Virale, an up-and-coming streetwear brand from Rome, is excited to announce the launch of its Kickstarter campaign. Designed for those who embrace bold fashion and fun self-expression, Virale’s genderless, fluid-fit apparel offers an inclusive and affordable alternative to high-priced streetwear.

With the launch of its two debut collections, “Nobody Cares” and “Worst Money Saver,” Virale is set to make waves in the fashion industry with playful, high-quality designs that reflect the spirit of the modern generation.

“We wanted to create something that young people can truly identify with—something fun, ironic, and unique,” said Leonardo De Prosperis, Co-founder of Virale. “Our goal is to connect with a community of people who don’t take themselves too seriously but still want to look and feel great. With this Kickstarter campaign, we are excited to take the first step in building that global community.”

Key Highlights of the Campaign:

• Inclusive and Fluid-Fit Designs: Virale’s collections feature genderless clothing with relaxed fits, ensuring that anyone can wear these pieces and feel confident—because Everyone can be Virale.

• Affordable Luxury: Combining premium materials with accessible pricing, Virale offers the quality and craftsmanship of Italian fashion without the exorbitant high costs.

• Exclusive Collections: The Kickstarter campaign gives backers first access to the limited-edition “Nobody Cares” and “Worst Money Saver” collections. These lines feature streetwear staples like boxy hoodies, tees, jorts, and crop tops with unique, eye-catching designs.

• Eco-Friendly Fabrics: Virale’s collections are created with sustainability in mind, using durable, eco-conscious materials that reflect the brand’s commitment to long-lasting fashion.

Virale is a Rome-based streetwear brand founded by three brothers with a passion for fashion and inclusivity. Born from their dream to create something fresh and bold, Virale blends Italian craftsmanship with playful, accessible designs that speak to the young generation. With an emphasis on sustainability and fluid fashion, Virale is designed to connect with people who want to express themselves in unique, carefree ways.

Virale’s Kickstarter launch offers backers an exclusive opportunity to be among the first to wear and share these bold, statement-making pieces. By supporting the campaign, backers will receive discounts on these limited-run collections, as well as gaining access to exclusive items that include branded stickers and other rewards. The collections celebrate self-irony and playful design, with pieces like the “Nobody Cares” hoodie and the “Virale A$$ Cargo,” ensuring that your fashion choices will stand out.

Backers of the Virale campaign will also help in bringing the brand’s long-term vision to life of expanding its reach globally, building a vibrant community of like-minded individuals who value individuality and creativity in fashion.

For more information and to support the campaign, visit the Virale Kickstarter page https://www.kickstarter.com/projects/leonardodeprosperis/virale-your-next-favorite-streetwear-brand-from-rome-0

Media Contact
Company Name: Virale
City: Rome
Country: Italy
Website: www.kickstarter.com/projects/leonardodeprosperis/virale-your-next-favorite-streetwear-brand-from-rome-0?ref=6txfb9