Pipedrive, the easy and effective sales CRM for small businesses, today announced it won the CRM Software Innovation Award at the 2024 MarTech Breakthrough Awards. The award program recognizes the top companies, technologies and products in the global advertising, sales, and marketing technology industry around the world today.

“We are incredibly honored to receive the MarTech Breakthrough Award for CRM Software Innovation. At Pipedrive, we believe that true innovation enhances both efficiency and effectiveness. With our recent Pipedrive AI launch, we’re pushing the boundaries of what CRM can do to help small businesses grow. By harnessing the power of AI, our customers can automate manual tasks, simplify communication, engage with their clients in more meaningful ways, and close more deals. This recognition encapsulates our ongoing efforts to redefine the future of CRM,” said Viktoria Ruubel, CPO at Pipedrive.

The recognition follows the launch of Pipedrive AI, an advanced suite of generative AI-powered tools designed to accelerate growth for small businesses. Leveraging OpenAI's capabilities and our own proprietary AI software, the collection of five tools aims to eliminate manual tasks in sales, streamline communication, and close deals more efficiently. By saving time, enhancing performance, and enabling smarter decision-making, Pipedrive AI supports over 100,000 customers in optimizing their sales processes.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, customer experience, performance marketing, AdTech and many more. This year’s program attracted thousands of nominations from over 15 different countries throughout the world.

See the full list of 2024 MarTech Breakthrough Awards winners here.

About Pipedrive

Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.

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