There are currently very few options for individual users to control how their content is used for AI training, and we want to change that. That’s why we’re launching a new tool that lets you opt out of sharing content from your public blogs with third parties, including AI platforms that use such content for training models. 

The reality is that AI companies are acquiring content across the internet for a variety of purposes and in all sorts of ways. We will engage with AI companies that we can have productive relationships with, and are working to give you an easy way to control access to your content.

We’re also getting ahead of proposed regulations around the world. The European Union’s AI Act, for example, would give individuals more control over whether and how their content is utilized by the emerging technology. We support this right regardless of geographic location, so we’re releasing an opt-out toggle and working with partners to ensure you have as much control as possible regarding what content is used. 

Here’s how to opt out of sharing: 

The new toggle can be found in Settings → General → privacy section. Or, you can click here: https://wordpress.com/settings/general.

• To opt out, visit the privacy settings for each of your sites and toggle on the “Prevent third-party data sharing” option. 
• Please note: If you’ve already chosen in your settings to discourage search engines from crawling your site, we’ve automatically applied that privacy preference to third-party data sharing.
• Here’s a Support Center doc with more information.

We already discourage AI crawlers from gathering content from WordPress.com and will continue to do so, save for those with which we partner. We want to represent all of you on WordPress.com and make sure that there are protections in place for how your content is used. As part of that, we have added a setting to opt out of sharing your public site content with third parties. We are committed to making sure our partners respect those decisions.