Joseph Berkowitz and Jaime Sanchez Solana add depth to leadership team to support future growth

WHY Brands Inc. (“WHY” or “the Company”), an innovative portfolio of lifestyle brands and businesses that invent, design, and develop creative, high-performing products across categories, today announced the recent appointments of Joseph Berkowitz as General Counsel & Corporate Secretary and Jaime Sanchez Solana as the Company’s Vice President of Product Development and Design. Both executives will report to Steven B. Dunn, Founder and Chief Executive Officer of WHY.

“We are excited to expand our leadership bench with the strategic appointments of Joseph and Jaime,” said Mr. Dunn. “As WHY moves into more tech-focused, high value products and household goods, we are embarking on a new chapter of growth. Joseph and Jaime will both be instrumental to the future of our business.”

Mr. Berkowitz brings more than 15 years of experience in leading legal and business teams at innovative technology companies and esteemed law firms. At WHY, his responsibilities will include oversight of all legal matters tied to corporate initiatives, as well as corporate and product compliance management.

Prior to joining WHY, Mr. Berkowitz was General Counsel & Head of Corporate Strategy at Pushpay, a leading fintech company. He also served as General Counsel for AI fintech Feedzai Inc. and as Global Deputy General Counsel at cloud-based accounting software provider Xero. He has also held several positions at law firms including Shearman & Sterling LLP, O’Melveny & Myers LLP, & Arnold Porter Kaye Scholer LLP, where he led M&A IPOs, and corporate governance matters and served as personal counsel to Mark Zuckerberg.

Mr. Sanchez Solana joins WHY with extensive experience and a proven track record in successfully engineering, building, and launching innovative consumer products. He will be responsible for driving product development across the WHY portfolio – bringing boundary-pushing new products to market and overseeing the development process from concept to launch.

Prior to joining WHY, Mr. Sanchez Solana was Vice President of Product Development and Manufacturing at Therabody, Inc., a world-leading wellness solutions company and the creator of the popular handheld massage gun Theragun. In that role, he oversaw all stages of product development and production for more than 60 products since 2017, including the successful launch of the fifth generation Theragun. He has been granted over 200 patents and his products have received numerous awards including Time invention of the year.

WHY is the parent company for Munchkin, the beloved baby lifestyle brand behind the most innovative gear and products for children, mothers and caregivers and Curio Home Goods (“Curio”), a premium brand of curated collections of home goods. Fueled by a company culture rooted in invention and devotion to extraordinary design, WHY innovates across product categories—from baby lifestyle to elevated home goods—with its purposeful, smart products.

About WHY Brands Inc.

WHY is a portfolio of brands that invent, develop, and design creative products across an array of categories. With every new idea and undertaking, we ask and end with WHY. That spirit of inquiry drives our commitment to innovation, highlighted by 340+ patents to date. WHY’s portfolio answers: how great ideas and next-generation design are lifechanging.

Munchkin, a company within WHY’s portfolio and the most loved baby lifestyle brand in the world, has been awarded Great Place to Work for four consecutive years and is recognized as a 2024 Best Places to Work by Built In. In 2023, Munchkin ranked #8 on Fortune’s list of “Most Innovative Companies” and was honored on Fast Company’s annual “Brands That Matter” list. Learn more at www.WHYBrands.com.

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