e425
Filed by: JDA Software Group, Inc.
Pursuant to Rule 425 under the Securities Act of 1933
and deemed filed pursuant to Rule 14a-12
of the Securities Exchange Act of 1934
Subject Company: i2 Technologies, Inc.
Commission File No.: 000-28030
This filing contains forward-looking statements as defined in the Private Securities Litigation
Reform Act of 1995. The words anticipate, believe, estimate, expect, intend, will,
should and similar expressions, as they relate to us, are intended to identify forward-looking
statements. These statements reflect managements current beliefs, assumptions and expectations and
are subject to a number of factors that may cause actual results to differ materially. These
factors include but are not limited to: the unprecedented volatility in the global economy; the
risk that the future business operations of i2 Technologies, Inc. (i2) will not be successful;
the risk that we will not realize all of the anticipated benefits from our acquisition of i2; the
risk that customer retention and revenue expansion goals for the i2 transaction will not be met and
that disruptions from the i2 transaction will harm relationships with customers, employees and
suppliers; the risk that we will not successfully raise adequate financing for the intended
structure; the risk that if our intended financing structure is not successful that our alternative
financing structure will not be successful; the risk that unexpected costs will be incurred; the
outcome of litigation and regulatory proceedings to which we may be a party; actions of
competitors; changes and developments affecting our industry; quarterly or cyclical variations in
financial results; development of new products and services; interest rates and cost of borrowing;
our ability to protect our intellectual property rights; our ability to maintain and improve cost
efficiency of operations, including savings from restructuring actions; changes in foreign currency
exchange rates; changes in economic conditions, political conditions, trade protection measures,
licensing requirements and tax matters in the foreign countries in which we do business; reliance
on third parties for manufacturing of products and provision of services; and other factors that
are set forth in the Risk Factors section and other sections of our 2009 Annual Report on Form
10-K and i2s 2009 Annual Report on Form 10-K filed with the Securities and Exchange Commission.
Neither JDA Software Group, Inc. (JDA) nor i2 assumes any obligation to update any
forward-looking statements as a result of new information or future events or developments, except
as required by law.
This communication is being made in respect of the proposed transaction involving JDA and i2. In
connection with the proposed transaction, JDA plans to file with the Securities and Exchange
Commission (the SEC) a Registration Statement on Form S-4 containing a Joint Proxy
Statement/Prospectus and each of JDA and i2 plan to file with the SEC other documents regarding the
proposed transaction. The definitive Joint Proxy Statement/Prospectus will be mailed to
stockholders of JDA and i2. INVESTORS AND SECURITY HOLDERS ARE URGED TO CAREFULLY READ THE JOINT
PROXY STATEMENT/PROSPECTUS AND OTHER DOCUMENTS FILED WITH THE SEC IN THEIR ENTIRETY WHEN THEY
BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Investors and security holders will be able to obtain free copies of the Registration Statement and
the Joint Proxy Statement/Prospectus (when available) and other documents filed with the SEC by JDA
and i2 through the website maintained by the SEC at www.sec.gov. In addition, investors and
security holders may obtain free copies of the Registration Statement and Joint Proxy
Statement/Prospectus (when available) and other documents filed with the SEC from JDA by directing
a request to JDA Software Group, Inc., 14400 North 87th Street, Scottsdale, Arizona 85260,
Attention: Investor Relations (telephone: (480) 308-3000) or going to JDAs corporate website at
www.jda.com, or from i2 by directing a request to i2 Technologies, Inc., One i2 Place, 11701 Luna
Road, Dallas, Texas 75234, Attention: Investor Relations (telephone (469) 357-1000) or going to
i2s corporate website at www.i2.com.
JDA, i2 and their respective directors and executive officers, may be deemed to be participants in
the solicitation of proxies in respect of the proposed transaction. Information regarding JDAs
directors and executive officers is set forth in JDAs proxy statement for its 2009 Annual Meeting
of Stockholders, which was filed with the SEC on April 7, 2009, and Annual Report on Form 10-K
filed with the SEC on March 13, 2009. Information regarding i2s directors and executive officers
is set forth in i2s proxy statement for its 2009 Annual Meeting of Stockholders, which was filed
with the SEC on April 28, 2009, and Annual Report on Form 10-K filed with the SEC on March 12,
2009. Additional information regarding the interests of such potential participants will be
included in the Joint Proxy Statement/Prospectus and the other relevant documents filed with the
SEC (when available).
Filed
below is a transcript of a webcast presentation given to JDA and i2 associates on November 6, 2009
regarding JDAs proposed acquisition of i2.
Defero Interactive
Transcription Service
JDA to Acquire I2 Associate Presentation
Transcript from Audio
November 6th, 2009
2
[START 151123.MP3]
FEMALE VOICE: ...to introduce I2 Chairman, President, and CEO, Jack Wilson. Jack?
MR. JACK WILSON: Good morning. Were especially happy to have this combined meeting this morning,
we think that sets such a great one, and we love that management of JDA decided to do it that way.
I would share only one thing with you this morning, before we start. Yesterday, for me, was a
blizzard of phone calls, as you might imagine, and around 7:30 last night, I got a call from Sanjiv
Sidhu. Now, every I2er knows that name, and for our JDA associates, Sanjiv was one of the two
founders of I2, 21 years ago, and over the last 20 years has been CEO, Chairman, Director, etc.,
and he left our board last May but still watches very carefully where this company goes. Sanjiv
had three messages. The first was congratulations, to be able to come through this past year, and
back to this point where we can restart the transition and the combination of these two great
companies. Secondly, to take all of his best wishes to all of the I2ers, he is very, very proud of
what you have accomplished through this year, and to all of the JDA associates and all of the
I2ers, Sanjiv asked me to tell you his best wishes and his best hopes, he will be watching you with
your great success as a
3
combined company. It was very gracious of Sanjiv, and very pleased he would do that last night.
I am very happy to welcome next the President and CEO of the JDA Software Group, Hamish Brewer.
MR. HAMISH BREWER: Thanks, Jack. Good morning, everyone. Inevitably there are some seats at the
front, so for those of you who are standing, who maybejust to give you some warning, this
presentation is going to go on for a little while, so if you are standing, it may get a little bit
tiring for you, so come and grab a seat while you can. Yes, come on. Come down, why not?
What we want to do today is we want to spend a bit of time really just sharing information with you
about JDA, that is going to take up most of the presentation. Our goal here is not primarily to do
a sales job on JDA with you, our goal is to try and communicate to you how the company operates,
how we are organized, what kind of processes we have, etc. And then towards the end of the
meeting, what we are going to do is talk a little bit about the transition planning process that
lies ahead for all of us over the course of the next few months. In addition to that, Pete
Hathaway, our CFO is going to talk about the deal structure itself, so give you some information
about how the deal was put together and how it is going to work, because as we all know, there is
kind of the elephant in the room, which is
4
well, what about last year, are we going to have the same experience again? Which, quite frankly,
none of us want to have. So I thought I would start off by talking about that.
Clearly, last year was notwe didnt have the outcome that any of us wanted, certainly wasnt the
outcome that JDA wanted, and I believe for many of you that it wasnt the outcome necessarily that
I2 wanted, either. What happened a year ago, just so that everybody is clear, is we announced the
intended acquisition of I2 by JDA on August, around the middle of August, and over the course of
the coming months, we were scheduled to close in sort of the end of October, early November time
frame. We had what turned out to be the biggest, catastrophic meltdown of our financial system
since the 1930s. We werent predicting that, and unfortunately we became victims of that whole
meltdown process, because the transaction then, as it is now, was dependant upon JDAs ability to
raise debt in the financial markets. So Pete is going to talk very specifically later on, our CFO
Pete Hathaway is going to talk about what have we done different this time around to try and ensure
that we dont fall foul of any potential issues that might arise in the financial markets, and what
you will see is that between us, between the boards of JDA and I2, we spent a good deal of time
really trying to build what we think is the most robust structure for ensuring that this
transaction actually completes, because the worst case
5
scenario for all of us is that we dont conclude the transaction. But I think that hopefully, one
thing you can draw from the process that weve all built, that weve all been through, is that JDA
clearly wants to acquire I2. You know? We wouldnt have gone through everything we went through
last year and be back here again this year if we didnt really want to buy I2. And it is not just
like because we want to buy I2 for the sake of it. From my perspective, I can tell you, it is very
simple. In my view, strategically, JDA and I2 belong together. We can do far more together than
we can ever do as independent companies. I believe that fundamentally, I believed it a year ago, I
still believe it now, and that is why we are back here. It is not just persistence, it is because
I believe in the combination. I believe in what we can do for our customers, I believe in what we
can do in terms of innovation in the marketplace, and I believe in what we can achieve
collectively, as a group of associates working together to build something really special. So,
that is why we are back. And hopefully that message makes sense to you and resonates.
So I am going to just talk for a couple of minutes about the company, in overview. And then we are
going to go through each of the major departments to give you a sense of how our things running in
sales, in services, in our finance and administrative functions, talk about HR, talk about
basically how
6
the JDA company operates today and hopefully that will give you a good sense of where we are coming
from, where JDA is coming from, and our goal here really is to begin a communication process which
we want to try and maintain throughout this transition planning process. One of the pieces, or I
guess one of the benefits of doing this a second time is maybe we can do it better than we did last
time, and we have had a lot of feedback about things that we could have done better last time, and
we are going to try and adjust and do a better job this time in terms of transition planning. So
we are working proactively to make the transition planning as seamless and as straightforward for
everybody as possible.
JDA, the company, is focused on retail, manufacturing, wholesale distribution and services
industries, and for those of who you are not quite sure what services industries means, it is
basically travel, transportation, hospitality, people like airlines, hotels, tour companies, those
kinds of companies, basically companies that provide services. And we are focused on Tier 1 and
the mid-market, in terms of the general size of companies that we do business with. And therein
lies obviously a bit of a difference between JDA and I2, with I2s business being predominately
driven by very large organizations, JDAs business having, I would say, we certainly do a lot of
business in Tier 1, in the largest companies of the world, but we also
7
have a pretty strong business in the mid-market as well. So I think that there is a
complimentaryor an opportunity there.
In terms of global presence, we have around 5800 customers around the world and just over 1800
people working for the company and customers in over 60 countries around the world today. And the
company has a secure financial base, and I am going to be emphasizing that to you guys because I
want you all to feel and believe that the JDA company is a secure place for you to invest your
careers, and to see a good solid future, as we move ahead together. The company is pretty sound,
we have a good degree of recurring revenues, which is primarily maintenance for us, which really is
the, if you like the foundation or the bedrock or the financial security for JDA, we have about 46
percent of our revenues as maintenance, and essentially maintenance generates about 130 percent of
the profits that the company actually creates. So everything we do after maintenance just takes us
backwards. But that is pretty much how the financial structure works for JDA, and that is a really
nice place to be as a company, because it means that when we start the year, before we do anything,
as long as we retain our maintenance base, we have already made our numbers. And then we just have
to avoid, you know, screwing it up from there on.
We get a lot of our license revenues regularly from our existing
8
customer base, obviously weve got quite a large customer base, 5800 companies, and so we are very
focused on back selling into the customer base, but we also get quite a large number of new
customers flowing in, and I think Jason is going to talk a little bit about that later on. Because
we have a fairly large customer base, we are not heavily dependant on any one customer, no customer
represents more than four percent of revenues for JDA, which again creates a certain amount of
stability for the business, and we have, on an industry average basis, we have pretty high
maintenance retention rates. We are running at 91 to 92 percent this year, which is lower than
usual for us actually, but that is the global economy for you, everybody is focused on cutting
maintenance costs this year, but even at 91 to 92, this puts us at the high end of the industry.
Mission Statement is enabling supply chain and pricing excellence through superior solutions, and
domain expertise, that empower our customers to make optimal decisions that achieve real results.
And the reason I put this up is because I think it is, what we have tried to do in this statement,
is to encapsulate the general theme, the general thrust of what the company is trying to achieve.
You know, inside JDA, I can find things that we do that dont fit very well with this statement,
but on balance you have to come up with something, that isnt a page long, that describes what you
do, and we think that this is
9
a pretty good description overall of what we do. And from my perspective, I think that when you
read that statement, hopefully you feel that it resonates with your business, with the IT business,
and fits well, because as I said early on, I believe JDA and I2 belong together, and I believe that
this is, if you like the foundation of that, this is what were trying to do.
Just a few summary statistics about the company. On a trailing 12-month basis, this is through to
the end of the third quarter of this year, we generated about 385 million dollars in sales, of
which 94.5 was in software, and we generated about 97.6 million dollars in EBITDA. EBITDA is
Earnings Before Interest, Tax, Depreciation, and Amortization, which is a financial measure that a
lot of organizations use, really, and the reason people use EBITDA is because it is a proxy for
cash flow. At the end of the day, what enables you to do stuff as a business is money in the bank,
and this is a pretty good measure, that acts as a proxy for cash flow generated by a business, that
is why we measure ourselves on this basis. So for instance, our corporate bonus program that we
have within JDA, that every associate is paid on, with the exception of our sales guys who are on
commission plans, obviously, is driven around EBITDA. We have an EBITDA goal, and I get paid that
way, and my assistant gets paid that way, everyone gets paid that way, it means that we have a
single goal as a company, we are
10
focused on one financial metric, and for me that works pretty well. I like the fact that the whole
organization is trying to work together to achieve one thing. So we monitor that number pretty
carefully, and we are running at about 25 percent EBITDA margin, which for a 400 million or just
under 400 million dollar company, it is pretty healthy, actually, if you look at our peers out
there, you wont find many software companies that are running in the mid-twenties, on an EBITDA
margin basis, for our size. Obviously if you look at an article or an SAP you see they have higher
EBIDTA margins, but they are much, much bigger companies, and the scale that they have enables you
to get more profitable. So on a comparative basis, JDA is very strong from a profitability
perspective and as I say, we have a sound financial basis as a business.
Our strategy is, in terms of go to market, is this hasnt changed, we used this slide a year ago
and in fact this hasnt changed I dont think since about 2000. Hopefully that is not an
indication of our lack of creativeness, it just means that we think this is the right thin for us
to do. We are trying to integrate the end to end global supply chain, from raw materials, through
manufacturing distribution, retail to the consumer. That is the basic summary of what we are
trying to do. It doesnt really encompass absolutely everything we do, when we are providing
pricing solutions to somebody like Delta airlines, where does that fit in
11
there, well, okay, it doesnt exactly fit in there perfectly, but that pretty much covers most of
what were trying to do as a business and I think hopefully most of you will feel that is a pretty
straightforward message.
The customer base that we have is split between retailers, wholesale distribution, and
manufacturers like this. As you can see, most of our manufacturing customers are process
manufacturers, the traditional kind of products that you would see if you would just walk around a
grocery store, that kind of thing. There are a few exceptions on there, clearly, Boeing and people
like that, but most of our manufacturing customers are, I would describe as process manufacturers,
and we have built this manufacturing customer base really since about the 2000 timeframe, which was
when we defined that strategy that I just laid out for you.
The historical heritage of the company is retail, we have been doing retail since day one, if I
were giving this presentation to you 10 years ago, then I would only have one box and that would be
retail. So extending back up the supply chain has really been the evolution that the company has
been to over the last 10 years. Just a few performance metrics, we have over 70 percent of our
revenue which is greater than a 75 percent margin, which is very nice. The split between retail
and manufacturing and service industries is as you can see on that
12
pie chart, so even though the number of retail customers we have is smaller than the number of
manufacturers, we generate slightly more than half of our total revenues from retail. And what
that tells you is that today we have a lot more stuff to sell to a retailer than we do to a
manufacturer. For instance, we dont have a manufacturing ERP system, so that excludes us from one
great big piece of the manufacturing solution footprint, whereas in retail we do have the
equivalent of an ERP system. So we have more stuff to sell to a retailer today, but I look upon
this more of the other way around, which is that we have more opportunity to expand our footprint
in manufacturing, that is really the way I think about it, because frankly there is not a lot more
things that we could buy in retail. There is a few, but not a tremendous number of products that
we dont have in retail, and so the opportunity, the growth opportunity for us is much greater over
the coming years, in manufacturing, than it is really in retail. We have just a few statistics
there about consulting margins and maintenance rates and stuff like that, and I think one thing I
would highlight here is you will notice there are ASP or average selling price, it is up over 100
percent since a year ago. Which is a pretty dramatic change, if you think about it. The average
price of our deals that we are closing is twice as big as it was a year ago. And you may say,
Well, how can that be in this environment, surely people are more aggressive than ever on
pricing, and I think that the reason for it is that the
13
value proposition that we have for our customers is absolutely in line with where people want to
spend money today. Our solutions are distinctive on the basis that we generate more value for our
customers, and I know this is something that I believe is going to resonate pretty well with the
I2ers in this meeting.
That is what we are about. We are about generating more value for our customers, because at the
end of the day, when we compete against SAP and Oracle, clearly they are bigger companies, they
have more resources, they have more customers, they have more everything, the only thing they dont
have more of, is referenceable customers who deliver extremely good results as a result of
implementing their software. We have more of those. And that is really how we survive and how we
grow and how we compete. By the way, we compete very favorably, against both of those companies,
every single day. We defeat them in the marketplace, and Jason is going to talk a bit about our
win rate later on.
But I want to give you a sense, when I think about, What do we have to do as a business in order
to thrive and grow and achieve our growth plans, it is pretty much that. We just have to deliver
superior value to our customers, as long as we make our customers more money than the other guy
can, then A, they will choose us in sales cycles and they do today, on an
14
extremely high basis, and B, we can charge more for our product, and that is what we do, because it
is a superior offering. I think that these statements and this general positioning is very
consistent with the I2 go to market value proposition and that is why I mention it, not to try and
do a sales job on you but just to say I think this is more or less the same as what I2 is trying to
do as well, and so hopefully these things are going to interlock and fit together very well between
our two companies.
I talked a minute ago about achieving our goals. What are our goals? Well, I can tell you that
over the next three to five years, in terms of in JDA, our goal is to get from where we are, which
is just under 400 million in sales, to somewhere north of a billion dollars in sales. And we have
a plan to do that, and frankly, acquiring I2 is the first and right now most important step in that
plan. There are other things I want to do as well, but we have a clear path to a billion dollars,
without changing our strategy at all, and also potentially north of that, so I have a high degree
of confidence that we have the ability to be able to build a billion dollar plus company, and I
would like all the I2ers to know that, because I think it is important for you when you are
thinking about the career opportunities that are going to lie ahead for everybody as a result of
bringing these two companies together. But it is, connecting I2 with JDA, really is
15
an important part of achieving that long-term goal.
Just to give you a sense of how we are organized, how do we operate the business, I think we have
frankly a pretty traditional organization structure in terms of how software companies are
typically run. We have Mike Bridge [phonetic] who runs our legal group, and Jason, who is here
today, who runs sales and marketing, and I wont take you through all of his reports, because I
know he is going to talk about that, but the reason thatby the way, just so you know, the reason
that the names are listed on this chart is because this is what we call our Senior Leadership Team.
We basically have two structures. We have the Senior Leadership Team, and then we have the
Leadership Team. The Leadership Team, if I was to show you that chart, has today about 45 people
on it, so I dont have time to go through all of that, but that is kind of how we run the company,
in terms of leadership. So this is the Senior Leadership Team, and Jason runs sales and marketing.
Dave King runs product development and product management, and he is also responsible for our
Center of Excellence in Hyderabad, which I will talk a bit more about later on. Brian Boylan, who
is here today, and is going to talk a bit about our culture and practices, he runs HR. Pete
Hathaway, our CFO, he is going to be talking here today, he is our CFO, and Chris Moore, who is
also here today, is going to be talking about our
16
services business. For those of you here a year ago, one of the changes that we made is that we
have brought together all aspects of our services business under one umbrella, so this includes
traditional implementation services, but all other services that we provide as an organization, and
that global services group, JDA services, is run by Chris, and we have a Senior Vice President, who
runs our consulting services business, Dwyane .
So that is our Senior Leadership Team, that is how we are organized, that is how we run the
business. As I said, it is a pretty traditional structure, no big surprises there.
To talk about the Center of Excellence, JDA, just to give you a little historical perspective here,
we didnt have really any presence at all, in India, until we acquired Manugistics in July of 2006.
Manugistics had developed an R&D center in Hyderabad, in India, and had about a couple of hundred
people there, when we bought the company. What we decided, after a while, was that we thought it
would be a good idea to really expand that operation, to be much more than just an R&D Center, but
to really be a, if you like it, fundamental foundational component of how we run our business, in
almost all aspects. And so that is why we changed the name to Center of Excellence. And what this
chart tries to show you is that our Center of Excellence really acts as a hub for our business, and
we provide, weve got
17
people in the Center of Excellence Providing IT, HR, Development Sales, Finance and Accounting,
Services, Support, and Education. So we basically are undertaking a whole range of activities in
our Center of Excellence, and the other thing that has changed is that since we acquired Manu when
there was about 200 people there, today there is a little over 600 people in Hyderabad, and even in
the last year, that hs probably gone up by, I dont know, 150 people or something like that. So it
is a rapidly expanding component of our business model and acts, as I say, it is really a hub. It
is the largest location of people that we have anywhere in the world today, in the JDA business.
I mention all of this because once again, I think it is consistent with the strategy that I2 has
been operating under for much longer than JDA. We have only just done this in the last few years.
I know that the operation that you have in Bangalore has been there for much longer, but my
understanding is that broadly speaking you are taking the same approach of doing a wide range of
activities out of that Bangalore center. Our objective will be to first of all maintain both
locations, and I mentioned this in the call last night, to all the folks in India, we are not going
to shut down Bangalore or anything like that, I believe there were some rumors to that effect last
time, so let me say it clearly, we are not closing Bangalore. We will be keeping that location and
we will be basically figuring out, even
18
though we have two locations in India, how can we bring them together to operate as one logical, if
you like, Center of Excellence. Because what I want is I want a single experience for our
customers, regardless of whether somebody is sitting inI dont want our customers to have to
figure out should they talk to someone in Hyderabad or Bangalore. That is not what I want them to
have to do. I want them to see no difference. They just have to deal with JDA, so our goal is how
can we build one logical Center of Excellence with two locations. And learning how to do that is
going to be very important for us. You can imagine, given our company goals, getting to a billion
dollars, we are not going to do that organically, we are going to do more acquisitions, and each
time we do an acquisition, there is a very good chance that whoever we buy is going to have a
center somewhere in India, and when they do, we have got to learn how to again, expand into another
city, because the next one may not be in Bangalore, or Hyderabad, it may be somewhere else. So
anyway, that is something that our organization has got to learn how to do. And we are going to
learn how to do it now.
The last point I want to make is just around again the financial stability of the company and what
this chart shows you, it just shows you historical cash flows from operations for the business, and
going back to July of 2006, when we acquired
19
Manugistics, at that stage, we had about 125 million dollars of net debt as a company, and what you
can see from this chart is that we paid it off and built a ton of cash on our balance sheet, and we
did it every quarter, and the reason I mention this to you is we will be taking on debt, to acquire
I2, speaking here both to our JDA associates and the I2ers, because I want you all to feel very
comfortable that the debt that we are taking on in order to completely this transaction is very
modest. I have no concerns, whatsoever, about our ability to service this debt, repay it, do
whatever want to do. JDA is a cash machine and it is going to continue, and we will be able to
repay the debt that we will take out as a consequence of buying I2, and as Pete will describe, I
cant tell you exactly how long today, because there is a rather complex structure around this
transaction, but in any event, it is not going to take very long, and the company is going to be
very secure and in the not too distant future, we will be in a very good position to be able to
move forward with the next transaction.
So that was really all I had to say, and what I would like to do now is hand over to Pete to give
us a quick review of the transaction itself, and then also to talk about his organization. Pete.
MR. PETE HATHAWAY: Thank you, Hamish. Good morning, everybody. Glad to be here. It is an
exciting time for our
20
companies and certainly an exciting time for me. One thing I will promise you as I go through this
presentation, usually people have some concern about the financial presentation, about it droning
on, I will go through this quickly, because the primary focus of it will be to help you understand
how the transaction was structured and how it is put together.
I joined the company four months ago, and when I had the discussion with Hamish and some of the
other executives, there was a clear intent to grow the business through acquiring companies, but I
had no idea I would be here four months later with a very significant transaction like this. But
it is an exciting time.
We have this slide to help describe the transaction, and there is a lot of material on it. I will
try to simplify it a bit. There are basically two structures. In fact, there are two structures.
We have what we are calling an intended structure and an alternative structure, I2 is calling the
alternative structure more of a base structure. So let me focus on that first, because I think
that is what is most important in terms of understanding the primary goal of the structure and the
intent of the parties, both boards of directors in this transaction, which was to create deal
certainty. The alternative structure relies much, much more heavily on the stock of JDA for the
stock of the shareholders, the stock to the shareholders of I2 with a little bit
21
of cash, so it is heavily weighted towards the stock transaction and much less weighted towards
cash.
The reason the stock component is perceived as a very secure element in this transaction is last
year, when we went through this transaction, although I wasnt here, I understand that the
shareholder vote was very strongly in favor of the transaction, something like 95 percent and
above. I have heard 98 percent. So the idea is that that is likely to occur again. In this
transaction, I will show you on the next page, there is 120 million dollars of cash that we are
borrowing and that cash will be supported by a firm, underwritten commitment with no outs, no
syndication outs as we call them in for Wells Fargo. And so in the event that we are not
successful with the, what we call again the intended structure, Wells Fargo is there with their
balance sheet to back up this transaction, in a much different way than Credit Swiss and the
syndication of banks was trying to get through a year ago, and of course we are not expecting
another financial meltdown.
On the intended structure, which is what we are actually pursuing today, and this is what we intend
to do and we are going after the market, it is really structured the other way. We would intend to
pay more cash for the shares of I2 and less in terms of stock, so that is why you see the exchange
ratio in the intended structure at 0.256 shares of JDA for a share of I2
22
stock, and in the alternative structure it is 0.58.
The intended structure has a little bit more risk, but for our shareholders, and ultimately
the combined shareholders, because in both structures we will be issuing shares to the I2
shareholders, but in both structuresexcuse me, in this structure we intend to go out and raise
275 million dollars in what is known as the leverage loan market, some people call it the high
yield market, some people call it the junk bond market, but that is what it is, it is a very, very
strong market and it is used extensively for acquisition financing. The markets are strong right
now, the markets are robust, interest rates are actually pretty good, and there is a huge demand
for these kinds of loans right now in the market, so we think with rapid execution, meaning we
hustle up and get out there and execute the transaction, that we will be able to close this. Now,
what happens is if we are not able to raise the money in the high yield market, then we fall back
to the alternative structure, so simply stated, that is the way it is, and that date is December
18, which you see at the bottom of the call out box there, December 18, we will let the I2
management team, board, shareholders, know whether we have been successful in raising the high
yield or not, and if we are not, we go to the alternative structure, which has even a higher degree
of certainty, but then again we issue more stock and use less cash.
23
The purchase price, how it is constructed and how we talk about it, we are buying the I2 stock,
including the options, and restricted stock that is outstanding, for 18 dollars a share, which is a
fixed price that the parties agreed to. There is a convertible note, a convertible preferred stock
outstanding for 222 million dollars, that will be repurchased for cash. Hamish said that JDA is a
cash machine, well it tends to I guess be a symptom of the industry, since I am new to the
industry, so does I2. You have 160 million dollars and have committed to 160 million dollars to
contribute to the transaction, which is another layer of certainty. It is money on your balance
sheet today, and I will get to that a little bit later, so that the net acquisition price or what
is called enterprise value is just under 400 million dollars, which equates to 1.7 times of revenue
and 6.5 times is a multiple of EBITDA which is our metrics that we use in the M&A world, to kind of
evaluate and benchmark transaction to another transaction, and these benchmarks actually hold up
really quite well in terms of valuation.
This is a classic sources and uses for a transaction analysis and again, intended structure and
alternative structure, if you look at the bottom, the uses on each side are basically the same.
The amounts are slightly different only because of the financing costs and fees are a little
different, but the intended structure and in the alternative structure, we will be using
24
available cash, the 160 million I mentioned a minute ago from the I2 balance sheet, and we have or
we will be contributing 95 million dollars for the transaction, those amounts are readily available
and there are restraints, restrictions, and terms of how we can use that money between now and
close, so there is a high degree of confidence that it will be there.
Under the intended structure, 129 million dollars of JDA stock is issued, under the alternative
structure, as I mentioned, that is where we issue more, so 290 million. And then the senior notes
at 275 million under the intended structure, and again if that doesnt work, the term loan, which
is fully underwritten by Wells Fargo.
So when we put the two companies together, and this is how we go to market and we begin to
understand what this transaction would look like and how we can finance it. We look at the
proforma combined last 12 months operating statistics, but they are really financials, as of
September 30, and this company will end up being a 600 million dollar company, with JDA at 385, we
have about 159 million dollars of EBITDA on a combined basis, and then of course we have the
opportunity to improve those results through some of the synergies or cost overlaps and
redundancies that exist when you put any businesses together. So we would end up with about
179/180 million dollars of proforma EBITDA, which brings us to almost a 30 percent
25
EBITDA margin, and Hamish mentioned that roughly our standalone, 25 percent EBITDA margins are good
in this industry. Well, Ill tell you, the 25 percent EBITDA margins are good in any industry.
And when you start getting to 30 percent EBITDA margins, that is really very, very powerful. I
think everybody saw how the stock prices reacted yesterday, and it really is a testament to the
cash flow and the earnings power of the combined entities, not to mention the strategic fit and the
industrial logic associated with it.
So the revenue line is obviously really important, 617 million dollars gets us closer to the
billion dollar goal, and I agree with Hamish, we have to take one step at a time, but this is a big
step, and again, the investors, the broader investor base really appreciates this transaction.
Software sales of almost 150 million, a very, very significant maintenance revenue base of just
about a quarter of a billion dollars. And I guess that resonates probably well with everybody, but
it is worth just saying that when you go out to borrow 275 million dollars or you get a firm
underwritten commitment for 120 million dollars, if you are a lender, you like the idea that you
have a very strong, recurring, dependable revenue base. It probably goes without saying, but that
is foundational. So in the alternative structure, as we call it, or the base structure, as you
have been calling it, if I have got 250 million dollars of firm, firm revenues,
26
repeatable recurring revenues at 60-70 percent margin, and I am only lending 120 million dollars,
that is a pretty easy decision to make. So it really helped us get the commitment that we needed
to provide the certainty to you and the broader I2 shareholder base. And then services revenue,
that is a pretty good sized business, no matter how you cut it.
So, again, I promised I wouldnt go too far or too long. The scale is important in this, again,
borrowing money, competing in our industry and I think generally in any industry, scale is
important, it provides a lot of opportunity, cash flow opportunity, the borrowing opportunity to
grow, the opportunity to invest in the business into new things and different things. Scale is
important. We expect to be accretive to our earnings per share, so if you are current JDA
shareholder, you want to know ultimately whether if we go through all of this effort, are we going
to make more money afterwards than we did before on a per share basis. And the answer is yes, it
is a very solid yes, and again, reflected in yesterdays stock price moves, and that is after
considering the additional shares we might issue and after considering the additional interest
expense that we would take on and of course the opportunity for cost .
Actually, I2 has a very significant, what they call deferred tax asset. You might think of it as a
net operating loss carried forward from a federal income tax purpose, and it is a legacy
27
asset, if you want to call it an asset, but it is certainly an opportunity and it is big, and it is
absolute termed. There are some rules that make it smaller when you go through transactions, but
it is worth about 60 million dollars, maybe to 70 million dollars, after the acquisition is done,
so it is a strong asset that was part of the total valuation that we did in looking at the company.
Hamish mentioned that this is a very conservative capital structure, and it certainly is. It is
less than two times levered, the lenders really dont get concerned about leverage until you start
getting above three times, and that is EBITDA divided into the debt that you have outstanding, that
is what leverage is, so this is very, very modest leverage. And then ultimately again, scaled
better at business opportunities as we go forward and address markets different, we cross sell and
take advantage of the strength of these two companies.
This is a finance organization and it might strike you as a pretty normal finance organization, so
I wont spend a lot of time talking about it, we do finance and we do treasury and we do IT and we
do accounting and things like that, so we will continue to do that on a combined basis as well. If
this is just finance and accounting, we have just under 90 people, I dont have a chart for our IT
organization which is in here and they have just I think around 80-90 people as well, so you know,
160-170
28
people is what we have today, on a combined basis we will probably need some more people to do
that, it is a bigger entity, and we are pretty geographically dispersed, as you see as well.
So just a couple of thoughts here as I finish, and we debated a little bit about that 50 years and
we decided ultimately that people put that down because I look like I have been at this for about
50 years, and I felt that way last night, so just a few things to think about and the systems that
we run on.
So with that, I will turn the presentation over to Jason Zintak, who is our Executive Vice
President of Sales and Marketing. Thank you.
MR. JASON ZINTAK: Thank you, Pete. And good morning, to the Americas and I suppose it is good
afternoon to the EMEA region. I am very excited to be here today with you, the I2ers.
Particularly since I head up sales and marketing, and we are the go to market face, with my
counterparts in services. This means a lot to us, as a company. I am looking forward to, over the
course of what will be the next couple of months, working with you towards the integration plan and
how we ultimately go to market as a stronger entity.
So I will give you an overview of my organization and essentially how we go to market, but you may
see in this first slide our geographic distribution by customers, which is also somewhat similar in
revenue. Additionally, I think in studying
29
some of I2s history, you may have a somewhat similar geographic distribution, and I think the
opportunity here is that it is obvious that EMEA and Asia Pacific regions are growth opportunities,
areas that we might capitalize and growth further. Certainly I know, as it is currently at JDA, my
Americas manager would love some relief. So that is something that is an initiative here, as a
combined company I believe it just creates more opportunity and strength to do so.
But what I love particularly about this slide, what I like about the synergy that we could have
with I2, is the history of what has happened in the last seven quarters, at JDA. You all know
that, and actually one of the reasons that our transaction fell through a year ago, is that the
economy has had an absolutely stiff headwind against us, and our results from licensed sales, in
the presence of that headwind, is pretty astounding compared to our peers. I am an alumni of SAP,
spent 15 years insorry, 10 years at SAP, five years in the services business, running services
companies around SAP, and I know they dont have that licensed type of growth over the same period
of time. So to see the trailing 12 months, to see the pattern of increase, tells you that we must
be doing something right, and I know I2 is as well.
More interestingly, also, is actually our share of market relative to the categories we serve, so
71 of the top 100 retailers, 83 of
30
the top 100 consumer goods manufacturers, that Hamish mentioned, reference selling, that helps us
every day compete against the behemoths of SAP and Oracle.
A little bit about my organizational structure, it is fairly typical for an applications software
company. Tom Durst [phonetic], who is here in the room, where is Tom? Tom is right over here, Tom
actually is close by, probably the closest of all of our associates, Tom lives in Austin, and
former experiences of JBA and Richter [phonetic] to name a few that are most relevant to the I2 and
JDA right now. Brian Mort [phonetic]. Brian Mort is ex-SAP. Brian lives in London, and I believe
Brian is either today with Graham or scheduled to be so Monday or Tuesday. David Johnston
[phonetic], from Atlanta, David heads up my industry sector, so we actually have sort of two
industry go to market business functions, one is supply chain/manufacturing, that is David, and the
other is retail, which is Wayne Usay [phonetic], where is Wayne, Wayne is down at the bottom there.
Wayne heads up our retail industry sector go to market strategy.
Jeff Varin [phonetic] runs alliances, Jeff is in Scottsdale. Cathy [phonetic]. Cathy, actually a
special shout out and thank you to Cathy Kim [phonetic] and to Beth Elkin [phonetic] for all the
hard work, from the marketing perspective. Pete, I know your group and I2s group has obviously
worked hard and the legal, but under my domain control, Cathy and Beth, I appreciate all
31
the hard hours and I think last night they actually got some sleep. The night before, not so sure.
Steve McNulty [phonetic] represents our Asia Pacific region and hails from Singapore and Nancy
Torrance [phonetic] is from Charlotte, and Nancy heads up our government, aerospace, and defense
business unit, and that actually comes to us from the Manugistics acquisition and is sort of
traditional ERP manufacturing planning product.
And Andy Archer [phonetic] whom Hamish mentioned before, actually the service industries is his
sector, again sort of a self-contained PNO. Andy heads up what was the tallis brand from
Manugistics, so price and revenue management, price revenue optimization.
By the way, although Nancy and Andy dont fit into the traditional mold of what is JDA, either
retail or manufacturing, independently and respectively, they roughly kick off about 9+ million
dollars in so they have very successful practices and ones that are growing.
This slide here represents the sales and marketing head count, I think two things of interest,
again as I mentioned on the first slide about our geographic distribution, I think our employee
headcount distribution is quite similar to I2s, and that again presents opportunity, but what is
most fun about I2 and JDA coming together, is the fact that we are going to go from 211 to
32
roughly 360, I believe it is, combined sales and marketing. So your 125 strong salespersons, 20
roughly I believe it is marketing, this is going to make us much more formidable in the
marketplace, this is going to give us the scale. We dont have the resources that the SAP and
oracles do, but we are a lot tougher and we are a lot better at what we do, and we actually serve
very specific niche areas that today is in vogue. So it will be fun to figure out how we are going
to go to market in the next few months.
So let me take you through our marketing department and roughly what they do. As you might expect,
it is probably somewhat similar to what you do, here at I2 and it will probably be quite easy to
integrate the two teams, but what is probably first and foremost on your mind is brand management,
what is going to happen to the I2 logo, what does that mean, how are we going to do it? I have
seen past proposals of proposed new logos, but the best thing I can tell you, the easiest thing
today, is what we do with past acquisitions, and what I have done is taken an excerpt next to the
brand management and sales support bullet points, and that is simply an excerpt from our marketing
collateral, from our website, if you go there today, you can see that we proudly display the logos
of companies that have come in to the JDA family, and actually we have got some lessons learned
there. There was a time when we decided hmm,
33
maybe we should just dissolve them and everything should be JDA and we learned a lesson that our
customers, the partners, and the general prospect community was looking for those brands pretty
soon after we dissolved them, so we brought them back, we believe our portfolio is growing, so we
need to represent that, and rest assured, that I2 will continue to be first and foremost a part of
our family in our growing portfolio, and we believe, as Hamish introduced, there is great synergy
of our companies. We are better together. We need to be together. So we are certainly going to
leverage that brand asset that you have created.
Sales support. All the traditional things you might think a marketing department does, we have got
150+ in our sales group, weve got 20 roughly in the marketing group, so our marketing group is
outnumbered, they work nonstop and I am sure they will be looking forward to some additional team
members to work together, but everything from lead generation, direct mail, webinars,
presentations, collateral, you know the drill, you know what it takes to go to market. They do it
and are a fantastic team. We also work on, and actually is very timely, analyst relations,
corporate communications, and then at the bottom, logos which describe our event management, and I
will walk you through a few of them, some of them will be very obvious to you. So the one on the
left is NRF, the largest retail
34
show of the year. We draw a ton of business from NRF, that is in January, not quite sure how we
are going to handle that as a combined marketing event for ourselves or if we will be allowed to,
quite frankly, depends on the timing of the transaction. But you are an exhibitor at NRF, we are,
and it is something that actually we spend quite a lot of effort in the marketing group to support
and put on every year.
Focus 2010 is our user group conference. It is in mid-May this year, and will be in Vegas at
Caesars Palace, so that I think will be the first even, it will be hopefully official by then, and
we can plan together as to what that is.
JDA connect is the same, just different title, it is a user group, but it is EMEA focused. CSCMP
and the Apex conference, we see you at these conferences, we know you are familiar with them, again
I think it will be a very easy integration effort to co-market our combined assets there. And in
fact, I received a call, I have a friend and a colleague that is in business and he was at the
CSCMP conference, I dont knew when was it, about a month ago or so, and he called me and said,
Im talking to I2 head of sales, you guys should buy them. And I am receiving texts and I am
just sitting there going, Yeah, if you only knew. So I couldnt comment, but it was fun to hear
that and he was actually telling me how packed the room was for I2 and what a great event you were
putting on, so good to hear.
35
From an industry team perspective, we have this forum so we can actually be domain experts. As you
know, going to market, being credible, being the expert, as you approach your sales prospects or
customers, is what they are looking for. In my later years at SAP, it was sort of tough to go to
market because I was a generalist, and you never quite were the expert in the room unless you are
able to get that resource, which is tough to do at some of the bigger companies. We specifically
believed that that is part of our main asset in the company. I know I2 is very proud of your
innovation and what you have done, and I think you have the same feeling and sentiment in the
company that your deep domain expertise is what makes you different in the marketplace, obviously
we are, on our manufacturing side, we are more process oriented and you are discreet and that is
why the marriage works so well together.
So we go to market with these initiatives, industry thought leadership, the product messaging,
white papers, our industry groups actually work on a lot of our steering committees of client
projects, and they offer again that content and knowledge, largely actually many of them have come
out of industry as well, so they didnt typically grow up in applications software, they grew up in
industry and are now part of a software company, which makes them further credible.
So I think Hamish did discuss the revenue segmentation. I
36
think we will have the manufacturing slightly outweighing the retail come next year.
So I would like to tell you a little bit about our sales process, that we actually have one, which
is a great thing, and we use salesforce.com on the header. You guys use salesforce.com, that is a
great starting run, getting started here. So we will be able to acclimate and you are familiar
with that process, it shouldnt be foreign to you. But what I think is interesting in this slide
is the first column, under demand generation, and what it illustrates is that we are actually a
mature sales program with processes in place, in some younger sales groups that I have worked with,
typically the demand generation, at the bottom you see 40 percent from an account executive.
Typically it would be more like 80 percent is coming from the account executive trying to muscle it
out themselves. We have gone to a more mature model where we sort of have a three-pronged
approach, actually four, the inside sales in the right hand column, working to develop leads,
nurture them, and get them advanced in the sales cycle, so our business development function is
essentially a seasoned sales executive, but focuses going to market more on a campaign, a very
statistical data-driven campaign methodology and outbound calling, not on the street per se, but
they are actually trying to survey the data, figure out where our target market is, and routinely
call back
37
into it to kick up demand. Our CRM program is similarly senior sales executives that are actually
assigned to what we might call our top 20 percent prospects and/or customers, to nurture, develop,
and become a trusted advisor such that we can glean more sales. So the mix of demand generation is
real healthy which actually keeps our pipeline going and active and I think in our Q1 we may have
our largest pipeline that we have had in the company history upcoming. So it is a good thing to
rely on.
The qualification process is what you might expect, with a more limited resource base, and
particularly very strong pre-sales organization, we want to make sure that every opportunity we are
chasing is one that is heavily qualified. There is no worse feeling than going through an entire
sales cycle, only to realize at the end you really shouldnt have been in the deal. So it is
something I will continue to ask my organization to focus on, and what that ultimately yields is
the statistic to the right in the third column under sales cycle, it wasthis was given to me by
my manager, an 80 percent win rate. I will hold them accountable for that, because it is a great
win rate and one that I will expect now of course going forward. But there is no mockery or
salesmanship in that rate, we have an 80 percent win rate, and I am sure I2ers feel the same, when
you get into a well-qualified deal that fits your strong suit, it is something that
38
we rely on and is actually again coming back to Hamishs introduction, it is why we win when we go
up against the big guys like SAP and Oracle. It is a real asset.
And then lastly and certainly not least is the inside sales organization, again, it is another cog
in the wheel, we are sort of firing on all cylinders, and that is that we dont want our sales
force, heavy T&E based, chasing 125k deals. So we have got an army of inside salespersons that
again sort of go through very statistical structured approach towards calling customers and
prospects, driving the 125k deals and under, and it also helps, essentially be more virtual feet on
the street and also introducing the concept of audits, which eventually turns out more license.
Moving on to pre-sales, pre-sales at our company and probably much like your company, it is the
nucleus, the epicenter, the absolute bedrock of our company. I was surprised to learn when I got
here that our average tenure in the pre-sales organization is 8+ years and so in meeting with our
pre-sales group, each and every one of them is a true professional, each and every one has either
come from industry or been in industry, quite a long time, and what that translates into is a very
reliable sales machine, in fact one that we have to protect in our company because all sales people
would prefer them to do the work, they really have great credibility in front of our prospects.
39
We also have a formalized approach and mature approach within our pre-sales group, which includes
going to market with value and solution based selling messages. In this market today, it is not
enough to simply show up with a feature function, you are all very aware of that. The corporate
community is buying based on value returned ROI, you dont get through a single sales cycle without
proving today how you are going to make that company better, and I think what is also very
attractive about JDA and I2 combined is that we can return real value in under 12 months, where a
lot of our competitors are typically struggling to get an implementation done in less than a year
and a half and if they are, they are probably fudging something.
One testimony to just how strong this group is and what they have become what they are, is their
interview process. So to explain it to you, they give every interview candidate a real-world
scenario that they might face in the sales process, and we give them a use case, they study the use
case, the candidate does, they present to us once, we give them feedback and coaching and we ask
them to come back and present again, and what we are looking for is one, their ability to handle
the content, effectively doing a more thorough interview as opposed to if your resume looks good
and I know your friend and come on board, and the second one, we are looking to see how they
40
handle the coaching and if they could actually improve. That alone has allowed us to get more
qualified candidates that actually stick and stay as well, which adds that tender.
And then lastly, we like to continually innovate. So you learn a lot from sales cycles and what we
are doing with that is taking those best practices and value workshops as a means of continuous
innovation and spreading it across the region within the Americas, across regions, Americas to -,
so that we can all get good as we learn every month.
We do have a formal alliances program. That is the one Jeff Verin heads up and you can see we have
got a handful of logos. In this year we have announced something called the Alliance Doctrine.
The Alliance Doctrine is actually what is our own internal methodology of sort of herding cats if
you will. There is a lot of partners out there that want to be our partners, that some are good,
some are bad, some are rogue, and the Alliance Doctrine is in effect, something that is a
discipline and a doctrine internally at JDA that we have decided as a company, here is how we want
to treat the partner community, and think of it as a formalization or just the next evolution of an
overall partner program, and some of the things that will come of that and that we have developed
are for instance, just a simple scorecard. The scorecard has a lot of data behind it, but we want
to actually self-select partners and have them self-select
41
out, so if they are not actually adding value, meaning they are helping us either find new deals,
close deals, or implement for successful customer scores, we dont really want them as a partner,
we cant focus on the 200+, we would like to focus on 20.
And so this program is an attempt to embrace that community and also tell everybody in our company,
this is the way we want to act, when we embrace and engage with a partner. And I think it is
important because we are only or will be only roughly 350+ in sales and marketing, we cant deny
the fact that partners are an extended sales force. SAP and Oracle, particularly SAP more so than
Oracle, grew up through the partner community, they actually drove a lot of business, and we will
continue to do the same at JDA with the continual formal process there.
So in closing, I thought I would just share with you some of the themes that we have seen over the
last year, we have seen I2, we are happy to have you with us, transportation particularly, we have
a product, you guys have a real strong product, we are looking forward to the combined forces of
what that roadmap looksin fact, I received an email, it wasnt on transportation, but I received
an email from a joint customer, CIO, it was yesterday, Hey, saw the announcement, that is great.
What does it mean for us? Cant wait to get together. So the tone of
42
his email was actually just encouragement to the deal rationale of why we are doing this.
We are seeing a lot of retailers focus on supply chain. They are optimizing now in this
opportunity, trying to squeeze more from the lemon. It is very relevant to both of our solutions.
Interestingly enough, we have seen SAP retail subside a little bit. That organization is in a bit
of a world of hurt, if you will. Their products, theyve had some, Chicos, is an example of a
replacement, where we replaced SAP, and they are actually coming to us now more in a partner
environment, not on all deals, effectively they want to figure out if they can do it themselves and
once they figure out they cant, they come to us, but we have seen them more partner friendly to
you do this, well do that and well win this business together.
Similarly, Oracle, not necessarily from a partner perspective has basically struggled in the
market, sort of simulating acquisition, and I think the major theme and takeaway is that what is
selling in this marketplace, what I2 is and what JDA is and represents is optimization technology.
Transaction systems are passé. So we have, and this has actually fueled, our license growth, and
as you all know, license growth is the number one key indicator to the success, health, and
sustainability, of a software company. So to have that trend line that I showed in the first
graph, to see the optimization as what is attractive in the
43
marketplace, and then to add, for us, for JDA 165 new customer logos over the last four quarters,
yes we get 60 to 70 percent of our revenue from the install base, that is a testament that we have
more in the portfolio than we have value, but to get the new logos is critical in this marketplace
and particularly over the last economic cycle that we have seen in the year.
So I think we are better together, I am looking forward to it, and with that I will close and pass
off to Chris Moore. Chris is my peer and represents the services organization in the company.
MR. CHRIS MOORE: Thank you, Jason. Well, I guess first I wanted to start out by saying, I know
some of the other JDA executives in the room share my feeling that it is great to be back. And it
is great to see some smiling familiar faces already just here this morning, and we are all looking
forward to getting out to the other I2 offices in the near future and seeing lots of familiar,
smiling faces there, too.
Secondly, I wanted to say that unlike some of the other JDA executives, who you have met even just
this morning, my university of knowledge and experience has been mostly at JDA. I only worked for
a handful of companies before joining JDA 19 years ago, so on paper, you can probably think that
everything I know about services, I learned at JDA. And that is, in theory, true. But what I can
tell you is that through all of the acquisitions that we have done, and I have been involved in
44
every one of them, we have listened, collaborated, and learned a lot from all of the other
companies that we have acquired or merged with, and every time added to what we were doing and
really raised the bar and delivered a lot more from it, and I think with I2 that we are going to
see even more of that.
Of course today we have to talk about services, because I2 is known as a great services company
with excellent services offerings, and I wanted to share with you this morning how JDA delivers
services today to the marketplace so you could share my excitement about how I think the combined
company is going to do it even better in the future.
Well, I think Hamish mentioned this a little bit before. About a year ago, JDA decided to change
how we positioned our overall services in the marketplace, and instead of positioning our one off
service offerings as different pieces, we took the same approach that we started taking many years
ago around our software products, and positioned services more as a solution of offerings, and
focused more on that end to end type of concept, or that integrated concept, and today we have
under our JDA services umbrella, all of the different types of services that we offer, and I want
to spend just a couple of minutes taking you through some of them.
Well, at JDA today, everything starts with strategic services. Our strategic services team
typically actually gets involved
45
before a project is even finalized on paper, or even before a customer has purchased our software.
They are the guys that go in and figure out how the solution should be configured to best fit the
customers business processes, and even what business processes customers should change to be
closer aligned to best practice. Today, we are also doing a lot of work with customers to figure
out what solutions they should actually purchase and how they should implement them and what
sequence, and how they should work together, and that really paves the way for some of the other
services that we then offer as follow up, one of them being our education services offering. I
think JDAs education services offering today is somewhat unique in the marketplace, because in
addition to us having E-learning and classroom training and instructor led training, we also make
our full content library available to our customers. So they can purchase all of our training
context, which represents hundreds of man years of work, and then they can even pay us to come in
and customize it and take those business process changes that our strategic services group has come
up with to customize the training to really be the on the job training for those users at that
customer using our solutions.
And then of course that moves on to our implementation services teams, those are your typical
consultants that do the project management and change management and configuration
46
and other work on the project, and they are the guys that usually take the customer through the go
live, and at the same time we also have a very strong technical performance services team, that not
only helps with sizing and networked apology up front, for the customers potential solutions, but
then helps with the optimization of their technical environments later on in the project and even
after the go live.
And then about a year ago, as we developed this new umbrella of services too, we started developing
our managed services offering, because we felt that one of the things we were hearing from our
customers was after the go live it was still difficult for them to maintain their own solutions and
that was keeping them fromit was getting in the way from them moving on to the next piece of
continuous improvement or optimization, with JDA, potentially.
So we started developing this offering so we could take that kind of work off of their hands, run
their applications for them, so that they could do what they do best while we do what we do best.
And then finally, that all leads into support services. Over the last several years we have been
building a world class support organization, and we realized through this continuity of all the
services that we offer, what used to be perceived potentially as an issue by a customer before, now
we can recognize in
47
support services as an opportunity for continuous improvement or additional optimization. I think
that is working out really well, and I think with our combined companies you can see how we will
really be able to expand on this and really deliver this kind of a value statement to the
marketplace.
When customers say why should we go with JDA services, we will tell them well first we are the
proven delivery guys. We are the guys that have been delivering those real demand chain results
really fast for a long, long time. That is our reputation, and in the future we will be the supply
chain company, too.
We also, through this umbrella group now, can offer a connection to JDAs ongoing value, because
even after a customer goes live and they want to settle down, and maybe take a break before they
move on to the next piece of improvement or optimization, they will still remain in contact with
support and find out about all the great new things that are going on at JDA, in the products, in
the solutions, and in our services offerings, and as Hamish referenced before, many, many of our
customers are the guys that are buying the new software in the future course at JDA, and that is
definitely part of our business model as well. So keep the customers connected, let them know what
is going on at JDA and what we found through experience and through all of our acquisitions is that
those customers will come back and do more business with
48
JDA.
And then this idea that I just explained about this continuous optimization, staying connected with
them, recognizing where the opportunities are, going back and not only helping the customer but
setting the path for them and the vision of how they can keep adding to their JDA solutions and
continuing to optimize and improve their business, is really resonating with our customers now.
And then finally, with managed services, extending the customers operation, letting us do what we
do best and taking that off their hands so that they can get focused on what they do best.
I really believe, today, at JDA, no other company can provide all of this value together, and I
think with the addition of I2 services, we will be a combined entity that really can stand behind
that statement and challenge all of our competitors to deliver on this kind of value.
Managed services has been our number one initiative at JDA throughout 2009. I just wanted to spend
a minute talking about it. Well, managed services, as you can imagine, there is various different
services that we offer, again, customers can select any one of these options from us, but we think
they get more value if they pick all of the different options, because they all flow together very
nicely. Well, of course it starts with
49
transition type services and help desk offerings, and providing 24/7 for a customer in his building
or in ours, and then there is some advanced customer support options that we also have, things like
DVA services, modification support, custom integration support, where you just kind of be an
extension of the customers IT staff, and then we have the traditional hardware and admin support
services where we will help them support their database, their operating system, their application
servers, and we can even host it for them so we can do that all in our building, or they can
purchase the hardware, put it in their building and we will either go there or sign in remotely and
do that work for them.
And then finally, something we are really building out now, is optimization services, where, in
addition to running the applications for the customer, we will take the results of the applications
and help them make decisions based on those results. And probably I2 has more of a background in
that area, so in the managed services area, you can see how the combination of the two companies is
going to be very, very powerful for us to deliver on this type of offering.
I want to talk to you a little bit about our services organization. I think you will find, as I go
through this, that there is some old timers from JDA in this organization, and then there is also
some new blood that we have brought in from outside of the
50
company, and in most of JDA, we have that combination today, through all the acquisitions that we
have done, as well as we have raised the bar and realized we needed to expand how we did something
or even how we thought about something, we needed to bring in some outside talent to give us some
new energy and some new leadership.
Well, on this chart, it all starts with George Jarzabowski [phonetic] who is in charge of our
support services. George is one of those long-time JDAers, he actually was in product development
for several companies that we ended up acquiring, and moved into support probably over 10 years ago
and has been with JDA since, and our support organization, like all of our services organizations,
is aligned regionally as well, so we have teams in the Americas as well as in EMEA and Asia Pacific
and you will see that for all the other services offerings, too.
And then Dwayne Kotzen [phonetic] is somebody who we have added just recently. Dwayne was
responsible for worldwide consulting at QAD, which is somewhat of a JDA and an I2 competitor. So
Dwayne brings a little bit of the manufacturing service offering that we didnt have before, and of
course he has got this worldwide experience and expertise as well, so he is a great addition for
our leadership team.
Margine Murray [phonetic] has been around at JDA for quite a
51
long time as well. She implemented a JDA solution probably over 15 years ago and then joined us
soon thereafter. Margine is charge of worldwide business development for JDA services and that
would include our strategic services team, as well as all of our services sales throughout the
world, and even things like our maintenance renewal teams throughout the world.
Joe King [phonetic], is in charge of our managed services group, Joe is fairly new to JDA as well,
he came from more recently Oracle where he spent several years there helping them develop
Oracle.com which is their managed services offering to the marketplace, so you can see that is an
example of where we have brought in the expertise and leadership that we needed from outside of the
company to really take a step up in how we brought an offering to the marketplace.
Stan Stoots [phonetic] is I would say longtime JDAer at this point. Stan actually was responsible
for customer support at Manugistics and before that the technical services team at Manugistics
before we did the Manugistics acquisition, and then he moved into the JDA support group, and over
the last couple of years has been running oru product development team within our support group
which focuses on taking customer input through support and from customers directly to make minor
enhancements to some of the older products that we have at JDA so that they can be directly
consumed by our existing
52
customers.
And finally, Gary Meyers [phonetic] has been around for a long time as well, I think Gary started
in consulting services and then was in product development for quite a long time, and now he is in
the last several years been back in the services organization. He is in charge of our technical
services organization, and our performance engineering and optimization group and Garys
responsibilities range from managing a team of specialists similar to some of the specialized
functions you guys have here in your services teams, as well as rolling out our global technical
standards across our JDA services group.
And then as you can imagine, in such a large umbrella of teams that perform many different services
globally for our customers, we have a lot of initiatives and projects and standardization and
methodology going on throughout the world, and Stacy Parker [phonetic] is our project manager that
helps keep that all going, inside of JDA services.
Today you have heard about our 5800 plus customers, and more to come, with the combination of JDA
and I2, but in our global services organization today we have over 700 associates, so probably
about 50 percent, almost 50 percent of JDAs combined team is the JDA services team, we do feel like
today we already offer unparalleled expertise and unmatched service, and with the addition of I2
services, we will be a powerhouse in
53
the marketplace, our combined abilities, expertise, and knowledge and experience will just be a
powerhouse. With the JDA people in services already today, if you add all that up, they have over
10,000 man years of experience at JDA, with JDA solutions, between work they have done at JDA and
out at customers and partners before they joined JDA. We are pretty good at measuring our customer
satisfaction through support, about the solution, about the services they received, and about the
ongoing support they are receiving, and our customer satisfaction ratings have been over 90 percent
for the last many years and in a typical quarter are over 95 percent.
And today, every 2 1/2 days, another customer goes live with a JDA solution using JDA services.
There is probably a small handful that go live without using JDA services, and certainly a lot of
minor go-lives all the time, where customers upgrade or add a new feature or new function or roll
it out to a new division type of thing, but even for the major projects, somebody is going live
every 2
1/2 days.
Right now we are undertaking a very large continuous improvement program of our own inside JDA, and
a lot of that is focused around learning and knowledge and increased expertise, so you will hear
people talking about JDA certification. Over the last several months we have gotten over 400 of
the JDA services associates certified on the key products that we
54
have, and by the end of the year we will actually have the entire team certified. The
certification is open to our partners as well, so we realize we have to really be the experts of
the marketplace and while we are working with those partners, also be able to offer the
differentiation to our customers that they would need.
Right now we have had over 68 major project go lives this year through the end of Q3, and we have
another 98 projects currently going on worldwide, major significant projects worldwide, so several
of those will go live in the coming months of this year, and then more throughout next year. I
just share that with you so you get an idea of how big this organization is and how many things are
going on inside of it, and this year, while all that was going on, we continue to expand in our
Center of Excellence in Hyderabad and today we have about 100 of the associates in Hyderabad are
JDA services associates that work very, very closely with their product development and product
management counterparts to provide that kind of Center of Excellence that a customer would expect.
And while all that was happening as well, we have had an increased attachment rate on our
maintenance coming from our software sales, as well as our implementation services coming from our
software sales. So I think that is my last slide.
In closing, I wanted to say that the combined JDA Services
55
Group after the acquisition is complete will be almost 1400 people worldwide, so if the entire
company is going to be about 3000 people, that is almost half of that entire company, and if you
did the math on one of Petes slides from earlier, you would have seen that our combined
maintenance and consulting services revenue will be about 470 million dollars, so on the JDA
services side alone, we are almost halfway to the one billion dollar goal.
With that, I would like to turn it over to Namita Dhallan.
MS. NAMITA DHALLAN: Thank you. Well, thank you everybody. I would like to reiterate what Chris
said. Thank you so much for having us back. I was part of the Manugistics acquisition, so I feel
I understand your anxiety and maybe your questions and where you might be and I would just like to
let you know that it was actually a very good experience, JDA treats acquisitions more like
mergers, and as opposed to a buying opportunity, and I know you have seen a lot of new faces, if
you were part of the acquisition and the due diligence last year, but I have been Manugistics since
95, unfortunately I did not join right out of college, and bring some expertise from IBM and start
up companies and consulting as well, but mainly in software application development.
It was my birthday yesterday and so for my birthday I thank Hamish and Jack for allowing me the
opportunity to work with
56
you guys again, so I thought that was wonderful, so thank you.
I would like to tell you a little bit about the product development and product management group.
We work hand in hand together. I actually report into Dr. David King [phonetic]. He is the Senior
Vice President of Product Development and Product Management. And the way we work is under Dave, he
divided up the development organization under Rob Thomas [phonetic] and Tom Drolay [phonetic]. We
kind of call it under supply chain and architecture and retail, but since we are selling supply
chain products into retail and we are actually selling retail consumer insight type of products
into supply chain, it was just a nice way to say, You take half, you take half, and we all kind of
work together. We work very closely with the product development team and the product management
team. We talk all the time. We formally meet every week, where webecause we combined come up
with a product road map, a solution road map, we have a high level product road map that is public
two years out, I did have one that was three years out, but it justthree years out, the whole
world changes right? So we have a two year product road map, and our development team, you have
heard about our Center of Excellence, we have many associates in our Center of Excellence. We
actually have development organizations around the world based on different
57
acquisitions. We tend not to close the office, because then we lose a lot of expertise and so we
have learned to work virtually, we have learned to work around time zones, and I know you have as
well, so I am sure we will be fine there.
Our development methodology is one of an agile development methodology. It is an iterative
development methodology. We dont do requirements for three months and then code for nine months
and system test for three months. We did used to do that, what we found is sometimes you end up in
system test and there is a large design flaw. So it is iterative, we do sprints, and so a sprint
team is combined of product management, product development, functional architects, technical
architects, and they come up with a two-week and three-week sprint of what they are going to
deliver, and then you show it. And what is really nice about that is as we are going through our
development cycle, not only does the product manager get to see it, the development directors get
to see it, sales gets to see it, marketing gets to see it, our customers get to see it, and so at
any given time we can show you what the product is, especially if it is a user interface, you can
see the buttons being added, the colors being there, the functionality, but even in algorithms you
can see different functionality being added and so what I found in learning about the I2
development methodology is that whether it is called agile or not, it is similar.
58
It is an iterative development because you are working with your sales and your customer team and
you show them what, whether it is a month in and you show them and you get feedback, so I think we
are going to be great in that, we tend to use the same type of source code control and defect
tracking and things, and so I think it is going to be a great coming together.
So what I wanted to do is take you through actually a little bit of the JDA product sets, I am not
sure whether people are familiar with what it is we do, some people say, I know Jason mentioned the
brand recognition, but if you havent heard of JDA and you think we are just retail, we are not.
And we started 20 years ago, in retail, that was the heritage, but as Hamish mentioned, in the past
10 years overthrough the acquisitions and through organic solutions as well, we have an entire
solution suite. But I will say, we tend not to build products just for building products, and we
tend not to certainly develop technology just because it is latest and greatest and our development
peoplenow its JAVA, now its AJAX, now it is this, now it is that, because we put our customer
and business problems at the forefront. No one wakes up and says, I need to buy me some
technology today, give me four million of that. What they say is, you know, Ive got global
volatile business conditions. Hurricane Katrina taught us that. I might have a port go down.
59
I need to do risk management. I need to be able to track every single material in my bond and
which vendor has it and where is it so that if there is a recall of a particular raw material, I
can track which products it is in.
I have green initiatives, Ive got multiple supply chain models. Ive got longer cycle times.
What can I do? And so they are not coming an asking us, I need a forecasting solution, like they
were doing even 15 years ago, they are literally just coming to us and saying, I need to compete
with Wal-Mart. I need to compete with J&J, and I am number two in my market. Help me be number
one.
On the demand side what we are seeing, in order to appeal to every consumer that they can and bring
that business in, the product proliferation, how manyone of our largest manufacturers came and
said, Do you know how many salad dressings we have? And as a consumer I said, I am aware. And
he said, But we have to have it all, right? We have to have low fat, non-fat, raspberry, organic,
no walnut, all sorts, we have to have it all, because if someone comes in and it is not there, they
are going to buy something else. But help me to know what to do with that. There are more
channels, markets, used to just be stores, right? Catalogs. Now there is the internet, people are
buying things, eBay, all over, and how do you know what to do? So let me tell you in terms of the
type of
60
industry challenges that we are going after, they are similar to yours. I know people come to you
because of your domain expertise, your supply chain expertise, right? I dont think they are
coming any more saying, Help me Im sure they are, some people still do of course, Help me
bring myI need to get more out of my plant manufacturing, but really what they are probably
saying is, Help me know which products to sell and get it here faster and cheaper, right?
So the capabilities that we are working on, and I wont go through all of them, but in general,
they have to do with one synchronized view and demand. To us, demand is not just the forecast.
Demand is everything that goes into that demand signal. The price point. A promotion. How do you
get people into the store, what is the demographic that you are going after, and so everything that
goes into understanding what that demand signal is, and then using that to drive all of your
planning and execution. Market driven product assortments, right? Because you want to be able to
appeal to the consumer and the demographic that you want and it needs to be localized, it cant be
a national market, it cant be a global market, maybe it should be in some categories, but in some
not, and help me know what that is.
With the market driven product assortments and localized assortments comes a type of scale, that is
unmatched now,
61
because everyone wants to do store level. What do you do then? What kind of technology do you do,
so it is not that we are not technologists, we are, but we will use that and we will use our
expertise in that to solve a business problem.
Integrated planning and execution, an end to end supply chain plan. Visibility into the inventory,
visibility into the raw materials, the market, visibility into everything, right, and I know you
have a very strong visibility layer across your foundation as well because people want to see not
just what is happening in their function and in their silo or even in their enterprise, but what is
going on in the trading networks surrounding them. And so these are the type of capabilities that
we make sure are in our solutions set. And what I would like to do is go over the things that
drive our solution road map. There is a lot that goes into our solution road map, customer
commitments and where we want to be, but in general there are five major themes, and one is that
one view of demand. Another is integrated planning and execution, optimization. Not just an
automation of what is going on, but optimizing what is there, from planning to execution, improving
the visibility and productivity, so visibility of course, but productivity for our planners,
productivity in the entire supply chain. We do take into account, as we develop solutions, that
our customers are saying, I might need to reduce my workforce, so what can you do to help make
your solutions
62
easier to use?
I now have 2.5 million items and I am not going to increase my planning staff from the 10 people
that are there. They cant look at that many products, so you run and you just bring up an
exception, or just take care of it for us. Right? I know you guys do the same thing. And that is
what we look to do as well. Streamlining logistics. Transportation and logistics costs are
probably at the forefront of every one of our customers, and how can they streamline it. What
should they do? Where should they be building things? What is the best mode to get products to
the consumer? And then responding rapidly to market reality, so not just a plan, but what is
happening now, what just happened, what is going to happen, and what should I do, and then just
automatically do it. Right? And that is where we can take our experience because we have been
doing this for over 20 years, and we know what planners should do, so why bring up an alert and ask
a planner to do something, in many cases we can just make it rules driven and off it goes, and that
is what our customers are looking for.
Let me give you an example of these five things and how it affects our solution roadmap. We have
product sets that encompass everything from network and inventory optimization, so network design,
inventory optimization, knowing what the inventory level should be everywhere in your network, from
63
master planning, manufacturing scheduling, replenishment and distribution systems, allocation or
transportation, certainly merchandise operations, the core heritage of JDA. Merchandise
management, and assortment management, pricing, promotions, space and category management, that is
laying out a floor plan, laying out a shelf plan, and then collaboration. So let me give you an
example of how our solution sets work together to give you the one synchronized view of demand
driving a consumer driven supply chain.
So space and category management, like I mentioned, helps you create a floor plan and a planogram.
So if you walk into any store, be it grocery store or department store, they lay out what the shelf
should look like. What they are saying is not one size fits all, I want to be able to have a
planogram per store if I want to, so one of the key innovations that we came out with a couple of
years ago is an automated planogram generator, so we can help them create thousands of planograms,
within hours, and this used to take them one planogram per few days, but what we also did is we had
it connected to the forecast, so in the heart of it all is our demand management solution.
So you come up with what isnot only what should the items be, we have a solution that helps them
know, remember, back to the salad dressings, which ones are your best sellers, which ones should be
at eye level, you do know that the ones they
64
want you to buy are right there and the ones they want your kids to buy are right there, and that
is all done through the science of space and category management. But which products should they
be selling, help me with my product proliferation, where should it be placed, take into account the
demand forecast, do I need more on Mondays, do I need more in the summer, maybe you do more
raspberry walnut dressings in the summer or something like that, help me drive the planogram from
your forecast. Then use that in your replenishment, so ours are integrated. The forecast, the
planogram, integrated with our replenishment so it is feeding the forecast, we also know that not
only should you make sure that a product is on the shelf because it is running out or about to run
out, but because consumers like to see a shelf be filled, and so a presentation space minimum and
maximums need to be taken into account and our replenishment solution does that. We have also
combined it with our workforce management system. So that if you know that a new planogram needs
to be set up, based on the forecast, based on the replenishment, make sure you have the right
number of labor in your store to be able to pull all that together.
This is one example of what I am talking about, an integrated planning and execution, all based on
a consumer driven demand.
65
We do have an architecture similar to yours. We call it the JDA enterprise architecture, it is a
J2EE based architecture. At the heart of it all is meta data layer, that is how we define the
schemas, the tables, the business objects that are involved. We use that for the service calls
that we have. On top of that, one of our key differentiators in the market is a grid computing
facility, it allows us to have unparalleled scale. That is how we can do the retail level, the
type of skus that a retailer has is beyond whatI come from manufacturing, so I thought Unilever
had a lot of products, imagine all those products in a whole bunch of stores and so you just
multiply that all out, and what they are saying is I want to be able to plan globally, I want to be
able to plan it every night, I want to be able to plan it every hour if things change. And so what
we did is we created a grid computing facility that you give us as many skus as you want, Im
sorry, CPUs as you want, and in fact, give us all the CPUs and your employees and we will run
across and divide up that processing across that and it really does help us.
We will go over all of this in great more detail in the upcoming months. I put this up here not to
show you, Look at our architecture, I put this up here to show you that we are a solo based
meta-data driven J2EE architecture, so very similar to your own technology, it is going to be great
technical synergies, I look forward to combining it with your forte in terms of the
66
ABPP, so I think that is why I show that, there is a lot of synergies there.
So you are probably wondering how we come up with the combined roadmap. We will, and we will do it
together. I am not going to come up with it on my own, we are going to do it all together, at the
forefront we will make sure that the combined solution roadmaps meet customer commitments. One of
your guiding principles, one of our guiding principles, so together, is customers come first. So
we will meet all of our customer commitments, we will address market needs and gaps, and we will
support and enhance all of our solutions. We will make sure that our customers protect the
investments that they made. That is at the heart of ourof everything that we do.
But in general, I just want to make sure that you realize that we will come up with this solution
road map together, and collaboratively. Thank you.
MR. BRIAN BOYLAN: Thank you, Namita. Good morning, everybody. I know it may not be readily
apparent because the announcement is only 24 hours old, but this is going to be a very exciting
time to be an associate in this combined company going forward.
When you listened to Hamish earlier talk about the vision for this company going forward and the
fact that we are going to be a billion dollar company in the next three to five years, that is a
67
compelling vision that I am confident that every associate is going to want to be a apart of.
So what we wanted to do here in this part of the presentation is just talk to you a little bit and
reacquaint you a little bit with JDAs culture, talk to you a little bit about JDAs cultures from
an associate perspective, talk to you a little bit about what we learned about you, last year, as
we went through this process, and what this whole combination means for associates going forward.
At JDA, we are committed to being a high performance organization. And what that means is that we
establish goals that are very aggressive, we communicate those goals to everybody throughout the
organization to make sure they know how they fit, what their contribution is going to be to that
goal, we then hold ourselves accountable for achieving those goals and measure ourselves against
them, and then we reward our associates, when we achieve those goals, and throughout the course of
the year we also recognize our people, and our associates for their contributions towards those
goals.
Our culture at JDA starts with our guiding principles. This is the principles that our associates
live by day to day in their operations, and this is the foundation for how we get to be that high
performing organization.
So it is three simple phrases, with a lot of meaning in them. So
68
the first of our guiding principles is that we are empowered to do what is right for JDA. That
means our associates are empowered to act, to make decisions, that are in the best interest of our
customers, our associates, and the company as a whole. And you see that every day, in the way that
our associates act. Whether it is a support services associate, in our Shanghai office, who spends
the weekend at the office, making sure that she addresses a customer issue that is keeping them
down, or whether or not it is the pre-sales team here in the Americas coming up with a real
creative way to present our product solution to a potential customer, positioning ourselves best to
win that deal. They know that they have the ability and the authority to make decisions and to
act.
The next of our guiding principles is that we are effective when we work as a team and act with
integrity. We have 1800 associates in JDA right now, all outstanding associates, but we know that
they can do extraordinary things when they work together as a team. Last quarter we won a very
large deal over in Asia Pacific and it involved teamwork and input from associates in different
regions, in different departments across different timelines. No one associate could have closed
that deal, but that team working together made JDA a success there and so we promote teamwork
throughout the organization.
Acting with integrity at JDA means that we meet our
69
commitments, whether it is a commitment made internally, to our associates, to ourselves, and
meeting our goals, or whether it is meeting our commitments to our customers.
The last of our guiding principles is that we are excellent when we are innovative, when we
challenge each other, and when we recognize our successes. Innovation is the heart of any software
company. You know that very well here at I2, we know it at JDA, and we promote innovation in a
number of different ways, including our excellence in performance process.
We also recognize our successes on a regular basis, in a number of different ways, including our
JDA proforma process, and through our quarterly meetings. The other thing to note about our
guiding principles is that your core value statements have some of the same words that are in our
guiding principles, so you also promote teamwork, you also talk about integrity, you also talk
about innovation in your core values, so there is already a lot of similarities in what is
important to you and what is important to JDA.
Another thing that is very important to JDA and is part of our culture is our commitment to our
associates development and improving their expertise levels. Hamish is frequently talking about
the fact that when customers make a decision to purchase JDA, they always say that the reason they
have done it is because of our associates, their expertise and their
70
knowledge, and so at JDA we dont want to stay static with those expertise levels, we want to make
sure that we are continuously improving those expertise levels, because we really know that it is a
competitive differentiator for us. And so Chris talked a little bit about our certification
process, a little bit earlier. We actually require all of our associates to have at least 20 hours
a year of continuous learning and development and in some departments it is even more than that,
and we focus in two different areas, we focus on our product knowledge, and we focus on our more
general business knowledge, and as far as the product knowledge is concerned, we measure that
through those product certifications that Chris talked about, and right now we have more than 1650
certifications in JDA. And this year alone we have had more than 700 certifications passed by
associates at JDA.
And we have established goals for ourselves so we are not just saying we want you to improve, we
established some goals as we mentioned before, so that we are tracking how we are improving in a
real-time manner. And this year, for the second half of the year, we established a goal of
improving the number of certifications by 10 percent and we are well on track to achieve that.
And finally, another example of our commitment to associate development is that it is a key part of
our overall performance
71
management process. We do performance reviews twice a year at JDA. The second time that we do it,
in July of each year, it is almost completely devoted to associate development, so putting together
the associates development plan for the next year with an eye towards where they want to go next
in their career at JDA is critical to us.
Another important aspect of our culture at JDA is the culture of recognition that we have built up
over the years. Five years ago or four years ago now, we put in the JDA proforma process, and this
is our peer to peer recognition process that allows associates to recognize their fellow associates
for extraordinary performance. And so they go in to the system and they write essentially an email
to the associate and to the other associates manager, recognizing them for their particular
performance. And in a little over four years we have had now 10,000 nominations. In the last two
quarters we have gone over 1,000 nominations in each of those two quarters, and that is a terrific
testament to the fact that this program and recognition in general has become part of the culture
at JDA. And we recognize both individuals and teams as well. And each quarter, when we look at
all these nominations that are put in, we pick four quarterly excellence award winners, and senior
management team goes through these nominations and when you look through them and see what
associates have said about
72
their fellow associates, it really is truly inspiring. And again, the fact that our associates are
taking the time out of their busy day to put in that recognition for their associate is also very
inspiring.
Another part of that JDA proforma process is that those quarterly excellence award winners that we
pick get the opportunity to contribute a thousand dollars to a charity of their choice, each
quarter. And that is just one aspect of how associates at JDA give back to the communities in
which we are involved. Every quarter there is something going on in some region, some office in
JDA, where they are working with the community and giving back. In the third quarter of this year,
these are just some examples, and you can see that associates in Aztec, in Hyderabad, in EMEA, and
in Scottsdale, were all involved in one way or another in giving back to the community. And over
the last five years, JDA and our associates have donated just about a quarter of a million dollars
to various charities throughout the world, and that is a real sense of pride for JDA associates.
Here is just a couple of pictures of our associates working with volunteering at a school for the
blind in Hyderabad. And also having a little bit of fun and dunking some of our senior executives
as they were raising money for the Humane Society in Scottsdale.
73
And so all of these things that I am talking about result in a very high retention rate for our
associates at JDA. You see that this year we are running at under five percent in terms of
turnover rate, and that is clearly outstripping any industry standard, and I know that you would
say that the global economic crisis and the fact that companies are laying off is also contributing
to that, and there is no doubt that is an element of it, but we are very confident that it is the
atmosphere that our associates create, that our management creates, that really helps JDA maintain
such a high retention rate.
We also wanted to just briefly show you a snapshot of where we are right now with our headcount,
and also compare it to where we were last year at this time as we were going through this process,
and I know it is a busy slide, there are a lot of numbers there, so I will just call your attention
to the gray shaded columns on the right, which have the totals for the 2009 year, right now we are
a little bit over 1800, last year we were a little bit over 1700. So while a lot of companies are
reducing their workforces, laying off people, JDA is adding people. JDA is growing. And that is a
great message for all of our associates in the combined company going forward.
And as in any acquisition there is inevitably going to be some synergies, and some reductions in
duplicate areas that we have, long-term this is going to be a powerhouse company that is
74
going to provide growth opportunities for associates and those numbers are going to increase more
than 3,000 next year, as Chris talked about, and well beyond that as we execute on the growth
strategy that Hamish talked about earlier.
The average tenure of a JDA associate currently is 5 1/2 years. We have done a significant amount of
hiring in India in the last year, if you exclude all of those new hires, it is about 7 1/2 years. So
again, we are growing and there will be tremendous opportunity for continued growth going forward.
We also wanted to talk a little bit about what we learned about you last year as we went through
this process. I think that the thing that stands out to most of the senior management team who
were going through this process last year is the fact that there are many more similarities between
I2ers and JDA associates than differences, and these are just some of them, the observations that
we had. We observed that you have a strong commitment to customers and a strong work ethic. You
have a culture of innovation, like we do at JDA. You are committed to keeping your skills fresh.
You have a desire for continuous learning and growth, as do we, and willingness to share your
knowledge. And also, and I saw first hand your involvement in the communities that you are
involved in.
On a personal level, I did have the opportunity to visit many of the offices last year and to meet
with many of the associates.
75
And it was clear in all those interactions that I had, that these attributes are common throughout
I2.
And so finally, what does this acquisition mean from an associates perspective? Well, it means as
you see here, we are going to have an organization with 3,000 quality associates with similar
values and commitments, all committed to making this a more successful and bigger company going
forward. We are going to have 3,000 associates who are willing to share knowledge, people who you
can turn to and ask advice, we will have new opportunities for growth and development, we are going
to have opportunities to learn new products, new processes, and improve our expertise levels and
knowledge levels and provide opportunities for career advancement. There is going to be an
opportunity for a growth track in the technical associates so that they can continue to progress
into more senior levels in the organization, without giving up their technical focus, and again,
more opportunities for recognizing the extraordinary performance. So rather than talking about
1,000 JDA performers a quarter, after the close of this acquisition, we will be talking about 2,000
nominations a quarter.
And then finally, having an associate base that is second to none in the industry in terms of our
expertise levels and what we can offer to our customers.
So with that, I am looking forward very much to working with
76
you during this process, and welcoming you as associates of JDA on the day of the close and we are
very much looking forward to bringing in the knowledge and the expertise levels that you have, and
adding it to what we already have at JDA. So, thank you very much.
MS. SUE HOLSTAD: Now that we have all heard and learned now great this combined company will be,
the next question everybody is probably asking is, How are we
going to get there? So I am going
to take a few minutes just to bring you up to date on the process that we are going to follow to
create our integration plan, to get us to that new combined company.
We are going to have a few organizational objectives as part of our integration planning process,
the first one is to integrate to a combined company quickly and efficiently. We have found in the
past that if we do an integration we want to make sure it is done quickly so we get all the angst
behind us and we can move forward as a combined company. The other target that we have is to have
ourselves operating as a single company on the day one, on the day of the close. So that again, we
can move forward and be our combined company.
The biggest thing that we have going for us with this integration process that we are going to be
going through is we have all of the work that was done last year, we have kept all of that
information, so we have a baseline to start with, so what we
77
need to focus on would be any changes between the two companies that has occurred in the past year.
We dont have to start from square one. You have heard a couple of times that the executives have
talked about seeing faces that they had seen a year ago, well, we also have all of that information
that we gathered a year ago, an that is going to be available to the integration planning teams, so
again, we are not starting from square one, and hopefully this will be a lot smoother process.
We have a couple of guiding principles. The first one is going to be that are respectfully going
to communicate and collaborate going through this planning process. We heard last time that there
was a feeling that it was a one-way street as far as communications and questioning, this time,
again, we are going to learn from our mistakes, and we are going to make it a more collaborative
effort and make sure that there is communication going back and forth, and it is a two-way,
collaborative effort, coming up with our integration plans.
We want to minimize the impact to the business. We dont want to have all of a sudden meetings
scheduled without being planned, we want to make sure that we have plans in place so that we can
work according to everyones schedules, so that we are not negatively impacting the operations of
the company and specifically our customers.
We do consider that we are under a non-disclosure agreement,
78
but we also do recognize that we are competitors until the close. So we still have to be careful
with information that is being shared.
This is the integration team structure, there are three levels to this structure. The bottom level
is where all of the work gets done, and these are with functional teams. So for every area within
the organizations, for example, accounting, HR, product development, and if I didnt name yours, I
apologize, but you are in that group, there will be a group, a team defined that will have members
from JDA, members from I2, members from the IT organization to help with the application
integration, and a representative from HR, and that team will be responsible for coming up with the
implementation plan for their area of expertise. We will have quite a few, I think there is about
29 of those different project teams, so quite a few functional teams.
The level above that is senior sponsors, and this is where we will have an integration team and
this will include associates, senior team members from both I2 and from JDA, so there will be that
collaborative effort at that level, we will talk about the progress that is being made by the
functional teams and we will also talk about issues that either company might be having with the
whole integration planning process. And then at the top will be the JDA steering committee, which
will be the ultimate guiding for this integration process.
79
If you were on these teams last year, we will use the same people from JDA perspectives, if at all
possible, to be on these teams, so we are not retraining and relearning the I2 process. So the
timeline that we have in place right now, we are going to kick it off, here we are, kicking this
off, we are going to get our integration plans, they are to be complete by the end of January, on
the 22nd. On February 4th we want to have our day one details complete as
well as our communication plan. Day one details are more internal, there is a lot that has to
happen on day one, as we move into being a single operating company, and that has to be very
detailed out, and then we also want to make sure that our communication plans, both internal and
external, are well-defined so that again we are communicating to our customers and to our
associates as we move into being the new organization.
And then finally, the close date, we are expecting it to be sometime between February 8 and
February 15.
Ongoing communication. One thing that we learned last time too, was that we didnt communicate
enough to the IT associates as we were going through the integration planning process. Now
granted, we cant share all of the information, because we are planning, but what we are going to
do is on a bi-weekly basis there will be an update sent out to all associates on the JDA side, as
well as on the I2 side as to the
80
progress that is being made by those functional teams. We also will have internet sites on both
the JDA side and I2 side where we will have the presentations, for example this presentation, and
we are in the midst of finalizing an FAQfrequently asked questions document that will be out on
the internet site, so that you can go out there and if you have a question you can look there to
see if the answer is there. If the question isnt there, there is an opportunity for you to submit
a question by either the integrationteam.I2 or .JDA, so use that opportunity, use that vehicle to
submit some questions that you might have.
And of course we will have press releases and the normal information out on our respective internet
sites.
So that is where we are going to go over the next three months, it is going to be a lot of hard
work, but again we are starting with the basis and a lot of information that we gathered last year,
and we need to just be focusing on some of the changes, we need to inspect the plans that we came
up with and adapt those to whatever works for us this year. So I look forward to working with
everybody, and I will turn it back over to Hamish.
MR. BREWER: Thanks, Sue. By the way, she didnt introduce herself, but that is Sue Holstad, and
she is responsible forshe is essentially our project manager for this whole process within JDA.
81
So, we received a number of questions. I am hopefully going to get some questions here in the
room, and just to remind everybody, you can submit questions and they will end up on one of these
printed sheets here in the room and we will try and answer them for you. So I will just start
going through some of the questions we have received.
What are some of the key differences in I2s and JDAs sales and marketing strategy and what makes it
successful for JDA? What I will do is I will speak a little bit about my perception on some of the
differences and then I will just ask Jason to maybe come and talk about his perspective on the JDA
sales process, given that he wasnt here last year, it would be unfair for him to try and contrast
the two.
You know, I think that when you look at the I2 customer base, clearly there has been a strong focus
on really big ticket deals and large customers, that has really driven the volume of the I2
business over the years, and clearly what is distinct between our two sales processes, and maybe
you saw that in Jasons presentation, is we sort of go down into multiple layers below that in
terms of we have selling processes which are designed around our ability to close 50, 60, 70, 80,
90 transactions a quarter, with our customers, and those are the significant sales opportunities.
We also do a couple of hundred transactions a quarter on just add on seats and stuff like that. I
think probably
82
one distinct difference between our two sales processes is just the volume, JDA is more of a volume
business, obviously it shows in our customer count as well with 5800 customers, and I2 is more
historically been focused on a smaller number of large transactions, typically to larger companies,
so I would say that is definitely a key difference.
In recent times with I2 there has been a very strong services focus, in terms of how to promote and
sell the I2 value proposition in the marketplace, whereas I would say that JDA has stayed with more
of a traditional sort of software led process and even though we do of course have a major services
organization as Chris described to you, so I think that probably in terms of emphasis, the focus
within JDA has been more on the traditional selling software to drive maintenance to drive
services, rather than going out and promoting services as our lead driver in our selling approach
going to market.
But Jason, I dont know if you just want to come and talk a little bit about why you think our
sales process is successful?
MR. ZINTAK: Sure. I mentioned a little bit and I took you through our sales process, but I think
it is successful simply because we put a lens on it and it is very data driven, so we are not going
to rely on managers and friends and hearsay, in fact, we just keep ourselves honest and accountable
through the data. Things like salesforce.com help us do that and we take
83
the data that is extracted from salesforce and take it to the next level, relative to analyzing
where we are performing well and not, so I know what regions for instance have strong pipelines to
back up and deliver on the forecast commit, and we adjust accordingly and budget accordingly. And
motivate accordingly, and I also had the opportunity two days ago to be on a call with Jack, and we
were closing and preparing and I asked, what is the tenor and mood of the sales function, sales and
marketing here at I2, I dont presume to know it, and I wont, and he said, Actually, we have gone
through a bit of a transition, so a compare and contrast is that perhaps we were a little bit more
historically a consultative, big-ticket, almost consultants selling the end solution and we have
tried to build more of a pre-sales organization as we have transitioned the product. So I look
forward to understanding what you have as your assets, I will not prescribe anything before I
diagnose, rest assured, in fact, just an anecdote, and a lot of people coming into JDA are saying,
What is your plan, what is your plan, what is your plan? I dont know. I have to first assess,
so I look forward toin fact, I have a meeting this afternoon, I look forward to doing more of
that.
MR. BREWER: Thanks, Jason. The next question is how does R&D, especially new product development,
work at JDA and what differences do you see at I2? Your comments on the
84
positives and negatives of each. That was for Namita.
MS. DHALLAN: I actually covered that in my section.
MR. BREWER: That is a typical R&D answer, read the manual. She already said it.
MS. DHALLAN: No, that is why I went through, I added the data on our development methodology and
being agile. Do you have any further questions?
MR. BREWER: Okay. No, that will do. Thanks. For Brian. What are your thoughts on employee
motivation, performance and recognition? I think Brian you spoke a little bit about that, I dont
know if there is anything in addition you would like to add to that.
MR. BOYLAN: I dont -
MR. BREWER: Okay. Here is a question that you should answer then, how does JDA spot a lack of
commitment of an employee since that may affect others, especially if he is in a managerial
position?
MR. BOYLAN: Well, again, I think that we have a very strong, robust, performance management
process. We pay very close attention to our associates, their development, whether they are
engaged or not, whether or not they are performing at a high level, and we will take aggressive
action to address any issues that are not in the best interest of the company. As far as our
85
engagement levels, I did not mention in the presentation, but we were recently named one of the
best employers to work for in Arizona and that speaks to the level of engagement that we have among
our associates, so they are at a very high level and we are very proud of that.
MR. BREWER: You might want to mention the 360 as well. We have that review process that we do.
MR. BOYLAN: Yeah, we actually got a question last night during the session about whether or not we
use a 360 review process, at JDA. And the answer is yes, that we do use it and we use it more in
terms of developing associates and providing them with feedback from a number of different people,
peers, bosses, and subordinates as well, so they get a good 360 degree review of their performance
and how they can improve upon it and we have found it is a very effective tool and we intend to use
it more frequently going forward.
MR. BREWER: Okay, the next question is are any offices earmarked for closing and consolidating?
We are not going to be in a position to be able to talk about which offices are going to be closed
or whatever until after the transaction closes, there are basically certain topics like who is
going to get this job, am I going to keep my job, which executives are going to have which roles,
which offices are going to remain open, which products are going to be listed, de-listed, adjusted,
you know, whatever
86
all of those topics are unfortunately unanswerable until after we close the transaction, and the
reason is because in this interim period, we are not allowed to do anything that would disrupt the
ongoing business of I2, and we dont want to. And making those kinds of statements would be
disruptive to I2s business, so we are not going to do that, but where we can say things, like for
instance, we are going to keep the Bangalore office open, we are going to keep this Dallas
facility, we can say those things, we will, because clearly that is not disruptive to your business
to say that.
In what areas will the cost savings measures be focused as a result of the two companies desire to
have an off shore presence and how will that be managed in the combined company, what are I2s
corporate values and culture, and how do these measure with JDAs, and where will the corporate head
office, or the combined company be located? Well, long question.
So, corporate head office will continue to be in Scottsdale. Where will the cost savings come
from? They will come from across the board and largely it will be focused on area where we have
duplication of activities. Clearly we dont need to do stuff twice, in the last year, I know that
the I2 business has made some changes internally, it is more efficient business today than it was a
year ago, you look at the recent results of
87
the latest quarter, it shows that, the company is more profitable, it is stronger, that is one of
the reasons that at JDA we felt very comfortable paying more for the business today than we did a
year ago, so you have already done some work to improve the efficiency in the business, but what
you cant do obviously as a stand alone entity, is eliminate duplication, because you dont have
it, but we will be able to do that, when we bring the two companies together, we will be able to
eliminate some duplication and that is broadly speaking, where the cost savings will come from.
What else was there? Corporate values I think Brian spoke to those, and desire to have an off
shoring presence, yes, and in fact a longer established one than we do with the Bangalore office.
When we terminated the acquisition process last year, we were required to give all data and
information to legal. How much of this data will you still be able to leverage for our teams in
the process this year? Well, hopefully you heard from Sue, it is all there, it was all stored, and
is now going to be made available again to the associates who are going to be involved in the
planning process so we can start from where we left off.
What about the 20 million penalty that was paid last year, do we get that back or is it applied to
the purchase price? Well, yes, I believe I had a chat with Jack and according to him he has still
got the 20 million in the bank, so it is still sitting there, so I
88
guess that is the good news, among a load of other cash as well. Obviously that was a JDA
question.
What are the chances that the merger may not go through this time? Is there a clause this time to
withdraw from the merger without penalty? I dont know where that would have come from, but the
chances of the merger not going through are extremely remote. We have put an enormous amount of
effort and time into the deal structure, if you were able to follow what Pete was describing
earlier, hopefully you get that sense, but the bottom line is we have tried to make this thing as
water tight as possible. Frankly, I think the only way that something could go wrong between now
and the close would be, and I cant predict this, if somebody were to decide to come in and offer a
superior bid to what JDA is offering, that is always a possibility, but with that exception, I
think it is very likely, based upon the response we have seen from the market so far, that JDA
shareholders and I2 shareholders are going to support this transaction and we have the
infrastructure in place, we have the financing commitments in place, I think you can assume that
this thing is going to go through, working on that assumption.
When we terminated the acquisition process last year, we wereoh that is the same question about
giving all the data to legal.
Applying lessons learned from last years acquisition process, what changes, if any, will be made
in terms of rules of
89
engagement this time around? Well, I think what we are going to try and do, as I said a little bit
earlier, is we are going to try and really focus on more effective two way communications, more
collaboration, and one of the things we are going to work on and we have already started talking
about it, is lets see if we can create a clearer framework for allowing everybody, whether you
work today for I2 or for JDA to understand what information we can share during this process. I
think one of the problems last time is that we gave some guidelines and some sort of do and dont
statements but they were a bit high level, and it was difficult sometimes for individuals to know
whether or not they should be talking about something, and so maybe the erred on the side of saying
nothing, or maybe whatever. I think there was some inconsistency so we are going to really try and
work to build a clear framework for what information can and cannot be shared, so that the process
can run smoothly, and my definition of that would be that we dont ask questions that the other
side cant answer and we dont provide information that we shouldnt be providing. That will, in
my opinion, result in a smoother transition process. And we are going to try and support that, as
I said, with more proactive communication, two-way communications, and collaboration.
A question for Jack. If you were to execute operations of the
90
combined post-acquisition entity, what would you stress to achieve maximum growth?
MR. WILSON: Can I change the premise?
MR. BREWER: Yes.
MR. WILSON: How about if I were a 36-hour old JDA, what would I hope that the combined company
focuses on? Is that fair?
MR. BREWER: That would be very fair.
MR. WILSON: The first I would tell you is the comment you made about it all starts with a license,
that is a realization that we have come back to at I2, that is where we were in 2000, and between
then and now we have experimented with many or tried different things, we have tried being more of
a technology company because of the very strong technology component. We have tried being a
services led company because of the very strong services component, but what we have worked
together and recognized this year is as Hamish said, without license the whole process doesnt
start. Our issues around maintenance are what is coming in the top, not losing customers, but we
are not putting enough new licenses into the top to keep that robust thing growing. Our services,
97 percent of our services are around, after, behind, on top of, a license sale somewhere, and so
we realized this in the first quarter this year, we have refocused on being a licensed software
driven
91
company as a first principle, we have changed the sales organization, changed the whole
organization, and have been all about re-populating and expanding our sales organization and
rebuilding pre-sales and I would say that the combination with JDA advanced that probably two years
or three. I think that is very good. But I think focusing on that or ensuring that all moves
forward rapidly would be number one.
The second point is entered around services. As Chris talked about, there is a large, large
services organization in the combined entity. With my heritage of coming out of a services
organization, I get up in the morning thinking about build ability, pyramids, that sort of thing,
and there is a pretty big difference between today JDA and I2 and I suspect there is a very
significant difference in the profile of the projects that we are trying to staff across the two
different companies, and one of the things that you will realize, when there is a larger group of
people, and you have more density in skills, more density in geography, you will get an uplift in
the things like build ability just from that scale. I think as we also talk together and look at
the learnings and new approaches that are going on inside JDA and what we are doing inside I2 and
looking at some of the different best practices, a list of a few percentage points in build
ability, just plummets right to the bottom of the line at no cost. And one thing I hate as a
consultant is you work hard to hire
92
and skill up and it evaporates every hour, there is nothing worse than an un-busy consultant. I
think that will happen right away just a result of the scale of bringing it all together, and I
think again as a shareholder, the area that I would really love to see us work hard at is in the
services area, this terminology issue between the optimization services, managed services, we need
to be very careful that we dont talk past each other in this area because we call things a little
differently, but I believe the world is ready for a whole different paradigm of license sales and
project delivery, they are ready for cloud computing, infinitely variable, available computing,
same thing with storage, and they are looking for projects that dont take five years to drive
benefit. They are looking, and with the application footprint that JDA has in the end, with the
skills that we have in the services side, I think what that scale will let you do is develop
specialization faster in what is a truly very different business model.
IBM and CBAY, EDS, HP, ACS, call of those companies learned that selling five year
outsourcingbusiness outsourcing deals is very different than selling a five month project. Doing
one is extremely different and often takes a different kind of people, but I think there isthis
organization on a combined basis is extremely well positioned to get in on the front end of that
curve and drive from scale, and add that really as a whole third leg of
93
this business, I will enjoy watching that happen.
MR. BREWER: Thanks, Jack. In the investor call yesterday, you mentioned that after the
acquisition of Manugistics, in about three years the combined EBITDA was almost 100 percent growth.
Please correct me if I am wrong. No, you are not wrong, you are right. What was missing,
different, in Manus way of running the business/strategy?
I dont think it was necessarily a case of what was missing, because I think what happened was
there was truly synergy created and everybody uses the word synergy all the time, it loses its real
meaning, but there really was synergy created by just bringing the two companies together. JDA run
rate on EBITDA was 30 million, Manugistics run rate was 20 million, so we werent that far apart,
but today it is 98 million, and that is real synergy. The two businesses werent doing anything
particularly wrong, we were just sub-scale and we were able to increase our scale, increase our
presence in the marketplace, and as we did so, we dramatically drove up our win rate and we have
also, as you have been able to see, been able to significantly increase our average selling price.
We are a more powerful force in the marketplace today than we were before we acquired Manugistics
than Manugistics was. I wouldnt say there was anything wrong with Manugistics, it was sub-scale.
And I think to the same degree, the same rules will apply here,
94
that when this transaction is completed, JDA is going to be 50 percent bigger, I2 is going to be
three times as big, it is going to be beneficial for all of us and we are going to have more scale
and we are going to have more presence in the marketplace and we are going to drive more business
at higher margins. That is what is going to happen. We are going to significantly increase our
profits again.
In general, based on your past acquisition experiences, what are some of the key factors for
success of an M&A activity, both from operations point of view and financial point of view?
Well, I will speak first of all from an overall M&A perspective, which is what I am looking for
when we consider an opportunity for JDA, is first and foremost you have got to say, does it work
financially. At the end of the day, if it doesnt work financially, everything else is academic,
you just cant make the deal happen. And so that is an easy hurdle, but once you get past that,
then the next question is, does it fit with the strategy? JDA is a relatively small company, we
are bigger than the other sort of niche or vertical companies that we compete against mostly, but
we are clearly a fraction of the size of Oracle or SAP. So we have to stick to what we do best, we
cant afford to get diluted and we need to stick to our strategy, and our strategy is very simple,
we dont want to be, play in some degree in 13 different industry verticals, we want to own one
industry vertical
95
and that industry vertical is the end to end supply chain and I think as long as we stay focused on
that, then we can be successful. We will probably go into other industries at some point in the
future, if we are successful in achieving our billion dollar vision, but right now we need to stick
on one. So for me, the question is, does it fit our strategy, and clearly obviously I2 does.
Then the question after that is, what about the people, will the people be able to work together,
will the cultures be able to blend together, every company has its own culture, and those cultures
sometimes are stronger than others, and you know, we all have a sense of where we came from. I
live in the United States, I have a U.S, Passport, but I was born in the U.K., it is just where I
came from, that is never going to change, it is always just going to be a part of me. And we all
feel that way, and I think the most important thing in a culture is to make sure that we are
respectful of where people came from but that we very soon realize that where we need to focus our
attention is not where we came from, but where we are going to, and that is really where we need to
spend our time and energy as a group of people.
How do you identify potentialI talked about that. How did you think of I2? Well, it was pretty
hard not to think about I2, it was right there in front of us, so I think it is a pretty clear
strategic
96
opportunity.
For Jason. Nope, we have done that one already. Any more questions? Okay, several pages more.
Any in the room here? None yet. Oh, yes. One. Take one in the room.
FEMALE VOICE: Hi, Mr. Brewer. Next week, November the 10th, is enrollment for
healthcare for 2010 for I2ers and my question is, I assume we go ahead and enroll but I dont know
what JDA has to offer in regards to healthcare, what carrier, you know.
MR. BREWER: Well, as I said, you know, everything carries on as normal, so yeah, you just keep
running the business as you would, but I dont know Brian if you want to talk at all about our
healthcare practices?
MR. BOYLAN: Just very briefly. Obviously we dont know all of the changes that may have been made
here at I2, but last year when we were going through this process in comparing our benefit plans,
there was a great deal of similarity between the plans, and in fact to the question about the
carrier, we actually have United Healthcare and I believe you do as well. So there are a lot of
similarities in the benefit plans.
MR. BREWER: Thanks, Brian. When will we be able to see the list of customers overlap at JDA and
I2? Well, that comes back to the issue of when can we share which information, so we will try to
be very specific about that soon, I know everybody wants
97
to know about the products and the
customers, it is natural, and as soon as we can we will share that information.
As a translator for JDA, and thinking about the lessons learned
from previous acquisitions, I would like to ask if the translation of the new products acquired is
going to be part of the planning process from day one with a goal of implementing as soon as
possible.
Very good question. Namita says yes, we will be planning the translation, and that will be part of
the product planning process.
What is the expected headcount reduction as a result of the combined entity? We dont know yet,
and even if we did, we wouldnt say, so I am sorry, that is another one of those tough questions.
Read on the CNN financial news yesterday that a law firm has launched an investigation about this
transaction. What is that about?
Well, what that is about, in my view, as a non-legal specialist, and there are people in this room
who are far better at this kind of thing than me, what that is about is unfortunately the system
that we all live in, which is that everybodyit has almost become a regular pattern of events now
that when there are two public companies entering into a transaction, guys launch a lawsuit. To
me, it is in the same class as the guys who run around just launching lawsuits for the sake of
hoping for
98
settlements. These organizations in my view are parasites, but anyway.
The reality is that we cant stop it, it is going to happen, there is
no validity to it, and we are going to carry on just as we did last time. I am not worried about
it.
Assuming there will be layoffs as part of the leveraging synergies, when will those be announced
and what kinds of severance benefits will the associates receive? Will the benefits be the same
for JDA and I2 associates?
You are right, there will be layoffs as a consequence of this transaction and that is where the
synergies come from, in part, not all, some of it is external services, some of it is occupancy and
all of those expenses that we have related to the business, but some of it is going to be people.
I wont deny that fact. And when it does happen I can tell you that our policy will be the same
for everybody and it will be announced after we close the transaction, as soon as possible.
How strong is JDAs consulting and implementation organization? Also, are there significant
billing rate differences between JDA and I2 consulting practices? Well, I dont think we can talk
about pricing type stuff at all, John is shaking his head vigorously at me, which means we cant,
but I dont know Chris if there is anything you would like to say about the differences between, if
there are any significant differences between our
99
two practices based on what you learned last
year?
MR. MOORE: Based on what we learned last year, I think there are some differences between the two
services organizations,
probably too much detail to go into today, but as part of the integration planning process that Sue
described, we will be getting into that and some of that may have changed in the last year. I
dont know. But we will definitely get into it and our intent is to recognize those differences
and adjust accordingly to them.
MR. BREWER: Thanks, Chris. What consistent message should we be using out in the marketplace?
Well, a section of the FAQ is going to be exactly that. When you are asked a question, what is the
answer that you should give, and if it is not covered, then use the email address and send a
question in and get the answer and say, I will get back to you, or I will get somebody to answer
the question, someone else to answer the question for you, but there will be a section in the FAQ
which will lay out the messaging and we want to obviously make sure that everybody is consistent in
their use of that messaging, please dont make stuff up.
I2 has a lot of associates working in home office, what is the JDA culture about home office? We
have a lot of associates working out of their home as well. I think it is actually pretty much not
just a JDA or an I2 thing, I think it is just going to be a
100
reality for everybody as we go forward.
Improved communications or enabling new ways of working. We actually have a project which is
going on this year in JDA which we call
our workplace strategy and we hired a firm of experts to come in and provide us with some
consulting around what does the office of the future look like, what do we need in offices, what is
the purpose of an office, this is a fantastic customer center, how often do customers come and
actually fill a customer center these days, not very often. What kind of facilities do we really
need, in our business? And really thinking about the way that offices were built in the past,
which was in lots of places for people to sit, maybe in cubes or whatever, and do their work, and
thinking about the future, if people are going to be much more virtual, what kind of facilities do
we really need for productivity and collaboration in offices, and so we actually have a project
underway at JDA right now, actually our pilot implementation of our new workplace strategy was
going to be the Dallas office down the road, which I guess we wont be doing now, but anyway, we do
have a process which we are developing right now in the company to really see how we can rethink
the way that people work, because we want to actually use technology, etc., to improve
collaboration.
We are all working in virtual teams and multiple locations in multiple time zones, and how can we
make that work better and
101
we are investing right now quite heavily to really leverage and improve
the tools that all of our associates have available to them.
When in Q1 is the transaction expected to close? Will we wait to have a joint sales kickoff
meeting for the year?
Good question. So in Q1, the transaction will close, we believe, sometime in early to
mid-February, that is subject to governmental review processes, and as we all know, no one knows
what the government is going to do, so it just depends on how that goes, if we get a lot of review,
then that could take longer, if we get no review at all, which is what happened last time, then it
will move fairly quickly and in which case we will probably be in that sort of time frame. The
first half of February.
In terms of sales kickoff meetings, if we close, at the beginning of February, when would we have
our kickoff meeting, that is a good question. I dont know the answer to that. Does anyone know
the answer to that question? No, everyone is shaking their heads. We dont know the answer to
that question yet, but it is a good question, and one that we will try and figure out.
In the short-term viewby the way, just coming back to that, I think that by the time we get to
the beginning of January is when we are going to be mailing the proxy, so that is really going to
be, that is when we are really going to set the path and pretty much lock down the path to the
closing of the transaction.
102
So my suspicion is that by around the beginning of January, we will be
in a much, much better position to say this is the timeline to the closing of the transaction, and
then we can start
reorganizing all of our schedules.
In the short-term view, the I2 field is concerned about closing Q4 business, given yesterdays
announcement. What lessons learned from the 08 deal can we incorporate to minimize extending I2
sales cycles in Q4 09. When will JDA execs be available to talk about I2 customers joint rollback
concerns.
Well, yeah, we didwe listened and discussed this issue with the senior management of I2 very
carefully because there is a compression of the I2 business, it will be temporary, last timesales
cycles were frozen, and one of the things, what seemed to be a really pivotal issue was that when
we announced the transaction we said that we were going to announce the joint product road map, 90
days after the close and everybody lasered in on that and said, well, I am not doing anything until
90 days after they close, when I can see what the product road map is and is my product going to
continue or not and all those sort of good things, which is understandable. So this time, we have
taken a leaf out of Oracles book and we are promising something wonderful but not saying when we
are going to deliver it. So we are basically saying yeah, we will have an integrated road map, it
is going to be fantastic and deliver all
103
this value, but we are being completely vague about,
intentionally so, about when we are going to deliver it, because we dont want customers to zero in
on a specific date or
anything like that, and we want to try and encourage the I2 customers to buy now, buy in the fourth
quarter, it is good for everybody, it is good for JDA, it is good for I2. As JDA, we have no
motivation whatsoever, other than for I2 to close business now, you create new maintenance, you
create new services revenues, you create more cash on the balance sheet, it is all good. So there
is no misalignment of interests here, we have got zero interest in not having I2 close as much
business as possible in the fourth quarter, and what I can say is that for myself and any of the
other JDA executives, we will do whatever we can, to support that process.
Todays presentation has been geared to bringing I2ers up to speed with JDA, will there be an
opportunity for JDA associates to get an understanding of I2, their products, services, and
offerings?
That is a very good question and I would like to think actually that maybe we could organize a
reciprocal presentation for the JDA associates, so maybe Sue, we can consider that as something to
try and organize.
Any other questions? One more sheet. Two short ones, alright. I know this is going on for a long
time. Any more from the room
104
here at all? There must be more than one question. Eh? Okay.
Would David King be joining us at Dallas soon? It looks like his role has increased since last
year.
Actually, Dave King is on his way to India right now, so hopefully next week he is going to be
spending a bit of time with the I2ers in Bangalore, as he is responsible for Center of Excellence
we felt that would be a good place for him to start, and I am sure he is looking forward to doing
that. I dare say he will be here in Dallas at some point as well.
When will we get the FAQs? When will we get the FAQs?
FEMALE VOICE: - -
MR. BREWER: Okay, we are aiming for today. We have got to file it with the SEC first so lets
say, worst case, Monday. Or over the weekend.
Any other questions in the room here? Nothing at all?
Okay. Thank you very much for your patience. It has been a long meeting. Hopefully it has been
informative in some way for you and I look forward to moving forward to the next stage. Thank you.
[END 151123.MP3]