The second activation for the 3-year global partnership took place at Art Basel Miami Beach with authentic flavors of Hong Kong and a debut of Hong Kong Artist Mak2’s Latest Installation

The Hong Kong Tourism Board (HKTB) successfully launched its second activation in Miami Beach as part of a three-year global partnership with Art Basel, following a successful Paris activation. From December 6-8, visitors from around the world were invited to experience a taste of Hong Kong at a vibrant "Cha Chaan Teng" pop-up café, celebrating the city’s status as a premier art and cultural destination. Set against the backdrop of Art Basel Miami Beach, one of the premier US art events of the year, this showcase highlighted Hong Kong's rich cultural heritage and dynamic culinary scene.

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Art Basel attendees enjoyed pineapple buns, egg tarts, and milk tea in a traditional Hong Kong-style cafe pop-up by Hong Kong Tourism Board. Photo courtesy of the Hong Kong Tourism Board.

A Journey Through Hong Kong’s Cha Chaan Teng Culture

Attendees took a break from their packed agendas for a one-of-a-kind experience and were immersed in Hong Kong’s traditional cafe culture. Attendees enjoyed Hong Kong favorites, including pineapple buns, egg tarts and milk tea, against the backdrop of nostalgic design elements, such as classic patterned floor tiles and Hong Kong-style décor.

Worldwide Debut of Hong Kong Art Installation

Celebrated Hong Kong multi-media artist Mak2 debuted an exclusive art installation “Sweet Home Invasion” within the space, seamlessly integrating physical and digital elements in her signature style, creating an all-encompassing experience that reflects Hong Kong’s captivating spirit.

A Hong Kong Evening at the Botanical Garden

The Hong Kong Sunset Cocktail event brought together art lovers, luminaries and VIP guests from all over the world during Art Basel Miami Beach on December 5, 2024 set against the verdant backdrop of the Miami Beach Botanical Garden. Hong Kong-inspired food and cocktails delighted guests as they mingled and created new connections.

Upcoming activation: Back to Hong Kong

A newly themed third activation will take place in HKTB’s home city during Art Basel Hong Kong (March 28-30, 2025) at Hong Kong Convention and Exhibition Centre. A unique opportunity for art enthusiasts, collectors, and creatives to immerse themselves in the vibrant art scene in Hong Kong, attendees will celebrate Hong Kong’s rich cultural tapestry and dynamic artistic expressions, offering an experience that promises to inspire and engage.

For more information about travel to Hong Kong and the upcoming Art Basel event taking place in Hong Kong, please visit www.discoverhongkong.com and www.artbasel.com.

High-resolution images can be downloaded at the link below:

• https://drive.google.com/drive/folders/1GS2XpqVa-7l_zBdRSmVJv7_ojvrC0EFU?usp=sharing

Notes to Editor

About Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked with maximizing the contribution of tourism to Hong Kong’s economy and upholding Hong Kong as a world-class travel destination.

The HKTB works in partnership with relevant government departments and organizations, the travel-related sectors, and other entities related to tourism in marketing and promoting Hong Kong worldwide, while enhancing visitors’ experiences through providing diverse and quality tourism products and services. The HKTB has 15 Worldwide Offices and representatives in 7 markets.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and initiatives such as the Art Basel and UBS Global Art Market Report and The Art Basel Shop. Art Basel’s Global Media Partner is the Financial Times. For further information, please visit artbasel.com.

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