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By Austin DeNoce, Benzinga
MoneyLion (NYSE: ML), a leader in the financial technology sector, recently made a significant addition to its executive team with the appointment of Jon Kaplan as its first Chief Revenue Officer (CRO). This strategic move hopes to catalyze MoneyLion's ongoing growth and innovation in the FinTech industry, sending the company and its suite of products to new heights. MoneyLion currently offers a comprehensive range of financial products via its marketplace ecosystem, tailored to meet a variety of consumer needs, including cash advances, personal loans, credit cards, student loan refinancing, and investment services.
MoneyLion’s New CRO
Jon Kaplan has extensive experience as a CRO. He previously served at Pinterest (NYSE: PINS) and Alphabet (NASDAQ: GOOG), where he helped drive tremendous growth. He is now headed to MoneyLion to do the same. In this role, Kaplan will lead MoneyLion’s go-to-market strategy, focusing on expanding the market share of its leading digital financial ecosystem. He will leverage MoneyLion’s data assets to deliver new revenue opportunities and drive success for both enterprise clients and retail customers.
“Bringing on Jon Kaplan, a tech industry veteran, as our new Chief Revenue Officer was an obvious choice,” said Dee Choubey, Co-Founder and Chief Executive Officer of MoneyLion. Choubey expressed confidence in Kaplan's proven ability to drive significant growth and innovation from his time at Pinterest and Google. He added that Kaplan's expertise will be vital in helping MoneyLion empower its users to make more informed financial decisions while expanding its market presence. Choubey is optimistic that Kaplan will enhance MoneyLion's revenue and sales strategies as the company develops its digital consumer finance ecosystem.
The Significance Of Jon Kaplan’s Addition
Kaplan’s career is marked by several impressive achievements. Most recently, he served as CRO of Madhive, a streaming television technology company backed by Goldman Sachs (NYSE: GS). At Pinterest, Kaplan was instrumental in driving the company’s revenue growth from $100 million to over $2.5 billion over his six-year tenure. Prior to Pinterest, he spent over 12 years at Google, where he led the Financial Services national sales team and later managed all U.S. sales and operations for Google's advertising products. Kaplan helped drive billions in revenue through Google search, display, programmatic, video and mobile.
Kaplan personally expressed excitement about joining MoneyLion, highlighting the company's innovative approach to financial services and the opportunity to work with a very talented team. He emphasized his confidence in MoneyLion’s unique ecosystem, which seamlessly integrates consumer capabilities with a feature-rich enterprise platform. He also underscored his eagerness to help drive the company’s market expansion and optimize sales strategies.
A Turning Point For MoneyLion
The appointment of Jon Kaplan as Chief Revenue Officer marks a pivotal moment for MoneyLion. With Kaplan’s extensive experience and proven track record, MoneyLion seems poised to significantly enhance its digital ecosystem and expand its market presence – a move that will likely empower its consumers with even more financial control and opportunities. As MoneyLion continues to innovate and grow, Kaplan’s leadership could be instrumental in driving the company’s future success, delivering value to both enterprise clients and retail customers.
Featured photo by Hunters Race on Unsplash.
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