock and restricted stock units, generally will not so qualify for the exception under Section 162(m) of the Internal Revenue Code, so that compensation paid to certain Covered Employees in connection with such awards may, to the extent it and other compensation subject to Section 162(m) of the Internal Revenue Code’s deductibility cap exceed $1 million in a given taxable year, not be deductible by us as a result of Section 162(m) of the Internal Revenue Code. Compensation to certain employees resulting from vesting of awards in connection with a change in control or termination following a change in control also may be non-deductible under Sections 4999 and 280G of the Internal Revenue Code.
Material Terms of the Incentive Plan
Because our shareholders last approved the Annual Incentive Plan in 2009, and because the Annual Incentive Plan was recently amended, we have included the material terms of the Annual Incentive Plan in this Proxy Statement. The following description of the Annual Incentive Plan is qualified in its entirety by reference to the full text of such plan, as amended and restated, which is set forth in the attached Exhibit A and includes the proposed changes to the Annual Incentive Plan in highlighted text.
Duration and Modification. The Annual Incentive Plan became effective upon its approval by the shareholders at the 1999 Annual Meeting and re-approval at the 2004 and 2009 Annual Meetings. According to its terms, the Annual Incentive Plan is hereby submitted for re-approval by our shareholders. If approved by our shareholders, the Annual Incentive Plan will remain effective for the fiscal year ending March 31, 2014, and each of the next four succeeding fiscal years. For the fifth succeeding fiscal year, we expect that the Annual Incentive Plan will again be submitted for re-approval by the shareholders at the annual meeting held during such year. Payment of all awards under the Annual Incentive Plan for future fiscal years will be contingent upon such approval.
The Compensation and Governance Committee may at any time amend or terminate the Annual Incentive Plan. However, no amendment may be made after the date an executive officer is selected as a participant for a performance period that may adversely affect the rights of such participant for that performance period, and no amendment may increase the maximum award payable under the Annual Incentive Plan without shareholder approval or otherwise be effective without shareholder approval if such approval is necessary so that awards will be “qualified performance-based compensation” under Section 162(m) of the Internal Revenue Code.
Administration. The Annual Incentive Plan will be administered by the Compensation and Governance Committee. The Compensation and Governance Committee will be composed of not less than two directors, each of whom is intended to be an “outside director” within the meaning of Section 162(m) of the Internal Revenue Code.
Eligibility. The Compensation and Governance Committee will designate the executive officers eligible to participate in the Annual Incentive Plan for each performance period. The eligible executive officers are the Chief Executive Officer and such other executives of the Company as may be considered from time to time to be executive officers for purposes of the Exchange Act.

76



Performance Measures and Goals. Payment of an incentive award to participants is conditioned upon the attainment of pre-established performance goals measured over a performance period designated by the Compensation and Governance Committee. A performance period may be one or more periods of time over which the attainment of one or more performance goals will be measured for the purposes of determining a participant’s right to payment in respect of an award under the Incentive Plan. The performance goals applicable to a performance period must be established in writing by the Compensation Committee no later than the earlier of (i) 90 days after the start of the performance period, or (ii) the date upon which 25% of the performance period has elapsed. The performance goals are determined by reference to one or more of the following performance measures, as selected by the Compensation and Governance Committee and as applicable to us and/or business unit performance: net income; total shareholder return; basic or diluted earnings per share; earnings before interest and taxes; net revenues; gross profit; income before income taxes; economic profit; return on assets; return on funds employed; and return on equity. In each case, the performance measures are determined in accordance with generally accepted accounting principles, where applicable, as consistently applied by us and, if so determined by the Compensation and Governance Committee, adjusted to the extent permitted under Section 162(m) of the Internal Revenue Code to omit the effects of extraordinary items, the gain or loss on the disposal of a business segment, unusual or infrequently occurring events and transactions, and cumulative effects of changes in accounting principles. From among these, performance measure(s) may vary from performance period to performance period and participant to participant.
Determination and Payment of Incentives. The incentive amount that is payable to a participant in a performance period will be determined in accordance with a pre-established objective award formula based on the achievement of performance goals. The Compensation and Governance Committee has the discretion to reduce or eliminate, but cannot increase, any amounts otherwise payable under the Annual Incentive Plan. Awards under the Annual Incentive Plan will be made in cash, Common Stock, restricted stock, stock units, or a combination thereof. The maximum incentive awardable under the Annual Incentive Plan to any participant with respect to any fiscal year (or a portion thereof) contained within a performance period is $2,500,000. In the event of (i) an executive officer’s willful engagement in any activity that the Compensation and Governance Committee determines is or was harmful to us, (ii) a material restatement of financial statements, or (iii) an executive officer’s ethical misconduct, the Compensation and Governance Committee may, in its sole discretion, cause any award to be forfeited or seek a recoupment of payments made under the Annual Incentive Plan.
Death, Disability, Retirement, or Change of Control. The Annual Incentive Plan provides that if a participant dies or his or her employment is terminated by reason of disability or retirement after an award has been granted but before it has been determined to be earned, we will pay to the participant or, in the case of death, to the participant’s designated beneficiary or estate, a prorated portion of the award that the Compensation and Governance Committee determines would have been earned had the participant continued in employment. If a change of control occurs, we will promptly pay to each participant for the performance period in which the change of control occurs the greater of (i) the annual bonus the participant would have earned under the performance measure in effect on the date of the change of control using the award formula in effect on such date, paid on a pro rata basis based on the percentage of the fiscal year completed as of the change of control, and (ii) 100% of the participant’s target bonus opportunity in effect on the date of the change of control. Moreover, if, at the time of a change of control, award payments for the preceding performance period have not yet been determined or paid, we will also pay those award payments based on performance in such prior period with no reduction for subjective performance factors. A change of control under the Annual Incentive Plan means and will be deemed to have taken place upon any of the following:
(a) the acquisition by any individual, entity, or group of beneficial ownership of 20% or more of either (i) our then outstanding shares of Common Stock or (ii) the combined voting power of our then outstanding voting securities entitled to vote generally in the election of our directors, other than as a result of any acquisition directly from us, an acquisition by us, as a result of any acquisition by any employee benefit plan (or related trust) sponsored or maintained by us or any corporation controlled by us, or any acquisition by any corporation pursuant to a Business Combination (as defined below) that complies with the clauses (i), (ii) and (iii) of (c) below;
(b) individuals who, as of the date an award schedule is established, constituted the Board of Directors (the “Incumbent Board”) cease for any reason to constitute at least a majority of the Board of Directors; provided, however, that any individual becoming a director subsequent to such date whose election, or nomination for election by our shareholders, was approved by a vote of at least a majority of the directors then comprising the Incumbent Board shall be considered as though such individual were a member of the Incumbent Board, but excluding, for this purpose, any such individual whose initial assumption of office occurs as a result of an actual or threatened election contest with respect to the election or removal of directors or other actual or threatened solicitation of proxies or consents by or on behalf of a person other than the Board of Directors;
(c) the consummation of a reorganization, merger or consolidation or sale or other disposition of all or substantially all of our assets (a “Business Combination”), in each case, unless, following such Business Combination, (i) all or substantially all of the individuals and entities who were the beneficial owners, respectively, of our outstanding shares of our Common Stock and outstanding voting securities entitled to vote generally in the election of our directors immediately prior to such

77



Business Combination beneficially own, directly or indirectly, more than 50% of, respectively, our then outstanding shares of Common Stock and the combined voting power of our then outstanding voting securities entitled to vote generally in the election of our directors, resulting from such Business Combination in substantially the same proportions as their ownership, immediately prior to such Business Combination of our outstanding shares of our Common Stock and outstanding voting securities entitled to vote generally in the election of our directors, as the case may be, (ii) no person (excluding any corporation resulting from such Business Combination or any employee benefit plan (or related trust) sponsored or maintained by us or such corporation resulting from such Business Combination) beneficially owns, directly or indirectly, 20% or more of, respectively, the then outstanding shares of Common Stock of the corporation resulting from such Business Combination or the combined voting power of the then outstanding voting securities of such corporation except to the extent that such ownership existed prior to the Business Combination and (iii) at least a majority of the members of the board of directors of the corporation resulting from such Business Combination were members of the Incumbent Board at the time of the execution of the initial agreement, or of the action of the Board of Directors, providing for such Business Combination; or
(d) the approval by our shareholders of our complete liquidation or dissolution.
New Plan Benefits. Because participants are selected for each performance period and because amounts payable under the Annual Incentive Plan are based on performance measures, performance goals, and award formulas established for each performance period, it cannot be determined at this time what amounts, if any, will be received by or allocated to any person or group of persons under the Annual Incentive Plan if the Annual Incentive Plan is re-approved. Please see the “Grants of Plan-Based Award” table on page 44 of this Proxy Statement for information on awards granted to our named executive officers in fiscal year 2014. The cash incentive awards earned under the Annual Incentive Plan for fiscal year 2014 by our named executive officers are set forth in Column (g), “Non-Equity Incentive Plan Compensation ,” in the “Summary Compensation Table” on page 40 of this Proxy Statement. Further information regarding awards to, and payout of, performance-based compensation to our named executive officers is set forth under “Compensation Discussion and Analysis” and in the supplementary compensation tables on pages 20 to 65 of this Proxy Statement.
Common Stock
Our Common Stock is listed for trading on the NYSE under the symbol “UVV.” The last reported closing price per share of Common Stock as reported by the NYSE on June 13, 2014, was $56.14 per share.

Recommendation of the Board of Directors
THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE “FOR” THE APPROVAL OF THE UNIVERSAL CORPORATION AMENDED AND RESTATED EXECUTIVE OFFICER ANNUAL INCENTIVE PLAN.

 



78



PROPOSALS FOR 2015 ANNUAL MEETING

Under the regulations of the Securities and Exchange Commission, any shareholder desiring to make a proposal to be acted upon at the 2015 Annual Meeting must cause such proposal to be delivered, in proper form, to our Secretary at the address provided on page 6 of this Proxy Statement no later than February 26, 2015, in order for the proposal to be considered for inclusion in our Proxy Statement for that meeting. We anticipate holding the 2015 Annual Meeting on August 4, 2015.

Our Bylaws and Corporate Governance Guidelines also prescribe the procedure a shareholder must follow to nominate directors, and our Bylaws prescribe the procedure a shareholder must follow to bring other business, before shareholders' meetings outside of the proxy statement process. For a shareholder to nominate a candidate for director or to bring other business before a meeting, notice must be received by our Secretary not less than 60 days and not more than 90 days prior to the date of the Annual Meeting. Based upon an anticipated date of August 4, 2015, for the 2015 Annual Meeting, we must receive such notice no later than June 7, 2015, and no earlier than May 8, 2015. Notice of a nomination for director must describe various matters regarding the nominee and the shareholder giving the notice. Notice of other business to be brought before the Annual Meeting must include a description of the proposed business, the reasons therefor, and other specified matters. Any shareholder may obtain a copy of our Bylaws or Corporate Governance Guidelines, without charge, upon written request to our Secretary at the address provided on page 6 of this Proxy Statement. The Corporate Governance Guidelines can also be obtained, free of charge, by visiting the “Corporate Governance” section of our Internet website at http://investor.universalcorp.com/governance.cfm.

CERTAIN MATTERS RELATING TO PROXY MATERIALS AND ANNUAL REPORTS

Electronic Access to Proxy Materials and Annual Reports

This Proxy Statement and our fiscal year 2014 Annual Report are available under the “Investor - Financial Information” section of our Internet website at http://investor.universalcorp.com/financials.cfm. Paper copies of these documents may be requested by contacting Investor Relations at the address or phone number provided on page 5 of this Proxy Statement.

“Householding” of Proxy Materials and Annual Reports for Record Owners

The Securities and Exchange Commission rules permit us to deliver a single Proxy Statement and Annual Report to any household at which two or more shareholders of record reside at the same address. Each shareholder will continue to receive a separate proxy card. This procedure, known as “householding,” reduces the volume of duplicate information you receive and helps to reduce our expenses. We will deliver promptly upon written or oral request a separate Proxy Statement and Annual Report to a shareholder at a shared address that only received a single set of such materials for this year. If a shareholder would prefer to receive his or her own copy of the Proxy Statement and Annual Report, he or she may request the materials by contacting our Secretary at the address or phone number provided on page 6 of this Proxy Statement.


79



OTHER MATTERS

The Board of Directors is not aware of any matters to be presented for action at the Annual Meeting other than as set forth in this Proxy Statement. However, if any other matters properly come before the Annual Meeting, or any adjournment or postponement thereof, the person or persons voting the proxies will vote them in accordance with their best judgment.

OUR 2014 ANNUAL REPORT TO SHAREHOLDERS, WHICH INCLUDES A COPY OF OUR FISCAL YEAR 2014 ANNUAL REPORT (EXCLUDING EXHIBITS), AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION, IS BEING MAILED TO SHAREHOLDERS WITH THIS PROXY STATEMENT. ADDITIONAL COPIES OF THE FISCAL YEAR 2014 ANNUAL REPORT CAN BE OBTAINED WITHOUT CHARGE BY CONTACTING US AT THE ADDRESS OR PHONE NUMBER PROVIDED ON PAGE 5 OF THIS PROXY STATEMENT OR BY VISITING OUR INTERNET WEBSITE AT http://investor.universalcorp.com/contactus.cfm.

By Order of the Board of Directors
Preston D. Wigner, Secretary



80



Exhibit A
AMENDED AND RESTATED
UNIVERSAL CORPORATION
EXECUTIVE OFFICER ANNUAL INCENTIVE PLAN

The Company hereby amends and restates the Plan, effective upon approval by the shareholders of the Company at the 2009 2014 Annual Meeting of shareholders.

1.    Purpose.

The purposes of the Plan are to promote the success of the Company; to provide designated Executive Officers with an opportunity to receive incentive compensation dependent upon that success; to attract, retain and motivate such individuals; and to provide Awards that are “qualified performance-based compensation” under Section 162(m) of the Code.

2.    Definitions.

Award” means a cash-denominated incentive award made pursuant to the Plan.

Award Formula” means one or more objective formulas or standards established by the Committee for purposes of determining an Award based on the level of performance with respect to one or more Performance Goals or Performance Measures. Award Formulas may vary from Performance Period to Performance Period and from Participant to Participant and may be established on a stand-alone basis, in tandem or in the alternative.

Award Schedule” means the Award Schedule established pursuant to Section 4.1.

Beneficiary” means the person(s) designated by the Participant, in writing on a form provided by the Committee, to receive payments under the Plan in the event of his or her death while a Participant or, in the absence of such designation, the Participant’s estate.

Board of Directors” means the Board of Directors of the Company.
Change of Control” means and shall be deemed to have taken place if:
(a) The acquisition by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) (a “Person”) of beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act) of 20% or more of either (i) the then outstanding shares of common stock of the Company (the “Outstanding Company Common Stock”) or (ii) the combined voting power of the then outstanding voting securities of the Company entitled to vote generally in the election of directors (the “Outstanding Company Voting Securities”); provided, however, that for purposes of this subsection (a), the following acquisitions shall not constitute a Change of Control: (i) any acquisition directly from the Company, (ii) any acquisition by the Company, (iii) any acquisition by any employee benefit plan (or related trust) sponsored or maintained by the Company or any corporation controlled by the Company or (iv) any acquisition by any corporation pursuant to a transaction which complies with clauses (i), (ii) and (iii) of subsection (c) hereof; or
(b) Individuals who, as of the date an Award Schedule is established, constitute the Board (the “Incumbent Board”) cease for any reason to constitute at least a majority of the Board; provided, however, that any individual becoming a director subsequent to such date whose election, or nomination for election by the Company’s shareholders, was approved by a vote of at least a majority of the directors then comprising the Incumbent Board shall be considered as though such individual were a member of the Incumbent Board, but excluding, for this purpose, any such individual whose initial assumption of office occurs as a result of an actual or threatened election contest with respect to the election or removal of directors or other actual or threatened solicitation of proxies or consents by or on behalf of a Person other than the Board; or

81



(c) Consummation of a reorganization, merger or consolidation or sale or other disposition of all or substantially all of the assets of the Company (a “Business Combination”), in each case, unless, following such Business Combination, (i) all or substantially all of the individuals and entities who were the beneficial owners, respectively, of the Outstanding Company Common Stock and Outstanding Company Voting Securities immediately prior to such Business Combination beneficially own, directly or indirectly, more than 50% of, respectively, the then outstanding shares of Common Stock and the combined voting power of the then outstanding voting securities entitled to vote generally in the election of directors, as the case may be, of the corporation resulting from such Business Combination (including, without limitation a corporation which as a result of such transaction owns the Company or all or substantially all of the Company’s assets either directly or through one or more subsidiaries) in substantially the same proportions as their ownership, immediately prior to such Business Combination of the Outstanding Company Common Stock and Outstanding Company Voting Securities, as the case may be, (ii) no Person (excluding any corporation resulting from such Business Combination or any employee benefit plan (or related trust) of the Company or such corporation resulting from such Business Combination) beneficially owns, directly or indirectly, 20% or more of, respectively, the then outstanding shares of Common Stock of the corporation resulting from such Business Combination or the combined voting power of the then outstanding voting securities of such corporation except to the extent that such ownership existed prior to the Business Combination and (iii) at least a majority of the members of the board of directors of the corporation resulting from such Business Combination were members of the Incumbent Board at the time of the execution of the initial agreement, or of the action of the Board, providing for such Business Combination; or

(d) Approval by the shareholders of the Company of a complete liquidation or dissolution of the Company.

Code” means the Internal Revenue Code of 1986, as amended.

Committee” means the Executive Compensation, Nominating and Corporate Governance Committee of the Board of Directors. The Committee shall be composed of not less than two directors, each of whom is intended to be an “outside director” (within the meaning of Code Section 162(m)).

Common Stock” means the Common Stock of the Company. Awards under the Plan paid in Common Stock shall be awarded by the Committee under the Executive Stock Plan.

Company” means Universal Corporation and its successors.

Determination Period” means, with respect to a Performance Period applicable to any Award under the Plan, the period commencing with the first day of such Performance Period and ending on the earlier to occur of (i) 90 days after the commencement of the Performance Period and (ii) the date upon which twenty-five percent (25%) of the Performance Period shall have elapsed.

Disability means disability as defined under the Company’s long term disability plan or, if no such plan is in force at the time, as determined by the Committee.

Economic Profit” means consolidated earnings before interest and taxes after certain adjustments minus a capital charge equal to the weighted average cost of capital times average funds employed.

“Exchange Act” means the Securities Exchange Act of 1934, as amended from time to time, and any successor thereto.

Executive Officer” means a person who is an executive officer of the Company for purposes of the Exchange Act.

Executive Stock Plan” means the Universal Corporation 2007 Stock Incentive Plan, as amended in the future, or any successor plan.

Participant” means an Executive Officer selected from time to time by the Committee to participate in the Plan.

Performance Goal” means the level of performance or matrix of levels of performance established by the Committee as the Performance Goal with respect to a Performance Measure. Performance Goals may vary from Performance Period to Performance Period and from Participant to Participant and may be established on a stand-alone basis, in tandem or in the alternative.


82



Performance Measure” means one or more of the following selected by the Committee to measure Company and/or business unit performance for a Performance Period: net income; total shareholder return; basic or diluted earnings per share; net revenues; gross profit; earnings before interest and taxes; income before income taxes; economic profit; return on assets; return on funds employed and return on equity; each as determined in accordance with generally accepted accounting principles, where applicable, as consistently applied by the Company and, if so determined by the Committee prior to the expiration of the Determination Period, adjusted, to the extent permitted under Section 162(m) of the Code, to omit the effects of extraordinary items, the gain or loss on the disposal of a business segment, unusual or infrequently occurring events and transactions, accruals for awards under the Plan and cumulative effects of changes in accounting principles. Performance Measures may vary from Performance Period to Performance Period and from Participant to Participant and may be established on a stand-alone basis, in tandem or in the alternative.

Performance Period” means one or more periods of time, as the Committee may designate, over which the attainment of one or more Performance Goals will be measured for the purpose of determining a Participant’s right to payment in respect of an Award.

Plan” means the Universal Corporation Executive Officer Annual Incentive Plan, as amended and restated.

Plan Year” means the Company’s fiscal year.

Retirement” means retirement at the Company’s normal retirement age or early retirement with the prior written approval of the Company.

Restricted Stock” means shares of Common Stock awarded to a participant subject to forfeiture or otherwise restricted. Awards under the Plan paid in Restricted Stock shall be awarded by the Committee under the Executive Stock Plan.

Stock Unit” means an award stated with reference to a share of Common Stock that entitles the holder to receive a payment for each Stock Unit equal to the Fair Market Value (as defined in the Executive Stock Plan) of a share of Common Stock on the date of payment. Awards under the Plan paid in Stock Units shall be awarded by the Committee under the Executive Stock Plan. At the Committee’s discretion, the Participant’s rights in Stock Units may be forfeitable or otherwise restricted and may be paid in cash, Common Stock or a combination of cash or Common Stock.

Subsidiary” means any corporation, partnership, joint venture or other entity during any period in which at least a 50% voting or profits interest is owned, directly or indirectly, by the Company (or by any entity that is a successor to the Company), and any other business venture designated by the Committee in which the Company (or an entity that is a successor to the Company) has a significant interest, as determined in the discretion of the Committee.

3.
Participation.

3.1
Participants shall be selected by the Committee from among the Executive Officers. The selection of an Executive Officer as a Participant for a Performance Period shall not entitle such individual to be selected as a Participant with respect to any other Performance Period.


83



4.    Awards.

4.1
Award Schedules. With respect to each Performance Period with respect to which an Award may be earned by a Participant under the Plan, prior to the expiration of the Determination Period the Committee shall establish in writing for such Performance Period an Award Schedule for each Participant. The Award Schedule shall set forth the applicable Performance Period, Performance Measure(s), Performance Goal(s), and Award Formula(s) and such other information as the Committee may determine. Once established for a Plan Year, such items shall not be amended or otherwise modified to the extent such amendment or modification would cause the compensation payable pursuant to the Award to fail to constitute qualified performance based compensation under Code Section 162(m). Award Schedules may vary from Performance Period to Performance Period and from Participant to Participant.

4.2
Determination of Awards. A Participant shall be eligible to receive payment in respect of an Award only to the extent that the Performance Goal(s) for such Award are achieved and the Award Formula as applied against such Performance Goal(s) determines that all of some portion of such Participant’s Award has been earned for the Performance Period. As soon as practicable after the close of each Performance Period, the Committee shall meet to review and certify in writing whether, and to what extent, the Performance Goals for the Performance Period have been achieved and, if so, to calculate and certify in writing that amount of the Award earned by each Participant for such Performance Period based upon such Participant’s Award Formula. The Committee shall then determine the actual amount of the Award to be paid to each Participant and, in so doing, may decrease, but not increase, the amount of the Award otherwise payable to the Participant based upon such performance. Anything in this Plan to the contrary notwithstanding, the maximum Award payable to any Participant with respect to each Plan Year (or portion thereof) contained within a Performance Period shall be $2,500,000.

4.3
Payment of Awards. At the Committee’s discretion, awards may be paid in cash, Common Stock, Restricted Stock, Stock Units or a combination of cash, Common Stock, Restricted Stock or Stock Units. Payments shall be made as soon as practicable after the amount of the Award has been determined and certified in accordance with Section 4.2 but in no event later than the last day such payment may be made while still qualifying for the short-term deferral exemption from Code Section 409A.

4.4
Change of Control. All Performance Goals shall be calculated, and other conditions to payment of Awards shall be deemed to be achieved or fulfilled, as of the time of a Change of Control. In the event of a Change of Control, the Company shall promptly pay each Participant an amount equal to the greater of (A) the annual bonus the Participant would have earned under the Plan in effect on the date of the Change of Control using the Award Formula in effect for the Participant on such date, paid on a pro rata basis based on the percentage of the fiscal year completed as of the date the Change of Control occurred, and (B) 100% of the Participant’s target bonus opportunity in effect on the date of the Change of Control. In addition, if at the time of a Change of Control there has been no determination or payment of an Award for the preceding Performance Period, the Company shall pay to each individual who was a Participant with respect to such prior Performance Period the full amount to which he or she would have been paid assuming certification by the Committee of the performance for such Performance Period and no reduction in Award payments for factors other than performance factors. Payments under this Section 4.4 shall be made not later than ten (10) days following the Change of Control.

4.5
Recoupment. If the Committee determines, in its sole discretion, that the Participant at any time has willfully engaged in any activity that the Committee determines was or is harmful to the Company, then the Committee may cause any award to be forfeited in part or in whole or the Company may seek a recoupment of payments made under the Plan in part or in whole. In the event of a material restatement of financial statements, the Committee may cause any award to be forfeited in part or in whole or the Company may seek a recoupment of payments made pursuant to the Plan in part or in whole. In addition, the Committee may cause any award to be forfeited in part or in whole or the Company may seek a recoupment of payments made under the Plan in part or in whole in the event of the Participant’s ethical misconduct. In addition, any award shall be subject to any recoupment policy the Company may adopt to conform to the requirements of the Dodd-Frank Wall Street Reform and Consumer Protection Act or any other applicable law.


84



5.
Termination of Employment.

5.1
Termination of Employment. Except as otherwise determined by the Committee or as otherwise provided in Section 4.4 or Section 5.2, no Award with respect to a Performance Period will be payable to any Participant who is not an employee of the Company on the last day of such Performance Period.

5.2
Death, Disability or Retirement. In the event that a Participant dies or his or her employment is terminated by reason of Disability or Retirement after an Award has been granted to the Participant but before it has been determined to be earned pursuant to Section 4.2, there shall be paid to the Participant (or, in the event of death, to the Participant’s Beneficiary or estate) a prorated amount equal to the Award payment that the Committee determines would have been paid to the Participant pursuant to Section 4.3, based on the performance for the entire Performance Period, had his or her employment continued, multiplied by a fraction, the numerator of which is the number of completed calendar months of employment during the Performance Period and the denominator of which is twelve.

6.
Administration.

6.1
In General. The Committee shall have full and complete authority, in its sole and absolute discretion, (i) to exercise all of the powers granted to it under the Plan, (ii) to construe, interpret and implement the Plan and any related document, (iii) to prescribe, amend and rescind rules relating to the Plan, (iv) to make all determinations necessary or advisable in administering the Plan, and (v) to correct any defect, supply any omission and reconcile any inconsistency in the Plan.

6.2
Determinations. The actions and determinations of the Committee or others to whom authority is delegated under the Plan on all matters relating to the Plan and any Awards shall be final and conclusive. Such determinations need not be uniform and may be made selectively among persons who receive, or are eligible to receive, Awards under the Plan, whether or not such persons are similarly situated.

6.3
Appointment of Experts. The Committee may appoint such accountants, counsel, and other experts as it deems necessary or desirable in connection with the administration of the Plan.

6.4
Delegation. The Committee may delegate to others the authority to execute and deliver such instruments and documents, to do all such acts and things, and to take all such other steps deemed necessary, advisable or convenient for the effective administration of the Plan in accordance with its terms and purposes, except that the Committee shall not delegate any authority with respect to decisions regarding Plan eligibility or the amount, timing or other material terms of Awards.

6.5
Books and Records. The Committee and others to whom the Committee has delegated such duties shall keep a record of all their proceedings and actions and shall maintain all such books of account, records and other data as shall be necessary for the proper administration of the Plan.

6.6
Payment of Expenses. The Company shall pay all reasonable expenses of administering the Plan, including, but not limited to, the payment of professional and expert fees.


85



7.
Miscellaneous.

7.1
Nonassignability. No Award shall be assignable or transferable (including pursuant to a pledge or security interest) other than by will or by the laws of descent and distribution.

7.2
Withholding Taxes. Whenever payments under the Plan are to be made or deferred, the Company will withhold therefrom, or from any other amounts payable to or in respect of the Participant, an amount sufficient to satisfy any applicable governmental withholding tax requirements related thereto.

7.3
Amendment or Termination of the Plan. The Plan may be amended or terminated by the Committee in any respect except that (i) no amendment may be made after the date on which an Executive Officer is selected as a Participant for a Performance Period that would adversely affect the rights of such Participant with respect to such Performance Period without the consent of the affected Participant and (ii) no amendment shall be effective without the approval of the shareholders of the Company to increase the maximum Award payable under the Plan or if, in the opinion of counsel to the Company, such approval is necessary to satisfy the applicable requirements of Code Section 162(m).

7.4
Other Payments or Awards. Nothing contained in the Plan will be deemed in any way to limit or restrict the Company from making any award or payment to any person under any other plan, arrangement or understanding, whether now existing or hereafter in effect.

7.5
Payments to Other Persons. If payments are legally required to be made to any person other than the person to whom any amount is payable under the Plan, such payments will be made accordingly. Any such payment will be a complete discharge of the liability of the Company under the Plan.

7.6
Unfunded Plan. Nothing in this Plan will require the Company to purchase assets or place assets in a trust or other entity to which contributions are made or otherwise to segregate any assets for the purpose of satisfying any obligations under the Plan. Participants will have no rights under the Plan other than as unsecured general creditors of the Company.

7.7
Limits of Liability. Neither the Company nor any other person participating in any determination of any question under the Plan, or in the interpretation, administration or application of the Plan, will have any liability to any party for any action taken or not taken in good faith under the Plan.

7.8
No Right of Employment. Nothing in this Plan will be construed as creating any contract of employment or conferring upon any Participant any right to continue in the employ or other service of the Company or limit in any way the right of the Company to change such person’s compensation or other benefits or to terminate the employment or other service of such person with or without cause.

7.9
Section Headings. The section headings contained herein are for convenience only, and in the event of any conflict, the text of the Plan, rather than the section headings, will control.

7.10
Invalidity. If any term or provision contained herein is to any extent invalid or unenforceable, such term, or provision will be reformed so that it is valid, and such invalidity or unenforceability will not affect any other provision or part hereof.

7.11
Applicable Law. The Plan will be governed by the laws of the Commonwealth of Virginia, as determined without regard to the conflict of law principles thereof.

7.12
Effective Date/Term. The Plan shall be effective only upon the approval by the shareholders of the Company at the 20092014 Annual Meeting of Shareholders and shall be effective for the Plan Year in which such approval occurs and each of the next four succeeding Plan Years unless sooner terminated by the Committee in accordance with Section 7.3. For the fifth succeeding Plan Year, the Plan shall remain in effect in accordance with its terms unless amended or terminated by the Committee, and the Committee shall make the determinations required by Section 4 for such Plan Year, but the Plan shall be submitted for re-approval by the shareholders of the Company at the annual meeting of shareholders held during such fifth Plan Year, and payment of all Awards under the Plan for such Plan Year and any future Plan Years shall he contingent upon such approval.



86



Shareowner Services
P.O. Box 64945
St. Paul, MN 55164-0945

 
COMPANY #

 
Vote by Internet, Telephone or Mail
 
24 Hours a Day, 7 Days a Week
 
Your phone or Internet vote authorizes the named
 
proxies to vote your shares in the same manner as if you
marked, signed and returned your proxy card.
 
:
INTERNET/MOBILE - www.proxypush.com/UVV
 
 
Use the Internet to vote your proxy until 11:59 a.m. (ET) on August 4, 2014.
 
(
PHONE - 1-866-883-3382
 
 
Use a touch-tone telephone to vote your proxy until 11:59 a.m. (ET) on August 4, 2014.
 
*
MAIL - Mark, sign and date your proxy card and return it in the postage-paid envelope provided.
 
 
 
 
If you vote your proxy by Internet or by Telephone, you do NOT need to mail back your Proxy Card.



87



TO VOTE BY MAIL AS THE BOARD OF DIRECTORS RECOMMENDS ON ALL ITEMS BELOW,
SIMPLY SIGN, DATE, AND RETURN THIS PROXY CARD.

COMMON STOCK

The Board of Directors recommends a vote FOR the listed nominees:
1. Election of directors:
 
01 George C. Freeman, III
o
Vote FOR
 
o
Vote WITHHELD
 
 
02 Lennart R. Freeman
 
all nominees
 
 
from all nominees
 
 
03 Eddie N. Moore, Jr.
 
(except as marked)

(Instructions: To withhold authority to vote for any indicated nominee, write the number(s) of the nominee(s) in the box provided to the right.)

The Board of Directors recommends a vote FOR the following proposals:
2. Approve a non-binding advisory resolution relating to the compensation of the named executive officers
 
o For
 
o Against
 
o Abstain
 
 
3. Ratify the appointment of Ernst & Young LLP as the Company's independent registered public accounting firm for the fiscal year ending March 31, 2015
 
o For
 
o Against
 
o Abstain
 
 
4. Approve the Universal Corporation Amended and Restated Executive Officer Annual Incentive Plan.
 
o For
 
o Against
 
o Abstain
 
 

The undersigned hereby authorizes the Company's designated proxies to vote, in their discretion, on such other business and matters incident to the conduct of the meeting as may come before the meeting.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED AS DIRECTED OR, IF NO DIRECTION IS GIVEN, WILL BE VOTED FOR ALL NOMINEES, FOR PROPOSALS 2, 3 AND 4, AND ACCORDING TO THE PROXY HOLDERS' DISCRETION ON ALL OTHER MATTERS.
Address Change? Mark box, sign, and indicate changes below: o
Date
 
 
 
 
 
 
 
 
 
 
 
Signature(s) in Box
Please sign exactly as your name(s) appears on Proxy. If held in joint tenancy, all persons should sign. Trustees, administrators, etc., should include title and authority. Corporations should provide full name of corporation and title of authorized officer signing the Proxy.



UNIVERSAL CORPORATION
ANNUAL MEETING OF SHAREHOLDERS

Tuesday, August 5, 2014
2:00 p.m.
9201 Forest Hill Avenue
Stony Point II Building
Richmond, VA 23235





UNIVERSAL CORPORATION
proxy

This Proxy is Solicited on Behalf of the Board of Directors.

The undersigned hereby appoints Preston D. Wigner and David C. Moore, and each or either of them, proxies for the undersigned, with full power of substitution, to vote all the shares of Common Stock of Universal Corporation held by the undersigned on June 13, 2014, at the Annual Meeting of Shareholders to be held at 2:00 p.m. Eastern Time on August 5, 2014, and at any adjournments or postponements thereof, upon the matters listed on the reverse side, as more fully set forth in the Proxy Statement, and for the transaction of such other business as may properly come before the Meeting.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED ON THE REVERSE SIDE BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR ALL NOMINEES, FOR PROPOSALS 2, 3 AND 4 AND ACCORDING TO THE DISCRETION OF THE PROXY HOLDERS ON ANY OTHER MATTERS THAT MAY PROPERLY COME BEFORE THE MEETING OR ANY AND ALL ADJOURNMENTS OR POSTPONEMENTS THEREOF.

PLEASE VOTE BY INTERNET OR PHONE, OR DATE AND SIGN ON REVERSE SIDE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING: THE NOTICE AND PROXY STATEMENT AND THE ANNUAL REPORT ARE AVAILABLE ON UNIVERSAL CORPORATION'S WEBSITE AT: HTTP://INVESTOR.UNIVERSALCORP.COM/PROXY.CFM.

See reverse for voting instructions.




89