Industry Leadership Gathers to Explore Local Broadcast TV’s Vital, Relevant Role in 2025 and Beyond

Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is hosting the 2024 Executive Summit, live at the iconic Hearst Tower in New York City. More than 150 c-suite executives and senior leaders across the local broadcast television, marketing and media agency business are gathered for this exclusive event. This year’s program features keynote speakers and sessions focused on local advertising, media technology, local measurement, political advertising, and much more. The full agenda is available on TVB’s website.

“Local broadcast TV is an indispensable source of community connection, vital journalism, and breaking news—playing an essential role in informing and serving local communities across the country,” said Steve Lanzano, president and CEO at TVB, “As we look ahead to 2025, it’s clear that local broadcast TV is poised to maintain its position as the dominant local medium.”

Winners of several prestigious awards are being announced today including the TVB Excellence Awards for Career Achievement, the NEXT Awards celebrating tomorrow’s leaders in media sales and buying, the Advertising Council 2024 Catalyst Award and the Emma Bowen Foundation Inspire Award.

Speakers include:

• Tom Buono, Founder & CEO, BIA Advisory Services
• Ben Soff, Director, Equity Research, Deutsche Bank
• Joe Cerone, Executive Vice President, Local Investment, IPG Mediabrands
• Michelle Gelman, SVP Product Leadership, Nielsen
• Nancy Larkin, EVP, Managing Partner, LocalONE Investment, Horizon
• Brian Pugh, Chief Product Officer, Comscore
• Erin Keating, Executive Analyst, Cox Automotive, Inc.
• Trisha Ripperger, Chief Marketing Officer, Tom Wood Group
• Missy Evenson, Vice President Sales, Local Media, Scripps; Chair, TVB Board of Directors
• Anne Schelle, Managing Director, Pearl TV
• Aria Began, VP of Enterprise Success, Madhive
• Erin Callaghan, President of Enterprise Partnerships, Futuri Media
• Michael Collette, CEO, Run3TV
• Kyle Roberts, President/CEO, AdImpact & Smart Media Group
• Carl Hulse, Chief Washington Correspondent, The New York Times
• Jim McLaughlin, President/Partner, McLaughlin & Associates
• Mark Mellman, CEO, The Mellman Group

About TVB

TVB is the not-for-profit trade association representing America’s local broadcast television industry, including linear and digital platforms. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters, and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online, and mobile. TVB provides a diverse variety of tools and resources, including its website, to support its members and to help advertisers make the best use of local ad dollars. For more information, visit www.tvb.org.

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