Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
MCGUINESS PATRICK F
   2. Issuer Name and Ticker or Trading Symbol
TIFFANY & CO [TIF] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
SENIOR VICE PRESIDENT-FINANCE
(Last)
(First)
(Middle)
TIFFANY & CO., 727 FIFTH AVENUE		 3. Date of Earliest Transaction (Month/Day/Year)
01/14/2010
(Street)

NEW YORK, NY 10022		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock $.01 Par 01/14/2010   M   6,000 A $ 38.1094 9,256 D  
Common Stock $.01 Par 01/14/2010   M   2,000 A $ 42.0782 11,256 D  
Common Stock $.01 Par 01/14/2010   M   5,000 A $ 32.47 16,256 D  
Common Stock $.01 Par 01/14/2010   M   7,000 A $ 34.02 23,256 D  
Common Stock $.01 Par 01/14/2010   M   3,000 A $ 35.955 26,256 D  
Common Stock $.01 Par 01/14/2010   S   7,375 D $ 46.348 (1) 18,881 D  
Common Stock $.01 Par 01/14/2010   S   12,727 D $ 46.027 (2) 6,154 (3) D  
Common Stock $.01 Par               414.8734 I By ESOP
Common Stock $.01 Par               215.8711 I By 401K

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (Right to Buy) $ 42.0782 01/14/2010   M     2,000   (4) 01/20/2010 Common Stock 2,000 $ 0 2,000 (5) D  
Non-Qualified Stock Option (Right to Buy) $ 38.1094 01/14/2010   M     6,000   (6) 03/16/2010 Common Stock 6,000 $ 0 6,000 (7) D  
Non-Qualified Stock Option (Right to Buy) $ 32.47 01/14/2010   M     5,000   (8) 01/18/2011 Common Stock 5,000 $ 0 5,000 (9) D  
Non-Qualified Stock Option (Right to Buy) $ 34.02 01/14/2010   M     7,000   (10) 01/16/2012 Common Stock 7,000 $ 0 7,000 (11) D  
Non-Qualified Stock Option (Right to Buy) $ 35.955 01/14/2010   M     3,000   (12) 03/21/2012 Commpn Stock 3,000 $ 0 3,000 (13) D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
MCGUINESS PATRICK F
TIFFANY & CO.
727 FIFTH AVENUE
NEW YORK, NY 10022		       SENIOR VICE PRESIDENT-FINANCE  

Signatures

 /s/ Patrick B. Dorsey, Attorney-in-Fact   01/19/2010
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The price in Column 4 is a weighted average price. The prices actually received ranged from $46.30 to $46.40 per share. The reporting person's broker has provided to the issuer and issuer will provide any security holder of the issuer or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
(2) The price in Column 4 is a weighted average price. The prices actually received ranged from $46.00 to $46.16 per share. The reporting person's broker has provided to the issuer and issuer will provide any security holder of the issuer or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
(3) 947 shares in the total are shares underlying RSUs.
(4) Options granted under 16(b) Plan on 01/20/2000. The option vested in four equal installments on January 20, 2001, 2002, 2003 and 2004.
(5) Total Grant 2,000 shares. 0 shares previously exercised.
(6) Options granted under 16(b) Plan on 03/16/2000. The option vested in four equal installments on March 16, 2001, 2002, 2003 and 2004.
(7) Total Grant 6,000 shares. 0 shares previously exercised.
(8) Options granted under 16(b) Plan on 01/18/2001. The option vested in four equal installments on January 18, 2002, 2003, 2004 and 2005.
(9) Total Grant 5,000 shares. 0 shares previously exercised.
(10) Options granted under 16(b) Plan on 01/16/2002. The option vested in four equal installments on January 16, 2003, 2004, 2005 and 2006.
(11) Total Grant 7,000 shares. 0 shares previously exercised.
(12) Options granted under 16(b) Plan on 03/21/2002. The option vested in four equal installments on March 21, 2003, 2004, 2005 and 2006.
(13) Total Grant 3,000 shares. 0 shares previously exercised.

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