Taipei - Picture wandering through vibrant night markets, savoring the rich aromas of street food, or hiking up a scenic mountain trail just minutes away from a bustling city. That’s the adventure Taipei offers, and now, this incredible city is inviting travelers from North America to come and experience it firsthand.
To share the magic of Taipei, the city has launched an exciting campaign across North America. Through lively roadshows, eye-catching outdoor ads, and collaborations with well-known influencers, Taipei is introducing its captivating mix of culture, nature, and modern energy to global audiences.
Roadshows Sparking Conversations in North America
This year, Taipei embarked on an extensive roadshow campaign across key cities like San Francisco, Los Angeles and Seattle. Each event attracted an average of 80 participants, from travel industry insiders to media, all eager to learn more about Taipei’s unique appeal.
Many participants were pleasantly surprised by Taipei's diverse natural landscapes. One attendee commented, "I had no idea Taipei offered such a variety of outdoor activities! From hiking to hot springs, it’s more than just a city break."
The roadshows highlighted Taipei’s iconic landmarks, such as Taipei 101 and Dadaocheng, but also emphasized the city’s accessibility to nature. With easy access to hiking trails, cycling routes, and even hot springs, Taipei offers a perfect blend of urban excitement and outdoor adventures.
OOH Advertising in San Francisco
Alongside the roadshows, Taipei has launched eye-catching outdoor ads on San Francisco’s iconic light rail system. These ads showcase some of Taipei’s stunning attractions, such as Taipei 101, Yangmingshan National Park, and the famous xiaolongbao. As the light rail travels through the city, it highlights Taipei’s unique charm to a broader audience.
These visuals not only capture the attention of passersby but also highlight the message that "Taipei is Your Next Adventure." With breathtaking nature and rich culture waiting to be explored, these ads aim to make Taipei top-of-mind for travelers seeking their next destination.
Influencer Collaborations: Bringing Taipei to Life
As part of its outreach, Taipei invited influencers Doug Barnard from the U.S to experience the city firsthand. The influencer, known for their large followings, explored Taipei’s diverse offerings—from sipping tea at Maokong’s tea plantations to strolling through the trendy Xinyi District. Their adventures were shared across social media, reaching a wild of followers.
Doug mentioned “ I loved the night market especially; it was so cool to see all of the different foods available and I loved the lively atmosphere. I also thought the historical districts were great to see and contrast with the more modern neighborhoods.
More Flights, More Opportunities
Taipei’s growing connectivity is another reason it’s becoming a hotspot for international travelers. With direct flights from cities like San Francisco, Los Angeles, and Seattle, thanks to EVA Air, China Airlines, and Starlux Airlines, Taipei is more accessible than ever. These airlines are increasing their flight frequencies. This strategy gives travelers a perfect excuse to discover Taipei during their layovers, turning a simple transit into an unforgettable adventure.
Taipei! Tourist's Next Adventure
Taipei seamlessly blends modern innovation with traditional culture, offering travelers a unique adventure. From bustling night markets to the serene hiking trails of Yangmingshan, Taipei has something for everyone. Whether it’s savoring street food, exploring vibrant cityscapes, or immersing oneself in lush nature, Taipei delivers a truly dynamic experience. Named among the “50 Best Cities in the World” by Time Out and ranked as one of the “Top 25 Trending Destinations” in Tripadvisor's 2024 awards, Taipei is making a bold statement with its energetic marketing campaign: “Taipei is Your Next Adventure.”
Photo: Doug Barnard experienced afternoon tea on Taipei Restaurant Bus.
Photo: A Taipei ad wraps a San Francisco streetcar, showcasing the city’s unique culture, nature, and cuisine.
Photo: Visitors capture the breathtaking view of Taipei 101 and the cityscape at sunset from Elephant Mountain, one of Taipei's iconic scenic spots.
Photo: Doug Barnard captured his excitement while exploring the vibrant flavors and sights of Taipei's night market.
Media Contact
Company Name: JCIM Taiwan Limited
Contact Person: Cynthia Chang
Email: Send Email
Phone: +886 921 910 554
Address:8 F., No. 101, Sec. 2, Nanjing E. Rd., Zhongshan Dist.
City: Taipei 104089
Country: Taiwan
Website: https://www.jcim.com.hk
