Unassociated Document
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 13G
Under the Securities Exchange Act of 1934
 
(Amendment No. ___)*
Sturm, Ruger & Company, Inc.
(Name of Issuer)
Common Stock, $1.00 par value
(Title of Class of Securities)
864159108
(CUSIP Number)
April 20, 2015
Date of Event Which Requires Filing of this Statement

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
 
[  ]  Rule 13d-1(b)
 
[x]  Rule 13d-1(c)
 
[  ]  Rule 13d-1(d)

 
 
*  The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
 
The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).


 
 
 
CUSIP No. 864159108



1
Name of Reporting Person:
Abdiel Qualified Master Fund LP
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
  
2
Check the Appropriate Box if a Member of a Group
 
(a) o
(b) o
  
3
SEC USE ONLY
 
  
4
Citizenship or Place of Organization
 
Cayman Islands
  
 
NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
977,544
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
977,544
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
977,544
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
o
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
5.2% *
12
TYPE OF REPORTING PERSON
PN
 


* Based on 18,655,000 shares of Common Stock outstanding as of March 16, 2015, as reported in the Issuer’s Definitive Proxy Statement filed with the Securities and Exchange Commission on March 26, 2015.

 
 
 
CUSIP No. 864159108



1
Names of Reporting Person:
Abdiel Capital LP
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
  
2
Check the Appropriate Box if a Member of a Group
 
(a) o
(b) o
  
3
SEC USE ONLY
 
  
4
Citizenship or Place of Organization
 
Delaware
  
 
NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
52,256
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
52,256
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
52,256
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
o
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
0.3% *
12
TYPE OF REPORTING PERSON
PN
 


* Based on 18,655,000 shares of Common Stock outstanding as of March 16, 2015, as reported in the Issuer’s Definitive Proxy Statement filed with the Securities and Exchange Commission on March 26, 2015.


 
 
 
CUSIP No. 864159108



1
Names of Reporting Person:
Abdiel Capital Management, LLC
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
  
2
Check the Appropriate Box if a Member of a Group
 
(a) o
(b) o
  
3
SEC USE ONLY
 
  
4
Citizenship or Place of Organization
 
Delaware
  
 
NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
1,029,800 **
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
1,029,800 **
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
1,029,800 **
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
o
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
5.5% *
12
TYPE OF REPORTING PERSON
OO
 


* Based on 18,655,000 shares of Common Stock outstanding as of March 16, 2015, as reported in the Issuer’s Definitive Proxy Statement filed with the Securities and Exchange Commission on March 26, 2015.
** Consists of 977,544 shares of Common Stock held by Abdiel Qualified Master Fund LP and 52,256 shares of Common Stock held by Abdiel Capital LP.

 
 
 
CUSIP No. 864159108



1
Names of Reporting Person:
Abdiel Capital Advisors, LP
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
  
2
Check the Appropriate Box if a Member of a Group
 
(a) o
(b) o
  
3
SEC USE ONLY
 
  
4
Citizenship or Place of Organization
 
Delaware
  
 
NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
1,029,800 **
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
1,029,800 **
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
1,029,800 **
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
o
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
5.5% *
12
TYPE OF REPORTING PERSON
OO
 


* Based on 18,655,000 shares of Common Stock outstanding as of March 16, 2015, as reported in the Issuer’s Definitive Proxy Statement filed with the Securities and Exchange Commission on March 26, 2015.
** Consists of 977,544 shares of Common Stock held by Abdiel Qualified Master Fund LP and 52,256 shares of Common Stock held by Abdiel Capital LP.



 
 
 
CUSIP No. 864159108



1
Names of Reporting Person:
Colin T. Moran
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
  
2
Check the Appropriate Box if a Member of a Group
 
(a) o
(b) o
  
3
SEC USE ONLY
 
  
4
Citizenship or Place of Organization
 
United States
  
 
NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
1,029,800 **
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
1,029,800 **
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
1,029,800 **
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
o
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
5.5% *
12
TYPE OF REPORTING PERSON
IN
 


* Based on 18,655,000 shares of Common Stock outstanding as of March 16, 2015, as reported in the Issuer’s Definitive Proxy Statement filed with the Securities and Exchange Commission on March 26, 2015.
** Consists of 977,544 shares of Common Stock held by Abdiel Qualified Master Fund LP and 52,256 shares of Common Stock held by Abdiel Capital LP.

 
 
 
CUSIP No. 864159108


SCHEDULE 13G

Item 1(a)
Name of Issuer:  Sturm, Ruger & Company, Inc.
Item 1(b)
Address of Issuer’s Principal Executive Offices:
 
One Lacey Place, Southport, CT  06890
 
Item 2(a)
Name of Persons Filing:
Abdiel Qualified Master Fund LP
Abdiel Capital LP
Abdiel Capital Management, LLC
Abdiel Capital Advisors, LP
Colin T. Moran
Item 2(b)
Address of Principal Business Office, or if None, Residence:
 
410 Park Avenue, Suite 540, New York, NY  10022
 
Item 2(c)
Citizenship:
 
Abdiel Qualified Master Fund LP – Cayman Islands
 
Abdiel Capital LP - Delaware
 
Abdiel Capital Management, LLC - Delaware
 
Abdiel Capital Advisors, LP - Delaware
 
Colin T. Moran – United States
 
Item 2(d)
 Title of Class of Securities:   Common Stock, $1.00 par value
Item 2(e)
 CUSIP Number:  864159108
Item 3
If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is:
 Not Applicable.
Item 4
Ownership:
 
(a) through (c):
 
The information set forth in Items 5 through 9 and 11 of the cover pages to this Schedule 13G is incorporated herein by reference thereto.  Ownership is stated as of April 20, 2015 and ownership percentages are based on 18,655,000 shares of Common Stock outstanding as of March 16, 2015, as reported in the Issuer’s Definitive Proxy Statement filed with the Securities and Exchange Commission on March 26, 2015.
 
Abdiel Capital Management, LLC and Abdiel Capital Advisors, LP serve as the general partner and the investment manager, respectively, of Abdiel Qualified Master Fund LP and Abdiel Capital LP.  Colin T. Moran serves as managing member of Abdiel Capital Management, LLC and Abdiel Capital Partners, LLC, which serves as the general partner of Abdiel Capital Advisors, LP.  Each of the Reporting Persons disclaims beneficial ownership of the shares reported herein except to the extent of its or his pecuniary interest therein.
 
Item 5
Ownership of Five Percent or Less of the Class:  Not Applicable.
 
Item 6
Ownership of More Than Five Percent on Behalf of Another Person:  Not Applicable.
 
Item 7
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company: Not Applicable. 
 
Item 8
Identification and Classification of Members of the Group:  Not Applicable.
 
Item 9
Notice of Dissolution of Group:  Not Applicable.
Item 10
Certification:
 
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having such purpose or effect.
 




 
 
 
CUSIP No. 864159108




SIGNATURES
 
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
 
Date:  April 21, 2015
 
ABDIEL QUALIFIED MASTER FUND LP
 
By: Abdiel Capital Management, LLC,
its General Partner
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Managing Member
 
ABDIEL CAPITAL LP
 
By: Abdiel Capital Management, LLC,
its General Partner
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Managing Member
 
ABDIEL CAPITAL MANAGEMENT, LLC
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Managing Member
 
 
ABDIEL CAPITAL ADVISORS, LP
 
By: Abdiel Capital Partners, LLC,
its General Partner
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Managing Member
 
 
COLIN T. MORAN
 
By:        /s/ Colin T. Moran                 
Colin T. Moran, Individually
 
  


 
 
 
CUSIP No. 864159108


           EXHIBIT 1

JOINT FILING AGREEMENT

The undersigned hereby agree that the statement on Schedule 13G to which this Agreement is annexed as Exhibit 1, and any amendments thereto, is and will be filed on behalf of each of them in accordance with the provisions of Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended.
 
Date:  April 21, 2015
 
ABDIEL QUALIFIED MASTER FUND LP
 
By: Abdiel Capital Management, LLC,
its General Partner
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Managing Member
 
ABDIEL CAPITAL LP
 
By: Abdiel Capital Management, LLC,
its General Partner
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Managing Member
 
ABDIEL CAPITAL MANAGEMENT, LLC
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Managing Member
 
ABDIEL CAPITAL ADVISORS, LP
 
By: Abdiel Capital Partners, LLC,
its General Partner
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Managing Member
 
COLIN T. MORAN
 
By:        /s/ Colin T. Moran                
Colin T. Moran, Individually