In this edition, VettaFi CMO Jon Fee sits down with Vanilla CMO Jim Sinai. The role of the chief marketing officer (CMO) has evolved as companies digitally transform, embrace the power of brand, and lean into data-driven behavioral insights to drive client growth and satisfaction. No longer is the role merely “colors and fonts” or [...] The post CMO Views: Jim Sinai on Career, Technology, and Becoming an F1 Fan appeared first on ETF Trends .