The iconic cream cheese brand transforms America’s favorite holiday dessert into this season’s “it” gift

Today Philadelphia® cream cheese announced the drop of the first-ever Philly™ Handbag, providing shoppers everything they need to bake the “it” gift of the season: a fashionable designer handbag, made of none other than delicious cheesecake. The handbag is meant to open peoples’ eyes to the wonders of cheesecake, bringing creativity and inspiration to the 46 million slices of Philly™ cheesecake enjoyed each holiday season.

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The first-ever Philly™ Handbag debuts on Amazon just before the holiday season, when an estimated 46M slices of Philly cheesecake are served across the nation. (Photo: Business Wire)

The Philly™ Handbag, inspired by the growing dupe culture and the viral “is it cake” trend, gives fashionable – and hungry – shoppers an opportunity to transform an en vogue fashion staple into a delicious tasting experience – if they’re quick enough to add it to the cart.

Available exclusively on Amazon, shoppers can purchase the Philly™ Handbag cheesecake kit for $19.10, complete with step-by-step instructions and materials needed to be immersed in the experience of baking their own cheesecake creation. Complete with a plush “quilted leather” fondant, silver encrusted chain and decadent creamy interior, the Philly™ Handbag is the latest addition to the world’s most iconic bags, including its quintessential Philly™ PP clasp.

The Philly™ Handbag introduces the brand’s “Cheesecake is Everything” campaign, which celebrates new and familiar creative spins on America’s favorite holiday dessert. From holiday baking inspiration to creative recipes of popular gifts, “Cheesecake is Everything” encourages cheesecake lovers to reach for the beloved brick once again.

“As a brand that has set the cream cheese standard for 150 years, we saw how much fans missed our beloved holiday dessert in the midst of last year’s cream cheese shortage,” said Keenan White, Senior Brand Manager, Philadelphia cream cheese at the Kraft Heinz Company. “This season, we wanted to show up in a big way to share that cheesecake is back and it’s everything, while also igniting the endless possibilities that cheesecake presents. We’re encouraging everyone to bake their own creations and remember the rich experience and smooth creamy taste Philly™ provides, from the moment you open the first brick all the way to the last bite.”

Fans can visit CheesecakeisEverything.com for additional cheesecake inspiration, including a variety of craveable recipes that can be made by anyone at home—such as Snickerdoodle Cheesecake Bars, Hot Cocoa Mini Cheesecakes, or Pumpkin Cheesecake with Brown Butter Caramel Sauce. If fans are up for a challenge, they can also transform this season’s hottest gifts into delectable cheesecake, such as The Phillens Pro (a cheesecake camera), The Parfum de Philly™ (a cheesecake perfume bottle), or The Phillysonic 1872 4-in-1 (a cheesecake record player). For more holiday fun, follow along on Philly’s Instagram, Facebook and Twitter at @phillycreamchs.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

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