The most loved baby lifestyle brand is included for a second consecutive year

Munchkin Inc. (“Munchkin”), the beloved baby lifestyle company owned by WHY Brands Inc. (“WHY”), announced today its inclusion on Fast Company’s Brands That Matter list for its reputation as a trusted brand for parents around the world not only contributing to culture through its innovative products, but by creating culture by sharing compelling content. The fourth annual list recognizes brands that achieve cultural significance and deep consumer connections. Munchkin has made the list for the second consecutive year.

“Being named to Fast Company’s Brands That Matter list two years in a row is an incredible honor,” said Diana Barnes, “DB,” Chief Brand Officer and Creative Director at WHY. “This achievement reflects our relentless dedication to creating not just innovative and functional products, but also authentic, meaningful connections with families at every stage of their journey. Every day, we are inspired by the evolving challenges of modern parenting, and our commitment to storytelling through content like ‘The Curve’ video series and our ‘StrollerCoaster’ podcast has truly resonated with our community. These initiatives have allowed us to engage, inspire, and empower our audience, driving our brand to new heights and reinforcing WHY’s place as a leader in this space.”

Today, Munchkin is a leading global brand with an average of 13 innovative products in almost every U.S. baby household. Munchkin currently holds more than 350 patents to date – outnumbering its employee headcount – and continues to debut breakthrough products that offer solutions to common concerns and struggles of parents, such as its ultra-compact Night Owl™ stroller with lights.

The brand’s ongoing commitment to build community and foster connection for parents and customers through impactful content is what sets it apart. For example, this year Munchkin debuted the fourth season of its top-ranked podcast, StrollerCoaster: A Parenting Podcast, on YouTube to provide an engaging visual experience for its loyal followers. The show offers expert advice and applicable real-life parenting tips, and is a destination for parents to learn, laugh and grow. Munchkin also created StoryTime, a short-form podcast for kids, which provides fun modern takes on classic fairytales and relatable everyday situations.

This year’s list includes large international organizations, small-but-mighty companies, and nonprofits that inspire genuine engagement and loyalty from their consumers—and influence new adopters to buy in. Every brand included has found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.

The full list can be found on fastcompany.com and in the upcoming Winter print edition on newsstands beginning December 17, 2024.

For more information or to view the complete list of honorees, visit fastcompany.com/brands-that-matter/list.

About Munchkin Inc.

For more than 30 years, Munchkin Inc., the baby lifestyle brand owned by WHY Brands Inc, has produced innovative products and functional gear for children and their caregivers. Munchkin has over 350 patents to date, and more than 250 international product and brand design awards. Munchkin products are sold in more than 50 countries and have received over 1.45 million five-star reviews.

Munchkin has been awarded Great Place to Work for four consecutive years and is recognized as a 2024 Best Places to Work by Built In. In 2023, Munchkin ranked number eight on Fortune’s list of “Most Innovative Companies” and was honored on Fast Company’s annual “Brands That Matter” list.

As the only baby brand in the United Nations Global Compact, the company prioritizes corporate social responsibility with commitments to environmental protection and animal welfare, which are highlighted in its annual Sustainability Report. Learn more at www.WHYBrands.com and www.Munchkin.com.

About WHY Brands Inc.

WHY is a portfolio of brands that invent, develop, and design creative products across an array of categories. With every new idea and undertaking, we ask and end with WHY. That spirit of inquiry drives our commitment to innovation, highlighted by over 350 patents to date. We believe great ideas and next-generation design can be lifechanging. WHY’s portfolio includes baby lifestyle brand Munchkin and Curio Home Goods. Learn more at www.WHYBrands.com.

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Brendan Vaughan. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.

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