The program combines decades of traveller research and cutting-edge AI technology to automate marketing, track campaigns in real-time, and aims to boost bookings

Melbourne, Australia--(Newsfile Corp. - October 28, 2024) - With 2025 predicted to be a record-breaking year for travel, Travel Marketing Machine™ introduces a transformative 90-day coaching and support program designed to help travel businesses accelerate marketing efforts. Developed by Bronwyn White, an industry veteran with over three decades of experience in traveller research, the program combines AI-driven marketing automation with expert insights, providing businesses with the tools that aim to capture high-value clients, stay competitive, and maximise bookings.

Travel Marketing Machine

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Tackling Key Challenges in the Travel Industry

Businesses should aim to evolve marketing strategies to meet the expected growth in international travel. According to the UN World Tourism Organization, international travel is set to rise by 50%, growing from 1.2 billion travellers in 2015 to over 1.8 billion by 2025. Additionally, Visa estimates more than 280 million households will be travelling internationally by 2025, with global spending expected to reach nearly $1.5 trillion.

To navigate this shifting landscape, travel businesses need smarter, more efficient ways to engage with high-value customers. Travel Marketing Machine™ offers a comprehensive solution that addresses these evolving challenges by equipping businesses with the following:

• AI-powered marketing automation to generate high-quality content efficiently and maintain a consistent online presence.

• Real-time campaign tracking and optimisation to allow businesses to monitor and adjust marketing strategies as progression is made, maximising return on investment (ROI).

• Extensive traveller research that provides deep insights into high-spending traveller segments, enabling businesses to craft targeted strategies that drive booking.

"2025 will be the biggest year for travel, and businesses need to be prepared. The Travel Marketing Machine™ equips them with the tools and insights to stay ahead of the curve," said White.

Harnessing AI and Traveller Research for Strategic Marketing

Travel Marketing Machine™ leverages cutting-edge AI marketing technology and over 30 years of exclusive traveller research to help businesses optimise their marketing strategies. The program's Custom GPT AI Assistant automates content creation across multiple platforms, from blog posts and social media updates to email campaigns, allowing businesses to maintain an active online presence while freeing up time for other strategic efforts.

At the same time, the program provides businesses access to rich traveller insights based on decades of research. These allow businesses to understand the motivations, preferences, and behaviours of high-value travellers. With a clear understanding of these segments, businesses can create personalised, highly-targeted campaigns that engage travellers who are more likely to book premium services and experiences.

These tools aim to give businesses a significant edge in capturing the attention of potential clients. With global travel landscape expected to shift dramatically – particularly with the growing segment of travellers aged 65 and older, who are projected to more than double their international trips to 180 million by 2025 – the ability to adjust marketing strategies in real-time is crucial for businesses aiming to stay ahead.

"We are providing everything travel professionals need to succeed in 2025, from research insights to AI-powered automation," White explained.

Weekly Coaching and Personalised Support

In addition to AI-driven marketing tools, Travel Marketing Machine™ takes a holistic approach by offering direct support through weekly coaching. These coaching sessions are led by White herself, giving participants direct access to decades of expertise in traveller behaviour and marketing strategies. Each session aims to provide actionable advice and help businesses apply the tools effectively and refine the marketing approach as users move through the program.

Participants also receive a range of customised templates and resources to streamline content creation, campaign planning, and execution. These templates allow them to focus on strategic growth rather than with time-consuming tasks. Travel Marketing Machine™ provides the practical tools and insights aiming to drive marketing success, ensuring businesses are never left feeling overwhelmed or unsure of next steps.

"With the upcoming travel boom, this program offers a timely solution to ensure businesses are prepared to meet increased demand," adds White.

Preparing for the 2025 Travel Boom

As the global travel industry gears up for an anticipated surge in demand, the Travel Marketing Machine™ program offers a comprehensive solution that aims to equip businesses with the technology, insights, and support necessary to thrive in this competitive landscape.

For more details on how Travel Marketing Machine™ is revolutionizing travel marketing ahead of 2025, visit https://travelmarketingmachine.com/.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/227422