This Powerful Brand Collaboration Inspired by Justin Bieber’s Hit Song, Aims to Support Veterans Walk and Talk and the Last Prisoner Project

Flower One Holdings Inc. ("Flower One" or the "Company") (CSE: FONE) (OTCQX: FLOOF) (FSE: F11), the leading cannabis cultivator and producer in Nevada, is pleased to announce that it has partnered with Justin Bieber and current brand partner, Palms, to launch the limited-edition PEACHES pre-rolls. Through this partnership, Flower One will become the exclusive producer of Palms “PEACHES” in the state of Nevada.

“We are thrilled to be the trusted Nevada producer for this limited launch that aims to bring awareness to important causes like social justice and mental health, through support to Veterans Walk and Talk and the Last Prisoner Project,” said Kellen O’Keefe, Flower One’s President and CEO.

“I'm a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it – especially for the many people who find it helpful for their mental health,” said Justin Bieber. “I wanted to make sure that I was doing something with them that felt genuine, and Peaches felt like a good place to start.”

Through this collaboration, Palms will be supporting Veterans Walk and Talk, a community of veterans who advocate for cannabis utilization as a form of medicine, and Last Prisoner Project, a leading non-profit dedicated to cannabis criminal justice reform that supports individuals and their families impacted by cannabis convictions. Additionally, the Palms team will be supporting Eaze’s Momentum Business Accelerator and Social Equity Partners Program that aims to create a more diverse and sustainable industry.

“Our goal with Palms is simply to open the conversation and destigmatize recreational cannabis,” said Tyler Breton, Co-Founder of Palms. “Palms provides a premium experience for not only experienced users who will appreciate the quality and attention to detail, but first time and casual consumers exhibiting the approachability and benefits of our products.”

“PEACHES” pre-rolls were launched in Nevada, California, Massachusetts and Florida on Monday, October 4th. In Nevada, the PEACHES line can be found at Planet13, MedMen, Cookies and other select dispensaries.

About Flower One Holdings Inc.

Flower One is the largest cannabis cultivator, producer, and full-service brand fulfillment partner in the state of Nevada. By combining more than 20 years of greenhouse operational excellence with best-in-class cannabis operators, Flower One offers consistent, reliable, and scalable fulfillment to a growing number of industry-leading cannabis brands (Cookies, Kiva, Old Pal, Heavy Hitters, Lift Ticket’s, The Clear, and Flower One’s leading in-house brand, NLVO, and more). Flower One currently produces a wide range of products from flower, full-spectrum oils, and distillates to finished consumer packaged goods, including a variety of: pre-rolls, concentrates, edibles, topicals, and more for top-performing brands in cannabis. Flower One’s Nevada footprint includes the Company’s flagship facility, a 400,000 square-foot high-tech greenhouse and 55,000 square-foot production facility, as well as a second site with a 25,000 square-foot indoor cultivation facility and commercial kitchen. Flower One has built an industry-leading team focused on becoming the first high-quality, low-cost brand fulfillment partner.

The Company’s common shares are traded on the Canadian Securities Exchange under the Company’s symbol “FONE”, in the United States on the OTCQX Best Market under the symbol “FLOOF” and on the Frankfurt Stock Exchange under the symbol “F11”. For more information, visit: https://flowerone.com.

About Palms

Palms Pre-Rolls were created to ensure that everyone has access to a high-quality cannabis experience. Palms is perfect for a night on the town or a quiet evening at home. First time and casual consumers will appreciate the convenience, consistency, and approachability of the products. Experienced users will appreciate the attention to detail, quality and thoughtfulness that was put into every pre-roll. The entire brand, product and packaging has been created with the casual and recreational, “grab-and-go”, consumer mentality in mind. The flower is mid-strength by design and provides a great functional high. For more information, visit: https://www.palmspremium.com/

Cautionary Note Regarding Forward-Looking Information

Statements in this press release that are not statements of historical or current fact constitute “forward-looking information” within the meaning of Canadian securities laws and “forward-looking statements” within the meaning of United States securities laws (collectively, “forward-looking statements”). Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future actual results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “potential,” “should,” “may,” “will,” “plans,” “continue” or other similar expressions to be uncertain and forward-looking.

Forward-looking statements may include, without limitation, statements relating to the Company’s position as a leader in the Nevada cannabis market and anticipated sales and record revenue; the Company’s leadership as a cannabis cultivator, producer, innovator and full-service brand fulfillment partner; and the production of a wide range of products for the nation’s top-performing brands.

The forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement, the “Cautionary Statement regarding Forward-Looking Information” section contained the Company’s management’s discussion and analysis for the three and six months ended June 30, 2021 (the “MD&A”). All forward-looking statements in this press release are made as of the date of this press release. The forward-looking statements contained herein are also subject generally to assumptions and risks and uncertainties that are described from time to time in the Company’s public securities filings with the Canadian securities commissions, including the Company’s MD&A. Although Flower One has attempted to identify important factors that could cause actual results, performance or achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause results, performance or achievements not to be as anticipated, estimated or intended.

Although the Company believes that any forward-looking information and statements herein are reasonable, in light of the use of assumptions and the significant risks and uncertainties inherent in such information and statements, there can be no assurance that any such forward-looking information and statements will prove to be accurate, and accordingly readers are advised to rely on their own evaluation of such risks and uncertainties and should not place undue reliance upon such forward-looking information and statements. Accordingly, readers should not place undue reliance on forward-looking statements. The forward-looking statements in this press release are made as of the date of this release. Flower One disclaims and does not undertake any intention or obligation to update or revise any such forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR THEIR REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

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