Puration Inc. stock is trading about 38% higher from its September low. Better still, PURA stock prices are surging in October to levels not seen since June. And the trend may still continue. That's because PURA is keeping its operational tailwind, buoyed by news of expected financing for its Farmersville, Texas, hemp and CBD facility. If closed, the deal could accelerate PURA's goal to penetrate a multi-billion dollar hemp industry.

Indeed, that's the plan. And news of entering an LOI with publicly traded UC Asset LP (OTCQX: UCASU) could expedite the mission. Better still, the financing is expected to avail to some of PURA's partners, which could help develop several revenue streams sooner rather than later. To those following UCASU, the news is welcomed and follows the announcement of its intent to expand its real-estate investment interests into the cannabis and CBD grow markets. Shares in UCASU are responding well. 

But so are PURA's. And they should. In fact, the news should be better received by PURA investors, with the closing nothing short of a catalyst to drive near and long-term growth. The more excellent information given is that the deal can close as early as this week. So, what's in play? A lot.

Expediting A Mission To Penetrate Billion-Dollar Markets

Foremost, a financing deal with UCASU accelerates PURA's plans to penetrate the hemp markets and embed themselves as an early player in what is becoming a multi-billion dollar industry. But, it's more than a simple real-estate deal. For PURA shareholders, the benefits extend further by extending the reach of the agreement to its Farmersville Hemp Brand partners.

Notably, those deals include development and logistics deals with North American Cannabis Holdings, Inc. (USMJ), PAO Group, Inc. (PAOG), and Alkame Holdings, Inc. (ALKM). More deals are expected as PURA commences its Farmersville Hemp Brand initiatives. 

Thus, in a sense, PURA can leverage its planned financing deal to create shareholder value from an asset perspective and maximize the potential to build out a significant business pipeline. In fact, with help also provided to USMJ, PAOG, and ALKM, PURA can emerge early next year as a fully integrated product development and distribution company. And keep in mind, UCASU may be able to bring more to the table. Trading at roughly $1.31 a share, they can tap the equity markets for capital at reasonable terms. Thus, having them as a financing partner could be highly beneficial to PURA's long-term initiatives.

Of course, the plan is to build shareholder value. And PURA's wheels are in motion.

Creating Value With A Tailwind

Even better, they have been. And that's despite a crippling pandemic that put a near halt to global business and sent micro-cap stocks crashing. The survivors, though, are returning with a fury. And many, like PURA, are taking advantage of creating a more prominent company by combining the strengths of many. Its Farmersville project is a prime example.

In fact, it exemplifies that how thinking out of the box can lead to potentially enormous success. Rather than fighting the industry behemoths head-on, PURA is instead taking a track to combine forces with smaller companies with different levels of expertise and interests in the sector. The plan has been described by PURA as launching an initiative to build a cooperative of hemp growers and processors all selling under one brand name, Farmersville Hemp, similar to how Sun-Maid Raisins collectively markets for growers all selling under one brand name. Hence, while the package says Sun-Maid, multiple growers and logistical partners contribute to getting a final product to market. The result turned a small company into a global raisin-selling giant. It's a model PURA extends to exploit.

And there's no reason they can't. That's especially true after acquiring its 72-acre parcel of land last year to establish its presence. Now, not only is that land going to be improved, PURA teams with an investor group that recently announced expanding its strategy to enter the cannabis and hemp real estate market. The expected closing follows another deal where PURA confirmed its partnership with PAO Group, Inc. (OTC Pink: PAOG) to accelerate and strengthen revenue-generating opportunities within the CBD side of its new Farmersville Hemp Brand initiative. Thus, despite its October run, there is still a tremendous amount of value left on the table if PURA executes its strategic plans.

Hemp And CBD Interests Are Timely

Indeed, PURA is not intending to leave investors short. And while the construction may take some time, they aren't staying idle. Beyond developing a long-term collective marketing initiative, PURA plans to conduct focused, hands-on seminars introducing hemp as a valuable, sustainable, and cost-effective ingredient to improve existing product lines. Already, hemp is gaining popularity for its unique attributes that make it a perfect component in making apparel, nutraceuticals, fuels, and pharmaceuticals. An article in Forbes, in fact, positioned hemp as an ideal product that could be used in over 25,000 unique applications.

Thus, PURA is timely to the opportunity. And with financing that can help break ground as early as this year, PURA could be well on its way to becoming a focal point in the region for all things hemp. The better news is that PURA is starting those seminars and introductions this quarter, with the company near to finalizing its hemp innovation curriculum that could change the production landscape for many companies. Again, the goal is not a meet and greet. The mission is to create a large brand that can compete with the largest hemp farms in the world. The strategy is proven. Now, it's all about execution.

Thus, for investors that believe PURA can meet its objectives, getting shares at less than $0.02 can turn into the investment of a lifetime over the long term. Even for those short-term-minded, breaking the ground for what PURA expects to become a significant hemp industry facility can create a run in value. Remember, too, PURA is capable of violent moves higher. Its 52-week high surged from current levels to roughly $0.07. On good news, history may repeat. If so, a more than 295% increase from current levels could be in the works.

Still, while the table is set, PURA's interests in helping to develop and market CBD-based products can't be overlooked either in the value proposition.

Putting Its 52-Week Highs On Notice

A potentially bigger part of the near-term value proposition lay in PURA's interests in partnerships to get CBD-based nutraceuticals to market. Those deals tap into a roughly $5.2 billion market today. But, it's expected to explode into a $36 billion market by 2026 as people worldwide take opportunities to learn about the benefits of hemp oils and CBD as an alternative to over-prescribed, addictive narcotics. The better news for companies with exposure to the sector is that it isn't going away. Instead, as more states legalize at least some form of use, the markets can grow beyond even the loftiest of expectations.

And with PURA partnering with PAOG in its commercialized nutraceutical initiatives and now expected to close a deal to finance its buildout, PURA has never been better positioned to create shareholder value in the coming weeks and quarters. This could become an instance where investor patience is indeed a virtue.

Better still, with PURA leveraging the expertise of many toward a common revenue-generating goal that exploits opportunities in growing, developing, and marketing multiple hemp-derived and CBD products, that patience may be well rewarded.

Q4 Initiatives Put PURA On 2022 Launchpad

The most excellent news is that PURA is positioned to benefit from its other interests in addition to those mentioned. Its EVERx CBD-infused sports water is one having tremendous potential. In fact, sales of that product were trending toward the $2 million before the pandemic created production and logistical nightmares for the wholesale and retail sectors. Still, while sales were impacted in 2021, the takeaway from the sales made before the pandemic strangling the economy showed accelerating growth. Since then, PURA announced new formulations, including sugar-free, intending to attract a broader user base. An update on this product could also send shares back toward 52-week highs.

Other deals with Alkame Holdings Inc. have the two test marketing a CBD-infused liquid sugar, a CBD-infused pet food supplement, and CBD-infused consumer products. Like EVERx, these products are tapping into their own massive market segments. And by having its distribution and packaging partner in place through Alkame, some of these finished products could get to market in early 2022.

Hence, PURA is ripe for consideration for investors who like potentially exponential returns from micro-cap stocks that look undervalued. They have multiple revenue-generating shots on goals, products on the market and are ahead of the many potential competitors trying to squeeze into the hemp and CBD sector. And while PURA may be able to do well on their own, that won't be the case.

The most excellent news is that PURA combines the sum of parts of many to create a company that can be competitive in a multi-billion dollar sector opportunity. Moreover, its mission is diversified, which mitigates risk and adds potential for multiples of revenue expansion. Thus, while shares are doing well, there's substance to justify the bullish sentiment. Are 52-week highs in the crosshairs for November? Probably not. But is a 50% gain in play after closing its planned financing? Absolutely.

Thus, as in most everything, timing is everything. And in this instance, the time is ripe for Puration, Inc. investment consideration. Even better, by picking PURA at its ripest, the rewards may be quite tasty. Stay tuned.

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