From the heart of NYC, Jazrae Wear is set to make authentic NYC streetwear designs more accessible through this new online platform. The website will officially launch on November 23rd, 2024.
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Jazrae Wear LLC, an up-and-coming streetwear brand with roots in NYC, is excited to announce the launch of its new website on November 23rd, 2024. The new site will provide a digital storefront for the brand, bringing its NYC-inspired streetwear collections to the world.
In his statement on the upcoming launch, Carlos Betances, the founder, and CEO of Jazrae Wear LLC, said that as the brand grows, the new website will serve as a one-stop digital destination for authentic, Harlem-rooted streetwear designs. "As we continue to grow and evolve as a brand, we felt it was right to finally launch an online platform dedicated to showcasing our unique designs."
The heart of Jazrae Wear LLC's designs lies in Carlos's desire to capture and share the authentic spirit of NYC through unique streetwear collections. Founded to honor Betances's values and his brother Pedro’s legacy, the new up-and-coming brand with NYC roots introduces Harlem-rooted streetwear designs – from custom hoodies to t-shirts, to a broader audience. Its name, which was a vision of Carlos’s youngest daughter, symbolizes family and champions diversity.
Jazrae Wear LLC's designs express a unique cultural mission: to bring the richness of NYC style to the world. The brand captures Carlos's cherished childhood memories of gathering on the stoops, an experience so uniquely NYC that it celebrates community, connection, and the vibrancy of NYC life. From the first design, "Chillin on the stoop it's a New York thing," the brand, which has always been synonymous with premium streetwear, set out to create a nostalgic connection to the city's traditions. Since then, the brand has launched other successful collections, such as the Raised Collection, which empowers people to represent their community, and their Trustno1 Line, which champions self-trust and self-belief.
"Our brand is a reflection of where we come from," said Carlos. "Spending countless hours hanging out on the stoops was a central part of our lives and with Jazrae Wear, we have captured this unique piece of our everyday life to share with the world through authentic clothing collections."
He continued, "The launch of our website marks an exciting new chapter for us," added Carlos. This site represents our vision, mission, and values. It is a celebration of the style that NYC streetwear embodies."
Jazrae Wear LLC's website will feature street collections for both men and women, all designed to capture the authenticity and freshness of NYC-inspired designs. Additionally, the site will serve as a digital storefront where customers can immerse themselves in the 'chillin' on the stoops' concept. The brand aims to make Harlem-rooted streetwear accessible to all but still give customers a range that resonates with youth, fashion trends, and freshness. Carlos expressed that it is important to him that his brand remains authentic and continues to represent the culture of Harlem, but also appeal to a broader audience, introducing them to his roots. "We want to offer an easier-than-ever shopping experience to allow more people to explore authentic NYC style streetwear and immerse themselves in the experiences that make NYC so special."
Jazrae Wear LLC's website also introduces a new avenue for Carlos to honor his brother's memory. At NEPA's 2nd annual Latino Fiesta in August, Carlos, one of the vendors, displayed a painting paying tribute to his brother Pedro. He explained that Pedro has greatly influenced the designs and styles as a constant reminder of the need to keep pushing forward. Jazrae Wear brand uses Pedro as a logo to keep his name alive and continue his legacy. In addition to keeping Pedro’s memory alive, realizing his daughter's vision, celebrating diversity, and championing NYC style, Jazrae Wear LLC is also giving back to the community and creating opportunities. Last year, the brand supported a women’s shelter, and this year, the brand donated over 30 shirts.
Visit Jazrae Wear LLC's new website on November 23rd, 2024, to explore Harlem-rooted streetwear designs that celebrate NYC's legacy.
About Jazrae Wear LLC:
Jazrae Wear LLC is a NYC-based streetwear brand founded to provide superior quality clothing and services. Focused on celebrating Latino heritage and capturing the essence of NYC's traditions through custom-designed collections inspired by Harlem's 'chillin' on the stoop' culture, Jazrae Wear LLC has established itself as a fashion-forward streetwear brand. Under the leadership of its founder and CEO, Carlos Betances; Aaron Roach, the Vice President; Edwin Betances, the Director of Sales and Operations; and Glenn Acosta, the Director of Business Development, the brand is committed to consistently delivering fresh, unique, and authentic NYC-inspired streetwear designs.
Contact Info:
Name: Carlos Betances
Email: Send Email
Organization: Jazrae Wear LLC
Phone: 5705369626
Website: https://www.jazraewear.com/
Release ID: 89146513
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