Hyatt spotlights ambitious growth strategy in luxury and lifestyle segments, with more focused brand portfolios to unlock the full potential of each brand.

Hyatt Hotels Corporation (NYSE: H) today showcased during ILTM Cannes, the world’s leading luxury travel trade show, an impressive pipeline of over 50 luxury and lifestyle hotels set to open worldwide by 2026.

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Park Hyatt London River Thames (Photo: Business Wire)

Luxury travel demand surged in 2023 and continues to rise and with Savills forecasting a 52.8% increase in Europe’s existing luxury hotel stock by 2028, highlighting strong investor confidence in the segment’s long-term growth potential. With 70% of Hyatt’s global rooms categorized as luxury and upper upscale and Hyatt having expanded this portfolio by an impressive 28 luxury hotels and resorts in the past three years and doubled its luxury room count since 2017, Hyatt is perfectly positioned to seize this opportunity both globally and in the priority growth market of Europe.

The lifestyle hotel segment is similarly thriving, driven by experience-focused offerings that appeal to new generations of travelers. Hyatt has established a significant presence in this segment, having quintupled its lifestyle rooms since 2017 and growing by 28 lifestyle hotels in 2024 alone. This leadership has been further strengthened by the recent acquisition of the brands and most of the affiliates of pioneering lifestyle hospitality company Standard International, along with the creation of a new dedicated Lifestyle group for Hyatt. This group will be headquartered in New York City, with additional offices in Austin and Bangkok, and led by President & Creative Director, Amar Lalvani, former Executive Chairman of Standard International.

Hyatt’s impressive pipeline of over 50 luxury and lifestyle hotels slated to open globally by 2026 includes highly anticipated openings like Miraval the Red Sea, set to debut in late 2025. This project, marking the Miraval brand’s international debut, will be a haven for luxury wellbeing seekers and adventurers and will pave the way to bringing transformative wellness experiences and one of the largest spas in the Red Sea destination.

Other highly anticipated luxury and lifestyle Hyatt openings over the next two years include the likes of Park Hyatt Kuala Lumpur and Park Hyatt Johannesburg, as well the highly anticipated Andaz Miami Beach and Andaz Gold Coast. These projects will build on the high standard set by recent Hyatt openings in the luxury and lifestyle segments, such as Park Hyatt London River Thames, Alila Shanghai as Greater China’s first urban resort-style Alila hotel, The Standard, Singapore and The StandardX, Bangkok.

“This year, we have much to celebrate at ILTM, the premier event for the luxury hospitality industry. 2024 has been a strong year for the Europe, Africa and Middle East region, with luxury and lifestyle segments driving this success, as shown by the exceptional performance of our hotels and the excitement around openings like Park Hyatt London River Thames and Park Hyatt Marrakech,” said Javier Águila, Group President, EAME, Hyatt. “Our future in these highly sought-after segments looks brighter than ever, thanks to recent acquisitions like Mr & Mrs Smith and Standard International, as well as our commitment to building dedicated teams and leveraging specialized talent to enhance our luxury and lifestyle offerings.”

Evolved brand architecture

For decades, Hyatt’s growth has followed a thoughtful approach, strategically expanding our brands in sought-after destinations and vibrant new markets with a curated lifestyle and luxury properties portfolio. With an established collection of 256 luxury and lifestyle hotels and resorts across 45 countries around the world – including 58 across EAME – Hyatt leads the industry in crafting elevated high-end experiences for its guests.

To unlock the next level of this intentional growth, Hyatt is introducing specific portfolios that reflect greater focus and differentiation and can maximize the potential of each of its brands, including:

The Luxury portfolio features the finest places for the most refined tastes, enriched with unparalleled service, unmatched amenities and high design. These ultraluxe escapes are designed to delight the luxury seekers who delight in the rare and thoughtfully curated, and includes brands such as Park Hyatt, Alila and Miraval.

The Lifestyle portfolio is for guests and visitors who are always at the center of culture, no matter where they are. Encompassing brands such as Andaz, Thompson Hotels and the newly acquired Standard International brands including The Standard and Bunkhouse, these hotel hot spots offer originality in design, dining, and cultural programming, with immersive experiences that transport guests and visitors somewhere else.

“It’s great to be at ILTM in Cannes again this year, celebrating the best of the luxury travel sector. I’m particularly excited to share Hyatt’s evolved brand portfolios, which showcases and more thoughtfully aligns our brands to guest preference and travel behavior,” said Crystal Vinisse Thomas, VP & Global Brand Leader, Lifestyle & Luxury Brands, Hyatt. “We don’t take for granted that we are the brand of choice for high-end travellers. This trust drives us to constantly explore new and innovative ways to deliver unparalleled and unique experiences that exceed guest expectations. Our commitment is to create transformative and memorable travel moments that not only bring our guests back but also reinforce their confidence that Hyatt will always provide the pinnacle of hospitality.”

Full list of luxury and lifestyle openings in the next two years:

Park Hyatt

• Park Hyatt Los Cabos at Cabo del Sol (2025)
• Park Hyatt Kuala Lumpur (2025)
• Park Hyatt Johannesburg (2025)
• Park Hyatt Phu Quoc (2025)
• Park Hyatt Taipei (2025)
• Park Hyatt Cancun (2026)
• Park Hyatt Mexico City (2026)

Miraval

• Miraval, The Red Sea (2025)

Alila

• Alila Dongao Island (2025)

Andaz

• Andaz Doha (2025)
• Andaz Miami Beach (2025)
• Andaz Lisbon (2025)
• Andaz One Bangkok (2025)
• Andaz Gold Coast (2025)
• Andaz Turks & Caicos at Grace Bay (2026)

Thompson Hotels

• Thompson Miami Beach (2025)
• Thompson Shanghai (2025)
• Thompson Monterrey (2026)

Dream Hotels

• Dream Valle de Guadalupe (July 2025)

The Unbound Collection by Hyatt

• Noor-Us-Sabah Palace (2025)
• Hotel La Compañia del Valle (2025)
• Keraton at the Plaza (2025)

Inclusive Collection

• Breathless Puerto Vallarta Resort & Spa (2025)

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2024, the Company's portfolio included more than 1,350 hotels and all-inclusive properties in 79 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about our plans, strategies, outlook, occupancy, the amount by which the Company intends to reduce its real estate asset base, the expected amount of gross proceeds from the sale of such assets, and the anticipated timeframe for such asset dispositions, the number of properties we expect to open in the future, pace and booking trends, the expected timing and payment of dividends, RevPAR trends, our expected Adjusted G&A Expense, our expected capital expenditures, our expected net rooms growth, our expected system-wide RevPAR, our expected one-time integration-related expenses, financial performance, prospects or future events and involve known and unknown risks that are difficult to predict. 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All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth above. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

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