While digital communication channels have become increasingly popular, phone calls remain an important tool in sales

Pipedrive, the easy and effective sales CRM for small businesses, announced today the launch of two new advanced integrations with CloudTalk and JustCall to streamline sales communication and make business calls more efficient.

Integrations with calling and texting solutions enable teams to seamlessly make and receive calls, run automated dialing campaigns, and automatically log all call data (activities, texts, call recordings and voicemails) within Pipedrive. Fully integrated into one platform, the new calling and texting apps enable supercharging the sales team’s efficiency, eliminate manual dialing, collect all the data in one place and streamline sales communications for maximum impact.

Voice and text analytics usage has increased from 62% in 2020 to 81% today, says Deloitte Digital’s 2023 Global Contact Center Survey, and according to McKinsey and Company’s insights that differentiated top sales performers from the less productive, “across the 40,000 deals we looked at, old-fashioned telephone calls were superior for getting people’s initial attention.”

“Feedback from our customers indicates that a phone call is still a powerful tool for closing sales. Keeping the momentum and following up with the right activity at the right time plays a crucial role in the success of the sales strategy. Knowing exactly when it’s the best time to make a call or send a message allows sales representatives to create a human connection with clients, make people feel valued and supported, and sustain a great buying experience. Managing all sales communications within one platform can prove integral to data-driven business success,” said Pipedrive’s CPO Shaun Shirazian.

CloudTalk and JustCall integrations are quick and easy to set up, taking just a few clicks. The new advanced integrations include the following functionalities:

• Click-to-call functionality from anywhere in Pipedrive
• The ability to accept or make calls from anywhere in Pipedrive
• Instant caller details, displaying contact data from Pipedrive when you get an inbound call
• Use the apps on your desktop or mobile device
• Enrich contacts with comments and recordings
• Send and receive SMS from Pipedrive

CloudTalk is a next-generation business-calling software for data-driven teams. It connects businesses, teams and customers in the cloud and uses data intelligence, AI and machine learning to perfectly adapt the customer journey to the unique demands of the business. The integration allows customer support and sales teams to automate their workflows without any coding and gives managers access to built-in analytics that track performance indicators in real-time and identify new opportunities for growth.

“At CloudTalk, we’re customer obsessed. That is why we are focusing on enabling our customers to provide the same level of experience to their customers as well. Partnering up with Pipedrive is a natural culmination of our mission, as our two tools deliver the most value when combined together not only by improving sales teams’ performance but also by ensuring quality conversations that result in better relationships,” said Peter Bakos, CPO of CloudTalk.

JustCall is a software tool that can significantly enhance the productivity and efficiency of sales representatives. With its native dialer, teams can save hundreds of hours each month that would otherwise be spent on manual dialing. JustCall automatically routes calls from Pipedrive contacts to the appropriate contact owner, ensuring that customers speak with the right team member. This improves lead response time and enhances the overall customer experience.

“Great partnerships are not just about the length of time, but the quality of collaboration,” said Gaurav Sharma, CEO of JustCall. “Formalizing our partnership with Pipedrive is a testament to the synergy we have built through our shared commitment to helping hundreds of thousands of clients make the most of every call, which ultimately translates to more sales, happier customers, and a stronger bottom line.”

About Pipedrive

Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

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